Trade Press Services Newsletter

MARCH 7, 2024

In some cases, successful book publication brings monetary rewards that can build an author’s brand or business. Books offer the opportunity to engage target audiences with an in-depth exploration of expertise balanced by compelling storytelling. Revenue, however, is not the only benefit.

Paper 311

Paper Thought Leadership Planning Storytelling 311

Optinmonster

APRIL 12, 2024

Have you ever wondered why businesses invest in case studies? Not sure if case studies are worth the investment? At OptinMonster, you’ll notice that we spend a lot of time conducting case studies and highlighting them on our blog. Today, I’ll explain what case studies are and why they’re so important.

Case Studies 108

Case Studies Case Study Studies Marketing Management 108

Vision Edge Marketing

APRIL 16, 2024

This was the case for Coca-Cola Bottling Co. According to a case study published by McKinsey & Company , Dow Chemical’s adoption of data-driven decision-making resulted in a significant growth rate. Iterative implementation of automation tools enables organizations to optimize workflows and enhance operational efficiency.

Digital Transformation 276

Digital Transformation Work Management Terms and Conditions Marketing Management 276

Trade Press Services Newsletter

APRIL 4, 2024

Benefits of Being a Podcast Guest As a podcast guest, thought leaders and companies can establish their credibility, expand marketing reach, and connect on a meaningful level with target audiences. Discuss your personal and professional journey, the challenges you’ve overcome, and the successes you’ve experienced.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Marketing Insider Group

DECEMBER 18, 2023

It starts with the target customer, considers their motivations, and then attempts to line up both existing and future products to meet those needs. If you find yourself tasked with marketing a complex product, start by setting that product aside and studying the target audience. Traditional marketing starts with the product.

Marketing Strategy 228

Marketing Strategy Marketing & Strategy Work Management Product 228

The Point

JULY 27, 2021

The target account list is the foundation for any successful ABM initiative, and yet, too often, selecting accounts can be an aspirational exercise (“these are the accounts sales says they want to go after”) versus one based on hard facts, research, and data-based insights. Do you have competitive insights or case studies for this account?

Demand Generation 351

Demand Generation Ideal Customer Profiles Account Based Marketing ABM 351

Marketing Insider Group

APRIL 15, 2024

They provide targeted, practical advice that these businesses can implement quickly and see results. Here, personal stories and case studies resonate well, as they showcase real-world applications of solutions. This targeted approach is becoming essential. Niche content marketing is all about precision. It’s simple.

Enterprise Management 232

Enterprise Management B2B B2B Thought Leadership SMB 232

Marketing Insider Group

SEPTEMBER 20, 2023

When you’re done reading, you’ll have an understanding of: AI’s evolution in the marketing world Top use cases for AI in marketing Types of AI marketers should know and understand How to achieve the right human/AI balance Let’s dive in. Quick Takeaways: There are many types of AI helping marketers scale and enhance traditional strategies.

Paid Search Agency 287

Paid Search Agency Budget Programs Lead Ranking Marketing & Strategy 287

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. Case studies are one of the most powerful forms of content to have in your marketing repertoire. Your target audience should see themselves as the protagonist (hero) in your stories. What are Case Studies in Content Marketing?

Case Studies 280

Case Studies Case Study Studies Top of Funnel 280

Convince & Convert

APRIL 25, 2024

Quite a bit: Content formats like Playbooks, Case Studies, and Trend Reports are strongly linked with immediate buying decisions. Case Studies Hold a Lot of Weight E-books are the reigning king of B2B content formats. So why are we talking about case studies? Case studies are silently stacking up the points.

B2B 153

B2B Case Study Case Studies Content 153

Martech

JANUARY 29, 2024

Prompt What are the top use cases for startups using generative ai for growth efforts? Answer For startups looking to leverage generative AI for growth efforts, there are several top use cases that can drive success. MarTechBot now has 10+ personas to provide more targeted responses. Please keep answers simple.

Startups 112

Startups Marketing AI Best Practices Customer Satisfaction 112

Salesforce Marketing Cloud

APRIL 24, 2024

Back to top ) Dig deeper How Data, Trust, and Contextual UX Deliver AI Success WATCH: How To Build Targeted Advertising In 3 Steps A CDP Is a Powerful Tool — Here’s How To Make It Work for You 9 Ways AI Can Save Marketers Time, Money — and Grief What is a data warehouse? This process is sometimes called data sharing.

Enterprise Management 124

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 124

MKT1

MARCH 14, 2024

Even if you have a horizontal product that can serve a broader audience or set of use cases, you need to get specific in your marketing efforts. A niche typically means an audience segment plus use case to start. Instead, focus on a specific pain point, land with one audience or use case and then expand. Big vision!)

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Martech

JANUARY 5, 2024

More RMN use cases to choose from Advertisers will continue to experiment with RMN use cases. Forrester identified four core use cases: first-party audience targeting; onsite activation; offsite activation; and near-real-time reporting. Get MarTech! In your inbox. Business email address Subscribe Processing.

Media 123

Media Advertising Agencies Paid Search Agency Forrester 123

Martech

APRIL 25, 2024

Rather, leverage machine learning to parse your mature marketing into clusters and create more personalized targeting and messaging strategies for these subsegments under the boomer umbrella. This makes them a great target for adventure, luxury or wellness travel and event-based promotions. Dominate the social platforms Facebook and X.

Television marketing 129

Television marketing Planning Paid Search Agency Peer-to-peer 129

Martech

DECEMBER 18, 2023

With CDPs, organizations can unlock a wide array of use cases, each catering to specific business needs. This article covers a CDP use case, its benefits and how to implement them effectively for maximum impact. To begin, start small – perhaps by addressing a straightforward use case and gradually build upon it.

Ad Building 109

Ad Building SMS eCommerce Segmentation 109

Martech

APRIL 9, 2024

First-party data advertising uses information collected directly from your company’s customers or users to personalize and target advertising efforts. It’s time to redefine the CDP Dig into use cases that show how to power personalized and connected experiences across your marketing.

Paid Search Agency 115

Paid Search Agency Features Personalization Ads 115

Oktopost

APRIL 28, 2024

In case you haven’t heard yet – building relationships and engaging on social media platforms is the future of B2B sales. Social media marketing managers and sales executives are no longer sitting on opposite ends of the strategy table. To close more deals, sales executives are starting to take social media for sales seriously.

Social Media 80

Social Media Top of Funnel B2B Thought Leadership Media 80

Martech

JANUARY 26, 2024

An ICP identifies your best-fit target customers that you can serve exceptionally well. ICP is more of a big-picture strategic direction or target market and high-potential accounts, while buyer persona is more of the people behind it and closing deals with specific individuals. A client wants to target a nationwide manufacturer.

Ideal Customer Profiles 126

Ideal Customer Profiles Profiling Enterprise Management Work Management 126

Heinz Marketing

APRIL 30, 2024

In this post, we’ll explore the nuances of B2B account-based marketing (ABM) targeted at technical personas and dissect some key challenges marketers encounter. This may entail crafting whitepapers, case studies, technical blogs, and webinars tailored to address the pain points and interests of the target audience.

Account Based Marketing 82

Account Based Marketing B2B Marketing B2B ABM 82

Martech

MARCH 28, 2024

Enhanced targeting. Enhanced targeting When you combine AI with predictive analytics you enable deeper, faster segmentation of customer data. AI will help classify customers into the right target groups or personas based on the data you’ve collected. Let’s examine specific use cases for AI in marketing. Increased ROI.

Marketing AI 131

Marketing AI Work Management Marketing Management Examples 131

Sprout Social

OCTOBER 19, 2023

In this article, we explore AI use cases in marketing that are top priorities for teams as they tighten their seatbelts for 2024. The top 7 AI + social marketing use cases for 2024 Given these encouraging results, more companies plan to leverage AI in 2024 to strengthen their marketing teams and prime their overall business strategy.

Marketing AI 126

Marketing AI Paid Content Work Management Marketing Strategy 126

Binary Demand

FEBRUARY 23, 2024

[ps2id id=’Introduction’ target=”/]Based on a recent HubSpot report, 35% of surveyed marketers prioritized B2B demand generation activities in 2022, indicating a noticeable shift from tactical demand generation to a more strategic approach in the current and future of B2B demand generation marketing.

Demand Generation Agencies 116

Demand Generation Agencies Demand Generation Demand Account Based Marketing 116

Optinmonster

APRIL 26, 2024

Then, I’ll provide specific use cases for the 9 operators I’ve found most useful for content marketing research. Google Search Operators Cheat Sheet Use Cases for 9 Google Advanced Search Operators Disabled or Unreliable Google Search Commands What Are Google Search Operators? What Are Google Search Operators?

Search Marketing 87

Search Marketing Google Content Marketing Case Studies 87

Martech

FEBRUARY 22, 2024

More businesses are investing in targeted strategies to capture specific market segments, but navigating the challenges and staying ahead of the curve requires a strategic approach. The rise of social media platforms, advanced targeting tools and the increased demand for personalized content have reshaped the landscape.

Advertising Agencies 127

Advertising Agencies Advertisements Advertising Tactics 127

Martech

MARCH 13, 2024

This article explores two key use cases for how AI can enhance customer understanding more efficiently and effectively. Once these AI-driven needs are revealed, a more targeted and less biased market research project can be designed to yield deeper insights and support market strategies.

Marketing AI 122

Marketing AI Research Paid Search Agency Customer Surveys 122

ClearVoice

APRIL 3, 2024

What is a Business Case? In the broad sense, a business case is a value proposition intended to convince a decision-maker to pursue a particular course of action. When pitching to executives on your content budget, having a strong business case is worth its weight in gold. Why is Building a Business Case so Important?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Tiecas

FEBRUARY 5, 2024

For example, industrial content marketing can be a cost-efficient way to engage with our target audience and showcase our expertise without requiring a significant financial investment. We can increase visibility and attract potential customers by optimizing our digital presence and delivering relevant content to our target audience.

Top of Funnel 104

Top of Funnel Lead Generation Advertising Agencies Lead Scoring 104

Martech

APRIL 18, 2024

Target users. Use cases : Enhanced conversational agents, sophisticated content generation and educational applications. Use cases : Advanced research, complex reasoning and multimodal applications. Use cases : Enterprise systems, AWS optimization. Use cases : Content moderation, safer internet interactions.

Marketing AI 138

Marketing AI Paid Search Agency Generation Enterprise Management 138

Martech

JUNE 7, 2023

It’s time to build a proactive and targeted program, and it will require some work. Target specific people and accounts Because it’s called account-based marketing , you need to have actual accounts identified. Additionally, you’ll need to have a list of key targets within the account.

Account Based Marketing 106

Account Based Marketing ABM Ad Building Work Management 106

Convince & Convert

FEBRUARY 9, 2024

We do, however, want fewer guessing games in your process and more precision targeting. Uses for Sales AI You Need to Consider My goal with this list is to give you a checklist of the sales AI use cases to test. Focusing on use cases first is more helpful to your overall strategy. But, no one is there yet. Let’s dive in.

Deliverability 128

Deliverability Ad Frequency DemandBase Paid Search Agency 128

DealSignal

MARCH 2, 2024

Well-targeted B2B marketing hinges on precise audience insights. The sheer variety of possible intent data use cases is a major reason.­ Intent Data Use Cases 1. Defining your ideal customer profile and optimizing targeting 2. Ad hoc prospecting Conclusion Learn more about Intent Data Use Cases What is Intent Data?

Intent Data 52

Intent Data Intent Intent Leads Ideal Customer Profiles 52

Scoop.it

OCTOBER 5, 2023

By implementing ABM, you can reach a much more targeted list of potential customers and deliver personalized messaging that resonates with them. Boost retention ABM can help you improve customer retention rates by delivering targeted and relevant content throughout the customer journey.

Account Based Marketing 104

Account Based Marketing Marketing Strategy Marketing & Strategy Personalization 104

Martech

DECEMBER 4, 2023

Targeting only those “ready to talk to sales” means missing out on 95% of your serviceable addressable market (SAM). Mental availability is achieved by creating unique experiences that are memorable, exciting, and directly address the needs of your target audience. Additional pain points include rage clicks and multiple-use targets.

B2B Marketing 111

B2B Marketing Trends B2B Planning 111

Heinz Marketing

APRIL 17, 2024

This isn’t the fault of DataRobot rather that I require more background and contextual education to use this kind of application in my use cases. I’ve concluded I’ll need to learn several concepts and new language before the platform can be “user friendly” to me.

Marketing AI 67

Marketing AI Analytics Case Studies Training 67

Only B2B

APRIL 30, 2024

This strategic approach prevents you from targeting the wrong audience and wasting resources on unsuccessful campaigns. This includes detailed identification of the target accounts that are looking for your solutions. To achieve this, you require a meticulously crafted actionable go-to-market plan.

Marketing Analytics Tools 71

Marketing Analytics Tools B2B Marketing Marketing Strategy Marketing & Strategy 71

Martech

DECEMBER 4, 2023

We don’t want to waste time trying to solve “edge cases” that nip at the periphery. But sometimes, these “edge cases” are more important than we realize, and they can expose issues flying under the radar. Edge cases occur when: Someone behaves in a way you didn’t expect. It’s not an edge case at all.

Work Management 124

Work Management Marketing Management Marketing & Strategy Marketing Strategy 124