SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. UTM parameters are simply little tags you put at the end of URLs to organize your marketing campaigns. By using UTM tags to label URLs, you can use analytics to track the paths that visitors take to get to your site.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

SmartBug Media

DECEMBER 8, 2020

For instance, I quite frequently see companies structure their blog URL in the format of blog.mybusiness.com. Therefore, the choice of where to put your blog, on HubSpot or WordPress , should in most cases be answered by the question, “Which platform am already hosting my main website on?”. Out-of-the-Box Features. Post Editing.

Hubspot 86

Hubspot CMS Development Marketing Automation Services Top of Funnel 86

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Martech

FEBRUARY 8, 2024

Kicking off 2024 with a bang, HubSpot’s January updates are all about enhancing your team’s capabilities in lead management, content strategy, and data analysis. HubSpot is updating email headers to include a one-click unsubscribe feature and enhancing SPF/DMARC authentication, ensuring compliance with these new email rules.

Enterprise Management 113

Enterprise Management Sales Qualified Leads API Hubspot 113

Hubspot

AUGUST 10, 2020

I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? Check out this example from HubSpot: This story corresponds with a post about free personality tests.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

SmartBug Media

DECEMBER 10, 2020

Yes, I am talking about HubSpot. Why HubSpot for SaaS? HubSpot helps SaaS companies attract higher quality traffic, convert that traffic into more qualified leads or trial users, and nurture those leads to customers.” HubSpot says it best: “Simplicity and sophistication are the hallmark of innovative marketing software.”

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Customer Experience Matrix

JULY 22, 2011

The folks at HubSpot have been busy this summer, announcing their acquisition of Performable in June and their HubSpot App Marketplace last week. App markets are quite the fashion right now, and HubSpot’s joins the Eloqua AppCloud announced in June. Both events mark a continued expansion of their product.

Hubspot 120

Hubspot Marketing Automation Services API Salesforce.com 120

SmartBug Media

FEBRUARY 27, 2023

HubSpot SEO and CMS are two of the most popular tools used by businesses today. HubSpot provides a comprehensive suite of SEO and CMS tools to help businesses improve their online presence and search engine rankings. The three experts shared their SEO and HubSpot CMS knowledge in answers to four main questions.

CMS Development 96

CMS Development SEO Enterprise Management Hubspot 96

Marketing Insider Group

JUNE 19, 2023

Check beyond the “Blog” or “Case Studies” pages of a domain. Google Analytics is always a good starting point, but look into others, such as BuzzSumo, HubSpot, Ahrefs, and Yoast. You can organize things and save time with site crawling tools that index URLs and export them to a spreadsheet. Imitate what works for others.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Hubspot

OCTOBER 17, 2019

Below, let's review HubSpot's step-by-step process for fixing images with the Facebook debugger tool. The debugger tool allows you to see what information Facebook pulls for a specific URL. For example, it could be something like this, "the og:image tag is pointing to the wrong URL." Below is HubSpot's five-step process: 1.

Hubspot 53

Hubspot Facebook Process Tagging 53

Parse.ly

AUGUST 3, 2023

To enhance user privacy, Apple announced it would automatically remove link trackers from URLs sent via Message or Mail. Additionally, link trackers will be removed when URLs are opened in Safari Private Browsing. From Apple: “Some websites add extra information to their URLs in order to track users across other websites.

Multi-Touch Attribution 52

Multi-Touch Attribution Doubleclick Privacy Protection Privacy 52

Martech

NOVEMBER 8, 2023

We’ve seen it where landing pages got updated, the URL was changed, but the page wasn’t redirected,” Schwanke said. In other cases, a team member has moved onto another job, but this person’s email is still in the program for customers to contact.

Marketing Automation Services 117

Marketing Automation Services Marketing Automation Automation Tips 117

SmartBug Media

OCTOBER 25, 2019

You’ve spent several months mapping out the structure, designing the layout, putting everything into code in HubSpot, and you’re now ready to present your organization to the internet. That’s why it’s important to create a HubSpot website launch day checklist. Why Build Your Website on HubSpot? HubSpot Launch Day Checklist.

Hubspot 49

Hubspot Industry CMS CMS Development Contingency Planning 49

The Point

JANUARY 21, 2020

It’s true that pages hosted on the main URL vs. a subdomain will derive SEO benefit that flows up to the primary Website. It’s also true that a full-blown CMS will provide greater design flexibility than a marketing automation platform like Marketo , Pardot , or Hubspot. Design Capability.

Landing Pages 147

Landing Pages Industry CMS Marketing Automation Services Marketo 147

Hubspot

APRIL 5, 2021

Whether you host your website on HubSpot, WordPress, Squarespace, or Wix, we've got you covered. If you want to embed a Facebook feed on your HubSpot-hosted site, it's incredibly easy to do. Copy-and-paste your business' Business Page into the "Facebook Page URL" box. How to Embed a Facebook Feed on a Website. Squarespace.

Facebook 96

Facebook Marketing Websites Click Rate Landing Pages 96

Hubspot

FEBRUARY 22, 2019

Over the past three years, HubSpot has spent millions of dollars and ran over 1,200 controlled experiments on acquiring free CRM users through Google advertisements. For example, if we had a “Competitors” campaign, we’d have a “HubSpot Marketing Competitors” ad group and a “HubSpot Sales Competitors” ad group. HubSpot CRM").

Hubspot 74

Hubspot Cost Google Process 74

Hubspot

APRIL 7, 2019

Luckily, you can prove all of that with a few special codes added to the end of your URLs: They are called UTM codes. In this blog post, you'll learn what UTM codes are, how to use them, and how to build them in both HubSpot and Google Analytics. A source-based URL parameter can tell you which website is sending you traffic.

Budget Programs 101

Budget Programs Marketing Analytics Tools Advertising Mediums Hubspot 101

Hubspot

NOVEMBER 5, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. The goal is for potential users to see HubSpot mentioned in all or most of the pages that rank in Google top results for those keywords. Surround Sound vs. SEO.

SERP 80

SERP Marketing Automation Services Work Management Lead Scoring 80

Hubspot

OCTOBER 23, 2020

Website taxonomy is also related to URL structure , which is how URLs are organized to reflect content within specific site pages. Every website domain stays the same for every URL address, but subdirectories and URL slugs change as page content gets more specific. The URL for this page would be www.recipes.com/desserts.

Marketing Websites 91

Marketing Websites Domain Fulfillment SEO 91

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Do you want to learn how to increase blog traffic?

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

SmartBug Media

DECEMBER 19, 2022

Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. And remember to ensure you’re using canonical URLs where appropriate.). In any case, it’s time for some sleuthing and experimenting.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

SmartBug Media

DECEMBER 13, 2021

UTM codes are “ snippets of text added to the end of a URL to help you track where website traffic comes from if users click a link to this URL.” Here’s an example of a URL without any tracking: www.yoursite.com/pricing. Now here’s an example of the same URL using a combination of UTM tags: www.yoursite.com/pricing?utm_source=google&utm_medium=email&utm_campaign=15percentoffpromo.

Tagging 52

Tagging Practices Marketing Analytics Tools Best Practices 52

Huptech Web

SEPTEMBER 22, 2023

UTM parameters, short for Urchin Tracking Module Parameters, are tags added to your URLs that help you track the performance of your marketing efforts. Consider UTM Parameters as identifiers you attach to your URLs to show your analytics tools where the traffic comes from and why. Breaking Down the UTM Parameters! Keep reading!

Paid Content 52

Paid Content Conversion Marketing Automation Services Marketing Analytics Tools 52

Albacross

APRIL 20, 2022

Improved Hubspot Record Matching Process. We’ve enhanced the record matching process for Hubspot users. country, address, LinkedIn URL) instead of only a select few. Open your Hubspot workflow ? Now, users can export this data point to Salesforce, Hubspot, Pipedrive, and Google Sheets. Workflows & Integrations.

De-duplication 52

De-duplication Hubspot Outreach Segmentation 52

Hubspot

OCTOBER 2, 2018

It’s helpful on a macro and micro level -- both when I need to figure out what’s happened to a high-traffic blog post that suddenly dipped, and see how many impressions HubSpot is gaining month over month. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Using GSC (23 use cases).

Marketing Analytics Tools 97

Marketing Analytics Tools Google CTR Domain 97

Hubspot

JULY 30, 2020

In most cases, you won't need to make more than a few small adjustments to one you already have. For this design, I decided to use Wix , but you can use any software with webpage tools, like HubSpot or Mailchimp. In this case, an ebook offer. Give the page its own URL. Image Source. Brand the content. Image Source.

Landing Pages 93

Landing Pages Facebook Marketing Automation Services Budget Programs 93

seo.co

NOVEMBER 15, 2021

Contrary to what you might think, several recent court cases have determined that some businesses are required to make their website accessible under the ADA. The two most well-known cases are Gil v. The most famous ADA website case was the 2017 Gil v. Naked links are links that use the full URL for anchor text.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

Hubspot

DECEMBER 13, 2022

The Case for Taking Your Business (& Sales Transactions) Online. But at HubSpot, we truly believe that anyone can sell online. How HubSpot Payments Can Help. Harness the power of automation and reporting in HubSpot on payments data. I know that shift can feel daunting. After all, time is money in this field!

Digital Transformation 59

Digital Transformation Hubspot eCommerce B2B Sales 59

Hubspot

MAY 30, 2019

Before we get started, let's go over a few tips that'll make using this template even easier: You will want to clear out the example data I have in the template such as keywords, campaign and AdGroup names, ads, and destination URLs. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

Anyword

MARCH 23, 2022

Hubspot : Reader Personas + SEO Analysis. Next step: Hubspot. We’ll use Hubspot to define our reader persona, and then analyze our site SEO. Next, we can use Hubspot’s free SEO Website Grader to understand how well our site optimizes, as well as get ideas of how to improve it.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Hubspot

MAY 29, 2020

If you use auto-tagging, (also known as GCLID), you'll be able to track more dimensions than with manual tagging, including how your keyword is being matched to search queries, the ad group associated with the keyword, the URL ID, the ad format, and the distribution network. In this case, I chose "Video.".

Tagging 88

Tagging Marketing Analytics Tools Paid Search Agency Keywords 88

Sprout Social

NOVEMBER 11, 2021

In this article we’ll dig into how to remove these digital silos, share tips on how to integrate the tools that matter most and share use cases to help you identify the right integrations for your team. Sprout integrations: Zendesk, HubSpot, Salesforce, Microsoft Dynamics 365. Website & URL tracking.

Digital Asset Management 121

Digital Asset Management Social Media Work Management Marketing Management 121

Hubspot

MAY 20, 2020

The hyperlink included from the sender takes the recipient to the official website of the sender — in this case, HubSpot. This happens from a server, and can be set up using automated email software tools, like HubSpot's. Let's talk about how DKIM authentication works in a little more detail. How does DKIM work?

Godaddy 93

Godaddy Work Management Marketing Management Domain 93

SmartBug Media

MAY 6, 2020

Taboola and Outbrain are some of the big players in this space, and in most cases, you pay on a cost-per-click basis. Run an attribution report in HubSpot or a similar conversion report in Google Analytics to identify these URLs. Video Promotion. For starters, YouTube is the most straight-forward video ad platform.

Paid Content 109

Paid Content Paid Search Agency Advertising Channels Effectiveness 109

SmartBug Media

APRIL 5, 2019

Each page has its own unique URL, which is great for SEO—and you can even check out the analytics for each individual page. Head over to HubDB in your HubSpot portal and click on the “Create table” button in the upper right corner. Page Path is the unique part of the URL for the page; it’s the section at the end of the URL path.

Marketing Websites 58

Marketing Websites Template Custom Publishing Hubspot 58

B2B Marketing Insights - WE

MARCH 16, 2022

Outdated SEO strategies may dictate that shorter articles are always better, but this is typically not the case. Often this is not the case and your image filenames are called something like IMG_34345.jpg According to HubSpot , conversion rates drop by an average of 4.42% with each additional second of load time.

SEO 98

SEO Practices Best Practices Lead Scoring 98

Hubspot

DECEMBER 13, 2018

Sometimes referred to as “rel=canonical,” canonical tags tell search engines that a given URL is the master copy or authoritative source for a piece of content. If there are multiple versions of the same piece of content at different URLs, the canonical tag informs search engines which one is the primary source.

Domain 67

Domain Tagging Ad Frequency SEO 67