KoMarketing Associates

APRIL 2, 2015

Case Studies. Case studies are a much longer form of the customer testimonial format, often focusing on the “story” of a client: what their problem was and how your company helped them fix it. A great case study includes an introduction to the business being written about, including their problem: What do they need?

Traffic 120

Traffic B2B Case Studies Case Study 120

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. B2B Content Licensing – Secret to Generating More Leads and Visibility. For instance, look for a firm that will help you market and present a webinar about your new research study and its key findings. Case Studies.

Paid Content 146

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 146

Hinge Marketing

DECEMBER 8, 2021

Our annual High Growth research study on over 1000 professional services firms is pretty persuasive: High growth professional services firms are those that grow at least a 20% compound annual growth rate. You’ll learn about commissioning custom research as well as the less expensive strategy of licensing an existing study.

Research 105

Research B2B Thought Leadership Thought Leadership Business 105

Salesforce Marketing Cloud

JUNE 14, 2023

That’s why providing relevant customer stories and case studies can help give your customers the data points they need to feel confident in the deal. Add case studies to help drive your point home. When you get to later sales conversations around product features and ROI, don’t just spit out demos.

Work Management 95

Work Management Cross-Selling Marketing Management Marketing & Strategy 95

Buffer

NOVEMBER 21, 2018

We’ve shared our own study on the importance of images in Twitter posts for more social sharing. There are various types of Creative Commons licenses that range from allowing any type of use with no attribution to allowing only certain uses and no changes. Free Images provides over 300,000 free stock images under its own license.

Terms and Conditions 111

Terms and Conditions Copyright Domain Social Media 111

Salesforce Marketing Cloud

JULY 18, 2023

To make your case, share data that proves your product is worth the investment, delivering more profit for their business. By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Salesforce Marketing Cloud

JULY 18, 2023

To make your case, share data that proves your product is worth the investment, delivering more profit for their business. By homing in on clear ROI (supported by case studies), showing confidence in your solution, and anticipating down-the-line costs, you can secure buy-in from even the most risk-averse CFOs. Here’s how: 1.

Work Management 52

Work Management Marketing Management Marketing Proposals Case Studies 52

Marketing Insider Group

NOVEMBER 7, 2022

First step is always to start with the business case for your content marketing. Buzzsumo : Type any search term into Buzzsumo (License required) and it spits out hundreds of ideas based on the content ideas that have been shared the most. Source: Edelman LinkedIn study on thought leadership. Align To Your Business Strategy.

Marketing Budget Creation 240

Marketing Budget Creation Marketing Budget Budget Programs Paid Content 240

ClickDimensions

NOVEMBER 1, 2023

SWI) has assisted thousands of organizations with their software licensing needs. SWI is a full service software licensing provider and Gold Certified Microsoft Partner. Since 2003, Software Wholesale Intl. SWI was named Microsoft Partner of the Year for the West Region in 2012

Software 40

Software Organization Service Case Study 40

Salesforce Marketing Cloud

NOVEMBER 22, 2021

And there’s a strong business case for them to try, as mental wellbeing can impact employee engagement and productivity. Many companies also have employee assistance programs to speak with a licensed therapist in a confidential setting. Harter said his team has studied both in-person and virtual social connections among coworkers.

COA 98

COA Business Work Management Paid Search Agency 98

Sana Commerce

APRIL 22, 2022

The laws for shipping alcohol in America vary by state, and violating these rules can lead to major consequences for sellers, such as fines and liquor license revocation. For example, West Virginia requires that direct liquor shipments be sent to a licensed liquor retailer in the purchaser’s market zone, rather than straight to their home.

Fulfillment 52

Fulfillment Cross-Selling Rules Work Management 52

Sprout Social

DECEMBER 6, 2023

Many organizations report HIPAA compliance measures inhibit their strategy, as some of the most engaging healthcare content they create features innovative studies, patient testimonials and medical breakthroughs, which require lengthy approval processes and careful execution. Regularly review resources like the U.S.

Social Media 98

Social Media Enterprise Management Work Management Marketing Management 98

Salesforce Marketing Cloud

MAY 25, 2023

Based on your research, you begin to craft tailored messages and content — case studies, industry-specific guides, thought leadership articles — for key stakeholders within each target account that highlights how the project management tool addresses specific challenges.

Ideal Customer Profiles 98

Ideal Customer Profiles Account Based Marketing Product Sales Qualified Leads 98

Salesforce Marketing Cloud

AUGUST 2, 2022

The case for an intergenerational workforce. share-price gain during the 2007-2009 downturn, while the broader stock market declined by 35%, according to an AARP study. After the Great Recession, inclusive companies’ recoveries outperformed the markets by nearly four times, the study found. But that isn’t the case.

Generation 98

Generation Burn Rate Case Studies Work Management 98

Martech

OCTOBER 20, 2021

Some solutions fall more toward the middle, though in that case, a savvy enterprise stack leader will ask whether that offering isn’t the worst of both worlds, rather than the best. For starters, establish whether your business case calls for shorter-term ROI versus long-term flexibility. What vendors say.

Enterprise Management 103

Enterprise Management Work Management Marketing Management Product 103

Martech

FEBRUARY 21, 2022

Vendors love to talk about what their technology can do and will readily discuss case studies. For those that prefer quick reads, here are some of my all-time favorite tips: Be sure to articulate the costs and impact of doing nothing at all in any business case. Tell < show < test.

Vendors 91

Vendors Tips Allocation SWOT 91

Hubspot

OCTOBER 5, 2018

As a Trainee Appraiser, your income will likely fall on the lower end of the range, while a Licensed or Certified Real Estate Appraiser will fall higher. The necessary training to become a licensed or certified real estate appraiser varies by state -- and some require state-specific courses in addition to the ones required by the AQB.

Paid Search Agency 69

Paid Search Agency Comparison Advertising Agencies Course 69

TrustRadius Marketing

MAY 2, 2022

You’ll find the general costs in this article range from $20 per user license to $125 per user license. Each plan mentions the cost of each license per user. You should go into the consultation thinking of their price plans as estimates, just in case. Webex plans are based on the cost of each user license per month.

Pricing 52

Pricing Price Enterprise Management Work Management 52

LeanData

JANUARY 5, 2023

With so many predictions and self-serving studies floating around the web, I set out on my own quest to uncover truth from wishful clickbait. After reading articles and case studies, listening to industry podcasts, skimming LinkedIn articles and posts, and interviewing LeanData leaders, three clear SaaS buying trends surfaced. .

Forecasting 52

Forecasting Buy Trends Peer-to-peer 52

Optinmonster

FEBRUARY 6, 2023

In most cases, the same digital file can be sold over and over. Continuous income: Digital products can generate continuous income through recurring billing, such as yearly software licenses or monthly membership fees. Digital Media Podcasts, video content, stock photography, audiobooks, and other digital media can be sold or licensed.

Examples 90

Examples Product Work Management Marketing Management 90

Navigate the Channel

MARCH 11, 2024

According to a case study done by Adobe Experience, Selco embraced a specific tool for its online sales—an app— and boosted its website visits and sales. “As Awareness Engagement Evaluation Purchase Post-Purchase Advocacy Here’s where we need to speak directly to the building materials industry. Next comes (some of) the fun stuff.

eCommerce 65

eCommerce SWOT B2B Paid Search Agency 65

Hinge Marketing

FEBRUARY 2, 2022

In the Hinge Research Institute’s High Growth Study 2021, Technology and Software Edition , the most pressing business challenges for surveyed firms were 1) “Unpredictability in the marketplace” and 2) “Changes in how buyers buy your services.” The study also had good worldwide representation. Want to read the full report?

Digital Asset Management 83

Digital Asset Management Work Management Marketing Management Budget Programs 83

PathFactory

OCTOBER 12, 2022

Like most, I think of content in terms of top, middle, bottom funnel content: lead with your general topics; then go into mid-funnel content like thought leadership, white papers, case studies, and the content about the problems your customers have and the solutions they need.

Top of Funnel 59

Top of Funnel Lead Ranking Lead Scoring Buyer's Journey 59

nDash

NOVEMBER 2, 2020

Case studies. Whether you need a white paper on a medical topic, a blog for you, your company’s website, or an article on a medical breakthrough or disease, I am a licensed physician with over two decades of experience in education, teaching, and writing. Case study. Case studies. Case studies.

Marketing Budget Creation 52

Marketing Budget Creation Marketing Budget Work Management Content Marketing 52

Velocity Partners

JULY 5, 2023

At least when marketing fails completely, sales have license to spend their time doing what’s worked for them in the past, even if it is just infinite cold calling. In this case, they’re already far enough down the funnel to speak to sales. Sugar rush leads can actually be worse than no leads at all.

Sales Qualified Leads 82

Sales Qualified Leads Lead Ranking Top of Funnel Campaigns 82

Martech

JULY 16, 2021

In this case, the group decided to Wow by adding an AI-driven chatbot. Public utility comes from a contractual relationship between the government and that entity that is supposed to be the public utility,” said Barbara Cherry, a professor at the Indiana University Media School who studies common carriage and public utility law.

Marketing Automation Services 125

Marketing Automation Services Marketing Management Vendors Lead Ranking 125

Hinge Marketing

FEBRUARY 27, 2020

If you license research , you could co-present with an analyst from the publishing organization. . Interviews with research analysts — If you co branded a research study with another organization, you could interview one of their analysts on your podcast. Press releases — This is a tried and true way of promoting a research study.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

SalesIntel

JULY 12, 2022

When it comes to lottery winnings or slices of cake, bigger may be better– but that’s not always the case. In fact, according to a LeadJen study , approximately 27% of a sales rep’s time is wasted on chasing bad data. Say a client has a license from ZoomInfo for emails. Limited Access to Platform Data. Only emails! .

Zoominfo 52

Zoominfo Best Practices B2B Sales Business 52

Madison Logic

JUNE 14, 2023

AgentSync offers technology solutions for the insurance industry, specializing in services such as licensing, appointing commissions, onboarding, and offboarding for agents, brokers, and producers.

Multi-Channel 52

Multi-Channel Ideal Customer Profiles Sales Cycle Advertising Channels 52

Marketing Insider Group

JULY 13, 2015

A 1979 Harvard MBA study asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” FORGETTING TO BUILD A BUSINESS CASE UPFRONT. As said by our own content marketing expert, Michael Brenner , “Content marketing ROI starts with a strong business case.”

Planning 100

Planning Marketing Management Content Marketing Marketing Budget Creation 100

Hubspot

JANUARY 26, 2023

Obtaining a business license. Case Study: The Financial Diet This personal finance business started as a personal finance blog in 2014. Case Study: Tamsen Webster Tamsen webster is a keynote speaker and message strategist. Case Study: Peachybbies Peachybbies founder, Andrea O. Offering ebooks?

Work Management 70

Work Management eCommerce Paid Search Agency Marketing Management 70

Heinz Marketing

JUNE 27, 2023

But it was the only trail we could follow at that point, and after further investigation, we discovered that our bulk email management software license had been terminated without notice, and we had been sending our emails from a non-existent email domain for who knows how long.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

Hubspot

DECEMBER 21, 2018

A study by the National Association of Realtors (NAR) found that 51% of home buyers found their home on the internet. In this case, these points are the promises Paul makes to his clients and the important things he does for them. After graduating from [your college], I got my [realtor license or certification]. Paul Burrowes.

Impressions 96

Impressions Template Examples Work Management 96

Marketing Insider Group

JUNE 1, 2015

A 1979 Harvard MBA study asked students, “Have you set clear, written goals for your future and made plans to accomplish them?” Forgetting To Build A Business Case Upfront . According to NewsCred’s own content marketing expert, Michael Brenner , “Content marketing ROI starts with a strong business case.”

Work Management 100

Work Management Planning Content Marketing Marketing Management 100

Convince & Convert

DECEMBER 1, 2014

Inbound Writer’s software scans and studies your entire website to determine topical depth and breadth. What if instead we used Inbound Writer to create a list of topic ideas from scratch, and then found the best people to write to those topics (which is really the ideal use case for the software)?

Analytics 165

Analytics Top of Funnel Content Case Studies 165

TrustRadius Marketing

OCTOBER 27, 2022

This can mean scalability for your data or offering easy add or removal of licenses. . How flexible are the licenses? Some other important considerations are options for future growth, accessibility , and customization. The right software should be able to grow with your organization. Lawsuits and settlements.

Enterprise Management 98

Enterprise Management Work Management Vendors Budget Programs 98

The Effective Marketer

FEBRUARY 29, 2012

Run : companies at this stage have production and creative as full, standalone business unit, and your company is creating content that is sold and licensed based on its standalone merit. The report details each stage with an accompanying case study and suggestions for moving onto the next stage. Internal Resources. Measurement.

Guidelines 100

Guidelines Content Marketing Paid Search Agency Planning 100