SendX

MAY 18, 2020

In this article I’ll discuss three ways to increase your affiliate income by selling through your email list. Fuel the excitement with Email Sequences Email marketing is one of the best ways to promote affiliate deals. According to one study it’s the fourth highest source of traffic for affiliate marketers.

Promotion 306

Promotion Email Marketing Urgency Marketing Paid Search Agency 306

Rev

FEBRUARY 8, 2023

But, this is not the case with SQLs. Downloading content from your website: MQLs will likely have downloaded content from your websites, such as e-books, white papers, case studies and other valuable information. MQLs are identified by the marketing team, and SQLs are qualified by the sales team.

Marketing Qualified Leads 78

Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 78

FunnelEnvy

FEBRUARY 19, 2024

Feature testimonials, case studies, and logos from satisfied customers to establish credibility and build trust with first-time visitors. Offer valuable, downloadable content like e-books, white papers, or webinars in exchange for email addresses. Think hero images, screenshots, or explainer videos.

Landing Pages 62

Landing Pages Top of Funnel Practices Demand 62

nDash

SEPTEMBER 7, 2021

Send Victor a message for email campaigns, case studies, or website copy. Contact Catherine for assistance with emails, reports, articles, social media, or white papers. He’s written about regulatory, telehealth, cardiology, and a whole lot of technology topics. Pamela C. ,

Marketing Budget 52

Marketing Budget Marketing Budget Creation Budget Programs Planning 52

nDash

NOVEMBER 10, 2021

Reach out to Lolly for blog posts, eBooks, email campaigns, social media, and web content. She’s an expert in content, email, and social media strategies that inspire the next generation of enterprise growth in multi-million dollar organizations. Melanie LoBue.

Marketing Budget 52

Marketing Budget Hubspot Budget Programs Enterprise Management 52

ClearVoice

FEBRUARY 3, 2021

Case studies. White papers. In order to do this, a company will often have two separate websites, and definitely two different customer databases for targeted email campaigns. Business-to-business content marketing: types of content. Native content in industry publications. Strategies.

Business to Business 98

Business to Business Work Management Business Marketing Management 98

Only B2B

JANUARY 27, 2022

Consider sophisticated ebooks, case studies, webinars, white papers, and other similar materials. Make contact with such marketplaces and give them something in exchange for client information such as phone numbers and email addresses. This information may then be utilized to send an email campaign.

Lead Generation 117

Lead Generation Marketing Qualified Leads Sales Qualified Leads Lead Ranking 117

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Paid Search Agency 282

Paid Search Agency B2B Sales Marketing & Strategy CMO 282

Anteriad

JANUARY 3, 2023

Most lead generation rockstars have their own secrets when it comes to the development and execution of lead generation campaigns. Whether it be the use of predictive analytics, big data, case studies, or creative persona development, almost everyone has a recipe for the perfect campaign cocktail.

Intent Data 40

Intent Data Lead Generation Intent Lead Scoring 40

KoMarketing Associates

JULY 7, 2015

This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. Email Blasts / Newsletters. Consider how a content marketing campaign will aid in identify components of the buyer problem, and how this new solution helps solve it.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Leadspace

AUGUST 15, 2019

Business White Papers and Customer Case Studies. Business white papers and customer case studies provide substantial data to back up your claim and they are excellent ways of generating leads. Define a topic, present your case, offer solutions and open the floor to questions.

Webcast 48

Webcast Business Case Studies Case Study 48

Hinge Marketing

FEBRUARY 27, 2020

Webinar snippets — Take the on-demand webinar video file you have and isolate 1-3 minute clips to be promoted on social media, web pages, email and more. This is great fodder for social media, targeted email campaigns and specific web pages. Press releases — This is a tried and true way of promoting a research study.

Distribution 118

Distribution Promotion Research Webinar Metrics 118

Zoominfo

JUNE 4, 2019

In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%) ( source ). In fact, studies show viewers retain 95% of a message when they watch it in a video compared to 10% when reading it in text ( source ).

Trade Show 187

Trade Show Planning Zoominfo Paid Search Agency 187

BenchmarkONE

NOVEMBER 10, 2022

Creating an email funnel typically involves: Collecting prospects’ contact details, including name and email address. Offering education to prospects on your brand and product via nurturing email campaigns. Examples of email funnels are: The free consultation funnel. Home Page/Landing Page Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Tiecas

OCTOBER 30, 2023

That’s where you can dive deeper into the technical topic, provide links to download white papers, read case studies, etc. Nearly three out of four [Manufacturing Marketers] use email newsletters to distribute content.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Sales Engine

JANUARY 25, 2016

Maybe you’ve produced a white paper or two and generated some good leads, sustaining marketing success in this world requires reimagining how to play the game. I don’t care if it’s email, social media, cold calling, or direct mail… Any of these methods are going to have relatively low response rates. Especially extreme video.

Enterprise Management 120

Enterprise Management Marketing Management Marketing Automation Services Sales Qualified Leads 120

PureB2B

MAY 30, 2022

Then, turn that information into multiple content formats, such as blogs, white papers, webinars, or case studies. Delivering this content directly to the inboxes of the people on your email list will get them thinking about why your product matters. What do you want your email to accomplish?

Email Marketing 62

Email Marketing B2B Marketing Work Management Practices 62

The ABM Agency

MAY 16, 2023

Email campaigns: Create personalized email campaigns that address specific pain points or interests of your target audience, using insights gathered from the relationship health assessment scoring model. What does an ABM campaign look like?

Account Based Marketing 52

Account Based Marketing Lead Ranking Examples Ideal Customer Profiles 52

Marketing Insider Group

AUGUST 30, 2021

Since 2015, I’ve studied the most successful customer-centric and empathetic companies and marketers to discover what’s helping them connect with customers. They call our content based on its utility and how they feel about it; terrific ebook, helpful blog post, useful white paper, fantastic article, excellent video, etc.

Paid Search Agency 166

Paid Search Agency B2B Sales Marketing & Strategy CMO 166

NuSpark Consulting

SEPTEMBER 23, 2012

Remarket to audiences by event action (white paper downloads, case study downloads, video views, newsletter sign-ups). How about we remarket to audiences who do not convert from email campaigns, LinkedIn, or specific referral sites? . Now, you can add remarketing options by using Google Analytics data.

Marketing Analytics Tools 100

Marketing Analytics Tools Analytics Advertisements Advertising 100

Optinmonster

SEPTEMBER 30, 2022

There is no established connection to leverage, and your email is more likely to be seen as spammy. Here are a few proven cold email subject line examples to help you make a great first impression and kickstart your email campaign in the best possible way. “Hi, Or your email may be considered clickbait by some.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

SnapApp

JANUARY 7, 2015

MarketingProfs, an online resource for marketing articles, strategies, training solutions, and case studies, deployed an interactive survey asking users what a day in the life of a marketer is like. Promoted through an email campaign, this survey achieved a 69% click-through rate, 70% lead submission, and 50% white paper download.

Customer Surveys 48

Customer Surveys Best Practices Thought Leadership Paper 48

The Point

NOVEMBER 9, 2010

I’ve praised Adobe’s marketing design before in this space, and the email below is yet another example of how a well-constructed brand standard can work equally well across multiple media. Too often with B2B email campaigns, the natural temptation is to invest time and space “setting the stage” for the selling message.

Webcast 100

Webcast Advertising Benchmark Email Campaigns Case Studies 100

The ABM Agency

APRIL 10, 2023

Create comparison guides, case studies, and white papers that showcase how your product or service stands out from competitors. Additionally, leveraging various channels such as email campaigns and social media platforms allows for personalized outreach that further increases engagement with target accounts.

Account Based Marketing 97

Account Based Marketing Top of Funnel Enterprise Management Work Management 97

nDash

DECEMBER 14, 2020

Experienced copywriter with five years of industry experience creating blogs, whitepapers, web content, sales materials, email campaigns, and social media for clients in multiple industry verticals — including infosec, telecom, software development, marketing, manufacturing, and more.”. Cloud computing . Contact Mia on nDash. .

Marketing Budget 52

Marketing Budget Budget Programs Enterprise Management Marketing Budget Creation 52

Leadspace

AUGUST 1, 2018

More importantly, many B2B marketers in particular struggle to achieve meaningful ROI from direct mail campaigns, in large part due to difficulties getting the right data on their target audiences. According to a 2012 study by the Direct Marketing Association (DMA) , direct mail generates a 4.4% response rate.

Marketing AI 89

Marketing AI Paid Search Agency Response Rate Case Studies 89

Industrial Marketing Today

OCTOBER 2, 2010

email campaigns per week, up from 15.4 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. While it is good to have multiple links in your email, don’t confuse your target audience by making multiple offers in the same email.

Email Marketing 60

Email Marketing Planning Web 2.0 BtoB 60

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

WriteSpark

JANUARY 4, 2011

Project Factors A professional freelance writer can be a cost-effective resource for project and workload challenges such as: Writing powerful content for high-value documents e.g., a technology white paper that is intended to generate leads and advance the sales cycle.

Cost 120

Cost Copywriting Allocation Paid Search Agency 120

KoMarketing Associates

JULY 12, 2018

They include: Training Libraries: A rticles, ebooks, white papers, and other content for people to become more educated about industry topics. This can be remedied by offering case studies and testimonials that show how the software helps an organization be better, instead of simply stating what they offer.

Work Management 154

Work Management CMS Development B2B Marketing Marketing Management 154

nDash

SEPTEMBER 29, 2020

As is the case with the content writing vs. copywriting options, there are pros and cons to hiring a generalist. In many cases, that means any number of written content formats that tend to be longer form. White papers. Case studies. Email newsletters. Email campaigns. Site-wide SEO.

Copywriting 52

Copywriting Top of Funnel Funnel Advertising Advertising Agencies 52

Vidyard

MAY 18, 2018

While average performers bought ads, high-performers leveraged white papers, trade shows, and interactive assets in new and interesting ways. Demand creation budgets shrank in 2017, but SiriusDecisions made an interesting discovery: The highest performers beat the competition by spending that limited budget very differently.

Sales Management 71

Sales Management Marketing Automation Services Marketing Automation Lead Ranking 71

SalesIntel

AUGUST 17, 2022

Evaluation Stage : Use content to prove your claims via case studies or white papers like “How ABC used XYZ to improve productivity by 20%”. Most businesses just run generic social ads or buy email lists to run email campaigns to maximize their leads. Take email campaigns.

Top of Funnel 40

Top of Funnel Ideal Customer Profiles Effectiveness Clickthrough 40

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

SnapApp

SEPTEMBER 6, 2016

We use them for everything: expense reports, final contracts, sales presentations, style guides, manuals, resumes, case studies , white papers, ebooks… the list goes on. It’s hard to imagine running a modern marketing department without PDFs. Anything we don’t want someone to mess with , we turn into a PDF.

Lock-In 48

Lock-In Lead Gen Case Study Case Studies 48

Hubspot

APRIL 25, 2017

You already know that having and documenting your strategy is important because you’ve probably read the same reports and case studies that my team and I have read. Don’t worry, that’s not what this is. 4) Content Creation Process. Distribution is all about getting your content to the right people at the right time.

Top of Funnel 77

Top of Funnel Marketing & Strategy Marketing Strategy Planning 77