Zoominfo

JULY 11, 2018

At this point, the marketers have developed a business case, are seeing early success and becoming more sophisticated with measurement and scaling ( source ). Buyers say they will share information in exchange for webinars (79%), white papers (76%), third-party/analyst reports (66%), e-books (63%), and case studies (57%) ( source ).

Statistics 255

Statistics B2B Marketing Marketing Budget Creation Planning 255

The Point

JULY 17, 2017

IMPACT : Ensure that your content library includes relevant late stage content that proves demonstrable ROI (ex: ROI calculators, ROI white papers, case studies). FINDING : 89% of respondents stated that winning vendors provided content that made it easier to show ROI and/or build a business case for the purchase.

Paid Search Agency 241

Paid Search Agency Demand Marketing Automation Services Peer-to-peer 241

Marketing Insider Group

MARCH 24, 2021

Studies show that content your employees produce can achieve eight times more engagement and seven times more conversions than your content teams’ meticulously researched posts. Don’t the words “case study” just conjure up a picture of a yawnfest? Leverage Your Superpower with Employee-Generated Content.

Branding 363

Branding Brand Identity Advertising Agencies Content 363

Marketing Insider Group

FEBRUARY 3, 2021

For example, your team might tackle a set of social media posts for a retailer for the first half of their day, while during the next half, they dig into heavy research to craft a white paper for a medical equipment manufacturer. Tightly regulated content.

Marketing Agencies 2 297

Marketing Agencies 2 Paid Search Agency Advertising Agencies Ad Agencies 297

The Point

SEPTEMBER 21, 2017

For a more detailed discussion on this and similar topics, see our white paper: “ Lead Recycling: A More Cost Effective Approach to Demand Generation for High-Technology Companies”. Provide a means to contact sales on the thank you page or in the fulfillment email that is sent to the prospect upon completing the registration form.

Lead Nurturing 223

Lead Nurturing Sales Qualified Leads Lead Scoring Lead Ranking 223

Marketing Insider Group

OCTOBER 26, 2020

Blog articles, e-books, white papers, social media posts, videos, podcasts, and any other kinds of content marketing are all effective ways of meeting your audience’s thirst for knowledge and ensuring they hang around in your funnel instead of jumping ship to your competitor’s. How Data Is Changing How We Calculate Marketing Value.

Top of Funnel 363

Top of Funnel Marketing Budget Marketing & Strategy Marketing Strategy 363

Marketing Insider Group

SEPTEMBER 15, 2020

Let’s begin to build the case from this report. That certainly is true in some cases, but I share this with you most are smaller than people expect them to be. For the Legal audience, however, White Papers were the most consumed content type, with eBooks not even making the list. White Papers offer that in spades.

Work Management 206

Work Management Content Marketing Management Paper 206

Marketing Insider Group

MARCH 27, 2023

This importance is emphasized in a 2023 study by Zippia, where it was found that 68% of B2B customers are lost due to perceived indifference or apathy. On the marketing side, this means creating inbound content that will answer the questions of target audiences, such as informative blogs, videos, white papers, e-books, or email campaigns.

Tactics 300

Tactics Effectiveness B2B Marketing Management 300

Single Grain

AUGUST 18, 2023

But the digital marketing case studies they showcase on their site can offer invaluable insights for businesses looking to hire an agency. For example, blog posts are popular for the awareness phrase, while a lead about to make a purchase may want to read your product white paper first.

Case Studies 98

Case Studies Case Study Paid Content Paid Search Agency 98

Marketing Insider Group

JULY 21, 2020

Blame a few fuzzy data in a 2011 study. If you read marketing publications as much as I do, you’ve seen your fair share of blog posts, white papers, and videos that reference it. It makes my case for personalizing content , doesn’t it? Studies project that the technology will do about $1.8 totaled $58.6

Marketing AI 619

Marketing AI Stats Planning Case Studies 619

Zoominfo

AUGUST 26, 2018

In these cases, a few lighthearted jokes can ease the tension of the day-to-day marketing job. Scientific studies show that humor and laughter lead to more inspiration and creativity. In fact, one study shows people are more creative at solving word association puzzles after watching a comedy versus a scary movie or lecture ( source ).

Planning 272

Planning Zoominfo Top of Funnel Churn Rate 272

Marketing Insider Group

SEPTEMBER 21, 2020

Downloading an ebook or white paper. You can use blog posts that feature case studies, statistics that point to the benefits of your solution, or content that helps to distinguish your brand. The wireframe design should include a featured image and invite readers to take the next logical step when they read your blog.

Top of Funnel 346

Top of Funnel Paid Search Agency Companies Marketing Automation Services 346

Marketing Insider Group

JULY 7, 2020

White papers, detailed, long-form blog posts, and case studies, too, can tell the story about how your products or services have helped solve your customers’ problems. Here’s where you might want to send personalized, targeted content to decision-makers at your B2B customers’ offices.

Custom Publishing 347

Custom Publishing Content Comparison B2B Sales 347

Marketing Insider Group

APRIL 18, 2023

Shelf Engine is rocking the content marketing game and building trust with their target audience by offering a diversified content portfolio.

Content Marketing 329

Content Marketing Paid Search Agency Content Marketing & Strategy 329

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content Creation. Distribution. Optimization.

Marketing Automation Services 352

Marketing Automation Services Marketing Budget Paid Search Agency Service 352

Marketing Insider Group

JANUARY 27, 2020

Keep informed about new posts, as well as exclusive offers, such as e-books or white papers, that you offer only to subscribers. May: Publish a Case Study or Two. In fact, as Forbes ’ Ryan Erskine points out, 73 percent of all B2B customers rely on case studies to inform their purchases. We tricked you!

Startups 277

Startups Marketing & Strategy Marketing Strategy Content Marketing 277

Marketing Insider Group

AUGUST 31, 2021

Other studies reveal similar results, such as the oft-cited Nielsen study , which showed that ads targeting an audience’s emotions triggered a 23% boost in the product’s sales. And don’t forget the Qualtrics (originally Temkin) study. So, What Kinds of Data Should We Use to Make Our Case? White papers.

Storytelling 275

Storytelling Case Studies Paid Search Agency Top of Funnel 275

Webbiquity

NOVEMBER 5, 2019

Include a section for white papers, case studies, and videos. White papers. Case studies. Blog posts and white papers are two of the most used formats. White papers are more in depth, allowing B2B decision makers to delve deeper into the technical aspects of a product or service.

Paid Content 240

Paid Content Sales Management Work Management Marketing Automation Services 240

The Point

JULY 30, 2020

There are two primary ways to do this: one is to include a link to relevant content at the end of the post, as in “For more information on this topic, check out our free white paper …” (This is also something that can be done retroactively, to older posts that might be generating a good volume of organic traffic.) from your Blog ”.

Demand 220

Demand Lead Ranking Lead Scoring Marketing Budget 220

Marketing Insider Group

JULY 1, 2020

They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. Think through how all the information you present builds your case and works together to make your point. Take Demandbase for example.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Martech

AUGUST 22, 2023

They also produced a stream of helpful content, like white papers and case studies, intended to demonstrate Finish Thompson’s expertise and help customers and prospects learn how to solve their fluid movement problems. Key takeaways So what can we learn from this case study? Get MarTech! In your inbox.

Case Studies 93

Case Studies Case Study Studies Buy 93

SendX

MAY 18, 2020

According to one study it’s the fourth highest source of traffic for affiliate marketers. Source: Oberlo So, there’s a clear case for using email as a source of affiliate marketing revenue. A study by Adestra found that an email with a countdown timer received a 400% increase in CTR. But how do you do it well?

Promotion 358

Promotion Email Marketing Urgency Marketing Paid Search Agency 358

Vision Edge Marketing

MAY 21, 2024

Here’s how a business can leverage informational intent: Create in-depth guides, tutorials, case studies, or blogposts that address common questions or pain points within the industry. It indicates users are spending significant time on the website and exploring multiple pages, suggesting high user engagement and informational intent.

Enterprise Management 272

Enterprise Management Generation Lead Ranking User-Generated Content 272

Vision Edge Marketing

MARCH 16, 2021

Studies show that 91% of buyers read reviews or ask their peers for recommendations before buying. In this instance, the Marketing team produced all the content assets – from blogs, to videos, to white papers, to emails, to LinkedIn articles, even LI invites, and so on. You already know the power of peer connections.

Peer-to-peer 250

Peer-to-peer Paid Search Agency Work Management Guidelines 250

Hinge Marketing

JUNE 14, 2021

Within the executive summary, the full research study can be offered for sale as a premium content product. White Papers/Executive Guides . Guides and white papers are primarily used in content marketing/thought leadership applications. White Papers/Executive Guides.

Paid Content 173

Paid Content Top of Funnel B2B Thought Leadership Thought Leadership 173

Act-On

FEBRUARY 16, 2024

Design nurture campaigns based on lead scoring A Gartner study found that businesses using lead scoring experienced a 77% increase in ROI with lead generation. A warm lead might receive relevant content such as a case study, a white paper, or other educational content.

Lead Nurturing 246

Lead Nurturing Lead Scoring Lead Ranking Top of Funnel 246

The Point

MAY 17, 2021

When planning campaigns or designing ads, it’s easy to gravitate towards late-stage content (Webinars, analyst reports, demos, case studies) on the assumption that such offers generate more “qualified” leads.

Marketing Management 204

Marketing Management Paid Search Agency Buying Cycle Demand Generation Agencies 204

Contently

OCTOBER 23, 2024

According to a 2024 study conducted by the Content Marketing Institute and MarketingProfs and sponsored by Brightspot, 63% of the content marketers surveyed said content helped them nurture subscribers, audiences, and leads — which takes place at the middle of the funnel — in the past year. Enter automation.

Top of Funnel 140

Top of Funnel Lead Scoring Lead Ranking Marketing Funnels 140

Tomorrow People

AUGUST 5, 2021

In addition to this, we developed a series of topical white papers on carbon-neutrality and the international climate agreements, tailored for the key markets of North America, China, and Europe. In addition to traditional white papers, engaging formats chosen include efficiency calculators and interactive diagrams.

Thought Leadership 31

Thought Leadership Marketing & Strategy Paper Content 31

Webbiquity

MARCH 17, 2023

To drive organic traffic to your website, focus on creating well-researched SEO content and sharing relatable case studies that benefit your customers. Your target audience is looking for insightful information, real-life examples, and insider secrets that will help fix their problem.

Tactics 319

Tactics Sales Qualified Leads Generation Lead Scoring 319

Zoominfo

JANUARY 8, 2021

“With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ). When a prospect starts your free trial or downloads a white paper, you need to keep them engaged with your brand.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. It’s also a good idea to study your competitors: what topics they write about, what content types they use, and how they promote their content.

Ad Building 274

Ad Building Branding Brand Identity Enterprise Management 274

Webbiquity

NOVEMBER 17, 2020

Prospective customers want variety: they need PR-type blog posts during the awareness phase, videos and product comparisons during the consideration phase, and white papers and case studies when they make decisions.

Top of Funnel 265

Top of Funnel ROI Marketing Automation Services Work Management 265

Marketing Insider Group

MARCH 9, 2020

White paper or e-book downloads. You and your team can use that content as the background for a new post – this time, a case study about how one of your top clients used that software to save money and time. Next, jot down what that investment has produced, such as: Sales. Newsletter subscriptions. Engagement.

Marketing Budget Creation 225

Marketing Budget Creation Paid Social Agency Paid Search Agency Cost 225

Marketing Insider Group

MARCH 2, 2020

The Case for Having a Blog. Aggregated industry information and studies that save readers time by not having to hunt it down. White papers and case studies. New studies point to frequency as a key way to get desired ROI: The more often you blog, the more traffic you get. Read on to learn why.

Paid Content 336

Paid Content Work Management Marketing Management Marketing Budget 336

Webbiquity

OCTOBER 17, 2017

Here’s a partial list to spur thoughts: White papers. Case studies. Indeed, it’s best if that’s not the case! If you’ve invested in a great piece of content, how many other formats can you use to tell a similar story? Social media posts. Blog posts. Infographics. Slideshares. Checklists.

Product 235

Product Content Marketing Work Management Paid Search Agency 235

Marketing Insider Group

JANUARY 19, 2021

Case studies. White papers. If you’re not already blogging, you should start. If you are, here are some other forms of content to consider adding to your marketing plan: Ebooks. Pillar pages. Infographics. Checklists. Interviews. Slide decks. Social media posts. Testimonials and reviews. Paid ad content.

Lead Ranking 363

Lead Ranking Content Marketing Planning Marketing Agencies 2 363