The ABM Agency

FEBRUARY 19, 2023

For example, if a B2B SaaS organization is targeting large enterprise accounts in the financial services sector, they could create custom case studies or white papers that focus on how their product has helped similar companies in this sector achieve success.

Account Based Marketing 52

Account Based Marketing Paid Content ABM Sales Management 52

Outgrow

FEBRUARY 5, 2021

A Complete Guide to Demand Generation [Examples+Case Studies] . There are a variety of other methods one can use to boost engagement besides inbound marketing such as advertising, email campaigns, events, public relations, etc. Look at this case study for example. The Demand Generation Funnel.

Demand Generation Agencies 98

Demand Generation Agencies Demand Generation Case Studies Case Study 98

Trade Press Services

APRIL 8, 2024

Email marketing is a channel of choice for many marketers, especially in B2B organizations. In fact, 81 percent of B2B marketers say their most used form of content marketing is email newsletters. Overlooking A/B Testing Testing goes hand in hand with timing, length, and other email variables that can impact open rates and engagement.

Email Marketing 89

Email Marketing Work Management Marketing Management Planning 89

Biznology

FEBRUARY 23, 2015

Here are 15 B2B case studies. ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Content tactics included: executive briefs, case studies, infographics, checklists, Q and A, and Brainshark video.

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Only B2B

JANUARY 25, 2023

Using this data, you may execute campaigns to develop those leads until they are prepared to make a purchase. Email marketing initiatives are among the most effective methods to do this. Your lead nurturing efforts may suffer if you run a single nurturing campaign for all prospects.

Lead Ranking 117

Lead Ranking Marketing Qualified Leads Top of Funnel MQL 117

Only B2B

MARCH 13, 2020

Have they downloaded any whitepaper or case study? Every action taken on the website (for example, visiting, downloading a white paper etc) should be given a score. Email campaigns Automated emails Educational content Calls-to-Action And potentially even phone calls from a Marketing team member.

Sales Qualified Leads 111

Sales Qualified Leads Marketing Qualified Leads Lead Ranking Top of Funnel 111

ClearVoice

AUGUST 14, 2023

This led it to employ a social media marketing campaign that: Promoted its video, blog, case study, and white paper content on YouTube, Twitter, and LinkedIn. Email marketing platforms track click-through rates, open rates, and other engagement metrics. Community engagement.

Promotion 52

Promotion Work Management Marketing Management Content Marketing 52

Sage Marketing

APRIL 11, 2023

Afterwards, the SDR team would use this list to focus on their ‘hot leads’ and then their ‘cold leads’. It was excellent. We spent 2 years with SAGE’s HubSpot support. Usually requests were handled immediately, and if we had issues, we were always able to hop on zoom calls and get to the root cause.We

Hubspot 52

Hubspot Work Management Marketing Management Marketing Automation Services 52

Sage Marketing

OCTOBER 18, 2023

Content is powerful; you can establish your startup as an authority in your industry by producing high-quality and relevant content, such as blog posts, videos, infographics, white papers, articles, and eBooks. Email Marketing Build an email list and send targeted, personalized emails to your subscribers.

Startups 52

Startups Ideal Customer Profiles Webinar Metrics Advertising Agencies 52

Delivra

APRIL 9, 2021

Marketing automation has been shown to produce a nearly 71% higher open rate , according to the Epsilon Email Institute. An overview of where to find additional information, including demos and case studies. This can include a mix of the following: Industry-relevant tips delivered in email newsletters.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Top of Funnel Automation 59

SpotMe Blog

OCTOBER 23, 2023

In the realm of omnichannel, benchmarks such as open rates, CXQ, reach, and impact have become life science industry standards. Everybody knows what’s a good open rate, what’s a good CXQ, what’s good reach, what’s good impact according to your country and therapeutical area. So we’d like to reveal a few of those secrets.”

Advertising Benchmark 52

Advertising Benchmark Activities Conversion Webinar Metrics 52

Delivra

NOVEMBER 27, 2018

Marketing automation has been shown to produce a nearly 71% higher open rate , according to the Epsilon Email Institute. An overview of where to find additional information, including demos and case studies. This can include a mix of the following: Industry-relevant tips delivered in email newsletters.

Marketing Automation Services 73

Marketing Automation Services Marketing Automation Automation Conversion 73

Delivra

NOVEMBER 27, 2018

Marketing automation has been shown to produce a nearly 71% higher open rate , according to the Epsilon Email Institute. An overview of where to find additional information, including demos and case studies. This can include a mix of the following: Industry-relevant tips delivered in email newsletters.

Marketing Automation Services 49

Marketing Automation Services Marketing Automation Automation Conversion 49

Valasys

SEPTEMBER 27, 2018

Product brochures, White papers and Case studies are the most influential assets in a B2B decision-making process (Eccolo Media, 2015). 5-10% higher click-through and 10-20% open rates can be experienced by content-enabled campaigns than traditional campaigns (DemandGen, 2016).

Statistics 49

Statistics B2B Marketing Allocation Marketing Budget 49

Albacross

APRIL 24, 2019

This applies to not just websites and landing pages, but also PPC ads and email campaigns. Conversion Rate. Your conversion rate tells you how many of your visitors are performing an action such as filling out a form, or making a purchase. Wherever you have a CTA button present, you should be measuring its CTR.

Lead Generation 101

Lead Generation Lead Ranking Sales Management Sales Qualified Leads 101

Valasys

JANUARY 20, 2023

Also, follow up with your website subscribers with engaging newsletters and email campaigns , personalizing these to suit their needs. Two of the most approved channels in this stage to capture the interest of the audience are Blogs & Email Marketing. Email Open Rate 2. Email Click-through Rate 3.

Digital Marketing Funnels 40

Digital Marketing Funnels Top of Funnel Marketing Funnels Paid Content 40

Single Grain

AUGUST 27, 2019

They’re the people who know that email delivers the highest ROI for marketers – even higher than social, paid search and affiliate marketing: They know that with email marketing : For every $1 spent, email generates $32 in ROI. The average email open rate is 20.81%. 21% response rate.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Hubspot

AUGUST 19, 2019

In Larry's case, everyone was talking about Facebook because their IPO was on the horizon. Study: Google ads work better than Facebook ads. In this case, Larry Kim saw the opportunity to spin the story of Facebook ads vs. Google ads in a few ways to resonate with different audiences. Facebook's IPO Means What For You?

Viral Marketing 77

Viral Marketing Paid Content Campaigns Tips 77

Single Grain

NOVEMBER 16, 2023

Utilizing content marketing enables companies to craft informative materials like blog posts, white papers, and tutorials. This can include thought leadership articles, case studies, and success stories that demonstrate the company’s understanding of market trends and its ability to deliver results.

Paid Content 98

Paid Content Enterprise Management Webinar Metrics Work Management 98

Optinmonster

APRIL 11, 2023

As a bonus, we will also share best practices for writing email copy for eCommerce sites. eCommerce Email Examples There are several excellent reasons why you should reach out to clients. Welcome Emails Welcome emails have the highest open rate of any emails you send to subscribers. And it works.

eCommerce 82

eCommerce Examples Urgency Marketing Paid Search Agency 82

Hubspot

MAY 21, 2020

New subscribers aren't interested in an inbox full of annoying and repetitive product promotion emails (you know the ones). The average open rate in North America is 19.49%. But, welcome emails have an open rate closer to 50%. At the end of each email, don't forget to include a clear call-to-action.

Top of Funnel 96

Top of Funnel Buyer's Journey Enterprise Management Work Management 96

Single Grain

JANUARY 15, 2020

on which you're an authority) in the form of “How-to” guides, white papers and case studies, this is informational content. Otherwise it's too salesy – in which case, why don't you just invest in paid ads? Email marketing has an ROI of $44 for every $1 spent. 3) Create High-Value Lead Magnets.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Albacross

SEPTEMBER 25, 2018

In the past, B2B marketers could get by with paying less attention to their websites, but that’s not the case anymore. Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? Just in case you were wondering…. Email marketing.

Planning 76

Planning Marketing Budget Creation Budget Programs Paid Content 76

Albacross

SEPTEMBER 25, 2018

In the past, B2B marketers could get by with paying less attention to their websites, but that’s not the case anymore. Do they have lead magnets (eBooks, white papers, case studies, etc) that you can download if you want to look at more materials? Just in case you were wondering…. Email marketing.

Planning 68

Planning Marketing Budget Creation Budget Programs Paid Content 68

seo.co

DECEMBER 8, 2020

Some companies prefer to do a few in-depth, industry-leading white papers each year and focus all their efforts on them. If you’re going to focus on white papers, articles, blog posts and other types of content that are text-based, you’ll need a strong writer on your team with subject matter expertise.

Paid Content 111

Paid Content Online Marketing Planning CMS Development 111