Sprout Social

JANUARY 24, 2024

Our Q3 2023 Pulse Survey revealed 81% of US-based social marketers consider influencer marketing an essential part of their social media strategy. Here are ten important influencer marketing metrics based on insights from marketers, research studies and our Q3 2023 Pulse Survey.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Marketing Insider Group

MAY 18, 2020

We decided to compile some of the most important thought leadership best practices from recent research and surveys. To reap these rewards, you’ll want to follow thought leadership best practices based on data, surveys, and research. surveys, polls, and other data gathering that you do). So, how do you do it right?

Thought Leadership 355

Thought Leadership B2B Thought Leadership Research Practices 355

Marketing Insider Group

OCTOBER 19, 2020

According to Harvard Business Review (HBR), 99% of surveyed working adults in the US report having worked with at least one person who lacks social and self-awareness. While 73% of respondents indicate it was a coworker, 32% report it was their boss. I admit this is easier said than done.

Work Management 310

Work Management Buzz Marketing Management Marketing Report 310

Sprout Social

OCTOBER 10, 2023

Social marketers rate influencer marketing as having a significant impact on their brand’s marketing efforts including customer loyalty (87%), awareness (89%) and reputation (87%), according to our Q3 2023 Pulse Survey of 307 social marketers in the United States. The survey shows 65% of marketers partner with influencers via giveaways.

Examples 127

Examples Campaigns Advertising Agencies Burn Rate 127

Sprout Social

FEBRUARY 7, 2023

The employee advocacy statistics your boss needs to see According to The Sprout Social Index™ , more than two-thirds (68%) of marketers report their organization already has an advocacy program. According to Sprout’s Employee Advocacy Report , 72% of engaged users would post about their company if content was written for them.

Stats 94

Stats Buy Budget Programs Sales Qualified Leads 94

KoMarketing Associates

APRIL 7, 2021

Demand generation programs can help your organization reach new markets, promote new product features, build consumer buzz, generate PR, and re-engage existing customers.”. This was another common theme for all three of the demand generation surveys cited here. Research/survey reports: 52% (compared to 54% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Litmus

MARCH 29, 2023

A now-patched Outlook zero-day bug has the email world buzzing. We’re collecting responses for the 2023 State of Email Design report , and there’s still time to get yours in! Psst: three randomly selected participants will receive a $100 Amazon gift card for completing the survey. Psst, security friends. You seen this?

Email Marketing 84

Email Marketing Phishing CAN-SPAM Buzz 84

Sprout Social

OCTOBER 25, 2022

Brand awareness creates a community that generates word of mouth buzz, ‘I love this product, and I know you will too.’ Brand surveys. Brand surveys are routine (often biannual) surveys that assess what an audience thinks and feels about your brand. Try new things, report on what works, rinse, repeat. Case studies.

Brand Identity 131

Brand Identity Branding Marketing & Strategy Eye-Tracking 131

Sprout Social

NOVEMBER 29, 2021

We surveyed 1,000 US consumers to better understand what’s driving perceptions and behaviors around social commerce (i.e., This report unpacks what brands can learn from these early adopters and how they can become even more competitive in this uncharted market. Building buzz around your brand does more than just boost your reputation.

Buy 143

Buy Brand Identity Branding eCommerce 143

Convince & Convert

NOVEMBER 30, 2023

Social media advertising is a great way to quickly generate new customers and create a social media buzz around your (new) product. There’s also a detailed report of your target audience demographics and popular topics they tend to discuss: Click any report section to access even more data.

Social Media 107

Social Media Advertisements Advertising Tools 107

Webbiquity

OCTOBER 9, 2018

In a B2B environment, a personalization tactic that works really well is to auto-email a branded and personalized PDF report based on the answers visitors provided. The PDF report includes personalized recommendations—making it appear as if it was written by a consultant—giving it a high perceived value. (Be

Paid Content 253

Paid Content Personalization Lead Ranking Marketing Analytics Tools 253

Biznology

SEPTEMBER 22, 2016

Digital Buzz ). Digital Buzz ). Digital Buzz ). Digital Buzz). RightNow Customer Experience Impact Report ). Aspect Consumer Experience Survey ). 45% of companies offering web or mobile self-service reported an increase in site traffic and reduced phone inquiries. ( SELLING TO THEM. GE Capitol).

Buzz 80

Buzz Paid Search Agency Forrester Multi-Channel 80

ClearVoice

OCTOBER 9, 2018

Do not go to a reporter with something that doesn’t suit them. We also surveyed company leadership. The post Small(ish) Market, Big Noise: Tracey Zeeck Creates Regional Buzz for Local Businesses appeared first on ClearVoice. Do not lie to them. Do not lie for your client. Do not mislead them. Read the paper, blogs, etc.

Buzz 49

Buzz Advertising Agencies Paid Search Agency Business 49

Marketing Insider Group

AUGUST 1, 2023

Social media metrics are constantly gathering intel, ready to report back with crucial insights about how much your audience is digging your content, how loyal they are to your brand, and much more. It often involves surveys and interviews to find out how many people know your brand and what they think about it.

Social Media 218

Social Media Cost Per Click Cost Per Thousand CPM 218

Zoominfo

OCTOBER 10, 2019

In a recent survey, marketing leaders were asked how attribution technology has affected their marketing spend across the channels they use. While responses varied, the survey results showed a general increase in spending on channels like content marketing, paid search, and organic search. What do these results mean?

Marketing Attribution 160

Marketing Attribution Multi-Touch Attribution B2B Marketing Trends 160

Liveintent

JANUARY 28, 2022

Data can take many different forms, but the one that’s getting the most buzz these days is zero-party data. Since consumers willingly share it, self-reported data is more likely to be accurate than some other forms of customer information. Personalized content. Another source of zero-party data is one we all know well.

eCommerce 71

eCommerce Ad Building Purchase Intent Forrester 71

Salesforce Marketing Cloud

DECEMBER 13, 2022

We surveyed more than 8,000 service professionals across 36 countries at every level of service, from the chief customer officer to the customer service agent to the frontline service worker. Our newest and biggest State of Service report sheds light on how service leaders are driving success now. Download the report.

Service 98

Service Planning Personalization Peer-to-peer 98

Adobe Experience Cloud Blog

FEBRUARY 8, 2019

According to Event MB , 85% of event planners use event registration software, 61% use event marketing tools, and 54% use survey tools. In-event surveys. Post-event NPS survey. Even the post-event NPS survey is designed to gauge how much value attendees got from your event. Get Attendee Insights with Event Surveys.

Event Marketing 134

Event Marketing ROI Lead Ranking Planning 134

Hubspot

MAY 9, 2023

The field is a buzzing industry that can benefit from artificial intelligence. To better understand how salespeople use AI to communicate with prospects in 2023, we're pulling new data from the HubSpot State of AI Survey to answer. Why would salespeople use this tech for email communication? in March 2023 on AI/automation.

Generation 61

Generation Outreach Hubspot Buzz 61

Sprout Social

JANUARY 19, 2022

consumers in a recent Sprout survey had seen an ad for irrelevant products or services. All of these KPIs can be analyzed in presentation-ready reports in a tool like Sprout Social. Time to revisit and report on the goals you set in step three of our product launch checklist. Define your audience. Follower count.

Social Media 136

Social Media Product Media Work Management 136

Sprout Social

APRIL 4, 2023

When a brand is able to create positive buzz around their brand by just mentioning a product enhancement or product drop, you know they have a great marketing strategy behind them. Advocates can create enough buzz on social media to reinvigorate a brand’s position in the market. One way is through brand advocacy.

Brand Identity 129

Brand Identity Branding Word of Mouth Social Media 129

PathFactory

APRIL 3, 2019

PathFactory and Heinz Marketing recently surveyed 204 marketing leaders – Senior Directors, VP/SVPs, and C-Suite – to dig deep into how they make important buying decisions. Why run the survey? “As That’s at the heart of this report. This report definitely resonates with me. Knowledge is power. I know I do. Tyler Lessard.

Peer-to-peer 61

Peer-to-peer Buy Research Allocation 61

Content4Demand

DECEMBER 12, 2019

Here is our countdown of the top-trending pieces and posts generating buzz and airplay in content marketing. FYI on ABM 2019 ABM Benchmark Survey Report. Demand Gen Report and ABM in Action recently launched their fourth annual ABM Benchmark Survey to gain an in-depth look into ABM practices within the marketplace.

Peer-to-peer 54

Peer-to-peer Account Based Marketing ABM Content 54

Walker Sands

APRIL 16, 2020

Weigh which priority is greater: media buzz around the announcement or to keep business moving forward. If awareness and buzz of the announcement is your top priority, consult your agency partner about whether you should delay the announcement. Do: Remember, reporters are people first.

Media 52

Media PR Buzz Work Management 52

Zoominfo

MAY 3, 2020

But, the trends we discussed today prove that the buzz around marketing attribution is much more than flash-in-the-pan industry hype. Attribution Technology’s Impact on Marketing Budgets In a recent survey, marketing leaders were asked how attribution technology has affected their marketing spend across the channels they use.

Marketing Attribution 130

Marketing Attribution Multi-Touch Attribution Paid Content Sales Management 130

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Take the 2023 MarTech Replacement Survey 2. They can produce data-driven articles, reports or product descriptions based on predefined parameters. That’s where AI steps in to lend a helping hand.

Marketing AI 92

Marketing AI Work Management B2B Marketing Management 92

BDB

JANUARY 12, 2024

Multiple trend reports highlight that B2B sales will become increasingly hybrid combining online and offline interactions to meet changing customer behaviours and preferences. 11% of B2B marketers surveyed in a recent report said they would be increasing spend on hybrid events in 2024.

B2B Marketing 26

B2B Marketing B2B Co-Registration Dwell 26

nDash

FEBRUARY 17, 2022

Despite receiving much buzz in 2017, the Fyre Festival wasn’t one full of fun and entertainment. Reports indicate that Billy McFarland paid celebrities and influencers to promote Fyre and the festival on their social channels. The New York Times reported (April 2021) that 277 ticket holders should receive over $7,000 each.

Allocation 52

Allocation Work Management Differentiation FAQ 52

BenchmarkONE

SEPTEMBER 13, 2018

When it comes to marketing, primary research includes activities like: Surveys. 1: Google Surveys. 1: Google Surveys. Google Surveys is exactly what it sounds like: it’s a tool for market researchers to create surveys and deliver them to highly targeted demographic groups. Gathering and analyzing data. A/B Testing.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

PureB2B

FEBRUARY 9, 2022

By generating more buzz about your products and services, you can attract more website visitors who want to learn more about your offerings. The key to creating buzz surrounding your products is to build trust with your audience. What is Demand Generation?

Demand Generation Agencies 48

Demand Generation Agencies Demand Generation Demand Top of Funnel 48

SpotMe Blog

NOVEMBER 15, 2023

When done well, pharma product launch events create buzz, educate HCPs, and motivate sales reps and leadership. Generate media buzz. Pitch reporter meetups or exclusives with company leaders. Survey attendees about their perceptions and what they found most valuable. Follow up and measure impact.

Practices 52

Practices Webinar Metrics Product Peer-to-peer 52

Rev

APRIL 12, 2023

In 2021, a global survey of B2B companies revealed that most had seen moderate success from their account based marketing (ABM) strategies. More than 1 in 5 even reported strong returns. It generated a lot of buzz and excitement among T-Mobile’s agencies, which helped GumGum secure the deal.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

Influitive

OCTOBER 28, 2015

A 2015 B2B Buyer’s Survey report found that 75% of buyers rely on social media to research potential vendors. In a 2014 Gigaom Research survey of 300 U.S. After all, their jobs are on the line. As a result, reputation and word-of-mouth hold significant weight.

B2B Marketing 100

B2B Marketing Paid Search Agency Peer-to-peer B2B 100

Marketing Insider Group

APRIL 3, 2012

According to the Content Marketing Institute (CMI) and MarketingProfs 2012 report on B2B Content Marketing , 90% of organizations are marketing with content! I looked for answers in 2 separate reports. The one mentioned above and the IDG Connect IT Buyer Survey from last year. CMI and @ MarketingProfs Report. blogs (65%).

Cost 100

Cost Peer-to-peer Content Marketing Budget Creation 100

Content4Demand

OCTOBER 11, 2018

Since the inception of its Content Preferences Survey , Demand Gen Report has emphasized that B2B marketers must “curb the sales speak” in order for their content to resonate with buyers. It takes far more than a famous face to build brand buzz and boost content performance. Will it ultimately be worth the investment?

Planning 75

Planning B2B Thought Leadership Advertising Agencies Thought Leadership 75

Buzz Marketing for Technology

NOVEMBER 9, 2011

A recent Chief Marketing Officer (CMO) survey found that only 20% of CMO’s felt social media produced measurable ROI and 62% hoped it may someday. If the CMO’s lacked ROI confidence, then just imagine what a CFO or CEO survey might have told us! If you’re concerned about social media cost justification, you’re not along.

Social Media 100

Social Media Media Paid Search Agency Word of Mouth 100

Influitive

AUGUST 3, 2015

In fact, the 2015 B2B Buyer’s Survey Report (sponsored by DemandBase and Demand Gen Report), found the top three resources that buyers rely on when researching potential vendors were: In addition, access to all of this information is making the buying cycle longer. Increase social media buzz. Enlightened peer reviews.

Peer-to-peer 100

Peer-to-peer Marketing Report Buy Process 100