Customer Experience Matrix

JULY 30, 2009

Summary: Hubspot offers a bundle of Web traffic generation and lead management features in one low-cost package. But I don’t think that can scale: companies require many different services and will not want to buy and run each one separately. Small businesses willing to invest some effort should be pleased with the results.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Optinmonster

DECEMBER 28, 2023

Your cross-promotion efforts aren’t any different. Create Bundle Deals 6. But the trick to cross-promoting on social media is to be different on each platform. Create Bundle Deals This cross-promotion tip only works if you and your partner are in a similar industry. Start with a plan. Write an Ebook Together 3.

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Martech

JANUARY 30, 2024

I bundle them up as missed opportunities.” The next five minutes is going to be different models with proximity to data that really changes the game in terms of how you look at customers, segments and campaigns.” The biggest opportunity, right out of the box.” “AI is going to stay around for a long time. .

Class 121

Class Email Marketing Bundling Advertising Agencies 121

Huptech Web

JUNE 2, 2023

Difference Between Upselling and Cross-Selling Why Upsell and Cross-Sell are Important? Difference Between Upselling and Cross-Selling Upselling and cross-selling are two distinct marketing techniques utilized in e-commerce, including on the Shopify platform. Let us have a closer look into both and understand the difference.

Cross-Selling 52

Cross-Selling Bundling Top of Funnel Customer Satisfaction 52

Unbounce

OCTOBER 22, 2020

This year is a bit different though—COVID-19 has upended the economy and new social distancing measures have changed the in-person shopping experience. That’s a completely different story. Offer Free Gifts or Bundles. Think about bundling stuff more than just using the sledgehammer of a discount. Online shopping though?

Bundling 145

Bundling VALS Landing Pages eCommerce 145

seo.co

DECEMBER 13, 2021

For example, if someone is considering buying a shirt for $30, offer them an option of a different shirt in that size or color at $50. Offer Bundles to Avoid Confusing Your Audience: If you’re selling different products online, it’s a good idea to bundle them together. buy two and get 15% off).

Cross-Selling 105

Cross-Selling eCommerce Bundling Paid Search Agency 105

SmartBug Media

APRIL 7, 2023

This is a great way to bundle complementary products to push more sales while addressing customer needs. Create Summer-Themed Email Campaigns Now that you have your products, bundles, content, and deals planned out, how are you going to promote them to your customers? Feature products for different occasions and recipient types.

Email Campaigns 97

Email Campaigns Campaigns Bundling SMS 97

DiscoverOrg

DECEMBER 4, 2018

Get the Pitch Perfect bundle and skip to the head of the line: Selling to Legal Operations. The roles and responsibilities for legal operations are vast, and differ from one company to another. We’re looking at a lot of different compliance requirements that are coming up,” says Huppert, “one of them being GDPR.

Bundling 136

Bundling Buyer Personas Work Management Efficiency 136

Marketing Insider Group

DECEMBER 3, 2020

Your business can create a niche for themselves by selling products in different sizes or packaging varieties. a tweet or Instagram story post can make a difference for your product launch if you choose the right influencer to promote your brand. Size and Packaging. Influencer Marketing. Something as simple as. Add a personal touch.

Differentiation 296

Differentiation Service Product Paid Search Agency 296

SmartBug Media

OCTOBER 7, 2022

Holiday promotions through bundled deals, free gifts for minimum purchase, and a new strategy offering personalized gift guides. Note: the volume can be higher if you plan to tailor unique campaigns to different customer segments rather than a wider list. Send different campaigns to the following segments: 30 day engaged.

SMS 75

SMS Bundling Banners Buyer Personas 75

chiefmartech

FEBRUARY 25, 2023

Martech software companies — and SaaS vendors in general — have several different ways they can charge for their products. Or, you pay for bundles of functionality offered in “tiers” — with more features included at higher-priced tiers. Different features can use more or less of those resources.

Pricing 97

Pricing Price Bundling API 97

SmartBug Media

MARCH 31, 2023

It’s subtle, but it can make a big difference. Bundled deals? Or do certain groups respond differently than others? Here are some examples: Memorial Day Get your Memorial Weekend bundle 40% Off! Capitalizing the first letter of each word is a dead giveaway that the email is marketing. Dollars off?

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Hubspot

AUGUST 4, 2020

But, never fear — The phone store has an array of both from different companies. They are bundled with the phone for a lower price. A phone store that bundles their products with complementary ones is an example of cooperative marketing. Cooperative marketing can show up in many different business types. Image Source.

Bundling 92

Bundling Planning Work Management Paid Search Agency 92

Sana Commerce

SEPTEMBER 1, 2023

Bundle pricing Bundle pricing is a common strategy used by B2B organizations. The B2B context Bundle pricing can be a beneficial e-commerce strategy, since solutions that involve multiple complementary products are common. Conclusion Mastering the art of e-commerce pricing is no small feat.

Pricing 52

Pricing Price Conversion Webinar Metrics 52

ConvertKit

MAY 28, 2021

Now that you have a few tactics in your back pocket on how to grow your email list, let’s talk about the different types of emails you need to send to your customers. Bundle emails. In that case, you could create a bundle to go along with the course, including additional resources related to gardening education. Welcome emails.

Paid Content 124

Paid Content eCommerce Email Marketing Tactics 124

Martech

AUGUST 26, 2022

Given the stakes, how did the researchers frame the different treatment options? A whopping 84% selected the most expensive option for the $125 bundle, whereas only 16% selected the digital-only offering at $59. But did the decoy really play a big role in nudging students towards the $125 bundle? The bad news?

Bundling 105

Bundling Ad Frequency Pricing Price 105

Martech

JANUARY 25, 2023

HubSpot Reporting now supports customizable fiscal years, dashboard property filters and parent-child calculated properties Is your fiscal year different from the calendar year? This feature eliminates the previously manual, time-consuming and confusing process of creating payment links for each product or product bundle you offer.

Ad Frequency 108

Ad Frequency Ideal Customer Profiles Hubspot Paid Search Agency 108

Martech

MARCH 25, 2022

Amazon, Apple, Google and Meta, in their different ways, have sought to create self-contained eco-systems that brands must tolerate if they are to sell, advertise or engage on those platforms. There are also likely to be constraints on bundling services and self-preferencing. Apple may need to offer alternatives to the Apple App Store.

Bundling 121

Bundling Paid Search Agency Amazon Privacy 121

Optinmonster

MARCH 22, 2023

Difference Between Upselling and Cross Selling Before we get started with our upselling tips and examples, it’s important to understand the difference between upselling vs. cross-selling. Both are tactics used to boost sales revenue, but they work slightly differently. What is Upselling? This works well for SaaS products.

Examples 122

Examples Tips Cross-Selling Bundling 122

Marketing Insider Group

JUNE 2, 2021

You’ll learn the phases of the buyer journey, explore which types of content are most effective at different points in that journey, improve your writing, learn how to repurpose past content to get better mileage out of it, and discover how to use content analytics to measure the results. Segmenting content for different audiences.

Course 332

Course Content Marketing Planning Best Practices 332

Optinmonster

MAY 4, 2023

Look for custom reports that help you zero in on the metrics that make the most difference for your business. No-Code Workflows: FunnelKit Automations connects to different plugins and apps that your customers interact with. You can also bundle FunnelKit Automations and Funnel Builder to build a full marketing system starting at $249.50/year.

CRM 72

CRM Top of Funnel Marketing Automation Services Enterprise Management 72

Zoominfo

OCTOBER 29, 2020

SMBs differ from enterprises in clientele, goals, and needs, but stepping up your SMB sales game can eventually increase your revenue. What is the Difference Between SMB and SME? Bundling solutions for multiple pain points also opens up avenues for future upselling.

SMB 173

SMB Ideal Customer Profiles Ad Building Marketing & Strategy 173

Huptech Web

DECEMBER 21, 2023

That’s why brands take advantage of this excitement and introduce product bundles. These bundles combine different items or services at a discounted price, attracting consumers who love a good deal. Product bundling is a marketing strategy where multiple products or services are combined and sold as a single item.

Bundling 52

Bundling Examples Product Customer Satisfaction 52

chiefmartech

JANUARY 1, 2024

The common theme of those trends is a breaking down of the boundaries between different martech apps and platforms. And all these new and different moving parts, all interacting with each other, expoentially grew the complexity of marketing. The silo’s days are numbered. Can I get a hallelujiah ?) It’s a profound change.

Aggregators 109

Aggregators Work Management Marketing Management Account Based Marketing 109

TrustRadius Marketing

JANUARY 17, 2023

Different IaaS Use Cases. Deployed across 11 global markets, Linode offers a cost-effective infrastructure solution that comprises many different services. Free Cloud Bundle: Linode offers a free cloud bundle which allows access to a handful of cloud services for free. The answer ultimately depends on your use case!

Small Business Marketing 97

Small Business Marketing Work Management Marketing Management Service 97

Hubspot

OCTOBER 16, 2018

Plus, by ensuring you use the same templates for different posts, you'll have an easier time creating a cohesive and aesthetically-pleasing feed. Here are three different options to create and save Instagram post templates, so you can have stunning posts on-hand whenever you're ready to publish.

Template 100

Template Bundling Branding Brand Identity 100

SmartBug Media

JANUARY 11, 2023

Bundling pairs products together for a slightly lower price. When it comes to discounting, you might test discounting two different amounts—for example, a $50 coupon versus a $25 coupon for first purchases. For retained and new customers alike, promoting early access to the latest products can stimulate increased demand.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Content Marketing Planning 98

Optinmonster

AUGUST 5, 2021

Are you looking to increase your average order value by offering bundled products? Bundling is a smart strategy to cross-sell products to increase sales and revenue. From this tutorial, you’ll learn how to bundle products in WooCommerce and also how to target customers with these deals to maximize sales and AOV.

Bundling 70

Bundling Product Template Rules 70

ConvertKit

NOVEMBER 9, 2020

Yes—but building loyalty requires a slightly different approach. You could offer a limited-time deal to new customers, grow your audience by using your discount as a marketing tool, bundle your products at a discounted rate, pre-sell a product, reward your most loyal subscribers, or piggyback your discounts on well-known holidays.

Bundling 93

Bundling Urgency Marketing Pricing Price 93

Hubspot

SEPTEMBER 6, 2022

Offering discounts and promotions like bundling or referral premiums (which offer the most high-quality leads). When reps are at the right moment to down-sell, they’re most effective when they recommend different products, communicate secondary offers on exit intent, and reduce the scope of client goals. How are reps cross-selling?

Cross-Selling 63

Cross-Selling Bundling Budget Programs Comparison 63

xiQ

MAY 6, 2020

Simply bundling up individuals into monolithic accounts adds insult to injury. Does your content appeal to different personality types? Account-Based Marketing doesn’t cut it anymore. We don’t sell to accounts, we sell to people – and people buy from people they trust. Key takeaways: . Who should watch this webinar?

Account Based Marketing 86

Account Based Marketing Personalization Bundling ABM 86

Martech

JULY 31, 2023

How to identify your highest-value customers Different industries (CPG, B2C, ecommerce) may have varying ways to determine their highest-value customers. For example, a CPG dairy producer can send different recipes based on past engagement with specific products. Building a testing campaign for Q4 success. Improving for 2024.

Lead Scoring 92

Lead Scoring Lead Ranking Planning Cross-Selling 92

Square 2 Marketing

OCTOBER 1, 2020

HubSpot started teaching agencies to think differently about their services and that they should be bundled into ongoing monthly retainers. You did client work and then hoped it would turn into another project. Cash flow was up and down, and growth was challenging.

Design 78

Design Bundling Marketing Websites Hubspot 78

Spiralytics

JANUARY 14, 2024

Expose yourself to different websites You might have heard of the phrase “best practice” being tossed around every now and then, especially as you navigate through improving your website and executing digital marketing strategies. Optimization can be seen in different stages – copywriting, promos, service, packages, and a whole lot more.

Conversion Rate 62

Conversion Rate Optimization Conversion Marketing Management 62

Anyword

JANUARY 4, 2022

We’ve covered all of the different techniques we can use to craft the perfect call-to-action, so it’s time to see how these tactics look in practice. Disney+ “Get The Bundle”. For their streaming service, Disney used a very common and useful action verb for CTAs, “Get,” and personalized it with their enticing streaming bundle.

Examples 98

Examples Planning Best Practices Paid Search Agency 98

Salesforce Marketing Cloud

JANUARY 17, 2024

A majority of insurers use three or more systems for client engagement, frustrating customers as they encounter repetitive tasks across different channels. This often leads to key data and information getting duplicated or lost in the shuffle.

Paid Search Agency 116

Paid Search Agency Budget Programs Marketing Management Lead Ranking 116

Optinmonster

FEBRUARY 6, 2023

Now let’s look at the different types of digital products Types of Digital Products There are 5 main categories of digital goods that business owners can sell online: Documents & Files These digital products can be static, like an eBook or how-to guide, or interactive like an Excel spreadsheet template.

Examples 91

Examples Product Work Management Marketing Management 91