Marketing Insider Group

DECEMBER 10, 2024

CRM email marketing is a powerful tool that combines relationship management with targeted outreach, enabling your brand to reach customers more effectively. By integrating email marketing with your CRM, you gain a strong approach to audience segmentation, personalized messaging, and campaign tracking – all of which improve engagement. This guide will walk you through the steps to set up a CRM email marketing system that generates results.

CRM 219

CRM Email Marketing Click Rate Work Management 219

SendX

DECEMBER 10, 2024

Email deliverability isnt just about hitting the send button and hoping for the best. These days, ensuring your emails reach the inbox demands sophisticated analysis tools and a deep understanding of deliverability factors. This quick guide explores the top content analysis tools that will transform your email marketing strategy from uncertain to unstoppable.

Analysis 221

Analysis Tools Deliverability Content 221

Marketing Insider Group

DECEMBER 9, 2024

An SEO content calendar is a fun (yet important) tool for organizing and executing content strategies that drive organic traffic and improve search engine rankings. With effective content planning, you can stay on track to make and make sure your content is optimized for SEO while also addressing user needs. This guide will walk you through how to create an SEO content calendar that aligns with your overall SEO strategy, using the right techniques and tools.

SEO 249

SEO Marketing Websites Effectiveness Top of Funnel 249

Webbiquity

DECEMBER 10, 2024

Guest post by Irina Weber. Content remains king, just as Bill Gates said nearly 30 years ago. Strategic content creation and smart distribution drive B2B business growth, no matter your industry. Image credit: Videodeck.co Today, video content dominates the marketing landscape. With online videos reaching 92% of audiences and 91% of businesses using video as a marketing tool in 2023, its impact is significant.

Distribution 148

Distribution Paid Content Top of Funnel Webinar Metrics 148

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What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

Video Marketing

Zoominfo

DECEMBER 11, 2024

Since launching ZoomInfo Copilot six months ago, weve seen the many ways its helped our customers win faster. Weve witnessed sellers become their best, most efficient selves and seen marketers fully realize their TAM and identify messaging that really drives leads. And Copilot as a product has achieved some remarkable milestones too, like achieving $100+ million in annual contract value (ACV).

Zoominfo 130

Zoominfo Marketing AI Marketing Analytics Tools Enterprise Management 130

SendX

DECEMBER 6, 2024

In email marketing, one challenge looms large: spam traps. These innocuous-looking email addresses can wreak havoc on your sender reputation and email deliverability if left unchecked. But fear not, intrepid marketer. With the right knowledge and strategies, you can navigate this minefield and emerge with your email campaigns intact and thriving.

Deliverability 221

Deliverability CAN-SPAM Email Campaigns Email Marketing 221

Convince & Convert

DECEMBER 8, 2024

In February 2024, Google and Reddit announced a partnership that involved Googles access to Reddits content through official APIs. Ever since Reddit has been enjoying unprecedented visibility on Googles search result pages, both through organic rankings and separate discussions sections which would often be featured in SERPs. The partnership raised a lot of questions in the digital marketing community as it obviously made Reddit an unavoidable part of buying journeys.

Google 142

Google Marketing & Strategy Content FAQ 142

Vision Edge Marketing

DECEMBER 10, 2024

Bringing a new B2B product and/or service (solution) to market is a multifaceted process. At the very minimum it requires a solid understanding of the customer, a compelling value proposition and associated positioning and messaging, an excellent go-to-market (GTM) strategy, and a keen awareness of the competition. Each phase of this process is crucial.

Marketing Analytics Tools 130

Marketing Analytics Tools Enterprise Management Product Work Management 130

Martech

DECEMBER 9, 2024

The global advertising market is set to exceed $1 trillion in revenue for the first time in 2024, according to a report by GroupM, a media agency under the holding company WPP. The tech giants Google, Meta, ByteDance, Amazon, and Alibaba are projected to capture more than half of the total, underscoring the dominance of digital platforms. Why we care.

Paid Search Agency 117

Paid Search Agency Advertising Agencies Ads Google 117

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The rise of AI and the fall of the cookie are profoundly changing programmatic advertising. With Chrome’s third-party cookie deprecation looming, the industry must adapt. With an overwhelming array of new and old technologies, many advertisers feel uncertain about how to proceed. Dstillery CEO, Michael Beebe, outlines a straightforward 4-step approach to streamline and enhance your post-cookie targeting strategy: Leverage first-party data.

Advertising Agencies

Marketing Insider Group

DECEMBER 11, 2024

A/B testing helps marketers maximize the effectiveness of their paid advertising campaigns. In simple terms, A/B testingalso known as split testinginvolves creating two versions of an ad with slight differences to see which one performs better. This method allows advertisers to make data-driven decisions instead of relying on guesswork. The result is more impactful and engaging ads.

Advertisements 157

Advertisements Advertising Campaigns Allocation 157

SendX

DECEMBER 9, 2024

Many marketing teams have access to powerful automation tools but use only a fraction of their capabilities. The right automation strategy can dramatically increase open rates, conversions, and revenue - especially when managing large subscriber lists.

Marketing Automation Services 195

Marketing Automation Services Automation Marketing Automation Email Marketing 195

Zoominfo

DECEMBER 6, 2024

Efficiently managing leads and routing them to the right accounts is a challenge for many companies, no matter the size. Lead-to-account matching and routing software addresses this problem head-on, automating key processes to help sales teams work smarter and faster. Lead-to-account matching and routing solutions connect new leads with existing account records in your go-to-market data systems, automatically directing them to the right salesperson saving time, reducing errors, and enhancing th

Efficiency 130

Efficiency Enterprise Management Marketing Automation Services Sales Qualified Leads 130

Customer Experience Matrix

DECEMBER 8, 2024

Acquisitions of, or by, major CDP vendors have been vanishingly rare in recent years. So news that ActionIQ had been purchased by Uniphore generated an especially large amount of interest. Lets look at it from three perspectives. 1. Significance for ActionIQ. Although ActionIQ has been a significant CDP since its founding in 2014, the company was always a bit different from most other CDPs.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

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Elevate your webinar game with WorkCast's Ultimate Webinar Handbook! Packed with insights from our seasoned webinar experts, this comprehensive guide is your go-to resource for mastering the art of B2B webinars. Learn the fundamentals, from defining webinars to exploring their benefits and diverse use cases. Discover the key elements of running a successful webinar, avoiding common mistakes, and making your sessions more engaging.

Webinar Metrics

Martech

DECEMBER 10, 2024

The digital landscape is evolving rapidly, and marketers are feeling the shift. Generative AI is redefining how people search and engage with content, reshaping traditional marketing strategies. Features like Googles AI Overviews now provide instant, generated answers for search queries. This transformation poses both challenges and opportunities for marketers.

Digital Asset Management 124

Digital Asset Management Marketing AI Optimization Generation 124

Marketing Insider Group

DECEMBER 12, 2024

Every business needs to embark on a large-scale marketing project at some point, but there are many pitfalls that can get in the way of success. Most of the time, projects fail not because of a lack of talent or team effort, but because of poor organization that interferes with collaboration. According to Harvard Business Research , there are three main reasons collaboration fails: Information silos (67%) Lack of collaborative vision from leaders (32%) Senior managers who dont want to give up co

Paid Search Agency 130

Paid Search Agency Work Management Marketing Management Companies 130

Hinge Marketing

DECEMBER 10, 2024

How many true competitors does your business have? And how well do you know them? Is it even important, anyway? At Hinge, we do a lot of competitive analysis for our our clients. So if you’re unsure on the number of competitors your business has, then our buyer-focused research can supply you with an approximate answer thats probably not too far off from the truth.

Peer-to-peer 126

Peer-to-peer Business Differentiation Analysis 126

Zoominfo

DECEMBER 13, 2024

When it comes to sales and marketing success, choosing the right tools can make or break your go-to-market strategy. ZoomInfos go-to-market intelligence platform consistently stands out as the leader in providing actionable data and insights, with advanced AI and automation to help you sell smarter and win faster. Here’s what customers, analysts, and the numbers have to say about ZoomInfo’s impact.

Zoominfo 130

Zoominfo Enterprise Management Marketing Management Lead Ranking 130

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In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

Paper

CMSWire

DECEMBER 6, 2024

The Gist Smart use cases.

Generation 128

Generation Outreach Analytics Marketing 128

Martech

DECEMBER 6, 2024

Many marketers are familiar with using generative AI for its content-creation capabilities, but AI presents opportunities to help marketers natively within applications they use in their martech stack every day. Beyond generative AI, opportunities await marketers with machine learning and other forms of AI. What keeps many organizations from moving forward with these initiatives are obstacles around team training and data governance.

Content 123

Content Consulting Conference Training 123

Marketing Insider Group

DECEMBER 9, 2024

Growing environmental concerns are driving eco-conscious consumers to make choices based on what is best for planet Earth. Theyre not only seeking brands prioritizing eco-friendly business practices but also going out of their way to support these companies. Moreover, some consumers are willing to pay more to ensure that their dollars go to support greener practices.

Paid Search Agency 130

Paid Search Agency Advertising Agencies Lead Ranking Loyalty 130

SocialPilot

DECEMBER 11, 2024

There are many upsides to displaying your customers positive Google reviews on your website. When people visit your website, what they see will leave a lasting impact on them. 87% of the time , whether someone decides to visit you again depends on your reviews. Therefore, embedding Google reviews on your website is crucial for building trust with potential customers.

Google 109

Google Marketing Websites Ideal Customer Profiles Customer Satisfaction 109

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Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

Social Media

Zoominfo

DECEMBER 6, 2024

Providing exceptional customer service hinges on the ability to communicate instantly and effectively. Live chat software fulfills this need, allowing businesses to connect with website visitors and customers in real-time. This transformative technology has become a cornerstone across industries such as e-commerce, customer service, and education, where it enhances customer experiences and streamlines communication.

Marketing Management 130

Marketing Management Software Zoominfo Multi-Channel 130

Optinmonster

DECEMBER 11, 2024

If youre looking to drive traffic to your website without spending on ads, Facebook is one of the best platforms to explore. With over 3 billion monthly users , it offers massive potential for reaching the right audience organically. The key is understanding how to navigate Facebook’s tools and algorithms effectively. At OptinMonster , weve helped thousands of businesses use digital platforms, including Facebook, to boost traffic and grow their online presence.

Traffic 98

Traffic Facebook Marketing Websites Effectiveness 98

Martech

DECEMBER 9, 2024

OpenAI an artificial intelligence research company created ChatGPT and launched the tool in November 2022. With that, 2023 became the year of humans understanding genAIs capabilities. Then 2024 was the year of genAIs integration into marketing automation solutions. Now, 2025 will be the year humans wrest control of genAI to ensure it is properly used for its role to deliver real-time, precision marketing messages.

Ethics 105

Ethics Marketing & Strategy Touchpoints Marketing Automation Services 105

CMSWire

DECEMBER 9, 2024

Marketing roles are evolving with versatility, AI tools, and data-driven strategies to drive personalized experiences and long-term customer loyalty in 2025. Continue reading.

Trends 116

Trends Loyalty Marketing & Strategy Marketing 116

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Every marketer knows how important it is to prove their efforts drive sales opportunities, but that’s easier said than done. When problems like sales and marketing misalignment, lack of data, and wasted efforts persist, marketers can’t measure, prove, or increase their impact on revenue at a time when demonstrating marketing value is critical. Using analyst and expert data, this guide to marketing impact and content attribution explains: How B2B buyers use content The most common types of conten

Content

Acrolinx

DECEMBER 10, 2024

Here at Acrolinx, were on a mission to help global companies create content that uses respectful, inclusive, and non-discriminatory language, thats free from bias. One of our amazing customers Salesforce has been working over the past few months to identify and replace certain technical terms across their products to make their technology (and documentation) more inclusive.

Guidelines 98

Guidelines Paid Search Agency Transparency Ethics 98

Zoominfo

DECEMBER 9, 2024

With a majority of buyers only choosing to engage sellers once theyre 60% through their purchasing journey , its crucial for go-to-market teams to have accurate, reliable insights into how active, high-priority accounts are thinking about software investments. Thats why ZoomInfo is proud to announce weve partnered with TechnologyAdvice , a leading publisher of B2B product reviews, technology recommendations, vendor comparisons, and buyers guides, to provide these insights directly within ZoomInf

Zoominfo 130

Zoominfo In-market Buyers Marketing Analytics Tools Top of Funnel 130

Stevens & Tate

DECEMBER 11, 2024

Influencer marketing campaigns have long been a core component of business-to-consumer (B2C) strategies, but its less commonly associated with B2B businesses. This is largely because B2B marketing often focuses on persuading decision-makers rather than entertaining a broad consumer base. However, its worth remembering that every member of a procurement team is more than just a professionaltheyre also individuals who might be parents, football fans or podcast enthusiasts.

B2B Marketing 84

B2B Marketing Campaigns B2B Thought Leadership B2B 84