Trending Articles

How to Convey Your Brand Personality Through Social Media

Marketing Insider Group

You know your brand. You’re a marketer or business owner, after all. But, conveying your brand’s personality to your audience on social media isn’t always easy.

4 quiz ideas for your Interactive Content strategy

RockContent

Everybody wants people to hear what they have to say. Marketers are always trying to get a message across and attract users’ attention online with the right content. That translates to lead generation, more conversion, and higher revenue.

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Is Your Industrial Website Ready for Business After the Coronavirus Pandemic?

Industrial Marketing Today

Will your industrial website still meet the needs of engineers and industrial buyers when the coronavirus pandemic is over, whenever that is? In my last post, I talked about adapting your industrial content marketing strategy for COVID-19.

Your Marketing Campaign Shouldn’t Take Ages to Launch: A Story of Denise and Christine

Hive9

To justify their marketing spend, marketing leaders are under constant pressure from their organization to deliver ROI.

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ABCs of Data Normalization for B2B Marketers

Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot. In this eBook, we’ll break down the ins and outs of data normalization and review why it’s so critical for your marketing strategies and goals!

18 Common Features of a Best-in-Class Lead Nurture Program

The Point

It wasn’t that long ago, when marketing automation first burst on the scene, that the height of lead nurture sophistication was the simple, automated sending of multiple, sequential emails. Today, advances in marketing technology make such “automation” seem laughably basic.

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Great Content Drives Great Email Engagement

Act-On

Creating and delivering relevant and vibrant content helps improve digital engagement and also improves email reputation and delivery rates. Content Marketing Email Marketing

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The ultimate guide to live blogging in 2020

RockContent

In a world where information travels faster each day, live blogging is a great way to generate real-time content while also managing social interactions and engagement as they happen. But what is this strategy exactly?

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How COVID-19 Has Impacted Enterprise Event Marketing

Webbiquity

How are enterprise marketing professionals adjusting their 2020 plans in response to the spread of coronavirus? Just-released research shows that while live events are off the table for now, marketing teams (including event marketers) will remain active.

The Dark Side of Marketing Attribution

ANNUITAS

Throughout my career at ANNUITAS, I have probably spent more time thinking about and enabling Marketing Attribution models than any other activity.

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Why Smoking Costs Employers More Than They Realize

Your employees are smoking, and at a cost of $7,000 per year for each employee who smokes, that adds up - fast! This free report will show you how an effective cessation program pays for itself.

Only Meaningful Brands Resonate with Consumers Today

Marketing Insider Group

When I wrote Mean People Suck , I wanted to get across the point that empathy is more powerful than most of us realize. wanted people to see it as more than a tool to use or a great asset to have. Empathy can change the way we relate to others, giving us more understanding.

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Marketers and Developers Can Now Collaborate on Server-Side Campaigns

Modern Marketing

Check out our on-demand webinar to learn more about server-side user interface (UI) and testing capabilities in Oracle Maxymiser.

What is an interactive quiz and how to make one

RockContent

The quiz, interactive or static, is a content format with huge power to engage the reader. Just remember the personality tests that are common in magazines and sites or the BuzzFeed website’s success, filled with culture and behavior quizzes.

“On Predicting The Future” & Other Articles from Kevin Jordan

Biznology

I hope you, your families and friends continue to be well, safe and healthy. For this week, I have once again endeavored to reduce the seemingly endless stream of coronavirus-related reading and listening.

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The 2019 Technographic Data Report for B2B Sales Organizations

In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization. The reason for this is simple—sales teams value technographic data because it makes essential selling activities easier and more efficient.

Nine Requirements of Powerful Thought Leadership

Fusion Marketing Partners

During this period of business uncertainty due to the COVID pandemic, I have spoken and written about the need to […]. Branded Authority Thought Leadership Brand Authority thought leadership

What Do Employees Really Value? It’s Not Just About Salary

Marketing Insider Group

What you pay your employees certainly matters. They aren’t volunteers, after all, and they depend on their paychecks for survival. But when it comes to gauging exactly what they value the most, salary is far from the only contributor. So, what do employees really value?

Accelerating Oracle Eloqua Email Creation with Content Blocks

Modern Marketing

Exceptional marketing comes down to two things: quality and speed: Quality: We live in the era of exceptional marketing experiences, and customers expect hyper relevance and value from every interaction.

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Interactive video: why your marketing strategy needs this type of content

RockContent

When we talk about interactive video, perhaps the first thing that comes to mind is the “Bandersnatch” episode from Black Mirror, especially considering the popularity that the Netflix production has achieved, becoming a benchmark for innovation in this segment.

The Time-Saving Power of Intent Data for Sales

By using the power of intent data, capturing buyer interest has become more feasible for sales. Not only that, but using it will save immense time during your workflow; a win-win on all fronts.

Selecting The Right B2B Telemarketing Vendor

Only B2B

Telemarketing is a tremendously effective way to nurture your business. For this reason, businesses around the globe outsource this task to telemarketing companies who are well-versed in their domain(s).

Unlock the Power and Value of Upstream and Downstream Marketing

Measure Up Marketing

Welcome to What’s Your Edge – a series of VisionEdge Marketing podcasts dedicated to helping you use data, analytics, process, and measurement to create an edge for you and your customers. In today’s episode we’re exploring upstream and downstream marketing.

What the Changing Fortune 500 Tells Us About Empathy

Marketing Insider Group

Everyone’s familiar with the Fortune 500 and the clout and prestige it brings. Fortune Magazine first started the list way back in 1955, naming the companies with the highest revenue in the U.S.

Defining the Future of Marketing

Modern Marketing

The world of marketing is continuously changing. We all know that. And if we’re honest, the fact that it keeps us on the edge of our seats year after year is why we love it. Living and breathing this change every day can make it seem incremental. But if we look back five, ten, or even 15 years, the world of marketing really has changed. Back in 2005, phones were used to make phone calls.

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How ZoomInfo Enhances Your Database Management Strategy

Forward-thinking marketing organizations have continuously invested in a database strategy for enabling marketing processes. Download this ebook to learn how to maintain a strategy that includes refreshed information, database cleanses, and an accurate analysis at the same time.

Content Marketing for technology companies: 6 tips to run a solid strategy

RockContent

No other area in the market is as prepared as tech businesses to embrace and own their online presence. It is an advantage, yes, but it also means you have to compete for space against a lot of players with consistent and consolidated Digital Marketing strategies.

When will B2B trade shows and in-person events return?

Biznology

For B2B marketers who depend at least partially on leads from conferences and trade shows, these are bleak times. You can’t look up without hearing about coronavirus and COVID-19 and the human tragedy in its wake–as well as the economic carnage across industries.

How to Do Competitive Content Marketing Research for Healthcare Technology Companies

KoMarketing Associates

The healthcare technology space is fast-growing and über competitive. From medical technology and medical equipment technology to information technology, the applications are radically changing how consumers think about their health and how practitioners approach care delivery.

Your Director of Marketing Is Miserable [Unless They Focus On Customers]

Marketing Insider Group

How many people do you know who truly love their jobs and are happy at work? How many times have you complained about your boss, a coworker, or a difficult customer? One survey found that the Director of Marketing or Sales is one of the unhappiest jobs you can have.

How ZoomInfo Enhances Your ABM Strategy

For marketing teams to develop a successful account-based marketing strategy, they need to ensure good data is housed within its Customer Relationship Management (CRM) software. More specifically, updated data can help organizations outline key accounts for their campaigns. And to begin the targeting process, marketing teams must develop an Ideal Customer Profile (ICP) with appropriate firmographic and behavioral data to ensure they’re going after the correct audience.Download this eBook to learn how to start improving your marketing team's data!