Trending Articles

Report: 98% of Marketers Now Use Data to Secure their Budget

KoMarketing Associates

As data and analytics become more readily available to marketers, new research suggests that they are using it for multiple purposes. According to the “Data Benchmark Study” from Freeman revealed that 98 percent of marketers now use data to secure their budget.

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Fresh Content Marketing Ideas for Your B2B Buyer’s Journey

Marketing Insider Group

The content you create guides the buyer’s journey that your prospects and customers take. That’s why it’s important to tailor content to the stage of the buyer’s journey prospects and customers will be at when they come across a particular piece of content.

7 Super Effective Ways to Automate Content Marketing

Marketing Insider Group

One of the biggest questions I hear from clients who are just starting their journey with content marketing and those who want me to help create an effective content marketing strategy for them is, “Where do you find the time?”

Customers are Consuming More Marketing Video Content on Social Media Platforms

KoMarketing Associates

When it comes to video marketing, marketers are resonating more with their customers when they discover their content through social media, according to new research.

Humans and Bots: How to blend human skills and AI to build customer intimacy and drive growth

Join Genesys for this webinar to learn how leading companies are using blended AI to drive customer intimacy and revenue growth.

Mission Impossible: Making Hard Choices as a First-time CMO (Part 2)

DiscoverOrg

Fear isn’t a luxury the CMO can afford. Neither is hesitation. Today’s CMO position – “ a minefield where many talented executives fail ” – requires the courage of conviction to survive. If you’re a first-time CMO, this goes double.

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More Trending

Measuring ROI of Industrial Content Marketing is Difficult

Industrial Marketing Today

Manufacturers, distributors and engineering companies are finding it difficult to accurately measure the ROI of their industrial content marketing efforts. Only 44% of manufacturing content marketers report their organization measures content marketing ROI. Source: Manufacturing Content Marketing 2019: Benchmarks, Budgets, and Trends—Content Marketing Institute/MarketingProfs and sponsored by IEEE GlobalSpec).

So It’s Your First Day as the CMO…

DiscoverOrg

First days can be stressful. Especially if you’ve just been promoted to Chief Marketing Officer. Extending far beyond traditional marketing tactics, today’s CMO shoulders vast and complex responsibilities that now span technology, analytics, revenue and—above all—measurable impact.

CMO 170

Wednesday Wisdom: The Holistic Communicator. Yes, It’s “A Thing”

Biznology

In our latest installment of our Wednesday Wisdom series featuring insights from Consultants Collective , we are pleased to share an article by John G. Clemons.

How AI Will Change Marketing in 2019

Act-On

Artificial intelligence and machine-based adaptive learning represent the next great frontier for marketers. Stake your claim in this emerging landscape by putting these helpful tips to work as part of your digital marketing strategies. Demand & Lead Generation

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The SaaS Guide to Customer Engagement, Retention, and Advocacy

After onboarding, most SaaS customers have to find their own way to success. This ebook by Influitive is a compilation of some of the best examples of programs designed to drive customer retention and advocacy, with examples from some of the world’s largest and most innovative SaaS vendors.

A Complete Agile Marketing Definition

Marketing Insider Group

A good Agile marketing definition can be hard to come by. The tough part is that it’s a combination of two very easily misunderstood words: “Agile” and “marketing.” For those who haven’t spent a lot of time exploring its nuances, Agile comes to mean merely fast or hyper-productive.

5 Essential Daily SEO Tasks for B2B Marketing in 2019

KoMarketing Associates

It’s no secret that having a routine can be beneficial. After all, life can get overwhelming (hello reporting week) and it can be easy to forget just what it is you need to do each day.

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Nine Considerations for In-Booth Exhibition Technology

Webbiquity

Guest post by Stephen Lindsay. Technology plays a huge role in contemporary exhibitions and trade shows. But what factors do you need to consider if you want to add experiential or other tech within your booth?

Why Is Data Management So Important For Your Company?

Reachforce

Many companies don't realize just how important their data is. They know they have this data and they understand that it's useful, but they don't realize what the impact would be if they lost it all, if it were corrupted, or if there was a data breach. data management

Lead Generation Companies: How to Pick a Right One

Have you ever had a bad experience using a lead generation company? If the answer is yes, you are certainly not alone; fortunately, MarketJoy has put together 4 simple questions that you can use to judge your next potential lead gen partner.

Rethink Marketing Podcast: How to Find Your Highest Converting Content

Act-On

Andy Crestodina joins the Rethink Marketing podcast and explains how to find your highest converting content using Google Analytics. Content Marketing Reports & Analytics

How True Employee Engagement Leads to Genuine Employee Advocacy

Marketing Insider Group

Employees who are fully engaged in their organization tend to work harder, deliver strong results, and have a high level of satisfaction and pride in their employer.

Report: 39% of Marketers are “Very Concerned” with Data Exhaust

KoMarketing Associates

As marketers turn to data and analytics to reach out to their target audiences, new research shows that they are becoming overwhelmed by the information at their fingertips – so much so that they are now worried about data exhaust. Data exhaust is a term used to describe data that companies toss out because it provides less or no value to their core business. To gauge marketers’ current attitudes toward data exhaust, Digital Element recently conducted the “Digital Data Exhaust Report.”

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The Entrepreneur Interview Series #5: Josh Fedie, SalesReach

Webbiquity

Personalized marketing, done right, is extremely powerful for B2B marketers. Personalized email messages are 26% more likely to be opened , personalized content is more likely to lead to a sale, and companies that do this well are more profitable.

The Rise of the Customer Marketer

From marketing backwater to starring role, this eBook by Influitive explores the changes taking place in customer marketing from the perspective of customer marketers themselves (and explains just why it’s so crucial to customer engagement).

B2B enewsletters: Two bits of advice

Sales Lead Insights

A client just asked me, "What are the three best pieces of advice to give to companies that embark on an e-newsletter for the first time?" Here's my answer: The post B2B enewsletters: Two bits of advice appeared first on Sales Lead Insights. B2B marketing B2B marketing tools B2B enewsletters

The Benefits of Marketing Automation Within the Manufacturing Industry

Act-On

As more manufacturers move to increase their prospect base, marketing automation has become a critical tool for effective digital marketing campaigns. Manufacturing Marketing Automation

How Your Small Business Can Improve SEO With Content Marketing

Marketing Insider Group

As a small business, your content strategy is the key to getting yourself seen. It drives traffic to your site, increases conversions, and strengthens your brand. Creating blogs that rank, and rank well, isn’t easy — but it’s not impossible.

5 Reasons Why Digital Marketing is a Necessary Tool for Small Business Growth

Biznology

Even just a few years ago, small business owners still primarily embraced traditional methods to market and advertise their businesses. TV and print media were the go-to forms of advertising for those who could afford it.

7 Cold Calling Tactics You Aren't Using but Should Be

Cold calling isn‘t dead; neither is it on its deathbed. In fact, it’s one of the most effective ways to increase sales and drive revenue. Learn 7 preperation strategies to lessen your stress, and to become a better closer!

Holiday Mailing Lessons for 2019

Modern Marketing

The 2019 mailing year is already well underway. For many senders, that means dealing with reputation fallout from sky-high holiday volume and re-implementing best practices on outbound campaigns that may have been improperly removed.

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How to Use Live Events in Your ABM Strategy

ScribbleLive

Although account-based marketing, or ABM, is gaining steam, it’s still widely considered a less traditional marketing approach. And if you’re going to go non-traditional—why not think a little further outside the box? When it comes to content creation for ABM, there are many “go-tos” that come to mind. Think white paper, think infographic—think the many assets that form a solid content foundation.

Rethink Marketing Podcast: Gain an Edge in the Manufacturing Industry with Marketing Automation

Act-On

Peter Hoffman and Motion Solutions have gained a competitive advantage in the manufacturing industry by adopting marketing automation. Digital Marketing Strategies Manufacturing Marketing Automation

How to Improve Customer Segmentation with AI

Marketing Insider Group

Accurate segmentation is one of the cornerstones of an effective marketing campaign. Segmenting or dividing your audience into groups means that you can target messages to customers with similar characteristics and needs.

How B2B Marketing is Changing in 2018

Gain exclusive insights on priorities, tactics, and challenges from SMB Marketing Leaders.

The Importance of Digital and Social Media Governance and Reputation Management: Tips for Getting Started

Biznology

Who Decides What Best Practice Is, Anyway?

Modern Marketing

Peter Armaly is a Senior Director and Advisor for Oracle SaaS Customer Success. He is responsible for program design and execution of skills enablement for the customer success organization and in that capacity he works closely with senior executives both internally and externally.

Stride Offers a Next-Generation Customer Data Platform

Customer Experience Matrix

It seems a bit soon to wax nostalgic about the good old days of the Customer Data Platform industry. But the industry has become so bewilderingly diverse in recent years that it is tempting to recall simpler times when all a new product needed to promise was making it easier to unify their customer data. That was way back in 2016. Stride is clearly a next-generation CDP, on the market for under two years and including the analytic and orchestration tools common to new CDP systems.