Trending Articles

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Social Media Services vs. Internal Teams: The Resource Reality

WordAgents

Should you outsource social media or build an internal team? Most businesses face this decision once growth demands consistency. The problem is that social media moves fast. Content production, performance tracking, and paid campaigns all require time, skill, and tools. Some companies hire in-house and try to manage with existing resources. Others work with a social media management company to fill gaps or take over the process.

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Engineer Customer-Centric Processes for Better Service Quality and Growth | What’s Your Edge?

Vision Edge Marketing

Christina Porter, the President of Stallergenes Greer Canada and Vice President of Strategy for Stallergenes Greer North America. The company provides therapies to help improve life for people who suffer from allergies. In 2017, Stallergenes Greer acquired a successful family-owned Canadian company to create a fully integrated Canadian operation. The company encountered several challenges during the transition that required them to take some steps back and re-engineer customer-centric processes,

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And Now for Something Completely Different: MarketingTech.AI

Webbiquity

According to recent research from Brafton, 83% of U.S.-based marketing professionals say that using AI tools is part of their daily routine. Per SurveyMonkey , 69% are excited about it; 14% are worried; and 17% are both excited and worried. Marti, the MarketingTech. AI mascot It’s been clear for a while that for marketers, using AI tools will very soon be (if it isn’t already) a basic job requirement.

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Busting the GTM Engineer Hype: Better Tools & Data are the Real Answer

Zoominfo

Suddenly, lots of people are talking about the rise of the go-to-market (GTM) engineer: semi-technical polymaths who can master APIs, stitch together data flows, harness automations, and singlehandedly connect your go-to-market dots. Youve probably seen examples of this new discipline on social media, usually with a sped-up screen recording of how someone clicked through a bunch of apps and connected data sources and AI agents to identify market segments and push out content at scale.

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Making the Moment: The Art of Creating Events That Drive Results

Speaker: Aja Bradley Kemp, Founder & Chief Experience Officer at Conversate Collective

In a world where every brand is vying for attention, how do you make your events stand out? ✨ From creative swag strategies to immersive brand experiences, the key lies in fostering real connections that inspire action and leave a lasting impression. Whether you're planning a large-scale conference or an exclusive executive gathering, this session will explore how to elevate event engagement, strengthen brand perception, and maximize ROI.

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Salesforce announces initiatives to bring trust and governance to AI agents

Martech

A company that’s bet its future on AI agents knows you must be able to trust agents’ actions when they engage with customers and employees. So, it’s no surprise that Salesforce today unveiled a set of governance, security and compliance capabilities to help organizations deploy trusted AI agents. Salesforce’s State of IT survey, a global survey of more than 2,000 enterprise IT security leaders, put numbers to the issue of AI agent trust.

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DIY, Home and Garden marketing: Tips to elevate your advertising

illumin

From home and garden improvement to DIY renovations, it can be quite competitive to market in this space. Here are some tips to advertise effectively. According to Custom Market Insights , the global Home Gardening market is projected to grow to USD 15.78 billion in 2025 and reach around USD 26.47 billion by 2034. The study also cited several trends and factors that will contribute to its growth, including trends on sustainability , retail media , organic and urban gardening, the integration of

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How Long Does It Take to Rank in Google? And How Old Are Top Ranking Pages?

Ahrefs

Clients and stakeholders often ask, How long till my website (page) ranks on top of Google?

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Hope is Not a Sales Strategy. Here’s How to Fix the System Instead

Zoominfo

My first job in sales was as old school as selling gets: knocking on doors. I didnt know who I was talking to, whether they were in-market, or even what their company did. It was pure hope spray and pray at its finest. Selling has changed a lot since then, but some things dont change fast enough. Too many B2B sellers today are still running on hope.

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If your teams aren’t ready for AI, then your tools won’t matter

Martech

Many companies are trying to implement AI transformation but most stall because the focus is on technology, not of people. Successful transformation requires rethinking roles, processes and mindsets across the organization. Why AI transformation is more complex than it looks AI transformation goes beyond using the technology. Although AI is already part of daily life for people and companies, it is a big step from using AI to transforming your team, department or company.

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The Intersection of AI and Sales: Personalization Without Compromise

Speaker: Jesse Hunter and Brynn Chadwick

Today’s buyers expect more than generic outreach–they want relevant, personalized interactions that address their specific needs. For sales teams managing hundreds or thousands of prospects, however, delivering this level of personalization without automation is nearly impossible. The key is integrating AI in a way that enhances customer engagement rather than making it feel robotic.

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Tech Partner Guide to the Summer ’25 Release

Salesforce Marketing Cloud

The Summer ’25 Release (rolling out April-June 2025) is packed with updates designed to fuel your innovation. We’ve sifted through the details to bring you the key highlights across critical areas, so you can focus on what matters most: creating exceptional value for your customers. From Agentforce to Data Cloud, Developer Experience to Digital Wallet, we’re breaking down the key enhancements that mean new opportunities and bigger wins for you.

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Quiz vs Calculator for Lead Generation: Which Converts Better in 2025?

Outgrow

Quiz vs Calculator for Lead Generation: Which Converts Better in 2025? Quizzes are best for engaging, segmenting, and converting top-of-funnel traffic with up to 40% conversion rates , while calculators excel at bottom-of-funnel lead qualification by providing personalized, actionable data. Use quizzes to build awareness, and calculators to drive decision-making.

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15 AEO Tools That Will Help You Optimize for LLMs

Ahrefs

Were moving from chasing traffic, to competing for brand visibility. Were thinking about how AI crawlers view our sitenot just search engine bots. Were trying to follow the breadcrumb trail through an entirely new kind of user journey.

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ZoomInfo Just Changed its Ticker Symbol from ZI to GTM. Here’s Why

Zoominfo

ZoomInfo has never settled for being just anything. Not just a data provider. Not just another AI tool. And definitely not just another tech company. Weve always built for something bigger: a future where go-to-market teams move in perfect alignment, powered by actionable insights, automation, and execution. Thats why, nearly five years after our IPO , weve changed our Nasdaq ticker symbol from ZI to GTM.

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Campaigns that Click: Practical Personalization Strategies to Boost ROI

Speaker: Jennifer Hodroge, Omni-Channel Strategic Leader, Forrester CX Certified

Marketers know that personalization is the key to engagement—but with limited budgets and time, how do you prioritize what, where, and how to personalize? Aligning your content, campaigns, and buyer experiences requires a deep understanding of customer needs. In this new webinar with expert Jennifer Hodroge, we’ll explore how to leverage insights and customer journey mapping to build personalization strategies that deliver real impact.

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5 signs your GTM is too risky and what to do about it

Martech

“GTM failure isn’t just missed revenue. It’s stranded CapEx, bloated OpEx and irreversible opportunity cost. In a fiduciary era, that’s not just bad business it’s an existential risk.” Fortune 500 CEO, from a recent interview I recently published part of an interview with a public company CFO, which ignited a conversation among marketing, sales and finance leaders across multiple channels.

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The Enterprise AI Agent Era: Why Trust, Security, and Governance are Non-Negotiable

Salesforce Marketing Cloud

The potential of AI agents, like those powered by Agentforce, to revolutionize business processes is immense. From automating customer service interactions to assisting employees with complex tasks, agents promise unprecedented efficiency and personalized experiences. Yet, as organizations lean into this future, a critical question looms large: Can we truly trust AI agents with our most sensitive data and fundamental operations?

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AI Overviews Are Eating Your Search Traffic: Here’s How to Adapt

Animalz blog

AI Overviews (AIO) are eroding the click-through rate (CTR) of search results by as much as 15% to 35% , according to several studies. And that figure is only expected to grow. At Animalz, weve seen this trend firsthand. Many companies are generating more search impressions through strong content, yet average CTR continues to fall. Like in the example below: The common cause?

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How to Build a High-Converting ABM Funnel in 2025

Only B2B

Are your martech stacks in place? Budgets increasing? Data piling up and campaigns running at full speed? Yet, lead quality is still declining. Perhaps its time to update your messaging. Today, buyers are more selective than ever. Theyre done with the send-at-once-to-all messaging. They expect relevance, hyper-personalized, value-driven engagement. This is where ABM becomes crucial.

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Top B2B Email Marketing Tactics to Drive Engagement and Pipeline in 2025

Speaker: Speakers:

Ready to become the email wizard your team didn’t know they needed? Join our live webinar to uncover the secrets of mixing AI magic with human flair, crafting emails so good your audience can't help but write back. We'll spill the beans on: Scaling personal touches Tracking metrics (like revenue, duh) Building smarter campaigns that actually work Oh, and we’re throwing in multi-channel tips too—think LinkedIn ads and webinars that wow.

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Top 40 Fastest-Growing Cybersecurity Companies

Ahrefs

Using Ahrefs website growth data, weve found the 40 fastest-growing cybersecurity companies of 2025 based on estimated year-over-year (YoY) organic traffic growth.

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Amplitude brings marketing and product teams together in one platform

Martech

In response to a 90% spike in marketers using its platform over the past year, Amplitude unveiled a suite of analytics features built specifically for marketing teams today. The company has a reputation among product teams that want to understand how customers use their digital products. The platform is popular among companies focused on product-led growth (PLG), which must optimize the product experience to retain users and help with upsell and cross-sell opportunities.

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How to Build a Small Business Intelligence Strategy in 7 Steps

Salesforce Marketing Cloud

Running your small and medium business (SMB) without business intelligence (BI) is like driving across the country with a paper map from the 1980s. Sure, you might reach your destination, but youll likely waste time, resources, and get lost along the way. Without BI, you miss out on data-backed insights that can help steer your business in the right direction.

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Australian social media demographics to inform your strategy

Sprout Social

With 20.8 million social media users, its estimated around 76% of Australians are actively engaged on social networks. But how can brands effectively reach these users? The first step is to take a closer look at the social media demographics in Australia. From generational trends to platform preferences, we cover the must-know details about Aussie social users and their online behaviours.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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The Power of Micro-Influencers in Your Marketing Strategy

Navigate the Channel

When you think of influencer marketing, big names on Instagram or famous YouTubers with millions of followers might come to mind. But what if the key to unlocking more powerful marketing results rests with influencers who have only a few thousand followers? Enter micro-influencers, a game-changing segment of social media personalities who are redefining how brands connect with audiences.

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RevOps Technology Stack Audit: Essential Tools for 2025

ATAK Interactive

Is your tech stack driving revenue or just draining resources? As we move through 2025, the RevOps technology landscape continues to evolve at breakneck speed. New tools promise the world, existing platforms add capabilities weekly, and the pressure to "digitally transform" never lets up. But here's the truth: Most B2B companies aren't suffering from a lack of technology.

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Databricks takes aim at marketers with new platform for data and AI

Martech

Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts to unify marketing data in one place and make it easily accessible. It’s the first time Databricks, which has a decade of experience in the cloud data space, has launched a product designed specifically for marketers, and it speaks to the importance of data and AI to modern marketing organizations.

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How Digital Accessibility Benefits Us All

Salesforce Marketing Cloud

Digital accessibility is a must for the more than 1 billion people living with disabilities globally. That alone is proof of its significance, but its value extends far beyond that statistic. From making it easier to navigate a website one-handed, to improving screen visibility in bright sunlight or supporting people experiencing age-related vision changes accessible design benefits everyone.

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AI Strategies for Sales Managers: How to Cut Down on Tedious Admin Work

What if you could help your sellers stop wasting 72% of their day on non-selling activities and focus on bringing in revenue? Incorporating AI in your enablement workflows can help you cut down on busy work, get projects done faster, and let your team (and you!) focus on making a bigger impact. We put together this guide to show you how to use AI to cut time and costs for projects, including collateral creation, development of training videos, and automating tedious processes.

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The Real Reality of VR and AR in Customer Experience

CMSWire

No longer just buzzwords, immersive technologies are changing how brands build trust, drive loyalty and deliver value. Continue reading.

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When Martech Multiplies: The Paradox of Choice Meets the AI Gold Rush 

Marketri

Almost 30 years ago, I experienced one of those unexpected New York momentsReggie Jackson stopped to pet our Golden Retriever, aptly named Fenway. I didn’t recognize the baseball legend; he simply admired our dog and asked if we were from Boston. It wasn’t until moments later, after this casual exchange, that I noticed my husbandwho had maintained remarkable composure throughout was barely containing his excitement. “Do you know who that was?

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Udaan Success Story: 5 Impactful Lessons for Every Entrepreneur

Orange Owl Blog

Unicorn Chronicles Udaan Success Story: 5 Impactful Lessons for Every Entrepreneur Vivek Goel May 21, 2025 Share : Table of Contents Introduction: Transforming India’s B2B Landscape In 2016, a trio of visionary entrepreneurs Sujeet Kumar , Amod Malviya , and Vaibhav Gupta embarked on a mission to solve one of India’s most overlooked yet critical problems: the inefficiencies in the B2B supply chain for small and medium enterprises (SMEs).