Trending Articles

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Crisis Communications 101: Best Practices for Nonprofits

Marketing Insider Group

Every nonprofit will face a crisis at some point. How your organization responds to that crisis will define your audience’s opinion of your nonprofit, so it’s crucial to establish a clear communications plan to tackle crises effectively. The best time to develop your nonprofit’s crisis communications plan is not when you’re already in the middle of a situation.

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An Overview Of Lead Generation with Google Ad Lead Form Asset

NuSpark Consulting

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill

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What Can Content Aggregator Services Do for Your Brand?

Marketing Insider Group

As a marketer, it can feel like getting your brand noticed in today’s crowded digital landscape requires a herculean effort. Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web.

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Why Marketing Content Will Continue to Suck in the Age of Artificial Intelligence (A.I.)

Marketing Craftmanship

In the mid 1980s, with introduction of the Mac computer, PageMaker software, and the LaserWriter printer, the DeskTop Publishing system was born; for the first time allowing anyone to create print and online marketing materials that did not require a bona fide graphic designer or any elaborate printing hardware to produce physical documents. This was a major technological advancement in the world of marketing communications.

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The AI-Enabled CMO: Practical Tips for Today's B2B Marketers

Speaker: Paul Slack, Vende Digital CEO

On October 11th, understand how to navigate the AI landscape confidently, turning insights into groundbreaking strategies that set you apart. Why attend? You'll learn: Practical applications/Use cases How to find and assess the right AI technology Prioritizing quick wins Mastering prompt engineering Solving marketing challenges efficiently Strategies to launch pilot programs Case studies of B2Bs building smarter businesses with AI Exclusive bonus content: Actionable frameworks to get started qui

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Generative AI Waging War on B2B Marketing Jobs?

Envy

Generative AI is a big elephant in marketing rooms around the globe. For years experts have predicted the potential disappearance of traditional jobs due to AI and automation. Did you hear about the robot that can make cocktails?! Whatever next? Next is that many marketers are asking valid questions: Is my job at risk? Can (or will) robots and ChatGPT effectively replace us?

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An Overview Of Lead Generation with Google Ad Lead Form Asset

NuSpark Consulting

Google Ads Lead Forms Overview Google Ads Lead Generation Form Extensions are designed to make it incredibly easy for potential customers to engage with your brand without even leaving the search results page. This is a crucial feature because, let’s face it, the fewer steps a user has to take, the higher the likelihood of conversion. The Power Unleashed Instant Engagement : The moment someone searches for a keyword related to your business, your ad appears, and so does the option to fill

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An Interview with Kristi Marquardt: Her Thoughts on 22 Years at Brandpoint

Brandpoint

In 2002, Kristi Marquardt started her journey with Brandpoint. Almost 22 years later, Kristi stands as a Senior Business Development Executive and an integral part of the company’s success in the public relations industry. As one of the longest-tenured employees at Brandpoint, Kristi has not only navigated the industry’s shifts but also thrived within them.

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A marketer’s guide to AI: Working with text generators

Martech

( This is the second in a series about how generative AI is impacting marketing. The first part is The rise of generative AI.) Despite the proliferation of visual content, words and text are still the mainstay of digital marketing. Without words to provide context, our images and videos wouldn’t have the meaning we all so desperately crave. Our content often revolves around words — from calls-to-action to product descriptions to social posts — marketers rely on language to tell a story.

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The 5 Things Every B2B Tech CEO Should Know About Drip Marketing Campaigns

Launch Marketing

When it comes to nurturing leads and keeping potential clients engaged in the ever-evolving landscape of B2B tech digital marketing, drip marketing stands out as a game-changer. But what is drip marketing and how can you leverage it? Let’s plunge in! Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions.

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Let's Get Physical: How to Blend Direct Mail Marketing with Your Digital Strategy

Speaker: Akeel Jabber, B2B SaaS Investor and Growth Marketer at Horizen Capital

⭐ Are you ready to boost campaign success? Consider the untapped potential of integrating direct mail marketing seamlessly with digital marketing strategies. Combining the physical, tangible impact of direct mail with the dynamic reach of digital marketing can be a game-changer, significantly increasing your ROI when done right. Direct mail grabs attention, making it great for reaching your target audience 📩 Digital marketing keeps the momentum going, driving action 📲 So.

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Content Marketing World 2023: Make Sure You Catch These 10 Sessions #CMWorld

Top Rank Marketing

Later this month, marketers from all around the country and globe will converge in Washington D.C. for the 13th annual Content Marketing World. Thirteen years! Just think about how much has changed in that time – not just in marketing, but in the world at large. Keeping pace and making sense of all this change is a great reason for professionals to come together each autumn for CMWorld, absorbing the wisdom of expert speakers and connecting personally with fellow practitioners.

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The Continuum of Content Strategy and the Impact of Generative AI

Acrolinx

What is the continuum of content strategy. Vanita Pandey explains all and also highlights how generative AI impacts your content creation. The post The Continuum of Content Strategy and the Impact of Generative AI appeared first on Acrolinx.

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5 Ways to Revamp Your Email Marketing Strategy and Increase ROI

Stevens & Tate

Email marketing is an affordable and effective tool to help your rand stay in touch with customers to ensure more revenue. In fact, studies show that robust email marketing strategies have an ROI of about 4400%. If your email marketing performance is subpar, there are several strategies you can implement to ensure better results. The following tips can help improve your email marketing results and grow your business.

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How to boost marketing engagement with behavioral science triggers

Martech

You can spend a lot of money trying to increase the results of your marketing communications. But you don’t have to. If you have a halfway decent marketing martech stack and follow the best practices for your channel, maximizing engagement and response becomes easier. Just add behavioral science into your messaging. It won’t cost you a dime — and the results can be instantaneous.

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The New GTM Playbook: 18 Ways to Future-Proof Your Sales Team

Longer sales cycles. Increasingly discerning buyers. More meetings. Intensifying competition. Economic uncertainty. Go-to-market teams of every size, in every industry, are grappling with these challenges firsthand. Thankfully, there’s an answer. We’ve developed an entirely new way for GTM leaders to identify and execute proven, data-driven strategies that drive revenue.

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Salesforce Marketing Cloud + Litmus: A Guide to Success

Litmus

It’s one of the most powerful pieces of marketing software you can purchase. Between marketing automation features, detailed marketing analytics, and so much data you can use to personalize every bit of the customer journey, you won’t go wrong with Salesforce Marketing Cloud as the cornerstone of your program. It can pretty much do it all…except preview and test your emails, of course.

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Why you need an exceptional customer service strategy (and how to develop one)

Sprout Social

Superior customer experiences don’t happen by accident. A well-defined customer service strategy is the foundation to every wow-worthy interaction between a business and its customers. As market competition grows more fierce, consistently delivering exceptional customer care is more vital than ever. Connecting the dots between disparate communication channels—phone, email, chat, social—is a necessary step in future-proofing your business.

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The Email Marketer’s Guide to Stellar Holiday Email Marketing Strategies in 2023

Scoop.it

‘Tis the season to blend in yet stand out, ‘Tis the season to give back yet rake in the moolah! ‘Tis the season to fine dine, down wine, & be merry, Bring out the carved pumpkins, turkeys, Sweep in through streets in swag with the witches & wizards! Decorate those fir trees with beautiful ornaments & ‘em baubles… Yes, ladies & gentlemen, the merriest time of the year is just around the corner!

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How to Start an SEO Business

seo.co

It’s a good time to be an SEO agency. There are more than 63,000 searches per second on an average day, and most consumers and business owners rely heavily on Google when researching new products and services. Moreover, the SEO industry is certainly large enough to have enough to cheese to go around. Most businesses have adapted by putting at least a little time and effort into their search ranking strategy.

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Enablement Woes: Put an End to Content-Related Frustrations

Content frustrations are all too real and it’s time to tackle them head on. Let’s start with marketing. How many times do you use limited resources to create content sellers ignore, while outdated, off-brand materials and messaging continue to be shared? And sellers - how many selling hours do you spend hunting for just the right content, and if you find it, tailoring to specific buyer’s needs becomes your next challenge.

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New report shows enterprise email marketers embrace AI 

Martech

The AI revolution is here, but nobody gave me a playbook. Until now. In a new report my company just published — “2023 Email Marketing & Research Report: A Look at the Market for the Future of the Channel” — we reveal how marketers at enterprise companies are using AI right now, what they think about it, and how it will affect the business world.

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How Much Should Our Marketing Budget Be if We Want To Grow Revenue Aggressively?

Square 2 Marketing

The last time I wrote a budget article was in December 2021 , so it feels appropriate to circle back around to this very important topic. We did a podcast/videocast episode of What’s Wrong With Revenue? in October 2022 on budget setting for marketing if you’d rather watch than read. I still meet CEOs who don’t have a marketing budget or are unclear about how much they should be investing in marketing and over what timeframe.

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LinkedIn automation tools for your brand in 2023

Sprout Social

Struggling to stay on top of your LinkedIn marketing efforts? Building your brand’s presence on LinkedIn takes a lot of work as it involves posting high-quality content consistently. And it doesn’t just stop there because you need to use that presence to prospect and nurture valuable leads. All of this takes out a huge chunk of your time, leaving little room for other important aspects of running the business.

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Dissolving martech? Tech stack aggregation brings more power to marketing, more control to IT

chiefmartech

Was it John Lennon who wrote, “Imagine there’s no martech, I wonder if you can?” I may be misremembering that lyric. But it’s what came to mind when I saw the above chart. It’s from a new Gartner report, 4 Actions to Improve Martech ROI , and it reveals a pretty dramatic shift in ownership of martech responsibilities from marketing to IT. “Configuration and deployment of new marketing technology” saw a 10-point shift from Marketing Leads With Guidance Fr

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Is Your ESG Communication a Walking Red Flag?

One moment, you're proudly releasing your annual report, and before you know it, six months have passed and attention has shifted. Not communicating your impact consistently to key stakeholders is what we call an ESG communication red flag. Think of red flags as common mistakes that hinder stakeholder engagement. While these slips in communication are rarely intentional, they can have a significant impact on how your ESG efforts are perceived.

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Out of Content Ideas? Try Borrowing One or Two (Even From Your Competitors)

Content Marketing Institute

You don’t need unique content ideas to differentiate your brand. You can recombine and reshape existing ideas to make them your own – even (or maybe especially) ones that didn’t work for other companies. Here’s how to get started.

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The ethics of AI-powered marketing technology

Martech

Marketers have long used technology and data to target their audiences effectively. AI has now enhanced this capability, but it also raises ethical concerns. How can marketers balance innovation and privacy? The AI arms race in marketing technology Martech vendors across all platforms, including data analytics, customer relationship management (CRM) systems, email marketing platforms, social media advertising and more, are racing to incorporate AI features into their products.

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Where to Find Revenue Growth Opportunities

B2B Marketing Directions

For the past several years, I've written a few posts each fall that address some aspect of marketing planning. With the fourth quarter of 2023 beginning today, many marketers will have started (or soon will be starting) their planning for 2024. Last week's post discussed how marketers can use the jobs-to-be-done framework to define their market and determine how their products or services create value for customers.

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How to build the best sales tech stack for your business

Rev

Need help building the perfect sales tech stack so you can easily hit your revenue targets? We understand! We also understand that this isn’t always the most straightforward task. There are hundreds of options for sales tools, and it can be tough to know which ones are the best fit for your team. In this blog post, we’ll show you what to consider when building a new sales tech stack or evaluating whether you should add new tools to your current one.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams. With helpful diagrams and simple explanations in each use case, see how Salesforce’s CDP, Data Cloud for Marketing, powers personalized, real-time experiences across marketing, with capabilities that include: Optimizing ad spend Powering dynamic website content Increasing upselling and cross-selling Resolving service cases with marketing data B

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What You Need To Know About BuzzSumo’s TikTok Influencer Search Tool

BuzzSumo

The power of TikTok influencers is undeniable. With BuzzSumo's new influencer search tool, you can find the right creators to advocate for your brand.

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This Month in Email: A Recap of Email Marketing News in September 2023

Litmus

We’re back with another edition of This Month in Email, your go-to series for all the latest happenings in the world of email marketing! What happened in September? Well, a lot. So grab your coffee (or caffeinated beverage of choice) and sip on the biggest headlines shaping the email industry. News headlines In lighter news Community happenings Email Client Market Share News headlines 57% of enterprise marketers use artificial intelligence (AI) in email campaigns , according to new research fro

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The 3 Rs of marketing automation: Relevance, response and ROI

Martech

Have you ever noticed how Netflix just gets your binge-watching habits? That’s personalization at its best. Your customers crave that level of precision in marketing. By mastering the three Rs of marketing automation — relevance, response and ROI — you can give them exactly what they’re looking for. Ready to create marketing that’s as tailored as those Netflix recommendations?