Martech

JANUARY 4, 2024

Marsha Collier Marsha is a best-selling author, radio host, podcast host and educator who specializes in technology, internet marketing, and ecommerce. She has written over 40 books, including the popular “eBay For Dummies” and “Online Marketing Made Easy” series, which have sold millions of copies. LinkedIn: Marsha Collier (12.8K

eCommerce 109

eCommerce Multi-Channel Broadcasting Marketing Analytics Tools 109

Webbiquity

JUNE 1, 2021

Nearly every business has a digital marketing strategy, whether documented or not. High-performance digital marketing campaigns are a mix of proven strategies that yield results and a deep understanding of the market landscape. Seven Essential Digital Marketing Tips for Your Business in 2021. What sets them apart?

Tips 363

Tips Privacy Advertising Agencies Marketing & Strategy 363

SmartBrief - Marketing

JANUARY 29, 2024

Ads that are released beforehand get just as much attention, emotional reaction and resulting brand impact as when they air on CBS’ broadcast. If you liked this article, sign up for SmartBrief’s free email newsletter on Marketing Innovation. Think you need to surprise viewers with your ad to get an impact during the Super Bowl?

Mobile Advertising 94

Mobile Advertising Amazon Broadcasting Newsletter 94

Martech

MAY 2, 2023

Presentations at NewFronts make a convincing case that video has earned the attention from brands that television gets with their upfronts — presentations that broadcasters make to advertisers in the spring about upcoming programming. Marketers have to follow this space in order to meet many of their customers where they are.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Video Marketing Budget Programs 100

Biznology

MARCH 14, 2017

Facebook, Instagram, Pinterest, reddit, YouTube and even Snapchat have integrated ads so thoroughly and shamelessly for so long that there’s not fight left in any of their ‘verses. The same kind of high-profile publicity — and controversy — that used to find its home on Twitter now finds itself on YouTube and Twitch.

PR 163

PR Twitter Public Relations Youtube 163

Top Rank Marketing

MAY 29, 2024

It’s not too hard to see why social media marketing is often associated with the B2C realm. But make no mistake: social media marketing can be extremely effective in B2B, helping marketers drive awareness, build community, establish credibility and much more. Should you post short videos on YouTube as well as LinkedIn?

Social Media 99

Social Media Media Plans Planning B2B Thought Leadership 99

Martech

FEBRUARY 6, 2024

Nothing symbolizes Super Bowl tradition like Budweiser’s iconic Clydesdales, especially when you throw a dog in the frame and call it ‘Old-School Delivery,’” Gartner marketing analyst Andrew Frank told MarTech. Surely, marketers are looking for the next crossover talent to star for their brand on a similar stage.

Advertising Agencies 105

Advertising Agencies Paid Search Agency Marketing & Strategy Buzz 105

Martech

AUGUST 7, 2023

When a youth sports organization faced a participation crisis, its one-person marketing department deployed martech to create a campaign raising awareness with key audience segments. We believe we can create intentional sports experiences that can change people for life,” said Chris Barnhart, NC Fusion’s marketing director/department.

Campaigns 89

Campaigns Co-Registration Marketing AI Cable 89

Adobe Experience Cloud Blog

DECEMBER 17, 2019

There are some exciting predictions about what lies ahead for marketing in my news feeds these days. Like many of us, I’m clicking and reading quite a few of these futuristic articles because I want to be aware of how marketing will innovate in 2025 and beyond. EMAIL MARKETING.

Marketing AI 174

Marketing AI Marketing Strategy Marketing & Strategy Peer-to-peer 174

Biznology

OCTOBER 15, 2018

Nowadays, a great variety of brands are trying to gain the upper hand over their competitors by using a new marketing platform – live online videos. They led to a fragmentation of the marketers’ audience, which is why brands had to do something different. According to Bill Fisher, this indicates a strong ROI for marketers.

Video Marketing 143

Video Marketing Broadcasting Paid Search Agency Facebook 143

sagefrog

FEBRUARY 7, 2024

The digital space is evolving, and B2B social media marketing is witnessing a paradigm shift in 2024. With the onset of the new year, marketers are urged to assess the current state of their strategies. These AI-driven innovations empower marketers with enhanced creativity and precision in reaching their target audience.

Marketing AI 67

Marketing AI Social Media Social Marketing B2B Marketing 67

Convince & Convert

NOVEMBER 12, 2014

These words belong to Metallica’s James Hetfield, from the opening lines of Guitar Center’s most popular video on their YouTube channel. But then again, it’s not just any video on any YouTube channel. In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014.

Video Marketing 155

Video Marketing Storytelling Best Practices Youtube 155

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. This could include social media, email, and your website. Content Creation. update on Twitter.

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

SendX

MARCH 18, 2021

What is B2B email marketing? So B2B email marketing, basically is a specific category of email marketing strategy where your target audience are businesses and not individual customers. Why B2B email marketing? According to research , the number of email users worldwide reached 2.9

Marketing Management 362

Marketing Management Budget Programs Email Marketing B2B Marketing 362

Convince & Convert

NOVEMBER 6, 2017

In fact, live broadcasting has been around since the 1950s. Live establishes a strong level of humanization that is hard to achieve through your website, email newsletter, or even static videos. At Experticity , I partnered with our existing clients to broadcast over 25 live episodes on Facebook. Live video is nothing new.

Facebook 228

Facebook Paid Search Agency Companies B2B 228

Excelsior Research

APRIL 22, 2022

EFFECTIVE TOOLS FOR DIGITAL MARKETING! Digital Marketing is the component of marketing that utilizes internet and online based digital technologies such as desktop, computers , mobile phones, other digital media and platforms to promote products and services. EFFECTIVE TOOLS FOR DIGITAL MARKETING! Subscribe Now.

Paid Content 52

Paid Content Marketing AI Effectiveness Tools 52

ClearVoice

SEPTEMBER 4, 2020

Finding reliable content marketing statistics and data on which you can base your marketing decisions can be difficult — but it’s not impossible. Use this list of research and data to help you make wise and informed content marketing decisions. Content marketing statistics for SEO. Government emails see a 30.5

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Convince & Convert

DECEMBER 4, 2014

Email marketing and list building… We know we have to do it, but how much time do we really spend on it? However, when you email your subscribers, you are in their inbox, where the chances of being seen are much, much higher. It gets streamed to YouTube and you can share the recording with your attendees after.

Webinar Metrics 166

Webinar Metrics Google Autoresponders Youtube 166

Vidyard

JULY 11, 2019

Here’s why: 1 out of 5 Facebook videos is a live video ( TechCrunch ) Viewers leave 10x more comments on Facebook Live videos ( Wired ) 82% prefer watching a live video over other types of posts on social media ( QuickSprout ) 80% would choose to watch a live video than read a blog post ( LiveStream ) So Why Do You Need Email?

Facebook 96

Facebook Video Marketing Broadcasting Demand Generation Agencies 96

Single Grain

FEBRUARY 7, 2020

Live broadcasts have become a staple of the social media experience. The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as real, approachable and less-produced. There are many ways in which you or your brand can make an online broadcast.

Broadcasting 130

Broadcasting Facebook Optimization Tips 130

SmartBug Media

MARCH 24, 2020

We’ve all had the notifications pop up on our phones when a friend decides to share a moment in real time—but is your brand utilizing Facebook Live to its full marketing potential to stand out in the noisy digital space? You can create an email campaign. What Is Facebook Live? Facebook's goal is to keep people on the Facebook platform.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

Convince & Convert

AUGUST 27, 2015

Don’t forget “traditional” media as well – Television (broadcast), Print (newspaper, magazines), blogs (scary that blogs are now traditional media, right?). Depending on the influencer, she or he may be on the leading edge of what is happening in your market or industry. Research Your Market, in Realtime.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Oktopost

APRIL 2, 2020

Listen to the podcast: Or watch the live broadcast: In today’s new normal , whether people wanted to work globally or not, employees are being forced to adapt to a remote life-syle. Growing a Facebook channel and YouTube channel may be a main marketing initiative for the Western country. Tie Everything Together.

B2B Thought Leadership 77

B2B Thought Leadership B2B Thought Leadership Broadcasting 77

Biznology

JUNE 18, 2015

And yet, more than 20 years later, despite dozens of social networks, YouTube and GoPro, we still don’t have a satisfying solution with mass appeal. Comments and questions are completely separate from the video experience, making it difficult for the viewer to follow the broadcaster’s evolving script. How It Works.

Broadcasting 80

Broadcasting Mobile Advertising Interactive Marketing Mobile Marketing 80

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Webbiquity

SEPTEMBER 15, 2020

There are so many platforms for marketing your business with videos , including Facebook, Vimeo, Instagram, Twitter, and LinkedIn. But the biggest and best video network is YouTube. And that is why users upload 500 hours of videos every minute on to YouTube. That will give you a better idea of what works on YouTube.

Youtube 237

Youtube Video Marketing Generation Budget Programs 237

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. It is a key business to business marketing tool. YouTube: Businesses use YouTube to broadcast content through Channels. The most effect YouTube Channels have a theme and provide frequent updates.

Social Media 80

Social Media Media Youtube Linkedin 80

Martech

AUGUST 4, 2021

Good morning, Marketers, the agenda for our MarTech conference, held September 14-15, is taking shape. Until then, we’ll stay on top of the big shifts in marketing technology, like the transition to CTV. And as the media landscape continues to shift, marketers have to listen closely to how consumers are responding.

Cable 106

Cable Bundling Work Management Cross-Selling 106

Sprout Social

JUNE 25, 2019

Most people also know what would happen if they click on those icons when they see them on a website or email. For marketers and business owners, this offers an excellent opportunity to implement social media icons into their marketing strategies. You can add them to your website and digital marketing materials.

Social Media 105

Social Media Media Guidelines Youtube 105

Vidyard

JULY 11, 2019

Here’s why: 1 out of 5 Facebook videos is a live video ( TechCrunch ) Viewers leave 10x more comments on Facebook Live videos ( Wired ) 82% prefer watching a live video over other types of posts on social media ( QuickSprout ) 80% would choose to watch a live video than read a blog post ( LiveStream ) So Why Do You Need Email?

Facebook 65

Facebook Video Marketing Broadcasting Demand Generation Agencies 65

Martech

MARCH 6, 2023

Connected TV (CTV) and over-the-top TV (OTT) advertising are powerful marketing tools for brands of sizes, with many advantages over traditional TV advertising. Step 4: Create effective video campaigns You’re putting an ad in a place where premium content is broadcast. Business email address Subscribe Processing.

Paid Search Agency 73

Paid Search Agency Ads Campaigns Cable 73

Biznology

JANUARY 5, 2016

In 2013, Congress passed legislation that effectively ended the ban on Radio Free Europe and Voice of America broadcasting within the U.S., He is @thornley on Twitter, thornley10 on YouTube and Joseph Thornley on Google+ and Facebook. Lynette heads up the ClaimWizard digital marketing products and team. He specializes in Web 2.0

Work Management 80

Work Management Marketing Management Skype Public Relations 80

SpotMe Blog

MAY 24, 2021

The product demonstration webinar, or deminar, offers your marketing and sales team a whole lot of value without spending an excessive amount of money on marketing, advertising, and event planning. Ever watch a YouTube unboxing or product review where the person just talks about the product, but never actually shows you how to use it?

Webinar Metrics 52

Webinar Metrics Conversion Cross-Selling Youtube 52

Hubspot

JULY 22, 2019

In years past, TV was the only form of media you could use to reach a massive market during prime hours -- but now, people aren't watching as much. Instead, they are choosing to view content on newer streaming platforms -- Netflix, Hulu, Amazon Prime, and YouTube TV, which have been taking over the viewing space. plus setup costs.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Vidyard

FEBRUARY 12, 2020

After all, today’s companies have more ways of communicating with their employees than ever before, from email newsletters to live meetings to Slack. Asynchronous video messages allow team members to avoid long explanatory email threads and collaborate effectively, even if their work hours are different. Update and Announcement Videos.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Sprout Social

APRIL 29, 2020

However, it’s critical to ensure your video strategy is in place before, during and after the broadcast. Promote before you broadcast. Don’t be afraid to cross-promote across your blog, email campaigns and additional social networks too. Before you broadcast your video, take some time to prepare. Time it just right.

Broadcasting 144

Broadcasting Facebook Tips Cross-Selling 144

Valasys

JUNE 11, 2020

In an announcement made on LinkedIn Marketing Blog on the 12th of May 2020, it was promulgated that LinkedIn recognized the importance of equipping marketers with the tools required to bring their professional community together. The best part is all these functionalities are gonna be extremely free for the B2B marketers.

Linkedin 64

Linkedin Features Broadcasting Communities 64