White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing team may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it's instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you'll want to sustain. Content Marketing Sales Materials White Papers

Paper 120
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Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

Tips 131

Content Tips for E-Books

WriteSpark

E-books have become a popular form of collateral for technology marketing because they can present complex, dry technical topics in an appealing format. If you haven't considered adding e-books to your sales materials, then learn more about e-book advantages and drawbacks. But if you're ready to develop an e-book, the following tips will help you create more engaging and effective content. Create a "real" book.

Tips 120

WriteSpark: Best Blog Posts about White Papers

WriteSpark

This month's list focuses on my best posts and recommended resources for white papers. If you are a white paper writer or you manage white paper writing projects, you'll want to read these posts: Is your topic worthy of a white paper? Guidance for choosing which topics are really worth the expense and effort of a white paper. Tips to pass along to your engineers and product managers for providing helpful input for a white paper project.

Paper 131

White Papers: Refresh or Write Fresh?

WriteSpark

Your marketing department may produce dozens of new white papers each year, but how often do you refresh an existing one? For many technology marketers, once a white paper is written and posted it''s instantly forgotten. Yet many older white papers can deliver renewed value to your promotional efforts with less expense, time, and effort than producing a new one. These papers offer proven performance that you''ll want to sustain.

Paper 131

Where To Buy Essay Papers

AccuData

If you’re searching for a excellent way to buy essay papers over the world wide web, legitimate essay authors is where to be. Buying essay papers from a site that sells essay stuff or straight ordering them by a college or university normally leaves you with lots of time to completely review the data that has already been written about the article. There are also a huge array of ways to purchase essay papers over the Internet.

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Where to Purchase Essay Papers

AccuData

Purchasing essay papers from a website that sells essay stuff or directly ordering them by a college or university typically leaves you with plenty of time to completely examine the information that has been written about the article. Don’t just help out with dissertations, may perform your case studies, video file, book report, PowerPoint presentation, case studies among others. Additionally, there are a wide variety of ways to buy essay papers over the net.

Book Review: Content Rules

Webbiquity

The book works well on several levels, and though it’s most valuable to practitioners—those who actually envision, specify, create, repurpose, and promote business content— it’s also helpful for senior executives charged with developing content strategy and coordinating creative efforts. If this review, or any of the other book reviews here, inspire you to buy the book, please click on any of the book’s links within the post today to buy the book on Amazon.

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E-books: More Than a New Marcom Fashion

WriteSpark

So it is with e-books, the latest incarnation of short-book projects such as technology primers and guides that I wrote for clients in the 1990s. . Yet an e-book isn't just a new facade that simply presents a book's worth of text in a format suitable for online reading. Nor are they, as some marcom gurus proclaim, just a white paper dropped into a landscape, slide-type layout and called a book. E-book Advantages. E-Book Drawbacks.

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Benefits of writing a book: Can writing a book improve the credibility of your products and services?

B2B Digital Marketer

What could be the benefits of writing a book? Suppose you can write a book to addresses the conversations in the customers’ minds while gaining trust for answering those questions? I have published a few books of my own, and I am always seeking a way to make it easier.

Best Digital Marketing Books 2020

Brightedge

In doing my research for this post, I found fewer digital marketing books than I expected on each of the topics I wanted to cover. However, if you are reading this post then you, like me, prefer good old books over digital marketing books for self-education.

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Tips, Tricks, and Advice to Help Overcome Your Writing Challenges [New E-Book]

Content Marketing Institute

Content creators know the struggles before, during, and after they put words to (digital) paper. Here are some tips, tricks, and exercises to help and a new e-book that pulls together our most helpful writing advice.

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Book Review: SNAP Selling

Webbiquity

Don’t you love it when you pick up a book and realize in just the first pages that the author really gets it ? Well, SNAP Selling: Speed Up Sales and Win More Business with Today’s Frazzled Customers by Jill Konrath is that kind of book. As Jill notes in the book’s introduction, today’s buyers are crazy busy.

Review 145

How Long Should Content Be? And What Can Marketers Learn About It from TV, Movies, and Books…?

Oracle

TV, movies, and books. Have you ever tried to write a book? People are used to TV, movies, and books being certain lengths, and going too long or even too short can turn them off. What about books? Curious about comic books?

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Book Review: The B2B Social Media Book

Webbiquity SMM

With The B2B Social Media Book: Become a Marketing Superstar by Generating Leads with Blogging, LinkedIn, Twitter, Facebook, Email, and More , authors Kipp Bodnar of HubSpot and Jeffrey L. Cohen of Salesforce Radian6 have literally written the book on social media best practices for B2B marketers. The opening chapter, “Why B2B is Better at Social Media than B2C,” helpfully lays the groundwork for the book with two key sections. The book has its minor flaws.

How to write lead generating white papers?

Ambal's Amusings

White papers are powerful sources of lead generation. We asked our panel of white paper experts "What are the top 2 components of a white paper that is most effective to generate leads?" Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. Books. White Paper FAQs.

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17 Ways to Promote Your White Paper for Lead Generation

NuSpark

You’ve written, designed and produced a white paper. If you subscribe to the theory of “if you build it they will come,” your white paper is dead in the water. There is a myriad of methods to promote your white paper, generate interest, and help it climb Google’s search engine rankings. Store your white paper on a separate page of your site, as shown on the right, with an SEO-friendly URL, title, and Meta description. Link to your white paper on your home page.

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Social business and knowledge as an accident of paper

Biznology

If that’s the way your social business platform is being rolled out, you may have unknowingly become a hostage of deeply ingrained mental models, shaped by the use of paper, email and shared files, or just became the last victim of the faster horse syndrome. One of the best books I read last year was “Too Big to Know” , by David Weinberger. If you are publishing on paper, you will create centralized locations where you amass books.

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ClickLaunch: Jonathan Kantor's Crafting White Paper 2.0

Ambal's Amusings

What impact does this have on the readers of our white papers? How do we ensure that our white paper is not only read but also acted upon? Jonathan Kantor addresses this question and more in his new book Crafting White Paper 2.0: Crafting White Paper 2.0 I have invited Jonathan Kantor to discuss his new book Crafting White Paper 2.0 and share his insights on white papers with us. He is also the author of the White Paper Pundit blog.

Paper 147

We Wrote the Book on Content Operations (No, Really)

Kapost

Blogs, eBooks, white papers…we’ve done it all. The post We Wrote the Book on Content Operations (No, Really) appeared first on Kapost Blog. We’ve been writing about content operations for a while now.

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10 Books Every Social Media Manager Should Read in 2020

Hootsuite

I know you’re already committed to that true crime book club with Shelley from accounting (side note: she doesn’t actually “love serial killers,” right?) but — if I may be so bold — I’ve actually got another book club that I’d love to set you up with.

Why top self publishers choose print on demand books

ConvertKit

Once you’ve written and finalized your book, there’s a big question to answer… How are you going to deliver your book to your audience? A good place for us to start is to understand that there are two main book printing options for self publishers.

Writing Your Own Book to Establish Authority

B2B Digital Marketer

Establish Authority By Writing Your Own Book: Costs. There’s no doubt that having a book published is a great way to establish authority in the domain you are in. However, actually having a book published may not be as easy as it seems. Here’s a free book.

ClickPredictions: The Short-Attention White Paper

Ambal's Amusings

" Jonathan Kantor is a 26-year veteran of the technology industry, the author of the new book Crafting White Paper 2.0 , and the primary contributor to the WhitePaperPundit.com blog. "Use Visual Enhancements to Engage New Media, Short Attention White Paper Readers.” Social Media will generate significant white paper changes in the future. As a result, the traditional text white paper will become less relevant to this savvier new media audience.

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10 Great Writing Books & Tools For B2B Content Marketers

KoMarketing Associates

Content marketing is more than just a knack for putting words on paper or coming up with the right budget and platform. Below are some great classes, books, and other resources for B2B content marketers who want to hone their writing skills. Content Marketing Books. This book was published in 2014 and has quickly become the go-to for marketers and writers who make a living writing in some shape or form, from blogging to white papers.

The Biggest Challenge in Creating and Marketing White Papers

Ambal's Amusings

Business decision makers don't read white papers just because a product or service is "cool" They have real business problems they are trying to solve. We asked white paper experts: " What is the biggest challenge in creating and marketing a white paper? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. Books.

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Killer Questions to Ask Before Starting a White Paper Project

Ambal's Amusings

How can you create a white paper that serves it purpose - create high quality leads, provide useful information to potential customers etc. Well, like Stephen Covey said, "You begin with the end in mind" We asked our panel of white paper experts "W hat are the 3 key questions you ask before starting a white paper project? Jonathan Kantor is 14-year white paper marketing veteran. Generating More Leads with Video White Papers. White Papers.

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How to enhance information absorption for your white paper?

Ambal's Amusings

Many companies are producing video white papers as online presentations based on information that would normally go into a printed white paper. We asked our panel of white paper experts "In what scenarios should video white papers be used? What are components of a good video white paper?" " A video white paper combines information with a real person to create a very unique delivery mechanism " Michael Stelzner's Bio. Books.

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ClickInsights: What is the ideal length of a white paper?

Ambal's Amusings

How do you concisely convey the information you want to present in your white paper? How long should a white paper be to convey information and yet hold readers interest from start to end? We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?" " We have invited White Paper Experts to shed light on the following question: "What is the ideal length of a white paper?"

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3 Tips for Choosing a Magnetic White Paper Topic

KEO Marketing

If you’ve ever published a white paper, you’ve probably experienced one of the most challenging aspects of white paper creation: choosing the right topic. A white paper’s success strongly correlates with how many people download it and how your audience reacts to the insights it delivers. To optimize the impact of your next white paper, you need to address a topic that engages your audience. It’s why they downloaded your white paper, after all.

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Free Marketing Books for Kindle from Amazon

Marketo

by Maria Pergolino If you know me, you know I’m always reading a new business or marketing book. That said, it can get expensive buying every new book that hits the market. According to 800ceoread.com , there were over 11,000 new business books released last year alone—and I think that’s a conservative estimate. So instead of going broke, I thought I would see what free books I could find for my new Kindle.

Video for Sales Emails: How to Use Video to Book More Meetings

Vidyard

For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. A video view is great, but a booked meeting is better. For example, if you’re trying to book a meeting, don’t ask the person if next week works for them.

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16 Content Marketing Books (and a Bonus Essay) That Should Be on Your Summer Reading List

Content Standard

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. These content marketing books can help.

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The White Paper Question: To Gate or Not To Gate?

Ambal's Amusings

We asked white paper experts: " How should marketers balance the need for free content (helpful for prospects decision making) Vs. the need to have content that produces a steady flow of good leads (that can directed to sales team)? Jonathan Kantor is the principal and founder of The Appum Group, " The White Paper Company ", and has been producing commercial white papers for the past 11 years. He is also the author of the White Paper Pundit blog. Books.

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Architecture and Engineering Firms: Successfully Market Your Firm with Lead Generating E-Books

Marketri

We’re all familiar with white papers, right? Professional, highly technical, and lengthy, but when done right a white paper can be a great content marketing tool for A/E firms because of the value it provides to the reader (your client or prospect). So, what if I told you that your A/E firm could create a deliverable with all of the lead generating power of a white paper, but in less than half the time? 8 Steps to Building an Effective E-Book.

Book Review: Optimize

Webbiquity SMM

Divided into three sections— Planning (tactics, audience research, content), Implementation (persona development, keyword research, content optimization, measurement) and Scale —the book provides a comprehensive roadmap for using integrated digital marketing tactics to drive business results. Among the specific pieces of wisdom Lee shares in the book are: • Search is a moving target.

Know Thy Audience: Business and Technical White Papers

Ambal's Amusings

Do you know your white paper audience? Are those concerns being addressed in your white papers? We asked white paper experts " How should a white paper that is addressed to a Technical Decision Maker be different from a white paper that is addressed to a Business Decision Maker? "Technical white papers are radically different from business-oriented white papers in size, format, and use of terminology." Books. White Paper FAQs.

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5 Important Changes to the B2B PR Rule Book, and Why It Matters

B2B PR Sense

Promote your content (blog posts, case studies, white papers) with strong calls to action that motivate your audience to go further. It's an exciting time to be involved in PR. Yet, the methods for B2B PR have recently changed. Have you been changing with them? Find out how the new rules of PR affect your B2B company. The ins and outs of a B2B public relations strategy have evolved, and whether we like it or not, we're in a new age, where the rules have changed and we need to follow suit.

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Writing a White Paper? Read The Following Book

Anything Goes Marketing

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. The next question is - How do I create a white paper? You may think it's quite easy but when you sit down and you're in front of your monitor with your Starbucks grande latte you realize that writing a white paper is a tremendous task. Writing a White Paper - Where do I Start? Why "Writing White Papers" Why did I like this book?

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