B2B Marketing Directions

JANUARY 14, 2024

Source: Kogan Page Last November, I published a review of Robert Rose's new book, Content Marketing Strategy. Rose's book is one of the best I've recently read, and it's an important addition to our library of content marketing literature. This is also an excellent book, and I enthusiastically recommend it.

Content Marketing 70

Content Marketing Work Management Copywriting Marketing Management 70

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years. Epic, breakout book.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

Vidyard

JUNE 8, 2022

You hear it within any sales organization structure: AE…SE…BDR…SDR. The sales organization structure can be complex at first glance, but once you have a better understanding of the typical roles that make up a sales organization, you’ll soon understand how they work together to build sales pipeline and keep money flowing into the business.

Organization 119

Organization Work Management Marketing Management Advertising Benchmark 119

ClickZ

JULY 7, 2022

When you imagine the sort of companies who are successfully taking to TikTok, a publishing organization who have been around since the 1920s might not be too high up your list. Following two videos which have gathered close to one million views, over 250,000 likes, and 5500 shares, book sales increased by seven times.

Paid Search Agency 135

Paid Search Agency Peer-to-peer Companies Social Media 135

Trade Press Services Newsletter

APRIL 4, 2024

Podcasts offer a Swiss army knife of benefits,” says Dr. Jeremy Weisz, co-founder of Rise25 , an organization that helps businesses connect to their dream clients through podcasting. Hosts book guests, produce episodes, and perform many other behind-the-scenes tasks that often go unnoticed. Show gratitude.

Impressions 297

Impressions Practices Best Practices Thought Leadership 297

Biznology

MARCH 1, 2022

Karin Reed and Joseph Allen have written a great sequel to their book, Suddenly Virtual , titled, naturally enough, Suddenly Hybrid: Managing the Modern Meeting. Rotating how you join and lead meetings will allow you to have a wide enough view of the meeting experience that will better ensure that you don’t have blind spots. . .

Terms and Conditions 104

Terms and Conditions Cold Calling Transparency Template 104

B2B Marketing Directions

JULY 16, 2023

Source: Amazon In his new book, Evolutionary Ideas: Unlocking ancient innovations to solve tomorrow's challenges (Harriman House Ltd., Evolutionary Ideas is one of the newest in a group of books that deal with the application of behavioral science principles to marketing and other aspects of business.

Marketing Management 52

Marketing Management Amazon Trigger Marketing Loyalty 52

DemandBase

JULY 2, 2020

And we are thrilled that some talented folks from the Engagio marketing team have joined us here at Demandbase, so as a more powerful organization we’ll create even better content B2B marketers will enjoy. 10 Books to Make You a Better Marketer. I’ve put together a list of my top books to help you become a better marketer.

DemandBase 122

DemandBase Work Management Marketing Management Account Based Marketing 122

Martech

FEBRUARY 21, 2023

It included a five-point framework for creating a high-performing organization: Proposition : Aligning and concentrating your marketing firm’s or in-house agency’s efforts with a focused vision, positioning strategy and value proposition. Focus makes running your organization much easier and more profitable.

Advertising Agencies 92

Advertising Agencies Organization Paid Search Agency Work Management 92

Marketing Insider Group

JUNE 19, 2023

For example, Semrush has an Organic Research feature that lists competitors. Type “related:[site.com]” into the search bar to find similar sites to yours or another organization. Footers now commonly have links to robust long-form content, such as e-books and whitepapers. Auditing content takes a significant amount of work.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Vidyard

NOVEMBER 11, 2020

Otherwise, it’s more work to email videos—you have to record, host, and organize videos on your own. For example, you may find that holding a whiteboard with your prospect’s name on it increases meeting bookings by 50 percent. A video view is great, but a booked meeting is better. Soon, they were busy booking meetings.

Video Marketing 168

Video Marketing Cold Calling Lead Ranking Enterprise Management 168

Martech

DECEMBER 27, 2022

Updating and implementing new technology is a bigger ask for enterprises because of all the people and systems involved in organizations of their size. According to Gartner, organizations that adopt a composable approach in 2022 will outpace their competition by 80% in new feature implementation, Ayers said.

Enterprise Management 95

Enterprise Management Digital Experience Platform Organization Marketing Management 95

Heinz Marketing

MAY 4, 2020

Every individual at every level of every organization has an opportunity to step up, show courage and empathy, and lead their teams forward. When we think of leadership opportunities, too often we look at the very top of organizations. The weekly Sales Book Club (no reading required!)

Features 92

Features Lead Scoring Lead Ranking Work Management 92

Content Standard

AUGUST 6, 2021

The Skyword team is excited to share a handful of content marketing books that strike this perfect balance. These books can help you practice seeing from a perspective you don’t always get in branding documents. The Organized Mind: Thinking Straight in the Age of Information Overload by Daniel J. Direct without preaching.

Work Management 128

Work Management Marketing Management Content Marketing Planning 128

Marketing Insider Group

JULY 15, 2021

A few days ago, I interviewed Carla Johnson about her new book, Re:Think Innovation. More than anything else, your success in a CMO role hinges on your ability to hire innovative people for their teams, foster processes that lead to innovation, and encourage employees to use those processes to arrive at new ideas. You might, too.

Business 317

Business CMO Copywriting Creativity 317

Marketing Insider Group

NOVEMBER 21, 2022

Organizations failing to follow this trend may well find that their audience votes with their feet and finds another, greener event to attend next year. If you’re about to book the conference room in your local hotel for your next event, stop! And remember – your event is a representation of your brand as a whole. Hybrid Events.

Trends 280

Trends Marketing AI Co-Registration Conference 280

Outreach

DECEMBER 18, 2019

We’ve compiled a list of five must-read books for sales operations leaders to help you support your sales team with day-to-day tactics or a winning long-term strategy. This book is a must have for any sales operations leader. This book is more than your typical sales ops “how-to.” Get it here. Get it here.

Lead Ranking 80

Lead Ranking Forecasting Paid Search Agency Buyer's Journey 80

B2B Marketing Directions

JUNE 11, 2023

The earliest I've found is a 1972 book titled Organizational Buying Behavior by Frederick E. A new book by Antonia Wade - Transforming the B2B Buyer Journey: Maximize brand, improve conversion rates and build loyalty (Kogan Page Limited, 2023) - provides a fresh, expansive, and decidedly buyer-centric perspective on B2B buying and marketing.

Top of Funnel 40

Top of Funnel Buyer's Journey Lead Ranking B2B Thought Leadership 40

Marketing Insider Group

NOVEMBER 24, 2020

Focusing on four key areas—traffic, navigation, organic search, and conversions—is imperative to find meaningful insights. This might lead you to add more related topics to your content calendar. Organic Search Metrics. To measure this goal, you have to determine if your content is performing well organically.

Marketing Analytics Tools 363

Marketing Analytics Tools Analytics Google Content Marketing 363

Convince & Convert

APRIL 25, 2024

For the past eight years, NetLine’s annual analysis of B2B content consumption and demand has stood as a lighthouse for marketers navigating the stormy waters of content strategy and lead generation. In his latest book, The Time to Win , C&C founder Jay Baer shares a universal truth: speed is important. This isn’t a debate.

B2B 143

B2B Case Study Case Studies Content 143

Webbiquity

FEBRUARY 15, 2022

It drags down demand and lead generation and sales-ready opportunities. Using a relay race metaphor, this post: Provides a definition of, and the purpose of, demand and lead generation. Lead generation (lead gen) and demand generation (demand gen), perhaps you use these terms interchangeably? They are different.

Demand Generation Agencies 297

Demand Generation Agencies Demand Generation Marketing Analytics Tools Demand 297

Vision Edge Marketing

APRIL 25, 2023

Organic growth is a key objective for any business, and a business imperative in challenging economic times. Success with this strategy requires your organization to understand what the customer currently buys and why, and what other products or services can help them achieve their goals.

Work Management 177

Work Management Marketing & Strategy Marketing Management B2B 177

Webbiquity

MARCH 4, 2019

It’s question that’s been at the center of conferences, workshops, blogs, and MBA courses for decades, and a topic of books and debates for centuries. He’s a leadership speaker, coach, consultant, and author of three books. Webbiquity: What inspired you to write this book? What makes a leader truly effective?

B2B Thought Leadership 238

B2B Thought Leadership Thought Leadership Organic Leads Loyalty 238

B2B Marketing Directions

MAY 14, 2023

A new book - Decisions Over Decimals: Striking the Balance between Intuition and Information (John Wiley & Sons, 2023) - written by Christopher Frank, Paul Magnone, and Oded Netzer persuasively argues that human intuition and judgment are still vital components of good decision-making.

Marketing AI 40

Marketing AI Analysis Lead Ranking Work Management 40

Marketing Insider Group

JUNE 1, 2021

However, like any marketing initiative, you need to understand how it’s impacting your organization and the ROI (return on investment) it’s delivering. Content marketing costs 62 percent less than traditional marketing and generates three times more leads. Are Organizations Measuring Performance? Lead Generation Metrics.

Marketing Analytics Tools 343

Marketing Analytics Tools Content Marketing Work Management Marketing Management 343

Go Beyond SEO

APRIL 16, 2024

It is essential to invest in a well-designed website that not only showcases your services but also drives growth and generates leads. A well-designed website can attract more customers and generate leads for your business. Online Booking and Contact Forms: Make it easy for visitors to reach out to you or book your services.

Design 78

Design Marketing Websites Effectiveness Lead Scoring 78

DiscoverOrg

MAY 12, 2016

So, we recently published a blog entitled, “ What You Won’t Learn from Books About Sales ,” and now here we are sharing our favorite books and blogs that can make your better at inside sales. Yes, best performing salespeople learn from experience and develop “grit” without the help of sales books. 4) Salesbuzz.com.

Ideal Customer Profiles 120

Ideal Customer Profiles Lead Ranking Ethics Tips 120

Marketing Insider Group

JULY 14, 2021

If it does, we’ve got to be honest: no matter how great your product is, your content isn’t going to capture many leads on its own. But your lead magnets? Lead magnets should always be high-value, specific, actionable, and accessible. B2B marketers and sales teams must collaborate to implement a lead magnet follow-up plan.

Sales Qualified Leads 362

Sales Qualified Leads Lead Scoring Lead Ranking Leads 362

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

While marketers don’t exactly get the summer off, Fall is a perfect time to get back to into a learning and growth mindset with 30 books to stick on your reading list. Throughout the month of September, each day we will be covering a new influencer and their great book to help you elevate your marketing. Thought leadership. Engagement.

B2B Thought Leadership 134

B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Focus on Organic SEO. Paid ads can indeed give you a boost here, but the real value is when you’re on the front page of Google as an organic result. Why does organic SEO matter so much?

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Marketing Insider Group

SEPTEMBER 12, 2023

We’ve been sharing stories around campfires, through books, and across generations for centuries. By tailoring promotional campaigns based on individual user behavior, preferences, and past interactions, AI can help you create an experience that leads to more engagement and conversions. Read more about our work with Nutanix here.

Marketing AI 274

Marketing AI Distribution Content Marketing Content 274

Vision Edge Marketing

APRIL 4, 2023

Reducing cycle time enables your organization to respond more quickly to changing market conditions, customer needs, and internal challenges. Given the level of investment, it’s understandable that organizations want measures they can use NOW to assess whether the investment is worthwhile. Billion by the end of 2030.

Lead Scoring 203

Lead Scoring Lead Ranking Allocation Analytics 203

Televerde

JUNE 7, 2021

Invest in helpful resources like contemporary books on sales and books on marketing to improve your sales growth and lead generation. It takes careful strategy and planning, and most important, an organized model that outlines a clear path for improvement. 5 Insightful Books on Sales and Books on Marketing.

Work Management 52

Work Management Marketing Management Planning Paid Search Agency 52

Marketing Insider Group

APRIL 12, 2021

Each type of media has its place in the lead generation process. Owned media typically has greater ROI, but organizations will find the most success leveraging all three. Fast lead generation and traffic to owned media. Often, leads from paid channels aren’t quality leads; expect to get lots of spam, especially from paid search.

Paid Content 360

Paid Content ROI Paid Search Agency Media 360

Convince & Convert

NOVEMBER 23, 2015

One of the most important lessons I have learned is to build organic email lists as opposed to borrowed, scraped, or purchased lists. Forgetting the importance of organic lists can harm you more than you think. If you want to be effective with your email marketing, then make sure to focus on organically building your list.

Organization 105

Organization Ad Building Landing Pages Open Rate 105

Valasys

NOVEMBER 8, 2019

Talking about the best marketing books for B2B marketers in 2019, the first question that comes to our minds is why, at all, we need them? According to a report from Inc.com, most CEOs & executives read 4-5 books per month. Furthermore, specialists are training people on how to read more books. Well, they do.

B2B Marketing 55

B2B Marketing Enterprise Management Planning B2B 55

Scoop.it

JULY 7, 2020

In this guide, you’ll learn how well-organized curated content benefits your business, the structure that works best, and some ways you can achieve it with Scoop.it. Why organizing your curated content is essential. One great post on a blog leads to another great post on the same blog. Create a great experience for your reader.

Curation 89

Curation Top of Funnel Organization Marketing Analytics Tools 89