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The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Organic Social Media: How to Build Flourishing Online Communities by Jenny Li Fowler About the Book Organizations and institutions focused on community building have a built-in group of ambassadors who embrace their message and vision.

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The Marketing Book Podcast: “The Brand Benefits Playbook” by Allen Weiss

The Forward Observer

While this sounds like common sense, shockingly few organizations actually conduct business this way. is the founder and CEO of MarketingProfs, the largest B2B marketing training, consulting, and event company dedicated to helping large organizations, teams, and individuals execute marketing campaigns that drive actual results.

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The Marketing Book Podcast: “Social Media Strategy” by Julie Atherton

The Forward Observer

Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement by Julie Atherton About the Book Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and the latest developments.

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The Marketing Book Podcast: “The Growth Leader” by Scott Edinger

The Forward Observer

Edinger About the Book Growth is a leadership issue, not a sales issue. With a clear strategy, inspiring leadership, and aligned sales, powerful leaders understand that true competitive advantage doesn’t come from innovation alone but belongs to companies that use their sales organization to add and create value.

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7 Marketing and Sales Strategies to Grow Your Revenue Fast

Speaker: Christopher Ryan, Founder and CEO of Fusion Marketing Partners

Join Christopher Ryan, CEO of Fusion Marketing Partners and writer of the recent book The Expert’s B2B Revenue Growth Playbook, to discover seven steps that you can immediately take to grow your company’s revenue quickly and consistently. What to do to get alignment, and better performance, out of your sales and marketing organizations.

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The Marketing Book Podcast: “Unforgettable” by Phil Mershon

The Forward Observer

Unforgettable: The Art and Science of Creating Memorable Experiences by Phil Mershon About the Book Are you struggling to create memorable and valuable experiences for your customers? In today’s attention economy, event organizers face the challenge of keeping attendees engaged amidst an abundance of distractions.

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The Marketing Book Podcast: “Content Marketing Strategy” by Robert Rose

The Forward Observer

Content Marketing Strategy: Harness the Power of Your Brand’s Voice by Robert Rose About the Book Do you know how to turn the attention your content receives into profit? An organization’s content communicates everything to consumers. In this book, he walks readers through his scalable, strategic approach.