Webbiquity

MARCH 30, 2024

You should be able to tell anyone, in one or two sentences, what you do, who you do it for, and why your approach / product / service is different in a compelling way. Talk About It Once you know what to say, start talking to people about it. This is a modern solution that people tend to remember quite well.

Ideal Customer Profiles 148

Ideal Customer Profiles Business Newsletter Word of Mouth 148

Marketing Insider Group

JULY 13, 2021

It’s 2021, so it’s a fair bet we all know that email marketing is important. Increasing email subscribers. Consumers prefer email over all other methods of communicating with brands. Personalized touches and a fresh approach make your emails stand out. Why Email is Important. Even more important?

Top of Funnel 362

Top of Funnel Mobile Marketing User-Generated Content Email Marketing 362

ConvertKit

JULY 7, 2021

It’s March 2021, and while most people were working from their homes, Gabby was far from hers. Why engineering, I ask? “My While Gabby studied engineering, she also started a travel blog to help share her passion. If the blog happened to lead to one free trip, she’d be ecstatic. That’s just how she likes it.

Newsletter 111

Newsletter Viral Marketing Statistics Curation 111

Marketing Insider Group

APRIL 11, 2023

Even though these options might sound like the logical next-step for your business, what you really need is a website that attracts the right people, communicates your company’s specialty, and converts traffic into leads. Why Spend Your Budget on Digital Marketing Services? Watch the short video on email marketing below.

Marketing Automation Services 322

Marketing Automation Services Marketing Budget Paid Search Agency Service 322

Webbiquity

MARCH 8, 2022

It helps people discover your brand through search engines and social media. People are naturally curious about what they peers are thinking and doing. When you create studies and reports that interest people, it saves your marketing team time as they need to do very little outreach. An estimated 34% of people return gifts.

Small Business Marketing 292

Small Business Marketing Tactics Business Peer-to-peer 292

Marketing Insider Group

JANUARY 2, 2024

The way people engage with these platforms is changing, and it’s reshaping how they interact with content outside of these social bubbles, particularly in driving traffic to external sites. Engaging with the Community There’s value in joining the conversation on other people’s posts. It’s simple.

Social Media 253

Social Media Social Marketing Media Content Marketing 253

seo.co

APRIL 6, 2021

While ads still make up a large portion of what is considered marketing, people are increasingly steering away from traditional advertisements and moving toward digital content. The thing to understand for marketers and business people alike is that the market has shifted towards content and away from traditional advertising.

Ad Frequency 96

Ad Frequency Advertising Agencies Traffic User-Generated Content 96

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. That’s why I always advise never putting all your social media eggs in one basket! If you don’t have a blog, you can use Substack to host one. I never found out why that specific image caused it. It’s free!).

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

FMG Suite

APRIL 25, 2024

Couple this with data found in a Financial Advisor survey asking clients why they fired an advisor. Write And Repurpose You can easily burn out if you’re constantly writing emails and blogs for your clients. Let’s say you have time to write just one blog per month. And it’s critical to the open rate among your clients.

Tips 52

Tips Work Management Burn Rate Ad Frequency 52

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%. Email marketing is a smart strategy.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Martech

JANUARY 25, 2024

So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. I also enjoy this exercise because I can frame three words for a broader audience — in this case, the email industry. Here are my three words for the email industry in 2024. It’s not a fad. We didn’t give up.

Marketing AI 129

Marketing AI Email Marketing Planning Work Management 129

Martech

APRIL 23, 2024

Or their solution might deliver only one service, like email, sales contacts or social media posting and metrics, which is holding back your organization’s efficiency. Locking down their tools to make their solutions more valuable is especially problematic with products built on open-source software or promising open standards.

Enterprise Management 84

Enterprise Management Work Management Marketing Management Vendors 84

ClearVoice

OCTOBER 6, 2020

When was the last time you thought about what your blog actually does? A blog brings people together. It is a fine orchestration of people creating content (playing together to make music) and people reading content (enjoying the music from the audience). And, many of them want to be blog contributors.

Planning 111

Planning Stats Creativity Paid Search Agency 111

Sword and the Script | B2B

NOVEMBER 28, 2023

Welcome emails enjoy open rates of 60% or more; for most marketers, this will be your best-performing email ‘campaign’ Anyone who follows me knows I harp on businesses to build their own list of subscribers. In other words, that message had an open rate that was 2x and CRT that was 5x. Why are the metrics so high?

Open Rate 78

Open Rate CTR PR Click Rate 78

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts.

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Salesforce Marketing Cloud

JANUARY 29, 2024

That famous quote from Field of Dreams refers to a baseball field for ghosts, but can it also be applied to an email list? According to our research , email remains the best way to connect with customers. Let’s break down the basics of email list building: why you should be doing it and how to get started. It sure can.

Ad Building 124

Ad Building Opt-out Opt-in Click Rate 124

Scoop.it

FEBRUARY 15, 2024

Anyone can argue that small businesses need email marketing more than anyone else. That’s why email marketing is a perfect fit for them. That’s why email marketing is a perfect fit for them. Email marketing helps companies communicate their message effectively and build relationships with their customers.

Small Business Marketing 93

Small Business Marketing Email Marketing Business Paid Search Agency 93

Optinmonster

APRIL 3, 2024

Do you want to learn how to write an outreach email? Or, are you are struggling to get responses from your outreach emails. Outreach emails are a vital tool for building relationships, generating leads, and driving traffic. But crafting an email that gets noticed in a crowded inbox is an art. What is an Outreach Email?

Outreach 67

Outreach Tips Marketing & Strategy Email Marketing 67

Scoop.it

SEPTEMBER 21, 2023

Content marketing is a general term for any article, video, email, or social media post made to attract leads and keep existing customers engaged. People decide whether or not they like a company based on the content they produce. Then, we will review key content metrics you should track through your website, email, and social media.

Curation 81

Curation Click Rate Content Open Rate 81

seo.co

FEBRUARY 18, 2021

In terms of digital marketing , there’s arguably no investment more valuable and profitable over the long run than blogging. Why Should Dentists Start Blogs? Dentists often ignore blogging for a couple of reasons. They hardly have any free time during the week as it is, so why add another item to the to-do list?

SEO 69

SEO Marketing Websites Tips Peer-to-peer 69

Heinz Marketing

JUNE 27, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing I’ve spent the better part of 2023 so far writing about email deliverability and optimization. Where it All Began What started me down this path in the first place was some really bad email metrics. Embarrassingly bad. Sometimes even in the dreaded spam folder.

Deliverability 102

Deliverability Email Marketing Optimization Work Management 102

SmartBug Media

JUNE 7, 2019

An introduction might not be the most informative part of your inbound marketing blog article, but it might just be the most important. On top of that, people are increasingly bombarded on their smartphones and desktops with notifications featuring articles from social media feeds, websites, apps, and a gazillion other channels.

Inbound Marketing 73

Inbound Marketing Phishing Thought Leadership Stats 73

Adobe Experience Cloud Blog

JANUARY 3, 2017

We measure each and every one of our assets to continually optimize our editorial calendar and provide you with more of what you want—blogs being one of them. We look at metrics like page views, organic traffic, time-on-page, shares, engagement, and conversions to understand which topics and blogs are the most relevant for our audience.

Marketing Automation Services 106

Marketing Automation Services Marketo B2B Thought Leadership Work Management 106

Martech

SEPTEMBER 25, 2023

Kath Pay has spent, essentially, her entire career in email marketing — and she still loves it. She travels the world giving presentations and training sessions, she consults with her clients, she’s the author of a best-selling book — “Holistic Email Marketing” — and she contributes to MarTech. I still love email.

Multi-Channel 103

Multi-Channel Training Consulting Advertising Agencies 103

Martech

MAY 1, 2023

Email marketing is getting both widespread and less effective, per a recent Insider Intelligence report. We work with dozens of CPG, ecommerce and D2C brands, and our onboarding process repeatedly shows that almost none have come close to maxing out their email potential. A better approach to email campaigns.

Ideal Customer Profiles 103

Ideal Customer Profiles Case Study Case Studies Opt-out 103

Martech

JANUARY 30, 2024

The software Sentry sells is based on an open-source program and is itself open-source. As it says on the company website, “Sentry is an open-source company because the right to learn and to share what is learned with others is fundamental to product growth and relevance.” What could go wrong? Google Ads smart bidding.

Paid Search Agency 117

Paid Search Agency Marketing Attribution Top of Funnel Companies 117

Heinz Marketing

MARCH 31, 2023

By Lisa Heay , Director of Business Operations at Heinz Marketing In this blog series, I’m tackling email deliverability broken up into three areas—your audience, content, and the tech stuff. Follow along each month and optimize your email deliverability from the ground up.

Deliverability 106

Deliverability Optimization CAN-SPAM Content 106

Optinmonster

AUGUST 21, 2020

Are you using Blogger to write your blog, and you’d like to add a popup to your site? But one of the best ways to use a popup is to grow your blog’s newsletter subscribers. That’s why, in today’s post, we’re going to teach you how to add a popup to a free Blogger blog in a matter of minutes.

Blogger 72

Blogger Work Management Marketing Management Template 72

ConvertKit

AUGUST 4, 2021

Every time a new subscriber joins your email list, they’ve let you into what’s arguably the most personal space on the internet: their email inbox. That’s what welcome emails are for. What is a welcome email and why is it important? A welcome email is more than just a generic “thank you for signing up” email.

Examples 145

Examples Newsletter Template Landing Pages 145

Optinmonster

JANUARY 24, 2024

Hello there, fellow email marketers! Let’s talk about how to measure email marketing success. Despite the rumors of email marketing dying , it remains an integral part of any effective digital marketing strategy. But how do we gauge the effectiveness of your email marketing?

Email Marketing 81

Email Marketing Planning Open Rate Click Rate 81

Vision6

JUNE 6, 2023

Building your email list from scratch can give you a better idea of your customers interests and purchasing behaviours. On the other hand, puchasing an email list can land you in hot water. But we’re about to list the reasons why you shouldn’t gather contacts through third parties.

Purchase 94

Purchase Ad Building CAN-SPAM Opt-out 94

Optinmonster

DECEMBER 28, 2023

Not sure where to start: email marketing vs. social media? Both email and social media marketing are promising channels to grow your business. In this post, we’ll share important insights into email and social media marketing. Which Drives More Sales: Email or Social Media? billion people used social networks.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient.

Template 131

Template Email Marketing Blast Campaigns Planning 131

Content Marketing Institute

MAY 7, 2018

I opened a carton of eggs yesterday and one of them was gold. Why do most blogs look like boring, identical, everyday eggs? In the heavily saturated world of food and cooking blogs, most content creators adopt a gentle, sophisticated brand voice with descriptive language and long, detail-heavy sentences. Solid gold.

Differentiation 106

Differentiation Top of Funnel Copywriting Advertising Mediums 106

Circle Studio

MARCH 21, 2019

We can’t emphasize the importance and value of blogging for your firm enough. Here we outline 5 fundamental key performance indicators for measuring your blog’s success. To get started, we’ll show you a few ways to set up Google Analytics to see your blog traffic. There are a couple ways to view just blog traffic.

Marketing Analytics Tools 68

Marketing Analytics Tools Lead Scoring Lead Ranking Ad Frequency 68

Marketing 261

MARCH 21, 2018

How To Create A Blog Style Guide. How do you make sure the quality of your blog posts—no matter who’s writing them—never wavers? A blog style guide, of course. Why Do You Need One? My personal favorite reason for keeping a blog style guide. Anatomy of a Blog Style Guide. How do you stay consistent?

Personalization 75

Personalization Guidelines Template Rules 75

Litmus

DECEMBER 21, 2018

Litmus published more than 130 blog posts in 2018—that’s a lot of tips and resources! We asked some members of the Litmus marketing team to share their favorite blog resources of the year. You’ll make new friends, open up some new doors, and learn a lot in the process. Read the blog post ?. Read the blog post ?.

CAN-SPAM 54

CAN-SPAM Webinar Metrics Promotion Tactics 54