Marketing Insider Group

NOVEMBER 16, 2021

I cannot exactly remember when I started working with ITSMA, and leveraging their work in B2B solutions and services, but it was sometime in the mid-2000s when I led the SAP Services Marketing team for SAP North America Field Marketing. Not long after, I attended my first ITSMA Marketing Vision event.

Account Based Marketing 227

Account Based Marketing B2B Thought Leadership Planning Thought Leadership 227

Attendify

DECEMBER 17, 2019

Behind those staggering numbers is a fierce and mighty crew of professionals, including event planners, event marketers and event suppliers, who are dedicated to wowing attendees and demonstrating the business value of events. Somewhere along the line, they made time to read our blogs as well. Choosing an Event Tech Vendor?

Marketing Management 57

Marketing Management Vendors Pricing Price 57

Zoominfo

JANUARY 21, 2019

Although the first month of 2019 is nearly over, we’re not quite done reflecting on 2018. For those of you who aren’t regular readers of the ZoomInfo Blog, we spent last week looking back on our most popular content of 2018. Today, we bring this series to a close with the final installment– for marketers, of course.

Planning 164

Planning Work Management Zoominfo Storytelling 164

Zoominfo

JANUARY 15, 2019

This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. This year, the ZoomInfo team published nearly 250 blog posts related to sales, marketing, recruiting, and business growth. Today we give you seven tips to nail your next sales presentation!

Peer-to-peer 185

Peer-to-peer Cold Calling Zoominfo B2B Sales 185

Circle Studio

DECEMBER 22, 2019

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2019. . These posts are indicative of our blog’s mission to be the go-to resource for marketing best practices and information for both clients and prospects. 9 B2B Marketing Trends to Watch in 2020. Read Article.

Marketing Proposals 98

Marketing Proposals Advertising Agencies Paid Search Agency Lead Nurturing 98

TrustRadius Marketing

OCTOBER 1, 2018

In an age where inbound marketing has taken over, it is almost impossible to find a software or influencer who does not have a blog. When blogs abound, it can be difficult to sort through blogs that are merely throwing keywords at you and the gems that can actually inspire an ‘ah-ha’ moment. Neil Patel’s Blog.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

ClearVoice

JULY 15, 2022

Marketing to Baby Boomers is more lucrative than you think. In this guide, we’ll talk about the nuts and bolts of marketing to Baby Boomers. The Baby Boomer market is individuals born between 1946 and 1964. They were the largest living adult generation in the last century until Millennials out-populated them in 2019.

Planning 118

Planning Content Marketing & Strategy Youtube 118

KoMarketing Associates

NOVEMBER 12, 2019

SaaS marketing is fierce. Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. SaaS marketers also tend to be intensely data-driven. And yet… it’s still a winnable game.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

Leadspace

JUNE 20, 2019

The world of marketing is always changing and evolving, so it’s essential for good marketers to always be educating themselves. Because we love a good marketing podcast ourselves, we wanted to share the best marketing podcasts with you, reviewed for relevance and informational content in 2019.

Best Practices 103

Best Practices Copywriting Paid Search Agency Marketing & Strategy 103

Outgrow

OCTOBER 16, 2019

6 Niche Marketing Blogs You Need to Read in 2019. This blog details 6 niche marketing blogs that can help marketers keep abreast of the latest trends, news, and insights of the marketing world. Buying marketing books is expensive. Two words- marketing blogs!

Outgrow 45

Outgrow Paid Search Agency Mobile Advertising Planning 45

Hubspot

MARCH 15, 2019

Let's say I'm a true beginner in the marketing industry, and I don't even have a firm grasp on what marketing is -- so I turn to Google, and I type in my question, "What is marketing?". With my question, I'm likely not looking for "marketing best practices" or "10 best marketing campaigns of 2018".

Tagging 76

Tagging SEO Marketing Websites FAQ 76

Cintell

DECEMBER 20, 2019

Video marketing is officially the top content format B2B marketers used in 2019. While video has become a quintessential component of today’s content marketing strategy , it’s like any other medium. They take the guesswork out of marketing. And it’s no surprise. Personas and States of Being.

Buyer Personas 177

Buyer Personas Video Marketing Work Management Marketing Management 177

Sprout Social

NOVEMBER 8, 2021

We have 10 ideas for how you can maximize your Instagram Highlights’ potential. One thing you should be doing on your Instagram Stories regularly is sharing links — or at the very least promotional graphics — for your blog content and other educational resources like ebooks, podcasts, videos, etc. Meet the team.

Effectiveness 138

Effectiveness Ideal Customer Profiles Profiling Paid Search Agency 138

Optinmonster

NOVEMBER 11, 2023

From promotional emails that boost marketing efforts to transactional emails that facilitate business operations and personal emails that keep us connected with loved ones, understanding the types of emails can enhance your communication skills and ensure you’re using the right approach for your message.

Lead Ranking 75

Lead Ranking Newsletter Email Marketing Lead Scoring 75

Content4Demand

DECEMBER 6, 2019

Nearly half (47%) of the 200 senior-level B2B marketing professionals surveyed in the 2019 Content Preferences Survey Report cited case studies as the most valuable influencer content format—the top choice. Source: 2019 Content Preferences Survey Report. A strong case study can be the tipping point.

Case Studies 55

Case Studies Case Study Top of Funnel Studies 55

Brightedge

MAY 16, 2021

Reading one of the best marketing books listed below is likely to change and improve the way you market. While there are many classic marketing books that could make a best-books list, the recommended reading list below focuses only on marketing books published within the last 5 years.

Marketing AI 142

Marketing AI Planning Paid Search Agency Enterprise Management 142

BenchmarkONE

JANUARY 24, 2019

“Gaining and keeping customers” is the top marketing goal for small business owners in 2019 , and this is a continual challenge due to time and budget constraints. Let 2019 be the year of sales and more sales! Let 2019 be the year of sales and more sales! Give digital marketing a try.

Small Business Marketing 77

Small Business Marketing Paid Content Trade Show Business 77

SmartBug Media

DECEMBER 4, 2019

Would you rather listen to this blog instead of reading it? At one point or another, every marketer, agency, business owner, and inbound enthusiast has asked this question: “How much of my organic traffic should really be converting into leads?” Marketing agency or consultancy: 20%. Just click play below.

Organic Leads 111

Organic Leads Paid Content Sales Qualified Leads Lead Ranking 111

Circle Studio

DECEMBER 27, 2018

As we wrap up another year, we turn our attention to the most popular posts published on our blog in 2018. These posts are representative of our blog’s mission to be the go-to resource for marketing information and best practices for both clients and prospects. 9 B2B Marketing Trends to Watch in 2019.

Peer-to-peer 68

Peer-to-peer Marketing Analytics Tools Paid Search Agency Ideal Customer Profiles 68

Content4Demand

NOVEMBER 5, 2021

We recently gathered 10 intent data experts and power users and collected their tips and insights in The Content + Data Connection: 10 Top Marketing Executives Explore the Rewards of Integrating Intent Data into Content Strategies. The Rise of First-Party Data.

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Content Marketing Institute

JANUARY 31, 2019

Content marketer Allison Gagliardi asked for 10% raises at two previous employers. They spent the time evaluating the market, understanding their worth, and making a well-documented persuasive case to their supervisors. AnnGynn #marketing Click To Tweet. Know the content marketing salary benchmarks. She got it.

Top of Funnel 84

Top of Funnel Paid Search Agency Content Marketing Work Management 84

Adobe Experience Cloud Blog

JULY 15, 2019

I scoffed at the recommended percentage and proudly proclaimed to my wedding investors (aka my parents) that we would dedicate no more than 10% maximum. It’s not because the floral market here in St. Work with your marketing team to identify the topics that make sense for you to cover. Get fake flowers. Host a Webinar.

Personalization 134

Personalization Ad Building Branding Brand Identity 134

ClearVoice

NOVEMBER 2, 2018

Consider this scenario: You are super stoked to attend an upcoming marketing conference. It happens… There are dozens of marketing conferences to choose from each year, but not all have the same caliber, audience or takeaways. Has your marketing team made plans yet? contentmarketing #marketing Click To Tweet.

Conference 107

Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

QuanticMind

DECEMBER 12, 2018

And over the past year, the QuanticMind blog has captured numerous aspects of this industry evolution. While there are numerous blogs that we like — and love — we’ve chosen our Top 10 favorites for this year. As we head into 2019, we invite you to take a trip through memory lane with us — enjoy!

SEM 40

SEM Paid Search Agency Advertising Agencies PPC 40

ClickZ

FEBRUARY 7, 2020

Exceptional customer experience is leading the way in marketing, shifting focus onto inbound strategies for serving and retaining existing customers. From dozens of predictions and analyses across the industry, here are the top 10 marketing trends to look out for in 2020. Voice search. Customer experience.

Paid Content 142

Paid Content Marketing AI Trends Paid Search Agency 142

Hubspot

APRIL 29, 2019

I think you'll agree with me when I say digital marketing -- and all its sub-categories, including SEO, social media, content creation, email, and more -- is critical for any company's growth in 2019. Keep reading to learn the 12 critical tips HubSpotters want you to know before you implement or refine your own digital strategy.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

Biznology

MAY 22, 2020

I have included, among other things, articles addressing over-identification with our work and how to stay mentally healthy, why continued upskilling, with a special focus on adaptability to facilitate indispensability, is necessary, the danger in overplaying to our strengths and tips for minimizing complexity. ” Michael Jordan: N.B.A.

Lead Ranking 104

Lead Ranking Communities Work Management Paid Search Agency 104

Porch Group Media

AUGUST 31, 2021

(Updated for 2021) How Do Your Email Marketing Strategies Stack Up? Email, like every marketing channel, has undergone major transformations over the years. Yet for those companies who are keeping up with the email revolution, email marketing brings in a hefty ROI. Sign up for our marketing tips and resources: Thank you!

Advertising Channels 52

Advertising Channels Webinar Metrics Generation Marketing & Strategy 52

Optinmonster

DECEMBER 4, 2019

To survive as an online business these days, you need to have a solid digital marketing strategy. But where do you start and how do you know which digital marketing best practices are going to result in success for your business? Digital Marketing Best Practices. 83% of marketers say videos give them a good ROI.

Paid Content 88

Paid Content Practices Top of Funnel Work Management 88

Vidyard

APRIL 30, 2021

Top Templates for Sales Prospecting with Video 2.1 Top Templates for Sales Prospecting with Video 2.1 Sharing a Content Asset, Article, or Blog Post 2.10 In fact, the investment in one-to-one video has increased by 471% since 2019. Video has remained a top performer for driving sales conversions. Contents 1.

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Goodish Agency

MARCH 10, 2021

On February 25th, 2021 new hosted our very first Goodish Show on optimizing your digital marketing strategy in 2021 where we addressed the market adaptation to the word-wide pandemic in 2020, addressed pressing digital marketing topics of today, and provided some of our biggest tips for growing your brand in 2021.

Marketing Budget 98

Marketing Budget Paid Search Agency Marketing Strategy Marketing & Strategy 98

Sharpspring

MARCH 1, 2019

Marketing is one of those landscapes that changes so quickly, it’s challenging to keep up with the best practices. Here are 10 tips to optimize your marketing strategy this year, based on the latest trends: 1. Most marketing budgets today don’t allow businesses to pursue every distribution channel at once.

Tips 111

Tips Peer-to-peer Marketing Budget Paid Social Agency 111

Envy

OCTOBER 29, 2019

billion visits in July 2019 alone. You can join in conversations about literally anything, from B2B marketing to sub-plots in the Game of Thrones series. But I’m not complaining; the strict rules are what make Reddit such a goldmine for marketers. Tips to Be Successful on Reddit. Reddit is full of subreddits.

B2B Marketing 90

B2B Marketing Paid Search Agency Planning B2B 90

Buffer

MAY 6, 2019

One of the most popular topics in social media marketing is how to get more followers. This is no small task on social media in 2019! Listen to the podcast audio above, or read through this post to get the live notes and all the tips. They matter to marketers, they matter to individuals, and they matter to brands.

Social Media 83

Social Media Media Ideal Customer Profiles Profiling 83

TaylorMadeIn KEW

DECEMBER 2, 2018

has warned us not to get carried away with the hype after their research of last year’s deals showed that 9 out 10 such ‘deals’ had actually been cheaper at other times of the year. Why is this relevant for B2B marketing? My 2018 Christmas wish-list – B2B marketing top tips for 2019.

B2B Marketing 61

B2B Marketing Planning B2B Tips 61

SmartBug Media

MARCH 8, 2022

It’s International Women’s Day today, and in a way to commemorate it, we wanted to feature and give a shoutout to several women in the marketing and professional world that inspire our team on a daily basis. Here are our top 8 women in marketing you need to follow and connect with this 2022: Ann Handley - The QUEEN of content marketing.

Advertising Agencies 98

Advertising Agencies Work Management Paid Search Agency Marketing Management 98

ConvertKit

JANUARY 15, 2021

Chapter #1: General email marketing statistics for creators. 2021 is full of opportunities for budding podcasters, artists, freelancers, online coaches, musicians, and makers—and email marketing is the best way to grow your audience and turn your vision into reality. Chapter #1: General email marketing statistics for creators.

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130