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Five Benefits of Blogging: Why Blogging Matters for Marketing Success

Launch Marketing

Blogging is a popular content marketing tactic for marketers, with over 79% of B2B marketers utilizing it. When measuring marketing success, both the qualitative and quantitative metrics matter and blogging contribute to both. Blogging Benefit #1: Increases the Number of Inbound Links to Your Website.

Planning 147
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5 Easy Ways to Have Your Corporate Blog Drive Measurable Demand

The Point

One of the areas we recommend consistently to our clients is to do more with the corporate blog. Blogs are historically the province of the PR team, and so they’re not often looked at as a vehicle for driving leads, sales engagement, and revenue. Don’t assume that people reading individual posts are navigating from the main blog.

Demand 221
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What's a Website Title (Title Tag) & Why Does It Matter for SEO?

Hubspot

To consider what a title tag is, and why it matters for SEO, let's start with an example. What is a website title? A website title, or title tag, is an HTML element that specifies the content of a web page. A website title is helpful for both users and search engines. Website title examples. Don't use caps.

Tagging 76
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What Are the Essential Rules for SEO Copywriting?

Webbiquity

Because organic search is typically one of the top traffic sources for B2B websites, driving organic visits is often the ultimate goal of marketing and copywriting agencies. Smart SEO strategies used in blog posts and the proper implementation of both off-page and on-page SEO are the true formula for success. Follow Google’s Algorithm.

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Three Advanced SEO Keyword Tactics

Webbiquity

Maintaining organic search traffic growth for a large, mature website can be challenging. If you can identify highly relevant keyword phrases for which your site should be ranking, but isn’t, you’ve got topics to drive new content development for your next set of pages or blog posts.

Keywords 346
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What Type of Content Should Business Blogs Create?

ClearVoice

Whether it’s investing in a training course with a hefty price tag, folding napkins into swans for every table in your restaurant, or staying up until 3 a.m. creating a website from scratch, as a business owner, you do everything you can to help your business succeed. What is the difference between a blog and a company website?

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10 Must-Try Tactics for B2B Blog Optimization

KoMarketing Associates

You’ve spent all of this time researching and writing blog content that offers your audiences extremely valuable information. Blog optimization includes everything from proper page tagging to keyword research and usage, heading updates, cross-linking and much more. What exactly does this entail? Analyze Keyword Visibility.