Vision Edge Marketing

DECEMBER 6, 2018

Operational excellence is the fuel behind an agile Marketing organization and its ability to help the organization achieve growth. Operational excellence drives growth revenues, margins and customers satisfaction. Six Sigma provides an approach for enabling operational excellence. The role of Marketing Operations is evolving.

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ClearVoice

JANUARY 31, 2024

You may be familiar with a variety of operations infrastructures, such as production operations, e-commerce operations, IT operations, or cybersecurity operations. Successful organizations have also begun adding content operations to their teams’ portfolios.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

You may be familiar with a variety of operations infrastructures, such as production operations, e-commerce operations, IT operations, or cybersecurity operations. Successful organizations have also begun adding content operations to their teams’ portfolios.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Marketing Insider Group

SEPTEMBER 29, 2020

These days, a blog is pretty much a must-have for any business. But if you don’t put careful thought into the content of your company blog, it’s a waste of time and money. These blogs really know their audience and use targeted content and design. The fitness niche is highly competitive in the blogging world.

Paid Search Agency 362

Paid Search Agency Work Management Marketing Management Examples 362

Sana Commerce

FEBRUARY 22, 2024

Additionally, the streamlined ordering process minimizes administrative work, further cutting operational expenses. Save costs: As a result of this increased predictability, the procurement department can order goods in bulk, which often reduces cost per unit (CPU) and increases profit margins.

Optimization 52

Optimization Customer Satisfaction Loyalty B2B Sales 52

InsightSquared

FEBRUARY 13, 2018

Guest blog by Ashley Coleman, Director of Marketing Operations at UserIQ. But for the most part, sales and marketing operations professionals have been busy working to unite sales and marketing around a spiraling technology stack, causing us to neglect a fundamental piece of the puzzle: the customer.

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Ideal Customer Profiles Multi-Touch Attribution Top of Funnel Marketing Funnels 176

InsightSquared

DECEMBER 4, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In the six or seven years I’ve worked in sales operations, every year seems to have brought bigger and bigger changes, and I have no doubt that 2018 will be no different. So, as we head into 2018 what are your predictions for the future of sales operations?

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Startups Trends Training Communities 120

ClearVoice

FEBRUARY 2, 2024

The success of that execution depends on how well your content operations support your content strategy. Content operations and content strategy are intrinsically tied together. What are Content Operations? Content operations are the collection of people, processes, and tools you use to execute your content strategy.

Marketing Budget 52

Marketing Budget Allocation Resource Management Marketing Budget Creation 52

ClearVoice

JANUARY 31, 2024

The secret ingredient often lies in the hands of a dynamic, well-structured content operations team. Here, we’ll unlock the blueprint for assembling a content operations team that doesn’t just function — it thrives, driving remarkable results and elevating your organization’s performance to new heights.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

ClearVoice

JANUARY 31, 2024

The secret ingredient often lies in the hands of a dynamic, well-structured content operations team. Here, we’ll unlock the blueprint for assembling a content operations team that doesn’t just function — it thrives, driving remarkable results and elevating your organization’s performance to new heights.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Marketing & Strategy Allocation 52

InsightSquared

OCTOBER 4, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. I think it’s something that every sales operations professional experiences in their career and it can be daunting and overwhelming. That little voice in the back of your head starts asking “Is this even possible?” There’s no way that’s even fixable.”

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Vision Edge Marketing

APRIL 16, 2024

Let’s explore how your organization can leverage digital tools and technologies within iterative processes and harness data to achieve sustained success and reap these benefits: Improved operational efficiency (40%) Faster time to market (36%), and Better meeting customer expectations (35%). This was the case for Coca-Cola Bottling Co.

Digital Transformation 234

Digital Transformation Work Management Terms and Conditions Marketing Management 234

Bannersnack

APRIL 4, 2023

At this point, many business owners will go about their days without doing anything different for their operations. But opening an operation in a different city is a big move. This is especially important when considering your marketing operations. But with proper planning, research, and preparation, it’s achievable.

Planning 52

Planning Marketing & Strategy Marketing Marketing Strategy 52

Lead Liaison

JANUARY 10, 2023

Determining ROI on events: Why are you operating blind? The post Determining ROI on events: Why are you operating blind? One of the biggest challenges event managers seem to have is determining the return on investment for the events they participate in. appeared first on Lead Liaison.

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Lead Liaison ROI Lead Capture Marketing Automation Services 98

BrandMaker Blog

MAY 13, 2022

Frans Riemersma and Scott Brinker discuss how the marketing operations role can contribute to strategic plans right from the start, rather than just at the operational execution level. . What role should marketing ops play in marketing strategy and execution?

Planning 84

Planning Marketing & Strategy Marketing Marketing Strategy 84

BrandMaker Blog

JUNE 8, 2022

Marlene Chan, marketing business operations director at Splunk, and Hannes Migga-Vierke, VP of global marketing operations and demand center at Acronis, shared what it’s like to establish strategic alignment and support marketing operations at enterprise orgs in 2022. Here are five key takeaways from their session.

Forrester 90

Forrester Marketing & Strategy Demand Paid Search Agency 90

InsightSquared

OCTOBER 23, 2017

Guest blog by Joe Rodden, Sales Systems Manager at Catalant Technologies. In my recent blog post, “The Three Levers of Sales Operations” I discussed the three strings sales operators can tug and influence to get results: Systems, Training and Management. Trap 1: Putting the System before the Process.

Validation 136

Validation Rules Forecasting Training 136

Vision Edge Marketing

FEBRUARY 13, 2024

Just as a sculptor refines their creation through a series of careful, deliberate strokes, organizations can harness the power of iteration to sculpt their strategies, products, operations, and processes into something truly exceptional – achieving what we have termed “advantageous excellence.” What is advantageous excellence?

Work Management 229

Work Management Terms and Conditions Marketing Management Lead Ranking 229

Contify

MAY 4, 2023

The post Supercharge Your Competitive Intelligence Research With Contify’s Advanced Search Operators appeared first on Contify Market and Competitive Intelligence Platform - Blog.

Research 52

Research Search Marketing Marketing 52

Bannersnack

APRIL 5, 2023

This means understanding how different platforms operate and what type of content resonates with users on each platform. 5 minutes read With the emergence of new online platforms, businesses must understand how their branding should change to remain competitive.

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Branding Brand Identity Media Trends 52

Adobe Experience Cloud Blog

NOVEMBER 6, 2018

Marketing operations is often tasked with the responsibility of tracking leads , but it’s not without obstacles. Marketing operations must deal with challenges including time management , expectation management, system limitations, training, and enablement. Ensure that only operations can make changes to the model.

Lead Ranking 134

Lead Ranking Lead Scoring Marketing Qualified Leads Practices 134

Outgrow

APRIL 24, 2024

Welcome to the Marketer Of The Month blog! About our guest: Enno de Boer is a Head of Global Operations Technology at McKinsey & Company Inc., EPISODE 185: Marketing the Tomorrow: McKinsey’s Head of Global Operations Tech Enno De Boer’s Playbook for Growth The Intro! Approach to implementing Industry 4.0

Planning 52

Planning Outgrow Work Management Paid Search Agency 52

Kapost

APRIL 18, 2019

The post How Will AI Shape Content Operations? appeared first on Kapost Blog. It was once said that software would eat the world. Now it appears that machine learning is poised to eat both software and the world. But what exactly does this mean.

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Launch Marketing

OCTOBER 5, 2022

This blog helps simplify what B2B marketing automation is and highlights some of the key benefits of implementing marketing automation software. The post The Fundamentals of B2B Marketing Automation and Benefits of Including It in Your Marketing Operations appeared first on Launch Marketing. What Is Marketing Automation?

Marketing Automation Services 118

Marketing Automation Services Marketing Automation Work Management Marketing Management 118

Zoominfo

JULY 9, 2019

Welcome new readers and ZoomInfo regulars to the latest edition of our B2B Blog Post Round-Up series. For those of you who are new to the ZoomInfo blog, we regularly publish monthly round-ups to feature top B2B content from industry professionals, leading brands, and subject matter experts. . Continue reading. Continue reading.

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Zoominfo B2B Word of Mouth B2B Sales 180

LeanData

OCTOBER 27, 2021

It’s a topic at every site with a blog, every conference with keynote speakers and panels, and at most every company’s strategic go-to-market (GTM) planning sessions as we head into 2022. How Revenue Operations can empower SDR success. We’ve already covered how the GTM Operations functions have consolidated around revenue.

Sales Management 52

Sales Management Ideal Customer Profiles Marketing Analytics Tools Top of Funnel 52

Kapost

FEBRUARY 11, 2020

We’ve been writing about content operations for a while now. Blogs, eBooks, white papers…we’ve done it all. The post We Wrote the Book on Content Operations (No, Really) appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo.

Content 83

Content Paper B2B Conversion 83

ViewPoint

MAY 20, 2014

My best right hand man in a large sales organization was the sales operations manager. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship. I ‘shared’ the sales operations manager with the CMO because we had a good working relationship.

Work Management 120

Work Management CMO Marketing & Strategy Paid Search Agency 120

Aberdeen

FEBRUARY 17, 2022

This is the third post in Aberdeen’s Digital Transformation Blog Series. It also outlines the steps they can take to improve their operational effectiveness and become top performers. Technology that supports communication, especially in today’s remote work environment, is critical to keeping internal operations running smoothly.

Optimization 52

Optimization Enterprise Management Allocation Work Management 52

Convince & Convert

JULY 15, 2010

Something along the line of “we tried a blog but it wasn’t a success” or “we have a Facebook page, but it isn’t doing anything for our business.” The blog was a failure because posts were not written on a regular basis. I often get an objection when the social elements of the program are introduced. Who’s Doing What?

Social Media 141

Social Media Paid Content Media Act-On 141

Heinz Marketing

NOVEMBER 28, 2020

Blog vs. Podcast: Which Is the Best Choice for Your Business? A look at the differences between blogs and podcasts to help you decide what your business might benefit most from. Why Blogs Fail — And How to Make Sure Yours Doesn’t. Blogging is competitive, and with that some fail. Thanks for the tips, Alex Janin.

Account Based Marketing 136

Account Based Marketing B2B ABM B2B Sales 136

Aberdeen

FEBRUARY 17, 2022

This is the third post in Aberdeen’s Digital Transformation Blog Series. It also outlines the steps they can take to improve their operational effectiveness and become top performers. Technology that supports communication, especially in today’s remote work environment, is critical to keeping internal operations running smoothly.

Optimization 52

Optimization Enterprise Management Allocation Work Management 52

Kapost

JUNE 20, 2019

The post Scaling an Enterprise Content Operation appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. Siemens, where I serve as head of demand generation, is a 170-year-old company. And it looks a little different than it did at its inception. What began as a ten-man.

Content 75

Content Demand Generation Demand Generation 75

Aberdeen

FEBRUARY 17, 2022

This is the third post in Aberdeen’s Digital Transformation Blog Series. It also outlines the steps they can take to improve their operational effectiveness and become top performers. Technology that supports communication, especially in today’s remote work environment, is critical to keeping internal operations running smoothly.

Optimization 52

Optimization Enterprise Management Work Management Allocation 52

Kapost

MARCH 31, 2020

The post New Report: State of Content Operations 2020 appeared first on Kapost Blog. To find more please visit Kapost Blog - Challenging the Content Quo. It’s a big question, and it involves a lot of nuance. We can’t answer it by simply saying, “we.

Content 71

Content Marketing Report B2B Marketing B2B 71

DivvyHQ

MARCH 8, 2023

Does your company have a blog? For many companies, their blog is one of the primary drivers of customer engagement, website traffic, leads, and company growth. blog management. Interested in learning about the nuts and bolts of blog management? Interested in learning about the nuts and bolts of blog management?

Marketing Mix 79

Marketing Mix Traffic Marketing Strategy Marketing & Strategy 79

BrandMaker Blog

DECEMBER 8, 2021

Improving Operations to Optimize CX Marketing operations as a concept is not new, but the technology encompassing marketing operations today has changed significantly. It is no longer feasible to manage data….

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Optimization Demand Tips Resources 52