Marketing Insider Group

SEPTEMBER 16, 2020

Drip marketing — sometimes called drip campaigns, automated email campaigns, marketing automation, lifecycle emails, autoresponders and more — is the use of automated sets of emails that are sent on schedule following an event or trigger. A few days later, they are sent an email with a 10 percent coupon code.

Lead Nurturing 363

Lead Nurturing Autoresponders Leads Lead 363

Conversica

MAY 31, 2021

Post-Event Follow Up for B2B Tech. The technology industry is flush with thought leadership events and webinars. But what happens after the event wraps makes all the difference. A successful event can bring in hundreds or even thousands of attendees. But enough speaking in generalities. Is this customer about to churn?

Conversion 98

Conversion B2B Thought Leadership B2B Sales Cycle 98

Martech

DECEMBER 18, 2023

Start sending basic email reminders to encourage customers to complete their purchases. To activate this data, connect your CDP to your email marketing tool, and the audience would-be cart abandoners. Analyze the customer journey events leading to cart abandonment. Create personalized email content for different segments.

Ad Building 101

Ad Building SMS eCommerce Segmentation 101

Webbiquity

OCTOBER 11, 2022

Hanging onto outdated blog posts and announcements of events long past make your site harder to navigate and make it appear neglected. Build an Opt-in Email List. when customers make a purchase, they can be automatically added to your customer email list, which is a great way to build customer loyalty.

Digital Asset Management 270

Digital Asset Management Product Brand Identity Branding 270

KoMarketing Associates

MAY 6, 2020

2020 has seen many shifts in marketing strategies, most notably the move to virtual events. For many companies, this has shifted digital marketing efforts from promotion of physical event attendance to online webinars, participation in online industry events, and other virtual seminars or meetups. Facebook Events.

Paid Content 283

Paid Content Social Media Promotion Media 283

Zoominfo

MARCH 4, 2021

Develop email marketing campaigns – A one-size-fits-all approach to emailing leads is inefficient. Email marketing campaigns require more thought into the different personas and audiences your team is targeting. A lead nurture campaign sends them reminders and content to gain more of their interest.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Sana Commerce

FEBRUARY 6, 2024

In the digital age, our love letters take the form of emails, and businesses are no strangers to expressing their affection for customers through this medium. Email marketing is far from dead. Mailchimp is a widely used email marketing platform that empowers businesses to create, automate, and analyze email campaigns.

Loyalty 52

Loyalty Marketing Strategy Marketing & Strategy Ideal Customer Profiles 52

Conversica

APRIL 9, 2021

These AI-driven conversations can be delivered across multiple channels including website chat, email, SMS, voice, and social messaging. website chat, email, SMS) and throughout the customer journey, AI Assistants help accelerate revenue across the customer lifecycle. What Are Some Examples of Conversational AI? It’s only human.

Marketing AI 69

Marketing AI Conversion SMS Cross-Selling 69

NuSpark Consulting

MAY 4, 2023

The goal is to remind them of your products or services, encourage them to return to your website, and ultimately convert them into customers. Email retargeting: Target users who have opened or engaged with your emails but didn’t convert.

Webinar Metrics 130

Webinar Metrics Marketing & Strategy Bundling Ad Exchange 130

ClearVoice

MARCH 14, 2024

You can’t overlook the value of email marketing when it comes to content distribution. That is why most marketing leaders look to email marketing to bolster their content distribution efforts — it has proven effective. We will explore the ins and outs of integrating email marketing into your content distribution strategy.

Distribution 98

Distribution Marketing AI Email Marketing Marketing Strategy 98

SocialPilot

JANUARY 26, 2024

From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. ” “Develop a sequence of email content for a drip campaign targeted at [Specific Audience Segment], focusing on nurturing leads and guiding them through the sales funnel.”

Examples 78

Examples ROI Planning Work Management 78

Webbiquity

JULY 28, 2022

That’s why every firm must have well-designed product release emails. Current and prospective customers subscribe to emails to be among the first to know about new product releases. Data suggest that at least once every month, 50% of customers place orders as a result of receiving marketing emails.

Product 257

Product Effectiveness Template Marketing Automation Services 257

Vision6

JANUARY 15, 2024

If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. As an example, after an in-store purchase, a customer might be asked for their email address to get a receipt. Email is generally good at nurturing leads, while SMS comes in handy for transactional communication.

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

Sprout Social

FEBRUARY 17, 2022

But there’s one method that’s stood the test of time: Email. Or at least, this was true until email marketing templates came along. Let’s explore how you can use templates to make your email marketing more efficient. Why use email marketing for your business? When to use an email marketing template.

Template 132

Template Email Marketing Blast Campaigns Planning 132

Adobe Experience Cloud Blog

OCTOBER 18, 2017

In this blog, I’ll give a deeper dive into how to create a drip campaign with your existing customers in mind. . Welcome Email. A well-crafted welcome email should give customers exactly what they’re looking for–plus a little something extra that acts as a “thank you” for becoming a customer. Anniversary Emails.

Campaigns 215

Campaigns Thought Leadership Marketing Automation Services CAN-SPAM 215

Navigate the Channel

JANUARY 5, 2024

This involves reading industry news, blogs and reports, using new tools and platforms, attending webinars and conferences and following thought leaders (or being one!) A favorite reminder to stay aware is GOAL. Make it a regular event and involve your entire staff. on social media. Get out and look.

Planning 65

Planning Allocation Terms and Conditions Top of Funnel 65

DotDigital

JUNE 2, 2021

Event marketing success is guaranteed when you target the right people. Email marketing and marketing automation are essential for engaging the right audiences. That makes them vital tactics for promoting your event. Event marketing automation. Pre-event: Event promotion . Event announcement.

Event Marketing 104

Event Marketing Promotion SMS Planning 104

Launch Marketing

MARCH 17, 2022

The appeal for using webinars as a marketing tactic lies in the fact that these events allow you to engage with an audience and generate interest for your products by demonstrating thought leadership in the space. Keep email copy short and lead with the top benefits. Post-Event Follow Up. event or webinar strategy ??

Webinar Metrics 127

Webinar Metrics B2B Thought Leadership Marketing Budget B2B 127

Martech

APRIL 26, 2023

In addition to the generative AI content assistant and ChatSpot alpha product, HubSpot’s March releases include pop-up CTA tracking in campaigns and adding event data to customer journey maps. That process was difficult to maintain and often resulted in emails sent to contacts by mistake.

Knowledge Base 98

Knowledge Base Hubspot Validation Landing Pages 98

Marketing Insider Group

SEPTEMBER 16, 2019

Event planning is hard work, but that doesn’t mean you can kick back and relax once you’ve booked your venue and organized your guest speakers. Unless you’re planning a unique event in a very popular industry, your event is not going to market itself. Careful planning, well in advance, is essential for event marketing success.

Planning 224

Planning Marketing Plans Work Management Marketing Management 224

Webbiquity

MAY 4, 2020

Businesses recognize the value of email marketing. It’s the most widely used tactic, and 59% of B2B marketers say email is their most effective channel in terms of revenue generation. But with so many different email marketing tools available, how do you pick the right one for your business?

Marketing Automation Services 282

Marketing Automation Services Email Marketing Marketing Management Tools 282

Zoominfo

MARCH 1, 2021

Keeping an adaptive eye out for omnichannel strategy is crucial for modern-day marketing: Follower growth (and loss) Social media reach and engagement Visits per channel Blog post visits Landing page conversions Content downloads per channel. What’s digital marketing without digital assets? Web Analytics.

Lead Ranking 207

Lead Ranking Paid Content Marketing Qualified Leads Cost per Acquisition 207

Vision6

JANUARY 16, 2023

But have you ever considered how SMS can actually support your other communication channels, such as email? Here are some ideas to get you thinking about how to combine email and SMS marketing activities so you can grow, maintain and engage your customer base. Email vs SMS Marketing. Getting customers to take immediate action.

SMS 52

SMS Email Marketing Campaigns Webinar Metrics 52

Lead Liaison

NOVEMBER 24, 2022

Using Email to Get the Most of Your Events. From start to finish, Email can be the easiest to use, and also the best tool in your arsenal. Use this list to send out pre-show emails inviting people to a special experience or intentional meeting at your booth. We have all been there. How, you ask? End of Show.

Lead Liaison 82

Lead Liaison Trade Show Lead Capture Marketing Automation Services 82

Litmus

FEBRUARY 5, 2021

In-person or virtual events revolve around getting to know other people and learning from one another. Because email is such a personal channel, it’s the ideal medium to build excitement for events and send reminders. For clarity, we’ll refer to this as an ICS or calendar file throughout this blog post.

Class 143

Class Display Tagging Paid Search Agency 143

Martech

JANUARY 25, 2024

A new year is like a new car — it comes with that amazing smell of promise unsullied by life events. So, let’s look at what we can do to make this new-year smell linger as long as possible for our email marketing efforts. Here are my three words for the email industry in 2024. Welcome to 2024! Nothing should be off-limits.

Marketing AI 135

Marketing AI Email Marketing Planning Work Management 135

SmartBug Media

JULY 27, 2023

With Black Friday and Cyber Monday being monumental sales events for e-commerce brands—often resulting in the year's most significant sales spike—it's crucial to be prepared. In this blog post, we'll explore the key automations you should have up and running well before the holiday rush.

Marketing Automation 98

Marketing Automation Automation Marketing & Strategy Marketing Strategy 98

Launch Marketing

MARCH 9, 2022

The most powerful email you send may not be controlled by sales and marketing and it may not be a campaign-focused type of email like a newsletter. According to Campaign Monitor’s Email Marketing Benchmark metrics, marketing emails have an open rate, on average, of 21%. Types of Automated Emails.

Email Marketing 133

Email Marketing Automation Practices Advertising Agencies 133

Marketing Insider Group

JULY 6, 2020

Swimlanes: Blog. In this case, they are blog content, social media content, and print content assets like brochures, billboards, etc. Event Management Board. Event management is another marketing function that can be visualized perfectly on a dedicated Kanban board for greater transparency. Swimlanes: 1st Event.

Planning 266

Planning Examples Work Management Paid Search Agency 266

Optinmonster

OCTOBER 6, 2023

Do you know you can simplify your email marketing, increase conversions, and boost business sales with email marketing automation? Email automation helps you win those sales. By getting the right email messages to your subscribers at the right time. What Is Email Automation? What Is Email Automation?

Marketing Automation Services 71

Marketing Automation Services Automation Email Marketing Marketing Automation 71

CoSchedule

FEBRUARY 16, 2023

The initial email makes a polite introduction when you’re trying to get something done, whether it’s closing a deal or collecting information. That’s where follow-up emails come into the picture. Just the first follow-up email can increase your reply rate by 40% ! And while it’s important, it isn’t the whole story.

Practices 94

Practices Urgency Marketing Best Practices Template 94

Optinmonster

DECEMBER 21, 2023

A pre-launch marketing strategy can be a coming soon landing page , a countdown campaign, or a guerrilla marketing event. Yes, Apple positions its launch events as product releases. In the days following the event, people queue outside Apple stores for hours to buy iPhones or MacBooks at a premium price.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

Adobe Experience Cloud Blog

MARCH 19, 2020

Direct mail can be programmed to run alongside your emails, targeted ads, content, and other digital channels; it can also be triggered based on data like engagement, lifecycle stage, predictive data, or intent. Field Events. Drive Attendance and Post-Event Conversations. 3 Online-to-Offline Campaigns Made Possible with Marketo.

Sales Management 164

Sales Management Campaigns Demonstrating Intent Marketo 164

Vision6

OCTOBER 12, 2022

Email drip campaigns are perfect for luring, educating and rewarding your leads in those micro-moments of the buyer journey. What is an email drip campaign? An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour. Anniversary Emails.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Adobe Experience Cloud Blog

SEPTEMBER 21, 2017

If you’ve got a substantial email list, there’s no sense in just sitting on it, and letting it stagnate. Make the most of each and every contact on that list, through your targeted email campaigns in order to see the best results. There are endless ways to target your email marketing automation. Blog Subscriber.

Marketing Automation Services 134

Marketing Automation Services Automation Top of Funnel Trigger Marketing 134

Vision6

JANUARY 31, 2023

Transactional emails. Like so many staples it’s not always easy to get them right, so we’ve asked our friends at Cumulo9 to help us out with some transactional email tips. What are transactional emails? A transactional email is a personalised, system-triggered one-on-one email with your customers about a specific transaction.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

Hubspot

JUNE 23, 2020

In 2020, as brands adapt to remote work, they're also learning how to shift their in-person events to online-only programming. When you surf the web on any given day, odds are you'll see at least one social media post, email, video, or stream that promotes or covers an online event. Is this event tactical or more high-level?"

Promotion 101

Promotion Hubspot Co-Registration Planning 101