Marketing Craftmanship

JUNE 11, 2015

White Paper…check. Blog…check. The classic complaints against marketing sound like this: “We’ve attended the XYZ conference for 3 years, and it hasn’t generated any new clients.” Many companies view marketing simply as a checklist of items they believe to be essential: Website…check. Client Newsletter…check.

Planning 100

Planning Trade Show Paper Marketing & Strategy 100

Metadata

MARCH 1, 2022

We don’t need to plot coordinates on a paper map. Ever heard of a B2B SaaS company doing a press conference? Metadata will sit at the center of your tech stack, orchestrating all of the activities, insights, and integrations needed to drive revenue – with massive scale and efficiencies. We let Google figure out the best route.

B2B Marketing 98

B2B Marketing Advertising Agencies Paid Search Agency Ad Building 98

Onalytica B2B

JULY 18, 2018

Baer brings a holistic view to data management and Big Data issues, thanks to a multi-disciplinary background in areas ranging from data integration, application development, and middleware. Then there are engagements involving podcasts, webinars, white papers, and speaking opportunities that are also part of the toolbox.

Enterprise Management 100

Enterprise Management Work Management Marketing Management Multi-Channel 100

KoMarketing Associates

DECEMBER 5, 2018

Within the main body content of an individual web page, like a blog post or article perhaps. In other words, consider why a cross-link to another resource would add value to the web page visitor before integrating primarily for SEO benefit. Blog Posts and Articles. A web page sitemap. All this said, avoid forcing the cross-link.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

SalesIntel

DECEMBER 6, 2023

Sales prospecting is the lifeblood of any successful sales strategy, and leveraging cutting-edge sales prospecting solutions is integral to maintaining a healthy sales pipeline. They seamlessly integrate with existing CRM systems and offer comprehensive insights that empower sales professionals to make informed decisions swiftly.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

B2B Marketing Directions

FEBRUARY 18, 2023

Source: Kogan Page That's the tagline adopted by Third Door Media a few years ago for its MarTech conferences and martech.org website. Scott Brinker, the MarTech conference chair and editor of the Chiefmartec Blog , captured the interconnectedness of marketing strategy and marketing technology when he wrote , "Strategy alone isn't enough.

Work Management 40

Work Management Marketing Management Marketing Automation Services Conference 40

KoMarketing Associates

FEBRUARY 5, 2015

The integration of video content has been a confusing topic for many in the B2B space. It’s time to start integrating, especially if you’re seeing the competition making plans to do so as well. . Or, if it’s a white paper on exclusive study results, make a video version of your presentation going over key findings.

B2B Marketing 120

B2B Marketing Video Marketing Organization Planning 120

KoMarketing Associates

SEPTEMBER 12, 2017

B2B marketers are still investing in conferences and tradeshows to expand their reach, but a survey conducted by Certain, Inc. found that their post-event follow-up is lagging. About 73 percent of marketers claimed that they still rely on manual data capture at events. Post-event, 81 percent said they still seek further information on leads.

Event Marketing 124

Event Marketing B2B Marketing Planning B2B 124

SpotMe Blog

JUNE 29, 2022

With the right virtual event software , you can turn conferences, trade shows, company-wide events, sales events, and product launches into successful hybrid experiences. . A hybrid conference can reduce your overall costs while also increasing your revenue from the event. Why should enterprise companies host a hybrid event?

Event Marketing 52

Event Marketing Enterprise Management Webinar Metrics Paid Search Agency 52

Adobe Experience Cloud Blog

MAY 30, 2017

I recently had the pleasure of attending one of the biggest marketing conferences of the year— Marketo’s Marketing Nation Summit. At the very least, it should include the following: 70% original content: The bulk of your content should be original—articles, white papers, videos, case studies, webinars, etc.

Webinar Metrics 133

Webinar Metrics Ad Building B2B Thought Leadership Peer-to-peer 133

Vidyard

JANUARY 21, 2013

That’s why we are thrilled to announce the launch of our integration with our good friends at Eloqua. Our integration with Eloqua enables two cool new capabilities for marketers. Second, and this is the really exciting bit, the integration allows Eloqua users to identify customer viewing behaviors of all video content.

Eloqua 50

Eloqua Video Marketing Lead Capture Paid Search Agency 50

SugarCRM

DECEMBER 11, 2013

CRM Integration. White Papers. You are here: Home Marketing Blog. You are here: Home Marketing Blog. Marketing Blog. Blog Series. Marketing Blog. I was asked to write a blog post about what I am thankful for to be posted on our corporate website. Salesfusion Marketing Blog. Salesforce.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Lead Generation Email Marketing 50

SmartBug Media

JANUARY 30, 2020

Guest blogging is another excellent way to get in front of a new audience. Blogging can be done more frequently than email marketing. When it comes to white papers and case studies, gate your content to generate new leads. Today, conference organizers are seeking presentations delivered by multiple speakers.

Paid Content 95

Paid Content Advertising Channels Advertising Agencies Brand Identity 95

Contently

OCTOBER 10, 2016

In true Contently fashion , I ran the blog for the first month as a freelancer, working remotely from Tel Aviv. It’s used at damn near every marketing conference. We needed to do so with editorial integrity that prioritized honesty and transparency over company messaging. Pro tip: Work remotely from Tel Aviv.

Cost Per Click 60

Cost Per Click CPC Paid Search Agency Newsletter 60

ClickZ

FEBRUARY 21, 2020

Scott is the editor of the popular Chief Marketing Technologist blog, where he covers topics at the intersection of marketing and technology, and is the program chair of the MarTech conference series. Nearly every person in our survey had him as one of their top five leaders in marketing technology sector.

Enterprise Management 144

Enterprise Management Work Management Marketing Management Advertising Agencies 144

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. To illustrate how pipeline influence works, let’s say you integrate your marketing automation and CRM system.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

ClearVoice

DECEMBER 18, 2023

Keep track of the number of times target accounts download gated content, such as white papers , case studies, or ebooks. This includes webinar attendance, conference booth visits, or exclusive event participation. To illustrate how pipeline influence works, let’s say you integrate your marketing automation and CRM system.

Account Based Marketing 52

Account Based Marketing ABM Top of Funnel Webinar Metrics 52

Buzz Marketing for Technology

OCTOBER 4, 2008

The Bamboo Project Blog. The Power of Blogging ISNT Just in Reading Them. In a few weeks were going to be looking at blogs in the Work Literacy course. In fact, I have to go on record right now as saying that reading blogs is only a small part of what makes blogs powerful for learning. RANT ALERT! )

Web 2.0 100

Web 2.0 Ning Wiki Blogger 100

PureB2B

NOVEMBER 10, 2021

The following items may be included in your newsletter: latest blog entries, special offerings, products and services updates, upcoming events, and suggested reading from thought leaders. The content is "restricted," unlike regular blog entries or landing pages. Create an on-site blog strategy based on the keywords you want to target.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

PureB2B

NOVEMBER 10, 2021

The following items may be included in your newsletter: latest blog entries, special offerings, products and services updates, upcoming events, and suggested reading from thought leaders. The content is “restricted,” unlike regular blog entries or landing pages. Develop Gated Content. Organize an Event. In conclusion.

Lead Generation 62

Lead Generation Marketing Budget Sales Qualified Leads Top of Funnel 62

SpotMe Blog

MAY 31, 2023

The same goes for the professional services field, where partner/customer conferences, sales kickoffs, academies, and onboarding are popular types of in-person events. They should be an integral part of your outreach and engagement strategy. What are the advantages of in-person events?

Planning 52

Planning Personalization Work Management Best Practices 52

CoSchedule

SEPTEMBER 21, 2022

Physical document (chart paper or whiteboard). Physical Board Or Paper Of Some Kind. A calendar software makes up for all shortcomings of paper and spreadsheet calendars, offering a streamlined workflow in one place; no extra apps are needed. Industry events or annual conferences your business always participates in or attends.

Template 52

Template Enterprise Management Work Management Marketing Management 52

BOP Design

DECEMBER 26, 2018

Has your marketing team recently asked you to be a subject matter expert for a new piece of content (such as a blog post, article, white paper, or ebook) for your company? Take a few moments to prepare for the conference call or interview. How you prepare can vary. How to create articles your audience can’t resist.

SME 48

SME Content Copywriting Paper 48

SWZD

MAY 1, 2019

It’s not just about giving a lead a white paper that corresponds to her interests based on past behavior. The term seems to have risen to prominence as part of a partnership announcement at a conference, and not because of a particular tech development. Ask a potential ABM/ABX provider how it integrates these tools into its repertoire.

Account Based Marketing 48

Account Based Marketing ABM Sales Qualified Leads Paper 48

Directive Agency

FEBRUARY 28, 2022

According to a thought leadership paper by Impact , “On average, partners contribute 23% of overall company revenue. This simple document allows both organizations to share confidential company and client information with mitigated risk that the other is going to do something that might jeopardize the integrity of the alliance. .

Ideal Customer Profiles 52

Ideal Customer Profiles Advertising Agencies Paid Search Agency FAQ 52

SmartBug Media

DECEMBER 9, 2019

Good: Hi Mary, I saw on a recent LinkedIn post that you attended the “2020 Green Manufacturer’s International Conference.” Can I sent you our notes on how to reduce your organization’s paper waste? We have a blog post on optimizing your LinkedIn profile for business if you're interested.). Designate an Official LinkedIn Rep.

Linkedin 81

Linkedin Paid Search Agency Companies B2B Sales 81

Online Marketing Institute

JANUARY 4, 2011

› Home › Column › Search › SEO Why Host a Blog on Your Corporate Website? Mark Jackson | August 18, 2010 | 0 comments ); //]]> Share Tweet My company has recommended blogging to many of our search engine optimization clients.

Paid Content 40

Paid Content Paid Search Agency Marketing Websites B2B Thought Leadership 40

The Point

APRIL 18, 2011

Good video content engages customers and prospects like no white paper or webinar can. And integrating video content into a campaign microsite or lead nurturing program is an effective way to add spark and visual interest and drive response. highlights of last year’s user conference. So why don’t more B2B companies use video?

Cost 100

Cost Video Marketing Effectiveness Microsite 100

Ambal's Amusings

JULY 22, 2010

For example, how can trade show marketing strategy be consistent with blogging and other social media strategy? Blog Marketing Interactions Twitter Ardath421. Whether those prospects are at your website, blog, receive an email, or are attending a trade show, the story your company shares with them needs to be compelling and consistent.

B2B Marketing 100

B2B Marketing Planning B2B Trade Show 100

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. This blog is great as encouragement and validation for my own endeavors in social media marketing. This blog is great as encouragement and validation for my own endeavors in social media marketing. It’s about humanization.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

ANNUITAS

MARCH 10, 2015

This post first ran on the Type A Communications blog September 30, 2014. Much of the disconnect between marketing, executive teams and the rest of a company comes from marketers not understanding how our roles should integrate with every other aspect of the company. This struggle doesn’t apply only to marketers in the trenches.

Forrester 100

Forrester Advertising Agencies Paid Search Agency CMO 100

Chris Koch

JANUARY 8, 2010

And learning is integral to buying—especially in B2B. Whether it’s blogs, Twitter, LinkedIn, or private communities that we build ourselves, the common thread is that by focusing on learning we build and retain buyers’ interest. Integrate the internal learning network and content processes with social media.

Social Media 100

Social Media B2B Thought Leadership Thought Leadership Media 100

Vidyard

MARCH 28, 2017

We can create blog posts, ads, and case studies to grab the attention of our prospects, but when they know all the tricks of the trade, creativity is key. The cool thing about Vidyard is that it integrates with your marketing automation platform (in our case, Marketo) to track and measure the impact of your video content.

Click Rate 50

Click Rate Video Marketing Conversion Open Rate 50

Buzz Marketing for Technology

JUNE 27, 2008

At the conference EduMedia 2008, TENCompetence Special Technology Track "Technology Support for Self-Organized Learners" I presented my ideas and gained experience with Start pages and their possibilities for building the learning and research environments for Self-organized learners. skip to main | skip to sidebar. eLearning 2.0 at 12:07 PM.

Web 2.0 100

Web 2.0 Organization Long Tail Marketing Webcast 100

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Christopher notes what has been a mantra for years now appears to be reaching a critical mass. ” Marketers: Learn, Get Involved & Blog.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Click to start video at this point — In response to a question about the accelerating integration of database technology, sales force automation, marketing automation and social media, Chris notes what has been a mantra for years now appears to be reaching a critical mass. ” Marketers: Learn, Get Involved & Blog.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

SalesIntel

OCTOBER 27, 2022

You may also set up connectors with CRMs and email solutions to automate outreach efforts (integrations include HubSpot, Salesforce, Mailshake, Salesflare, GSuite, PipeDrive, and Zapier). They also offer an API and numerous connectors so they can be integrated into your marketing stack. FindThatLead. Book a demo. Schedule a Demo. .

Sales Qualified Leads 52

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Leads 52