KoMarketing Associates

JANUARY 5, 2021

About 26% said that they have at last a solid understanding of integrated marketing and practice across their organization, while 15% claimed that they plan on implementing integrated marketing because they see the potential payoffs of the strategy. B2B Marketers and Content Marketing Strategies.

Marketing Report 251

Marketing Report B2B Marketing Planning Marketing & Strategy 251

SmartBrief - Marketing

FEBRUARY 26, 2024

The following article provides a road map to create an effective email newsletter program based on proven best practices, with a focus on strategic planning and competitive benchmarking. According to OptinMonster , 58% of consumers check email before any other information channel, including social media. That is a 40x ROI.

Top of Funnel 110

Top of Funnel Newsletter Planning Peer-to-peer 110

Webbiquity

JANUARY 23, 2024

How to Use Social Listening to Retain More Customers Social media monitoring is no longer just an add-on element in social media marketing , but a must-have process to monitor the pulse of customer preferences. Reports show social listening is considered a “key planning element” by 82% of professionals. Track customer sentiment.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

KoMarketing Associates

FEBRUARY 11, 2021

Although social media marketing is still challenging for some marketers, new research suggests that it continues to help businesses grow brand awareness. Only 40% of respondents said that driving sales was the primary purpose of their social media marketing strategy. The Importance of Social Media Marketing.

Social Media 219

Social Media Marketing Report Social Marketing Planning 219

KoMarketing Associates

APRIL 28, 2021

As marketers take a closer look at their social media marketing plans, new research suggests that more of them are looking to increase their investment in one platform, in particular, to achieve their goals. Interestingly, Instagram was not at the top of the list of the most effective social media channels for reaching business goals.

Planning 203

Planning Social Media Advertising Benchmark Youtube 203

Marketing Insider Group

NOVEMBER 8, 2021

A 2020 Demand Gen Benchmark Study found that 51% of marketers are using data to inform their campaigns. I’m oversimplifying it, but this type of data can help inform the keywords you are bidding on in paid search, and serve as your editorial calendar for any long-form content and YouTube videos you plan on posting.

Buyer's Journey 346

Buyer's Journey PR Content Analysis 346

Marketing Insider Group

MARCH 18, 2021

based businesses larger than 100 employees leverage social media marketing to tap into this large consumer group’s potential. Some B2B companies tend to neglect social media altogether, dismissing the opportunity to showcase their brand’s identity and connect with their following on a one-to-one level. Determine a Target Audience.

Social Media 358

Social Media Work Management Webinar Metrics Social Marketing 358

Top Rank Marketing

JANUARY 22, 2024

How to prove B2B influencer marketing ROI The right place to plan your measurement strategy is at the beginning of an influencer campaign, not the end. Set benchmarks In order to show the effectiveness of an influencer campaign, you need to compare it with your non-influencer efforts.

Top of Funnel 107

Top of Funnel Lead Ranking ROI Marketing Qualified Leads 107

Martech

MAY 8, 2023

This should help you know the success metric you want media to drive (i.e., Implementation Planning With your objectives known from discovery, you can build a plan around the components required to achieve those objectives. Ensure your team has adequate resources for sizing and planning audiences to give budget recommendations.

Marketing & Strategy 120

Marketing & Strategy Budget Programs Advertising Benchmark Loyalty 120

Sprout Social

NOVEMBER 30, 2023

And this informs your marketing game plan. How to analyze marketing competitors To analyze your competitor’s marketing strategy, you need to gather as much competitive intelligence as possible about their marketing, from web and social media to field marketing. Also follow social media hashtags related to your product or service.

Planning 106

Planning Paid Search Agency Advertising Benchmark Analysis 106

Sprout Social

MARCH 7, 2024

Benefits of a competitive analysis report A competitive analysis report serves as a tool for competitor benchmarking. A social analytics tool like Sprout Social helps you conduct market research on social channels using advanced social media listening. These insights are useful for comparing and benchmarking your performance.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Trade Press Services Newsletter

NOVEMBER 2, 2022

The Content Marketing Institute’s 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report has just been released and has some excellent insights for marketers as we move into 2023. Yet only 40 percent of B2B content marketers have a written marketing plan in place. Sponsored content is on the decline.

Marketing Report 130

Marketing Report B2B Marketing B2B Thought Leadership Planning 130

Marketing Insider Group

JUNE 7, 2021

Common guesses may include ads, conferences, or even brand ambassadors on social media. If you haven’t already incorporated a strong content marketing strategy into your business or plan to this year, you’re falling behind your competitors. The average ROI for social media ads is 0.86. Who is the one true king of marketing?

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Top Rank Marketing

FEBRUARY 12, 2024

TopRank’s 2023 B2B Influencer Marketing Report found that social media, industry presentations and video top the list. Social media influencer content It comes as no surprise that social media is the most popular channel for deploying B2B influencer marketing tactics. An “unboxing” campaign for social media would exemplify this.

Tactics 113

Tactics B2B Marketing Advertising Agencies Paid Search Agency 113

Webbiquity

AUGUST 7, 2018

The final stage of the content marketing “circle” is analytics: the measurement and evaluation of the results of content marketing activities which feeds back into the first stage, content planning, in order to support data-driven strategic decisions. Competitive Intelligence and Benchmarking Tools.

Marketing Analytics Tools 205

Marketing Analytics Tools Class Budget Programs Analytics 205

Zoominfo

MARCH 9, 2021

A demand generation manager must work cross-functionally with teams across the organization to build out a demand generation plan. Developing a demand generation plan provides clarity on: Account Mapping: This is the process of aligning companies and personas to define your business’s targeted account universe. Persona building.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Marketing Insider Group

MAY 17, 2021

Being clear about a virtual event’s key performance indicators (KPIs) from the onset of event planning is essential to its success. KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Koroberi

APRIL 9, 2024

Arkieva, a leading supply chain planning and consultation provider, saw their organic search traffic decline over the years and without intervention, they predicted site visits would continue to decrease about 30% year-over-year. Analyzing actual search behavior across platforms like Google, YouTube, Quora, Reddit and social media.

SEO 52

SEO SERP Forecasting Urgency Marketing 52

Vision Edge Marketing

MARCH 30, 2021

For us at VisionEdge Marketing, it continues to corroborate our research benchmarking CMOs regarding their ability to prove their value, impact, and contribution to the business. As a result, Marketing leaders began to rise and earn the opportunity to participate in strategic planning and strategic conversations. It did for me.

Enterprise Management 281

Enterprise Management Work Management CMO Marketing Management 281

Marketing Insider Group

JUNE 16, 2021

Writing optimized social media posts that are highly engaging isn’t as easy as it looks. To get the most out of social media, you need a plan. Every social media platform involves a different strategy to help you reach a unique audience. Writing Social Media Content that Wins Every Time. You’re not alone.

Social Media 262

Social Media Media Content Linkedin 262

Launch Marketing

AUGUST 17, 2022

This data comes from various marketing activities, including website data, social media engagement and content created. Marketing dashboards also allow a benchmark to be established over time. What is a B2B Marketing Dashboard? Simply put, marketing dashboards are a way to visually display a mass amount of data.

B2B Marketing 118

B2B Marketing Practices Paid Search Agency Planning 118

Launch Marketing

APRIL 5, 2023

As B2B organizations look to reach buyers in more unique and engaging ways, there are a few content marketing trends to focus on and activities to consider when planning content efforts moving forward. Reevaluate Social Media Marketing: LinkedIn continues to be the most used social media platform for B2B marketers.

Trends 118

Trends B2B Marketing Content Marketing Planning 118

Sprout Social

SEPTEMBER 18, 2023

Managing social media and other marketing channels in this economy can be challenging. You’ll need a plan to address top budget concerns to provide clarity and control over every dollar spent. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing Budget 132

Marketing Budget Marketing Budget Creation Paid Content Budget Programs 132

Sprout Social

APRIL 25, 2024

There are social media templates available for virtually any task you can think of—from content production to reporting to team onboarding. Consider this: When you spend an hour formatting a spreadsheet, you’re losing an hour that you could have spent on your social media marketing strategy.

Social Media 53

Social Media Template Work Management Marketing Management 53

Sprout Social

APRIL 9, 2024

The recruiter paused to collect their thoughts and replied, “The CMO is very passionate about social media so I think you’ll find they’ll be actively involved in your day-to-day.” In my 16 years of social media experience, this is typically a recipe for failure. But social media doesn’t work this way. To me this was a red flag.

CMO 92

CMO Top of Funnel Thought Leadership Marketing Funnels 92

ClearVoice

APRIL 23, 2024

Let’s dive into the process that not only hits the mark but also sets new benchmarks. For ClearVoice, this means regular reviews that align our content with current SEO standards, audience expectations, and competitive benchmarks. How well is it resonating with the people we aim to reach?

Process 52

Process Content Analysis Advertising Benchmark 52

EveryoneSocial

SEPTEMBER 12, 2023

Here’s an overview of what our implementation team will discuss with you to help them develop a transition plan that works specifically for you. Timeline and Planning First things first, we’ll get a plan in place to ensure we meet your goals. “We What’s the plan for onboarding new hires to EveryoneSocial? No problem.

Eye-Tracking 76

Eye-Tracking RSS Advertising Benchmark Training 76

Optinmonster

JANUARY 24, 2024

In this blog, we’ll discuss: 9 Important Email Marketing Metrics To Measure 5 Steps To Benchmark Email Marketing Effectiveness What To Test To Improve Your Email Marketing Campaigns Sound good? Here are 5 steps you can take today to benchmark your email marketing effectiveness.

Email Marketing 86

Email Marketing Planning Open Rate Click Rate 86

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. Some common channels include social media, email marketing, content marketing, and paid advertising. Preparing a budget allows you to plan more strategically.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. Adopting an efficacy-focused approach alters how we plan and evaluate marketing decisions. Unlike the econometric flawed approach inherent in multitouch attribution, learn about media mix modeling/optimization.

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

Martech

OCTOBER 4, 2023

Up until then, the company had put most of its efforts into search and social media. Close partnership with the strategy and planning teams in order to capture the intent signals that identify who Icelandair’s next best audience is going to be. In short, they needed to maximize bookings without spending a lot of money. Get MarTech!

Marketing AI 122

Marketing AI Advertising Agencies Funnel Advertising Intent Signal 122

Sprout Social

MAY 24, 2022

Achieving a balance between paid, owned and earned media strategies is an ever-evolving skill. Most communications professionals would say we’re in the midst of a major shift in media mix effectiveness. Now, social strategies apply to more than just owned media. Defining paid, owned and earned media. What is paid media?

Paid Content 98

Paid Content Paid Search Agency Media Paid Social Agency 98

ClickZ

JULY 16, 2020

The e-book contains a 3-step approach to maximizing performance on digital ad platforms such as Google and Facebook with the goal of achieving better efficiency from your existing media budget. To this end, CallTrackingMetrics recommends performing market research to get a better understanding of the benchmarks in your industry.

Spending 109

Spending Digital Marketing Funnels Funnel Advertising Resource Management 109

Optinmonster

JANUARY 18, 2024

But what’s a good benchmark for free trial conversions? According to RevenueCat’s benchmark study : Apps with the 4-day (or fewer) trials have a 30% conversion rate. You can show the highest subscription plan first to draw a contrast with other, lesser-priced plans. Apps with 5-9-day trials have a 45% conversion rate.

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Navigate the Channel

JULY 12, 2023

But how you measure your success, or compare it others, can be squishy if you’re not sure what metrics matter and how to improve them if they indicate limitation in your email marketing plan. Benchmarking industry standards can guide email marketing goals. Because open rates are reported as percentages, your open rate would be 32.4%.

Advertising Benchmark 65

Advertising Benchmark Email Marketing Privacy Protection Ad Building 65

SmartBug Media

APRIL 11, 2022

Paid media’s reputation as an effective channel to generate quality leads has ebbed and flowed over time and per industry. However, like inbound marketing, paid media certainly has a place in your overall marketing strategy. When it comes to paid media, setting the right foundations is paramount to achieving your MQL goals.

Marketing Qualified Leads 98

Marketing Qualified Leads Lead Ranking MQL Ideal Customer Profiles 98

Atomic Reach

JULY 27, 2023

Influencers have large followings on social media. Here's how it works step-by-step: Step 1: Define Your Campaign Goals and Benchmarks Your client success manager guides you through our process from start to finish. The results, measured against their benchmarks, reflected a 300% CTR improvement. This increased to 1.5%

Opinions 52

Opinions Marketing AI Lead Ranking B2B Thought Leadership 52