Atomic Reach

FEBRUARY 23, 2023

Part 3 of 3: Putting ROI-based Influencer Marketing into Effect: Four Steps to Action In Part 1 of this series, we looked at what's wrong with the way influencer marketing is done today, observing how poor use of data promotes guesswork instead of measurable results. Does It Work? The results were decisive and dramatic.

ROI 59

ROI Effectiveness Advertising Benchmark Case Studies 59

Vision Edge Marketing

JUNE 21, 2018

Given our focus on Marketing Performance Management and Measurement (MPM), we have a lot of conversations with our customers and prospects about Marketing ROI. 90% of Marketers are not training in Marketing Performance and Marketing ROI. We’re here warn you: Trying to measure Marketing ROI is a trap!

ROI 173

ROI Planning Class Work Management 173

Content Standard

OCTOBER 7, 2021

At Content Marketing World 2021 , proving content ROI was a central theme. One session at this year’s CMWorld focused on this exact topic and covered it in depth, exploring how brand leaders can evaluate and measure content marketing ROI in a way that ties back to the business’s bottom line.

ROI 124

ROI Brand Identity Branding Top of Funnel 124

Atomic Reach

FEBRUARY 23, 2023

Creator marketers stumble through a fog of intuitive guesswork instead of following data-driven benchmarks. Irrelevant statistics pass for ROI tracking. The result is that influencer marketing campaigns can now enjoy the same measurable ROI tracking as pay-for-performance advertising. But what’s the cause of the problem?

Creativity 59

Creativity Marketing AI ROI Marketing Budget 59

Porch Group Media

SEPTEMBER 6, 2022

Challenge #3: Measuring ROI. Michelle: What have been some of your challenges with measuring outcomes? Luci: As you’re building your program, it’s important to measure ROI so you can continue to grow it and gain budget. First, you need to establish your benchmark.

First-Mover Advantage 52

First-Mover Advantage ROI Work Management Marketing Budget 52

Martech Advisor

JANUARY 8, 2020

Measuring the return on investment (ROI) on your marketing activities may seem like a challenge despite the advent of marketing analytics tools. To understand the concept and make it easy for you, we have compiled a set of best practices, formulas, metrics, and calculators to help you effectively measure marketing ROI in 2020.

ROI 109

ROI Practices Cost Per Click Lead Ranking 109

Optinmonster

SEPTEMBER 8, 2022

Maybe you’ve heard that email marketing is the best digital marketing channel, but have you ever wondered how to actually find the ROI on your email marketing? You must understand your return on investment (ROI) in order to make strategic decisions about your email marketing. What Is Email Marketing ROI? Let’s get started!

ROI 78

ROI Email Marketing Marketing Analytics Tools Marketing Budget 78

Digilant

JANUARY 12, 2023

This continuous digital transformation means that as a marketer, you have an extraordinary amount of data available when measuring digital marketing effectiveness. Instead, you must view the overall performance and impact of your digital marketing campaign metrics with a new mindset — one that considers the differences in KPI benchmarks.

Cost per Lead 52

Cost per Lead ROI Cost per Acquisition Paid Search Agency 52

The Marketing Blender

MAY 4, 2021

See Our Work. The how and why of marketing ROI. You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. This is measured by traffic. Need help working through your marketing metrics?

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

SocialPilot

FEBRUARY 11, 2024

Here’s something interesting: Per Influencer Marketing Hub’s 2023 Benchmark Report , 63% of marketers plan to incorporate AI or Machine Learning into their influencer campaigns, with an additional 25% considering its use. What’s working wonders on Instagram, TikTok, or YouTube? What worked and what didn’t?

Sales Management 90

Sales Management ROI Planning Work Management 90

Martech

MARCH 21, 2024

Your goals should be measurable and directly tied to your company’s key business objectives. Envision AI optimizing campaign analysis or automating routine tasks, thereby freeing your team to focus on more strategic work. ROI measurement. Determine your benchmarks for ROI. Personalization.

Marketing AI 118

Marketing AI Contingency Planning Work Management Digital Transformation 118

Optinmonster

JANUARY 24, 2024

Let’s talk about how to measure email marketing success. As a seasoned email marketing expert, I’ve learned that the key lies in understanding and measuring those metrics that serve as the best key performance indicators (KPIs) for your email marketing campaigns. .” Other metrics need to be measured every month.

Email Marketing 83

Email Marketing Planning Open Rate Click Rate 83

ViewPoint

MAY 23, 2018

These contacts need to be worked, even if they’re past the point of diminishing return in a given touch cycle. And to think that most companies end a program—and start a new one—without working the original 1,000 targets to completion. True Nurture. No Response. Who should care about the power of nurturing? See more …”.

Sales Qualified Leads 149

Sales Qualified Leads ROI Lead Scoring Lead Ranking 149

Marketing Insider Group

APRIL 10, 2024

Every company is looking to squeeze as much ROI out of each marketing campaign as possible, constantly searching for their next edge. Lastly, dynamic marketing is data-driven, which means you can make decisions based on what has and hasn’t worked in the past. Be as specific, measurable, attainable, relevant, and time-based as possible.

Marketing Strategy 172

Marketing Strategy Marketing & Strategy Paid Search Agency Marketing Analytics Tools 172

Tiecas

APRIL 5, 2024

In my experience working with manufacturers and industrial companies, too many are in a rush to pump out more content without a strategy in place. Bottom line— A documented industrial marketing strategy provides clarity, alignment, and measurable results. Source ) Why is that? Table of Contents What is an Industrial Marketing Strategy?

Marketing Budget 92

Marketing Budget Advertising Agencies Marketing Strategy Marketing & Strategy 92

Vidyard

MARCH 23, 2021

But how do you know whether it’s, you know, working? Learn more about the importance of measuring your videos’ performance against preset goals, as well as how to use your audience’s video metrics to determine if your videos are earning a return on investment (ROI). Get the insights you need to craft a video strategy that works.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Adobe Experience Cloud Blog

JULY 22, 2021

Measuring B2B Marketing Performance. As it turns out, measuring revenue and ROI performance in B2B advertising (and really B2B marketing overall) is a sufferfest. It’s built exclusively to help you measure and optimize marketing performance at every stage of your lead-based or account-based demand funnel.

Linkedin 80

Linkedin Paid Search Agency Sales Management ROI 80

Marketing Insider Group

JUNE 7, 2021

By optimizing your efforts over time, you can boost sales and ROI for your business. Whether you’re a one-person show or you work for a large enterprise, it’s time to get up to speed to remain competitive in your industry and hit your marketing and revenue goals. The average ROI is 7x! Source: Express Writers.

Content Marketing 340

Content Marketing Planning Marketing Budget Creation Allocation 340

Brandwatch Marketing

OCTOBER 25, 2023

Measuring brand awareness divides marketing. It is viewed by some as a pointless exercise, an accumulation of vanity metrics that bears no relation to marketing ROI. Read more: Which Football Sponsors are Getting the Best ROI? However, brand awareness has always been one of the hardest things to measure.

Brand Identity 96

Brand Identity Branding Advertising Benchmark Eye-Tracking 96

Sprout Social

JANUARY 24, 2024

Doing so enables you to benchmark your influencer campaigns against business goals, determine the ROI of your partnerships and pivot quickly based on what is and isn’t working. Reach and impressions Tracking reach and impressions in influencer marketing is one of the simplest ways to measure brand awareness.

Paid Content 100

Paid Content Marketing Analytics Tools Advertising Agencies Marketing Budget 100

Vision Edge Marketing

JUNE 6, 2023

The Temkin Group study, “The ROI of Customer Experience,” found that customers who have a positive experience are more likely to repurchase from a company (86%), recommend it to others (77%), and forgive it for mistakes (74%). By focusing on these customer experience goals and measures. Collaboration is Slack’s brand promise.

Touchpoints 182

Touchpoints CMO Work Management Cross-Selling 182

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? You don’t want to measure just any metrics. You want to measure the right metrics. Which will tank your ROI. And your boss’ boss.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Metadata

SEPTEMBER 22, 2021

If you’re reading this post on the ROI of Facebook ads, you’re probably asking a lot of common questions: Are Facebook ads worth it for B2B? What’s a good ROI for B2B Facebook ads? You don’t want to measure just any metrics. You want to measure the right metrics. Which will tank your ROI. And your boss’ boss.

ROI 52

ROI Facebook Cost per Lead Paid Search Agency 52

Contently

OCTOBER 20, 2021

How to Measure Content ROI in 10 Steps. Our Content Measurement Maturity Model—the industry’s first—gives marketers the roadmap they need to prove success. Teamwork makes the dream work—and it also ensures that your content converts. State of Finance Content 2021: Benchmarks, Trends, and Keys to Success.

Resources 195

Resources Content Marketing Lead Gen Course 195

Biznology

MAY 13, 2015

This webinar is about how to measure your content marketing success. Only 1 in 4 professionals claim success with measurable ROI for Content Marketing (eMarketer). This webinar will cover proven approaches to quantify ROI on Content Marketing in terms that matter to your senior leadership. Thanks to all our sponsors!

ROI 80

ROI Top of Funnel Content Marketing Paid Social Agency 80

The Marketing Blender

MARCH 15, 2021

You’ve probably heard the term thrown around a lot: ROI. It stands for Return on Investment, and it’s calculated by measuring the cost of an action versus the revenue it generates. It’s not always easy to calculate but getting an accurate read on your revenue ratios is the best path to understanding your marketing ROI.

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

Content Standard

SEPTEMBER 14, 2018

Although it’s important to tap into your imagination and fully engage your creativity when crafting content, a far more analytical skill set comes into play when it’s time to evaluate the ROI of all your team’s hard work. Manage Your Metrics to Achieve Content Marketing ROI. Image attribution: Chris Liverani.

ROI 86

ROI Content Marketing Budget Programs Work Management 86

Content Marketing Institute

JUNE 7, 2018

Explaining the nitty-gritty inner workings and ROI of content marketing to bosses or clients is difficult. So, how can you explain content marketing and its potential ROI in a way that’s persuasive, urgent, and incredibly convincing? Demystify content marketing ROI. Hit them with a tested formula for predicting ROI.

Paid Search Agency 101

Paid Search Agency ROI Buy Content Marketing 101

Influitive

MAY 15, 2015

If you were to ask a group of community managers what keeps them up at night, you’d likely hear the same two or three concerns at the top the list: engagement , lack of resources and, of course, ROI. Find out how other business units currently measure success so you can be sure everyone is working toward the same goals.

Communities 100

Communities ROI Customer Satisfaction B2B 100

Optinmonster

DECEMBER 28, 2023

By the end of this blog, you’ll have a better idea of which platform works best for you to grow your brand. Email Marketing ROI vs. Social Media ROI Which One Is Better: Social Media Marketing or Email Marketing? However, a better measure of each platform is how people use them in relation to their online buying habits.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Webbiquity

JUNE 13, 2023

It boosts customer loyalty and ROI by: Customizing fulfilling experiences Making the journey memorable Showcasing your customer-centric values Generating trust among your audience This post details the ins and outs of how personalized experiences help drive customer loyalty and how to create those experiences. Personalization can help.

Loyalty 257

Loyalty Personalization Budget Programs Marketing Automation Services 257

Marketing Insider Group

MAY 17, 2021

KPIs determine the metrics for measuring an event’s impact, and setting them ahead of the planning process can help develop strategies that will drive the event’s success. Increased ROI – Maximizing ROI from the event. Event organizers base KPIs on the goals they’re aiming to achieve.

Webinar Metrics 258

Webinar Metrics Organization Marketing & Strategy Merchandising 258

Martech

NOVEMBER 8, 2022

Metrics like clicks and opens are crucial for measuring campaign performance. In order to measure the impact of email campaigns on the overall business, marketers should include the entire customer journey in their calculation, which includes email. Marketers should also measure the value that each email in their database is worth.

Email Marketing 97

Email Marketing Marketing Analytics Tools Click Rate Business 97

SalesIntel

SEPTEMBER 7, 2022

Whether it’s to increase productivity or decrease costs, auto-dialers have plenty of use cases that make them a reliable tool to boost your return on investment (ROI). In fact, a study by ScaleX found that sales teams are 7x more likely to reach prospects using SalesIntel’s work mobile numbers. How SalesIntel Increases ROI.

ROI 52

ROI Cold Calling B2B Sales High Quality Lead 52

Marketing Insider Group

MARCH 24, 2015

Content Marketing ROI is probably the biggest question I get from marketers who are struggling to build their own business case internally. So how do we build the business case for content marketing and answer the content marketing ROI question before we even really get started? How Do You Answer ‘What Is The ROI of Content?’

ROI 100

ROI Top of Funnel Content Marketing Digital Asset Management 100

Contently

OCTOBER 6, 2021

Around this time last year, there was a stat circulating around Slack that had the Contently fam absolutely abuzz : as an aggregate, two-thirds of our customers’ traffic came from search—significantly higher than industry benchmarks. Optimizing ideas and proving ROI. But now I wondered: were our customers secret SEO wizards?

SEO 160

SEO Tools Marketing & Strategy Lead Scoring 160

Valasys

JUNE 13, 2019

A report by socilabreaks.com states that 56% of the marketers think they are unable to track the Return on Investment (ROI) from their social media endeavors & 58% of the businesses measure ROI just in terms of engagement viz. Steps to Measure Social Media ROI. likes, shares & comments. Source: HubSpot).

ROI 56

ROI Social Marketing Work Management B2B Marketing 56