Vision Edge Marketing

JUNE 6, 2023

While the CMO plays an important role in driving growth through marketing, the CGO is better positioned to drive growth across all areas of the organization and develop a comprehensive growth strategy that includes customer experience as a key component. HubSpot provides an excellent example of a company that has a customer-centric culture.

Touchpoints 184

Touchpoints CMO Work Management Cross-Selling 184

Top Rank Marketing

FEBRUARY 7, 2024

By doing this in a timely and accessible way, they are better positioned to meet the expectations of increasingly self-service-oriented buyers. Marketing skills are digital skills LinkedIn’s 2023 B2B Marketing Benchmark reveals a telling trend: digital skills are seen as the bedrock of success for B2B marketers at every level.

Digital Transformation 110

Digital Transformation B2B Advertising Benchmark Gartner 110

SmartBug Media

APRIL 12, 2023

HubSpot Service Hub is an all-in-one customer service platform that helps businesses deliver exceptional customer experiences. We covered the functionalities of HubSpot Service Hub in our recent SmartTake webinar. What are best practices for setting up HubSpot Service Hub to start capturing insightful customer feedback?

Customer Surveys 98

Customer Surveys Ideal Customer Profiles Work Management Customer Satisfaction 98

Hubspot

JULY 7, 2020

For the last several months, we've been publishing weekly cuts of data on core performance metrics, to provide business owners with useful benchmarks as they adapted to circumstances that were changing by the day. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like.

Advertising Benchmark 101

Advertising Benchmark Work Management Business Marketing Management 101

Hubspot

OCTOBER 28, 2020

In June, we saw a significant change in deal performance as both deals won and deals created increased from just below pre-COVID levels to well above the benchmark by the end of July. HubSpot can't make predictions about what will happen, and nobody knows what the future looks like. Buyers Are in Control.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

SmartBug Media

JUNE 1, 2022

65 percent of all consumers find a positive experience with a brand to be more influential than great advertising. Below are some of the key areas to benchmark and measure the true impact of your efforts. If you’re looking for inspiration, here are a few examples of brands that are leading the pack in customer centricity: HubSpot.

Lead Ranking 98

Lead Ranking Lead Scoring Peer-to-peer Advertising Agencies 98

Hubspot

MAY 28, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates, and more. The volume of new deals created has trended positively for four of the last five weeks, but dropped 4% globally the week of May 18, sitting 11% below pre-COVID levels.

Advertising Benchmark 96

Advertising Benchmark Response Rate Advertising Agencies Outreach 96

Hubspot

JULY 11, 2017

Here at HubSpot, we take culture pretty seriously. I had been thinking a lot about mobile, and how it could play a role in our inbound recruiting efforts at HubSpot. Tell us about your order from India Quality Restaurant," I wanted to know: How could we recreate that kind of seamless experience for HubSpot’s candidates?

Hubspot 0

Hubspot Work Management Marketing Management Mobile Marketing 0

Hubspot

APRIL 23, 2020

When HubSpot surveyed a handful of business leaders within our customer base, we discovered that most expect to see "somewhat slower" or "much slower" growth in the next year as a result of the global pandemic and economic climate. For a timeline of benchmark data updates and changes, click here to keep up with our latest findings.

Paid Search Agency 101

Paid Search Agency Budget Programs Companies Advertising Benchmark 101

Contently

FEBRUARY 28, 2023

Hubspot recently released the Hubspot Podcast Network for professionals looking to build their skills in different areas of business. This is unique to podcasts since global radio benchmarks score 5% lower. And podcasts offer an exciting opportunity to do just that.

Marketing Strategy 138

Marketing Strategy Marketing & Strategy Content Marketing B2B Thought Leadership 138

Martech

OCTOBER 19, 2023

About 90% of sales and marketing professionals understand that uniting their efforts positively impacts customer experience, according to a LinkedIn report. HubSpot also found that looking into revenue generated, conversions and deal closing rate indicates if the teams align properly.

Top of Funnel 126

Top of Funnel Planning Product Ad Frequency 126

Televerde

AUGUST 1, 2022

While you might have overarching goals, benchmarks, and KPIs for help desks, you can’t only rely on those to track your performance day-to-day. Those benchmarks only tell you how well you performed within a specified time, like over a year or quarter. For example, an hour response time for an email is a good benchmark.

Customer Satisfaction 98

Customer Satisfaction Advertising Benchmark FAQ Efficiency 98

Sprout Social

JANUARY 11, 2024

Strong service leads to longer-term customers, positive word-of-mouth and a more productive team. These tools create positive experiences and inform brands on how to improve their service. Improve the customer experience to encourage long-term loyalty Making a positive impression on your customers is and will always be a top priority.

Enterprise Management 84

Enterprise Management Work Management Software Service 84

Tomorrow People

OCTOBER 27, 2020

SERP Position Zero. As of this writing, inbound marketing champion Hubspot tracks total monthly volume traffic as having increased more than 30% compared to pre-COVID benchmarks. Maintain any efforts to secure SERP Position Zero for terms important to your brand. Customer Acquisition Cost (CAC). Revenue Growth.

Lead Ranking 156

Lead Ranking Cost per Lead Marketing Qualified Leads Lead Scoring 156

Oktopost

FEBRUARY 28, 2022

This typically means that businesses with positive employer brands will have an easier time with recruiting, and they will also be able to hire the same candidates for less money. A strong employer brand requires at least two elements: You need to have a positive work culture that your current employees truly appreciate.

Work Management 136

Work Management Marketing Management Paid Search Agency Companies 136

Vidyard

JUNE 15, 2020

A blunt email that earned a positive response becomes even more poignant as others use, iterate, and improve it. Morgan Jacobson HubSpot Principal Manager of Sales Strategy and Systems. HubSpot drove 4x more booked meetings and 94% retention. Chatter makes everyone better. But the opposite is true, too.

Video Marketing 125

Video Marketing Response Rate Cold Calling Hubspot 125

Brandpoint

APRIL 13, 2023

Here are some of the stand-out factoids from HubSpot and Vidyard’s 2022 Video Benchmark Report : Video creation increased 178% from 2020 to 2021. 87% of marketers say that video has a director and positive impact on sales. 87% of marketers say that video has a director and positive impact on sales.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

SEPTEMBER 29, 2023

According to a study from Second Nature Sales Coaching , 96% of respondents agree or strongly agree that effective sales coaching positively impacts sales reps’ performance. The key to improving sales performance lies not only in the hands of sales reps, but also in the ability of their managers to provide effective guidance and support.

Enterprise Management 62

Enterprise Management Work Management Software Lead Scoring 62

Sprout Social

AUGUST 17, 2022

Monitoring and benchmarking features allow brands to understand their share of voice and how they’re growing versus their competitors. These alerts can give you a head start on understanding your competitors’ positioning, promotions and campaigns. The platform tracks interactions, engagements and content performance.

Social Media 123

Social Media Tools Campaigns Media 123

Contently

APRIL 6, 2023

The campaign encouraged women to join Dove on the mission to turn to more positive and accepting beauty messages. Some are comprehensive, like The Buyer Persona Institute’s example , while others are more of a snapshot, like HubSpot’s Make My Persona tool. The message resonated with women, resulting in the following: 36.8

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Hubspot

JUNE 22, 2020

We founded HubSpot in 2006 and created Website Grader in 2008 because we believed that the inbound methodology — building meaningful, lasting relationships with prospects and customers — was not only a more effective way to grow a business, it was the right way to grow a business. The list goes on. Website Performance Data (2015 vs 2020).

Marketing Websites 68

Marketing Websites CMS Development Advertising Benchmark Mobile Marketing 68

Zoominfo

MARCH 31, 2023

Here are some tips to help you start building a business case for data quality improvement: Identify the most critical business priorities of stakeholders and tie your data quality improvement project to positive outcomes in those areas. Benchmark current data quality and define the goals for each measurement.

Enterprise Management 130

Enterprise Management Marketing Analytics Tools Zoominfo Work Management 130

NetLine

DECEMBER 18, 2023

Data points like user budget, previously considered contenders, and investment timeline can enable smarter product positioning. 7. To understand how intent data moves the needle for your sales and marketing efforts, establish benchmarks for your current performance. Track your results Remember the benchmarks you established above?

Intent Data 64

Intent Data Intent Top of Funnel Ideal Customer Profiles 64

Hubspot

APRIL 6, 2021

It has the ability to create positive experiences for your potential customers and compel them to come back for more. It's your ticket to capturing your audience's attention and continually reinforcing a positive brand impression. Track the performance of your content campaigns using HubSpot's analytics software.

High Quality Lead 101

High Quality Lead Lead Ranking Lead Scoring Paid Content 101

Hubspot

JULY 25, 2019

When I joined HubSpot, I partnered with our SEO team to design online experiences that could grow organic traffic to our website at scale. We used this approach when building HubSpot's Business Templates directory , which launched in March 2019. Add descriptive alt text.

Design 71

Design Hubspot SEO Lead Scoring 71

Hubspot

AUGUST 6, 2019

Below is a guide to accelerated ramp-up time for your salespeople (along with some examples of how HubSpot trains their salespeople). New sales hires at HubSpot experience “a day in the life” of a HubSpot sales rep before their official first day. The project serves as a benchmark for new hires. It takes time.

Training 85

Training Marketing Management Hubspot Advertising Benchmark 85

Martech

NOVEMBER 2, 2021

“There’s really just thousands of technologies that solve very specific pains, and I think that’s a really positive thing that that tech exists to be able to solve very niche problems.” HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels.

Marketing Automation Services 126

Marketing Automation Services Marketing Management Automation Account Based Marketing 126

Hubspot

APRIL 12, 2016

The study reveals a ton of helpful industry-specific benchmarks for both search and display ads, including average clickthrough rate (CTR), average cost-per-click (CPC), average conversion rate (CVR), and average cost-per-action (CPA). CTR can be used to help you determine the quality of your imagery, positioning, and keywords.

Cost per Acquisition 28

Cost per Acquisition Cost Per Click Adwords Advertising Benchmark 28

BenchmarkONE

MARCH 31, 2022

She posits, “creating a first-party data strategy is a great way to prepare for these new privacy measures.”. Hubspot offers a free CRM, but that’s not where the email marketing power resides. What sets Hubspot apart is that their marketing platform integrates not only with email, but all areas of your in-bound marketing.

Marketing Automation Services 71

Marketing Automation Services Email Marketing Work Management Marketing Management 71

Navigate the Channel

JULY 13, 2023

“Email campaigns are an important part of inbound marketing, an ongoing process and philosophy where marketers meet buyers in whatever stage of the journey they’re in,” according to HubSpot. RELATED: Email Benchmarks for Product Marketers If you’ve read any of our other blog posts, you know we’re advocates of having a plan.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Stevens & Tate

SEPTEMBER 21, 2021

Competitive Benchmarking. The first people to use inbound marketing in their industry have the chance to create a benchmark for their competitors. Some platforms like Hubspot allow the user to see traffic density and the domains linked to your site. Read More: 5 Examples Of Goals For Business Development.

Inbound Marketing 72

Inbound Marketing Planning Marketing Plans Marketing Analytics Tools 72

Tomorrow People

MARCH 23, 2021

Return on Marketing Investment (ROMI) Hubspot recently reported that 40% of marketers cited “Proving the ROI of our marketing activities” was their company’s biggest marketing challenge. Net Promoter Score (NPS) This benchmark helps measure how likely your customers will be to recommend your products or services to a friend.

Lead Ranking 156

Lead Ranking Planning Marketing Qualified Leads Cost per Lead 156

Martech

FEBRUARY 9, 2022

Use the following questions to help you decide: Explore marketing automation solutions from vendors like Marketo, HubSpot, Salesforce and more in the full MarTech Intelligence Report on marketing automation platforms. HubSpot noted late last year that marketing email volume had increased by as much as 52% compared to pre-COVID levels.

Marketing Automation Services 97

Marketing Automation Services Work Management Marketing Management Marketing Automation 97

Contently

NOVEMBER 12, 2019

But after browsing hundreds of postings, I quickly saw similar positions at brands. B2B Content Marketing: Benchmarks, Budgets, and Trends | Content Marketing Institute. As a content marketing intern, knowing industry trends and benchmarks will help you conquer the learning curve so you can contribute to your team quicker.

Content Marketing 135

Content Marketing Marketing Management Content Paid Search Agency 135

Hubspot

FEBRUARY 21, 2020

But turnover can also be a positive thing. With the role of a sales rep often being a high-stress, high-pressure position, burnout is a common occurrence for those who work in the field. A tool like HubSpot Sales Hub can help your team save time on grueling administrative tasks so they can focus on selling and engaging with prospects.

Burn Rate 94

Burn Rate Work Management Lead Ranking Marketing Management 94

Vidyard

JANUARY 18, 2021

According to a recent HubSpot study , the number of sales emails sent in November 2020 increased by 124%, compared to a pre-pandemic benchmark. And guess what—responses were down by 30% in comparison to the same benchmark. Get Personal, Get Noticed. Master Video for Sales. Virtual Selling Team of the Year. Runner-Up: AIS.

Video Marketing 129

Video Marketing Burn Rate Advertising Benchmark Outreach 129

SmartBug Media

FEBRUARY 24, 2021

Today, we are uncovering insights from a range of SmartBug Media® clients in the SaaS industry that use HubSpot, as well as insights from our own team, on what email strategies we have employed during the pandemic—and how to move forward. According to HubSpot, personalization is the No. The Benefits of Email Marketing. trade shows).

Email Marketing 104

Email Marketing Marketing Automation Services Paid Search Agency Click Rate 104