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Online Display Advertising; An Overview & Benefits

NuSpark Consulting

This may not have been possible without the increased awareness provided by a banner ad. Consumers who have seen banner ads is difficult to measure (for example, measuring (un)aided brand awareness, ad recall / awareness and purchase intent) and thus not easy to translate the strategy into value. Benefits of Display Ads.

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27 Content Distribution Ideas to Promote Primary Research

Hinge Marketing

When running visual advertisements like banner ads or ads on social, you could incorporate a research statistic into the creative. Just because it’s a statistic doesn’t mean it has to be dull… Headlines — Using Statistics in Headlines Give you a 99% Better CTR… Ok, I made that stat up. Creative Ad Copy — Calling Don Draper.

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The Growth of Video and Mobile Marketing; Key Stats and Trends

NuSpark Consulting

US online ad spending, a $40 billion dollar market in 2012, is primarily made up of three formats: search, banner ads and video advertising. We’re seeing an increase in video events and a more collaborative workforce, as well as more and more companies engaging their constituency via video.

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Return on content: a review of how spending patterns on content marketing are changing

Tomorrow People

There’s a famous four-box diagram called the Growth-Share Matrix , from the equally renowned Boston Consulting Group. and it’s packed with stats that shed light on this issue. This blog summarizes some recent research from the Content Marketing Institute. Call it ROC: Return on Content.) Content marketing is a marathon, not a sprint.

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How CPG Marketing and Content Strategy Drive Lasting Product Demand

Content Standard

Consider the stats: Driven by convenience and value, 40 percent of consumers tried new brands. And they’re no longer content to send out static, one-way marketing messages, such as emails or banner ads announcing a special sale. percent higher than the last “regular” year on record.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

Enter PPC consulting. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Now let’s dive into what a good PPC consultant can do to help your business grow.

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Just the Stats: Why Should You Leverage Video Marketing

Single Grain

This post on video marketing tips, tricks and lots of juicy stats has been updated for 2019. class="sg-content-upgrade-banner"> We’ve helped Fortune 500 companies, venture backed startups and companies like yours grow revenues faster. Get A Free Consultation. Get A Free Consultation. NEWLY UPDATED! Branded Website.