RedPoint Offers Broad, Deep B2C Marketing Automation

Customer Experience Matrix

Even some of the less prominent B2C products have been acquired recently: Conversen by Experian and Entiera by FICO , although neither of these are enterprise software vendors. The net result of all this harvesting by big buyers has been to clear the ground for the next crop of B2C marketing automation systems. The auto-generation feature, which can easily produce segmentations with hundreds or thousands of cells, is a hallmark of sophisticated B2C marketing automation systems.

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Four Ways SMS and Marketing Automation Nurtures and Qualifies B2B Leads

Integrated B2B

Used together, SMS and marketing automation empower your B2B company to reach your targets with a specific, enticing message. Here are four ways SMS and marketing automation nurtures and qualifies B2B leads. #1:

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Blueshift Offers a Simple B2C Customer Data Platform

Customer Experience Matrix

B2C CDPs have often included campaign engines that manage triggers, query-based segmentations, and multi-step program flows in addition to predictive models. But even the B2C CDPs rely on external systems such as email agents and Web content managers to deliver the campaign messages. What sets Blueshift apart – and this is typical of later entrants to a new market – are a lower price point and simpler operation than early B2C CDPs like RedPoint and AgilOne.

Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. SMS Communication – There has been a boom of success stories relating to SMS marketing campaigns. Once you get that opt-in permission however, you’ll get their full attention as 98% of all SMS are read.

How Mobile Will Revolutionize Your B2B Marketing Strategy


But as a B2B company, you might be quick to write this off as a trend affecting B2C customers making searches off the clock. So clearly, mobile search is not just a B2C phenomena. You can utilize push notifications and SMS messaging to follow-up in a way you can be sure they’ll see. Marketing Strategy Mobile Marketing B2B mobile marketing B2B mobile strategy geolocation tracking LinkedIn mobile mobile search Nick Rojas push notifications SMS messaging

Want Better Marketing Automation Results? Think Outside the Inbox


If you haven’t tried SMS or text-based messaging, it’s time. SMS is an effective B2C tactic that more B2Bers should embrace. The trick with SMS is to keep messages super short (like what can be read on an Apple Watch), and to keep them timely.

New Mobile Innovations Enhance the Marketing, Sales, and Customer Experience

Modern Marketing

Now mobile enhancements for B2C Marketers can be orchestrated alongside email, social, display, and other key marketing channels. These include: SMS Campaign Management. Link Tracking for SMS. SMS Keyword Listening.

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Iterable Offers Mid-Size B2C Marketers Powerful Campaigns in Outbound Channels

Customer Experience Matrix

It also supports more common, but still important, functions including filters, splits, a/b tests, waiting periods, API calls to external systems, and sending email, SMS, and push messages. It builds powerful outbound campaigns in email, SMS, and mobile apps.


How to Add a Personal Touch to Your Marketing Automation


Via SMS messages. These location-triggered messages are often sent via SMS. Apps aren’t just for B2C marketers. The days of “one size fits all” marketing are over. If you want to stay competitive now, you need to talk to different types of customers … differently.

Four Ways SMS and Marketing Automation Nurtures and Qualifies B2B Leads

Integrated B2B

Used together, SMS and marketing automation empower your B2B company to reach your targets with a specific, enticing message. Here are four ways SMS and marketing automation nurtures and qualifies B2B leads. #1:

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How to Orchestrate and Personalize the Entire Customer Experience

Modern Marketing

Customer experience (CX) is, and always should be, a top priority for marketers - all marketers, be they B2B or B2C.

An Introductory Guide to Mobile for B2B Marketers


If you’re like many B2B marketers, you probably thought mobile was a B2C tool, not a B2B tool. Short Message Service (SMS). While SMS has been around for a while, it doesn’t get as much attention as other mobile marketing channels.

How Mobile Marketing is Changing the World of B2B Lead Generation


B2B and B2C marketers alike are enhancing lead generation programs with the smartphone’s ability to gauge customer behavior. By utilizing automatic SMS senders, businesses can nurture, grow and maintain B2B relationships.

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Mobile Marketing Considerations for B2B Product & Content Marketers


B2B marketers will need to create an engaging, consumer friendly experience on the phone very much like a B2C lifestyle business or a media company would. This is Part 2 of a two part series, focused on the consumerization of the enterprise; specifically focusing on video and mobile.

The CMO’s Guide To Mobile Marketing (eBook)

Modern Marketing

In our newest guide, The CMO’s Guide To Mobile Marketing - we get right to the point, two as a matter of fact, when it comes to mobile marketing: Mobile marketing is not reserved for the B2C CMOs of the world only— nor is this guide. SMS & MMS.

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45 Phenomenal Email and Mobile Marketing Stats


Email remains the most effective digital marketing tool for both B2B and B2C marketers. For B2C emails, personalized subject lines increase the open rate by 41%, and lead to higher transaction rates and revenue per email.

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The Act-On Email Deliverability Glossary, Part 1


The Canadian Anti-Spam Legislation establishes provisions and standards for all electronic messages, including email, SMS, voice, IMs, and social media in Canada. “Deliverability” is the term used to describe the success rate for delivering email into subscribers’ inboxes.

New Marketing Automation Options for Small Business in the VEST Report

Customer Experience Matrix

It doesn’t report the number of clients, although the company does say it has under $10 million revenue and serves a mix of B2B and B2C marketers. Supported channels include email, SMS, direct mail, surveys, landing pages, and social media.

Zaius Offers Mid-Market Customer Data Platform Plus Analytics and Campaigns

Customer Experience Matrix

I probably wasn’t helped by Zaius’ Web site, which calls it a “B2C CRM” and then lists single customer view, real-time marketing automation, and cross-channel attribution as its main features. These are built with templates that let users specify the channel (email, push, or SMS) and delivery type (once, recurring, continuous, or event triggered). Zaius connects to external services such as Salesforce ExactTarget or SendGrid to deliver email and SMS messages.

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Silverpop Announces Universal Behaviors to Provide Better Cross Channel Customer Experience

Customer Experience Matrix

After all, Silverpop’s twin heritages in B2C email and B2B marketing automation both use simple data models: flat lists for email and basic lead/contact/account tables for B2B marketing automation. At their annual Amplify conference last week, Silverpop unveiled the culmination of a two year project that conveniently matches the Customer Data Platform (CDP) concept I’ve been describing for the past month.

THE HACKIES: 6 areas to make your martech stack work with people, processes and data


Solvis Consulting wants to share our point of view of managing the stack, not from our the technology point of view, but from the perspective of implementing and using the whole stack to improve and maintain customer relationships for both B2B and B2C markets.

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Innovators Wanted: Marketing to Generation Live


” Most of his “real” (non-gaming) relationships are based in SMS. For example: Highly personalized, integrated marketing experiences across several platform (SMS, games, apps, wearables, etc.); Photo credit: MikeMonello.

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Top 10 Reasons Modern Marketers Should Not Miss Modern Customer Experience

Modern Marketing

Whether you are looking for better ways to manage the full lifecycle of your B2C customers or you want to nurture B2B clients from first impression to customer advocacy, you won’t want to miss what Modern Customer Experience 2018 (ModernCX) has to offer. Spring is just around the corner.

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How 3 Global Marketers Are Approaching Mobile

Modern Marketing

“Gone are the days where optimizing emails and landing pages for mobile devices was a task primarily of the B2C marketer,” he said. Whether your company is B2B or B2C, the website experience provided must be equally as good on a mobile device as it is on any other computer. SMS doesn’t require a tremendous amount of effort and response rates are high. With email, an internet connection is always required which is not the case with SMS.”.

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Email Adoption High But Lacking Best Practices

The Effective Marketer

A Forrester Research “ How US Maketers Use Email &# Report sheds some light into the use of email by B2B and B2C companies. According to the report, adoption of email marketing is high, with 88% of B2C companies already using email and 10% planning to use before December 2011.

Neolane Interaction Tightly Integrates Real-Time and Outbound Marketing Campaigns

Customer Experience Matrix

As I mentioned last week , there haven’t been many new B2C marketing automation products in recent years. Supported channels include email, Web, social, mobile, call center, point of sale, and SMS. - But this doesn’t mean the industry has been stagnant. New developments have come from established vendors who are steadily expanding their products.

Most Exciting Marketing Technologies to Adopt in 2017


The normal digital customer (be it B2B or B2C) has over a dozen identities now – multiple emails, multiple device IDs, multiple social IDs, multiple cookie sets, multiple CRM, commerce, marketing automation, or other “software IDs”, multiple Ad IDs, etc.

Why Timing is Critical in Lead Generation


Further, 83% of buyers expect a response by SMS within one hour as well. The implication here is that B2B buyers expect an immediate and personalized response just as much as B2C consumers. So, treat your business buyers the same way you would treat B2C customers, like human beings with specific needs and requirements. In this day and age, people are used to having immediate access to everything.

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The Trials and Tribulations of the SEO: A Marketing Fable—Part One

Content Standard

“We are increasingly communicating via social apps (with such apps beginning to replace SMS and VOIP), meaning that more of mobile use is centered on social.” Additional reporting by Jon Simmons.


13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

For example, according to CMI’s 2018 Benchmarks, Budgets, and Trends research , 25% of B2B and 28% of B2C marketers report content marketing tools and technologies have contributed to their increased levels of success over the past year.

First Marketing Automation Software Company to Include Handwritten Letters

Lead Liaison

The new solution gives B2C and B2B salespeople a classic way to be unique with their outreach and follow up efforts. The importance of multi-touch, multi-channel communication in B2B (and B2C) is critical. Handwritten letters, coupled with other forms of online and offline marketing such as SMS messages, direct mail, email, and phone calls can make a serious impact on a sales team’s ability to convert more prospects into paying customers.


B2B mobile marketing: A ringing endorsement


Opentopic blog >> It’s time B2B marketers started using mobile marketing to its full potential, says Kenneth Connolly, head of content at Really B2B As consumers, we’ve all seen how B2C organisations use mobile marketing in their campaigns. Whether it’s with push notifications, SMS texts, apps, or a variety of other activities, the B2C realm has always pushed forward.


Where’s Mobile Marketing Headed in 2017?


More importantly, marketers can expand their reach through different channels like websites, email, social media, mobile applications, SMS, and MMS. The year 2000 was the birth of SMS as a mobile advertising channel, but the first ever SMS was sent in in Finland back in 1992. Because it’s such a flexible channel in terms of time and location, marketers hailed SMS as the seventh mass media channel.


Graduating from Email Service Provider to Marketing Automation Solution: My Personal Journey

Modern B2B Marketing

While I’d never go as far as to say that email marketing is for everyone, it certainly is effective for most businesses – small, large, B2B, and B2C. Author: DJ Waldow I love email marketing.

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Sales Pipeline Radio, Episode 99: Q&A with Alex Terry

Heinz Marketing

For the third year in a row, Conversica commissioned an in-depth study tracking lead follow-up efforts of B2B and B2C companies across a number of different industries. Or when you’re sending an SMS message, how are you getting permission to send that and to be able to send that text message? When you’re dealing with B2C or B2B verticals, and across, we support over a dozen different industry verticals at Conversica, but we’ve done a lot of research.

How to Win Valentine’s Day the Marketing Way

Modern B2B Marketing

Use this technique for your Valentine by combining handwritten notes with digital messages: SMS, Facebook ,Snapshat, etc. Fab Capodicasa works for Hoosh Marketing, a Marketo agency partner specializing in B2C and Marketo Training.

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European Markie Awards Finalists Announced

Modern Marketing

Starting with the challenge of routing leads to the sales team who don’t use smartphones and spend their days out on site – the team built an intricate automation program that sends form generated leads directly to the mobile phones of the salespeople as an SMS.

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43 Execs Explain How Millennials Impact B2B Buying Committees


The responses came from 503 professionals with buying influence and/or authority across B2C and B2B businesses, in different functional areas, and from organizations that range from SMB to large enterprise. . for B2B and B2C customers of all ages. . .

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30+ Best Marketing And Tech Blogs To Follow In 2017 – Part 2

Altitude Branding

The passion that drives them is to help enterprise B2C brands omni-channel customer data so they can engage with their customer authentically and optimize lifetime value. The universe of tech blogs is vast!

Global Business: The Basics of Data Protection and Data Privacy

Modern B2B Marketing

A company that collects and uses data of individuals in a B2B or B2C environment is a data controller. SMS Text STOP compliance. Author: Fergus Gloster I have been involved with cloud computing from its earliest days in 2000, long before the terms cloud, SaaS, PaaS etc.,