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The Medium is the Message: Best Practices Guide to SMS Marketing

Act-On

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Let’s go!

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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Understanding Email & SMS Deliverability

SmartBug Media

Email and SMS messaging are two key components of an e-commerce marketing strategy. How can you ensure high email and SMS deliverability? This term is generally used when discussing email messages and SMS messages. But first, let’s take a look at SMS deliverability. SMS Deliverability. How Does It Work?

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SMS Marketing Platforms: Klaviyo vs. Attentive

SmartBug Media

Over the past few years, SMS marketing has emerged as one of the most important strategies for direct-to-consumer and e-commerce brands. Among the many SMS platforms out there, the two most frequently used are Attentive and Klaviyo. What Is an SMS Marketing Platform? The Pros and Cons of Attentive.

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How to Use Email & SMS Marketing Strategies in Tandem

SmartBug Media

Email marketing is the most tried-and-true channel used by e-commerce marketers to retain customers, develop relationships, and deliver personalized content for audiences in each stage of the customer journey. How Is Email Marketing Used? How Is SMS Marketing Used? Transactional SMS Messaging.

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Using HubSpot Workflows to Empower Sales with Internal SMS

SmartBug Media

Did you know that every time sales books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Hello, marketing and sales automation. After the internal SMS, add an action that Creates a Task and assigns it to the SDR.

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Using HubSpot Workflows to Empower SDRs with Internal SMS

SmartBug Media

Did you know that every time a sales development representative books a meeting with a qualified website visitor, an inbound marketer gets her wings? First of all, it wasn’t a bird; it was an inbound marketer. Hello, marketing and sales automation. I’d love to hear about your latest experiment.

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