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Why syncing email and SMS is critical to marketing success

Martech

About 65% of the worlds population use text messaging, so its no wonder SMS marketing is growing at a staggering rate. To get the best out of this, your email and SMS programs must work in perfect harmony to drive engagement and revenue. As with email marketing, the more legitimate SMS subscribers you have, the better.

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Klaviyo Attribution Reporting: Understand How Your SMS and Email Campaigns Are Performing

SmartBug Media

We’re currently living in an age of abundance when it comes to the data that email service providers share with us, but whether or not your tech stack tells a complete picture is a different story. Revenue Attributed to a Campaign Is the email or SMS campaign bringing in the big bucks? Then something’s going right.

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An Ultimate Guide to Google Review Automation for Small Businesses

SocialPilot

With tools such as SocialPilot Reviews, you can automatically trigger email or SMS review requests at the right time, increasing the chances of getting a positive review. Trigger personalized email or SMS requests based on these predefined actions. Automated review requests (via email, SMS, etc.)

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10 Email Marketing Platforms To Grow Your Business

SendX

Quick Comparison of top 10 email marketing softwares (ESPs). Email Marketing Software. Unlimited Email Campaigns, Sign Up forms. Using these tools, you can send out emails to your customers when they engage in activities like joining the mail list, etc, which improves engagement with the audience. Starting Price.

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Developing Your SMS Marketing Strategy

SmartBug Media

SMS marketing is equally effective and engaging—and brands are taking note. More and more companies are embracing SMS marketing to engage with customers where they’re already most active. At least 70 percent of consumers subscribed to SMS marketing in 2022, and that number is already on the rise this year.

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AI-powered martech releases and news: November 21

Martech

alby can transform ecommerce sites, email campaigns, SMS messages, and mobile apps into interactive platforms. Tidio expanded its AI assistant, Lyro, to handle customer service emails. This acquisition lets the retail technology company provide retailers with the ability to create a conversational shopping experience.

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6 key issues when deciding to consolidate or upgrade your martech stack

Martech

Enhancing performance with analytics and testing Due to system complexity, many users of legacy marketing automation systems primarily conduct basic email campaigns. This allows marketers to quickly build behavioral campaigns, conduct A/B testing and make optimizations.