Leadspace

OCTOBER 5, 2016

So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce. With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence.

Marketing AI 59

Marketing AI Buzz Enterprise Management Lead Ranking 59

Zoominfo

FEBRUARY 6, 2023

If you work in tech — and even if you don’t, really — you’ve heard the buzz about a new robotic assistant called ChatGPT. From writing emails, to creating phone scripts and handling objections, it’s clear that AI tools based on large language models can be used in every stage of the sales process. But that’s not all.

Marketing AI 130

Marketing AI Cold Calling Zoominfo Marketing Analytics Tools 130

Webbiquity

FEBRUARY 7, 2020

Businesses that have focused on innovation and branding have done particularly well. These individuals must have solid general knowledge of multiple fields so they can steer the company in the right direction, view problems from various angles, and develop holistic solutions that can work on many levels. Guest post by Mathew Jade.

Enterprise Management 248

Enterprise Management Startups Work Management Advertising Agencies 248

Litmus

MARCH 29, 2023

In this issue, we’ll cover all the latest and greatest happenings in the world of email marketing. Read on for the biggest headlines shaping the email industry in March 2023. Time to watch out for including user input-text in automated welcome emails. TikTok is on the rocks , to the surprise of… almost no one.

Email Marketing 85

Email Marketing Phishing CAN-SPAM Buzz 85

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. To make this challenge an opportunity, personalize your outreach and offer relevant content or services to customers based on their needs.

Lead Generation 262

Lead Generation Marketing Automation Services Trends Marketing AI 262

Martech

NOVEMBER 15, 2023

Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. Cint found that: 23% begin in October 22% begin on Black Friday and 20% begin in December. Cint found that: 23% begin in October 22% begin on Black Friday and 20% begin in December.

Act-On 116

Act-On Trends Paid Search Agency eCommerce 116

chiefmartech

APRIL 11, 2016

The following is a guest post by Bertrand Hazard of TrustRadius , who attended MarTech last month and interviewed a number of vendors exhibiting there about their perspective on “hot” categories within the marketing tech landscape. Account-based marketing (ABM) was one of the biggest topics at the MarTech conference.

Account Based Marketing 40

Account Based Marketing Ideal Customer Profiles Buzz Enterprise Management 40

Salesforce Marketing Cloud

DECEMBER 13, 2022

Our newest and biggest State of Service report sheds light on how service leaders are driving success now. One thing rings true: Digital transformation is helping service organizations deliver success now with personalized and empathetic interactions with their customers. It all starts with service. Download the report.

Service 98

Service Planning Personalization Peer-to-peer 98

chiefmartech

APRIL 1, 2021

Agile originated in software development circles, with a bunch of programmers high in the mountains, and spread to other disciplines, eventually marketing. (“Hey, what are you all doing, standing around, chatting in a circle? We don’t just have automation. With a whiteboard? For its time. But times change.

Planning 116

Planning Practices Work Management Marketing Management 116

Biznology

JANUARY 17, 2018

This will be considered ancient news now, but it’s often better to analyze headlines when the buzz is over. The Last Jedi opened before the holidays as one of the highest-rated Star Wars movies ever according to Rotten Tomatoes critics score. The company says even one inauthentic review is unacceptable. Source: Digiday ).

Amazon 154

Amazon Buzz Opinions Facebook 154

Tony Zambito

MARCH 12, 2017

On a greater scale than that of the first Industrial Revolution over a century ago, we are witnessing a technological and digital revolution that will disrupt business-to-business profoundly in the next 10 years. More so than in consumer oriented markets, B2B markets had a degree of predictability that companies often relied on.

Buyer Personas 251

Buyer Personas B2B Digital Transformation B2B Sales 251

Biznology

JANUARY 19, 2018

Katie Martell coined the term “on-demand marketer” to describe herself and her business. After years of developing wildly creative PR strategies for D&B NetProspex and Aberdeen Group , she now advises companies large and small on how to create buzz in B2B. We all need some of that. The payoff?

Top of Funnel 166

Top of Funnel B2B Marketing Lead Ranking Digital Marketing Funnels 166

QuanticMind

JULY 13, 2023

Here’s what to read from the week of 7/7/23 - 7/13/23 to stay ahead of the curve: IAB’s Retail Media Buyer’s Guide [:60] Retail media is forecast to account for more than one-fourth of US digital ad spend by the end of 2027. Want a monthly digest of all the best Scout content delivered straight to your inbox?

Copyright 52

Copyright Paid Search Agency Marketing AI Advertising Agencies 52

Vision6

JANUARY 15, 2024

In your time on this earth as a business owner, you’ve likely come across a brand that seems to do no wrong when it comes to getting their name out there. If it’s not tight and compelling visuals on Instagram, it’s excellent copy on Facebook, a blog or SMS campaign. They seem to have something special and they’re everywhere!

SMS 52

SMS Planning Marketing & Strategy Landing Pages 52

QuanticMind

SEPTEMBER 22, 2023

So, let’s lift the lid on how marketers can stand out from the pack with a gold-medal digital advertising campaign: Brewing With Great Ingredients Knowing that all beer essentially starts with water, malt, hops, and yeast, what makes some beers rise above the rest? How about this viral spec ad from Heineken, for example?

Advertisements 75

Advertisements Advertising Campaigns Lock-In 75

Lake One

JULY 20, 2023

Things have changed a bit since then, and today’s digital marketing tools can help companies in every industry take things up a notch and get a better return on their trade show investment. Here we share some of what we learned and offer tips on how to use HubSpot’s capabilities to improve trade show marketing for manufacturers.

Trade Show 52

Trade Show Hubspot Planning Paid Search Agency 52

Tomorrow People

MARCH 13, 2018

Today, it’s the greater part of ad spend worldwide — with global groups like WPP reporting 60% or more of their revenues coming from stuff seen on laptops and phones. As a digital agency , what gets us out of bed each day isn’t the lust for awards or the buzz of seeing our work on the silver screen. It’s about numbers.

Planning 232

Planning Marketing Budget Creation Advertising Agencies Marketing Budget 232

Heinz Marketing

OCTOBER 13, 2021

There’s been a buzz in the industry around customer intent data. Think about it, someone searching for ‘recliner couches’ on the web is more likely to consider purchasing a recliner couch. They already know that they need one. By Payal Parikh , Director of Client Engagement at Heinz Marketing. But what exactly is Intent Data?

Intent Data 126

Intent Data Intent Top of Funnel Marketing Automation Services 126

Salesforce Marketing Cloud

MARCH 28, 2023

The big trend You can’t scan the headlines lately without seeing buzz around generative artificial intelligence (AI). But even with the best technology out there, you’ll still be faced with a key question: How can you implement AI at scale in a way that maximizes the return on your investment?

Marketing AI 96

Marketing AI Paid Search Agency Enterprise Management Companies 96

Oktopost

JANUARY 25, 2024

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. Often, our social media efforts lack direction due to the absence of clear goals, a common challenge observed across organizations of all sizes.

Social Media 71

Social Media Top of Funnel Webinar Metrics B2B Thought Leadership 71

The Point

NOVEMBER 27, 2018

Social media may be a hot topic in B2B marketing circles, but most of that buzz focuses on the role of social media advertising. All of which begs the question: what about organic? After all, as earned media, the “cost” of organic social is basically zero. Are B2B marketers ignoring a huge opportunity? times higher. (DK)

Top of Funnel 203

Top of Funnel Demand Generation Agencies Demand Generation Lead Scoring 203

SocialPilot

FEBRUARY 9, 2024

If you need a helping hand to choose the right digital marketing tools or want to know some secret hacks for a roaring brand presence, it’s best to rely on them. Janet Machuka She is one of the ‘Top 25 Digital Women’ in Kenya and founded #AfricaTweetChat, which has gained traction for over 150 million engagements.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Rev

JULY 17, 2019

A new methodology or CRM or automation software or what-have-you appears on the scene, and it’s going to fix what ails us as B2B marketers. So we’ve thrown all these new things at our campaigns, hoping they will be the fix. And that buzz you’ve been hearing lately? On the surface, this makes a whole lot of sense.

Marketing AI 150

Marketing AI Work Management Marketing Management Marketing Qualified Leads 150

Convince & Convert

AUGUST 13, 2015

He predicted that content would be where most of the money on the internet would be made. And it’s one reason why we should heed his vision on the value of content marketing. It also involves folding SEO into your content, as well as getting the most out of social media, automation, and distribution.

Marketing Management 162

Marketing Management Content Marketing Marketing Automation Services Distribution 162

SmartBug Media

SEPTEMBER 14, 2020

Up to this point, you have been able to create an automated email and send it via workflows to one or more people internally to notify them when something specific happens, such as a lead becoming an SQL or an individual from a targeted account filling out a form. More workflows = more automation = more awesome-ness.

Hubspot 101

Hubspot Features Top of Funnel Lead Nurturing 101

Martech

MAY 26, 2023

It’s no wonder that the business world, especially B2B marketing, is buzzing with excitement over the potential of AI. Before we jump in, let’s establish one thing: AI is a game-changer, but it’s not a magic wand. Automated content generation We all know that content creation can be time-consuming.

Marketing AI 91

Marketing AI Work Management B2B Marketing Management 91

Sprout Social

OCTOBER 25, 2022

After all, you need to be able to recognize a brand to trust and buy from it. Our research shows that the most effective purchase drivers on social media are recommendations from friends, comments and product reviews and familiarity with a brand. What does it take to build brand awareness? What is brand awareness? Website traffic.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

InsightSquared

NOVEMBER 17, 2017

I prioritized a few key sessions I thought would be most beneficial to my role, and then planned to walk around the Customer Success Expo to connect with vendors we were customers of, or might be a customer of one day. I also had an interesting, and probably somewhat unique experience since I traveled with 39 (yes, 39), coworkers.

Marketing Management 136

Marketing Management Marketing Analytics Tools Conference Vendors 136

Salesforce Marketing Cloud

NOVEMBER 17, 2021

This is a big shift, because for years marketers have relied on these cookies to inform their marketing efforts. For one thing, they need to re-examine their holiday marketing strategy in the absence of third-party tracking – especially when 47% of consumers feel most companies don’t use their personal information to their benefit.

Marketing AI 98

Marketing AI Planning Marketing Automation Services Marketing Management 98

Martech

JUNE 15, 2023

But here’s where Pega sees the revolution leading us: the continually optimizing enterprise, or, as Pega tags it, the “autonomous enterprise” — the enterprise that uses the full range of AI and automation to teach itself better processes, systems and business logic. “All software companies claim they can do anything.

Enterprise Management 106

Enterprise Management Marketing AI Work Management Marketing Management 106

Optinmonster

FEBRUARY 28, 2022

Each one has its own unique features and price points. Though, all of them are compatible with WordPress and are designed to run on the platform. For you, that means free publicity and a buzz of excitement around your brand and contest. One key area of Easypromo is the filter and sort participants features.

Viral Marketing 83

Viral Marketing Work Management Pricing Price 83

Optinmonster

DECEMBER 28, 2023

Have you ever noticed how some brands magically appear alongside others, creating a buzz that’s hard to miss? Cross-promotion marketing happens around us all the time. As you can see, there’s a lot of cross-promoting with other businesses going on. All you need is a good idea and a good product.

Promotion 76

Promotion Cross-Selling Bundling Advertising Agencies 76

Customer Experience Matrix

APRIL 9, 2014

Vocus announced on Monday that they were being acquired by private equity firm GTCR for $446.5 I can think of several reasons for the discrepancy: GTCR isn’t a big software company looking to fill out an existing marketing suite; Vocus sells mostly to small business, not enterprises; Vocus hasn''t created enough buzz.

Marketing Automation Services 120

Marketing Automation Services Salesforce.com Purchase Paid Search Agency 120

ClickZ

AUGUST 10, 2020

AI can be used with facial recognition technology to detect how much a person likes an advert by their facial expression and creative can be tweaked and updated depending on gender and age demographics in real time. Dynamic, data-driven, automated creative.

Marketing AI 141

Marketing AI Advertisements Advertising Terms and Conditions 141

The Marketing Blender

DECEMBER 7, 2023

The AI Buzz: Excitement and Skepticism There’s no denying the excitement surrounding AI, but it’s crucial to approach it with a balanced perspective. However, it’s essential to manage these expectations and not rely on AI to make all marketing decisions. AI, while powerful, is not a one-size-fits-all solution.

Marketing AI 52

Marketing AI Tools Paid Search Agency Marketing Management 52

ClickZ

NOVEMBER 19, 2020

Increasing content personalization, adjusting ad spend, and implementing chat bots can all be effective ways companies can test different hypothesis. This far into an unprecedented global pandemic, we’ve all made significant personal and professional changes. 1) Ask a question and research.

Marketing AI 144

Marketing AI Marketing Strategy Marketing & Strategy Paid Search Agency 144

Jifflenow

JANUARY 7, 2020

Trends come and trends go and every event professional worth their weight in salt will have their own take on what is to be expected for the upcoming year. The new buzz word all around is ‘sustainability’. Bare-minimum measures such as substituting metal straws for plastic ones are just not going to cut it anymore.

Marketing AI 75

Marketing AI Enterprise Management Trends Work Management 75