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How to Use AI in Media Planning – You’ve Got To Be Careful!

Bionic

As a media professional, you’ve probably heard the buzz about how AI is the future of media planning. Artificial Intelligence is Biased AI algorithms can automate certain aspects of media planning, but they also come with limitations. Can AI Really Replace the Human Touch in Media Planning?

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AI applications for digital out of home advertising

ClickZ

Dynamic Creative joins the dots between data-driven media planning and the mindset of a consumer at a given time, in a given place, making the medium truly reactive, and much more intelligent, as well as driving efficiencies. Dynamic, data-driven, automated creative. Predictive analytics & audience targeting.

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5 Ways to Drive Revenue With Your B2B Social Media Strategy

Oktopost

Social media is not just about creating a buzz; it can be a powerful tool for strategically influencing your customers at every stage of the sales funnel. While many businesses recognize the importance of maintaining a social media presence, the full potential of these platforms in driving B2B revenue often goes overlooked.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

The answer is media buyers. That's where media buying comes in. It doesn't get much buzz in the marketing industry, but this process is responsible for the targeted ads we see today. Whether they're watching a TV show or scrolling through a website, media buyers get brands in front of their target market.

Buy 86
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The New Brand Investments

Ambal's Amusings

" Jon Miller is VP of Marketing at Marketo , the fastest growing marketing automation vendor. Sample Social Media Plan for B2B companies. Get a bit of inspiration and no-nonsense marketing straight-talk from 38 other B2B marketers, e-mail marketers and social media gurus. What actions should marketers take in 2010?"

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A Blogging Style to Call Your Own

Industrial Marketing Today

With each style, he has provided a brief description, frequency of blog posts, ability to go viral (buzz index) and the level of difficulty. In the slideshow, Rohit shows you 25 different styles of blogging and when to use each one. There are examples and additional resources too.

Web 2.0 60
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Why Host a Blog on Your Corporate Website?

Online Marketing Institute

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