Content Marketing Institute

OCTOBER 12, 2022

Clear, robust marketing personas are an effective and time-tested approach to reach that goal. To be a great marketer, you must know the people you’re trying to sell it to. Continue reading →

Ad Building 130

Ad Building Effectiveness Planning Marketing & Strategy 130

Content Standard

FEBRUARY 15, 2019

They have audience at the center. Marketers develop buyer personas to better understand the brand’s audience intimately, and then build a content strategy around the information needs of those personas. You need to keep up with how your audience feels about your brand, there’s no other way of putting it.

Buyer Personas 67

Buyer Personas Brand Identity Branding Work Management 67

Marketing Insider Group

JANUARY 30, 2024

Because audiences today are savvy; they educate themselves. The first step is understanding your audience. We call it the ‘Understand Audiences (Buyers)’ framework. Because getting into the heads of your audience is what makes or breaks your content strategy. This approach is changing the game. Think about it.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Marketing Insider Group

AUGUST 1, 2023

Learning about your audience to connect with them effectively requires extensive research. While interviews are a great way to gain insight into your target audience, they can be extremely time-consuming. AI is a readily available tool that you can access whenever you want to obtain new information about your audience.

Marketing AI 228

Marketing AI Planning Marketing & Strategy Top of Funnel 228

Content Standard

OCTOBER 27, 2017

Before I was interested in audience modeling and funnel analysis—before content strategies and keyword tactics—I was trained to be a writer. For these earlier strategists, a lot of the work of audience modeling was tied in large part to hunches and observation. Personas don’t mean much then.

Demographics 57

Demographics Work Management Funnel Advertising Top of Funnel 57

Act-On

NOVEMBER 15, 2023

Sales enablement best practices: Know thy audience … define buyer personas When improving sales enablement, always start with your audience by building personas. Research finds that over half of organizations report higher-quality leads because they use personas. Create persona profiles. Iterate and refine.

Sales Cycle 233

Sales Cycle Practices Marketing Automation Services Buyer Personas 233

SnapApp

APRIL 6, 2017

The idea of creating and using buyer personas is not new – it’s become part of B2B marketing 101. Afterall, you can’t really effectively market to your audience if you’re not sure what drives them, what they’re interested in, and what makes them tick. Seeing Beyond the Persona. Personas are not actual buyers.

Buyer Personas 48

Buyer Personas Top of Funnel Marketing Funnels Buying Cycle 48

Tony Zambito

MAY 5, 2021

Marketing Leaders Can Use 4 Approaches Involving Buyer Personas To Create A Brand Story Buyers Will Want To Read. The results can often be brand storytelling and content that fails to connect and is meaningless to an audience of buyers. Good buyer personas make it clear they are real and not fluffy representations of your buyers.

Buyer Personas 198

Buyer Personas Storytelling Brand Identity Branding 198

Marketing Insider Group

MAY 15, 2023

In this article, we’re outlining everything you need to know about B2B digital marketing, from identifying your target audience and analyzing competitors, to exploring different digital channels and building trust with your customers. Identify Your Target Audience Once you understand your brand’s mission, you need to understand your audience.

B2B Marketing 310

B2B Marketing B2B Buyer Personas Mobile Advertising 310

Launch Marketing

MARCH 13, 2024

Reaching the right audiences with the right messages is fundamental for B2B marketing success. A successful framework produces coherent and consistent messaging that resonates with target audiences, differentiates your organization from the competition and communicates key value propositions.

B2B Marketing 117

B2B Marketing Buyer Personas Paid Search Agency B2B 117

Contently

APRIL 6, 2023

Love them or hate them, buyer personas are key to creating successful marketing strategies and effective content. But here’s the catch: Developing buyer personas requires research, analysis, and attention to detail. What Is a Buyer Persona? A buyer persona is a detailed profile of a company’s ideal customer.

Buyer Personas 164

Buyer Personas Template Psychographics Customer Surveys 164

Content Standard

OCTOBER 12, 2015

As someone who always wants to be sure my clients’ content marketing strategies are on track, Cleese’s advice got me thinking about how it could apply to audience personas. As marketers, we’re trained to think in terms of personas. Think about the “Person” in Audience Personas.

Personalization 40

Personalization Webinar Metrics Pricing Price 40

sagefrog

APRIL 16, 2024

The B2B buyer’s journey and buyer personas are critical aspects of this carefully constructed process. They give you valuable insight into your audience and provide a roadmap and foundation for your marketing efforts. The Buyer’s Journey Stages Creating a B2B Buyer’s Journey What Are Buyer Personas? What Are Buyer Personas?

Buyer Personas 62

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 62

Launch Marketing

NOVEMBER 8, 2023

Buyer personas are a powerful tool that every business owner and marketer, especially those in the dynamic startup realm, should have in their arsenal. You might be wondering, what exactly are buyer personas, and why are they such a big deal? Firmographics: These are characteristics of organizations each buyer persona is a part of.

Buyer Personas 127

Buyer Personas Startups Lead Ranking Psychographics 127

Anyword

DECEMBER 7, 2023

Building buyer personas used to be a maze of interviews, research, drafting, testing, and seemingly endless refinements. Armed with data from millions of top-performing marketing campaigns – not to mention your own data from your best-performing campaigns – Anyword can instantly analyze any content to generate the ideal buyer persona for you.

Buyer Personas 71

Buyer Personas Sample Demographics Opt-in 71

Launch Marketing

MARCH 6, 2024

As marketers, we strive to understand and adapt to the dynamic needs of our target audiences. While buyer personas have been the key component of many marketing strategies, what if the key to unlocking more effective and resonant content lies not in demographic details but in the intricacies of an individual’s personality ?

Lead Generation 118

Lead Generation Personalization Marketing & Strategy Marketing Strategy 118

Zoominfo

SEPTEMBER 30, 2020

Today, we have things like automation, data, and buyer personas to fall back on. And in order to achieve that, you need buyer personas. What Are Buyer Personas? By now, you probably know what a buyer persona is. This is where personas come in. How To Create Buyer Personas. And How Can They Help Marketers?

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

ClearVoice

DECEMBER 18, 2023

What is a buyer persona? A buyer persona is a fictional member of your target audience that your sales and marketing teams create – through research – to build their campaigns around. Why are buyer personas important? In that case, you understand the importance of buyer personas. How do you create a buyer persona?

Buyer Personas 97

Buyer Personas Psychographics Advertising Agencies Ideal Customer Profiles 97

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer. How Do You Create a Buyer Persona?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Lead Forensics

APRIL 18, 2024

They can drive more website traffic, increase email activity, help lead generation , and ultimately produce more revenue; almost 80% of the B2B organizations who exceeded their revenue targets last year have buyer personas in action! A buyer persona is essentially your ideal buyer. How Do You Create a Buyer Persona?

Buyer Personas 52

Buyer Personas B2B Sales B2B Marketing Planning 52

Content Standard

FEBRUARY 12, 2015

While your audience personas may represent hypothetical people, you should approach your persona discovery process the same way you approach a real-life relationship. Your audience personas don’t really care about your brand. Want more advice on how to reach and engage your audience? Demographics.

Work Management 41

Work Management Lead Ranking Barriers Marketing Management 41

Martech

FEBRUARY 23, 2024

By systematically assigning metadata — covering aspects like persona, journey stage, product and solution — to each digital asset, we set the foundation for meaningful engagement. Below we outline diverse tagging strategies that elevate digital marketing efforts: Persona tagging. Use case tagging.

Digital Asset Management 108

Digital Asset Management Personalization Enterprise Management Tagging 108

Contently

JULY 21, 2021

If you work in marketing long enough, you’re bound to encounter a buyer persona. Buyer personas are like scouting reports on a representative of your target audience. The problem with personas. Most brand personas fall short because they don’t help you develop empathy for the audience.

Buyer Personas 212

Buyer Personas Storytelling Creativity Conference 212

Hubspot

JANUARY 13, 2016

If you’ve found your way to this blog post, you’re probably well acquainted with the concept of a customer persona (but if you do happen to be looking for a quick refresher, check out this free template that we put together in mid-2015). Your customer persona process should always begin with qualitative research.

Bandwidth 28

Bandwidth Ad Building Psychographics Opt-out 28

Launch Marketing

JUNE 15, 2022

Buyer personas drive many aspects of your organization but especially marketing. But, it is first important to establish your B2B buyer personas before looking ahead to marketing activities. Here’s how to integrate buyer personas into your messaging, content and sales efforts for better results. Why is this important?

Buyer Personas 118

Buyer Personas B2B Marketing B2B Paid Search Agency 118

Heinz Marketing

APRIL 5, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing I was recently asked during a client meeting what the importance was for developing personas. And it’s true, personas and the people we market to are always changing based on their needs, goals, limitations, resources, and many other variables.

Ideal Customer Profiles 101

Ideal Customer Profiles Intent Signal Work Management Verticals 101

Hannon Hill

OCTOBER 3, 2019

Read on to learn about dividing your audience into groups to deliver content more aligned to their needs and interests. Part three of seven in a series about digital personalization in higher education.

Segmentation 40

Segmentation Ad Building Education Personalization 40

Martech

APRIL 22, 2024

Define your target audience: Start by identifying your ideal customer profile within the telecommunications industry. This will help you tailor your email content and messaging to resonate with your target audience. MarTechBot now has 10+ personas to provide more targeted responses. Here are some key strategies to consider: 1.

Lead Generation 96

Lead Generation Lead Ranking Tactics Lead Scoring 96

Martech

JANUARY 9, 2024

How do you make sure your digital events are engaging and effective with your audience? It is up to you to do the research and build the personas and profiles,” said Maxwell. Audience data from these sources will help you create personas. This includes your audience’s preferences, demographics, behaviors and interests.

Optimization 116

Optimization Ideal Customer Profiles Customer Surveys Communities 116

FunnelEnvy

MARCH 18, 2024

Understanding your target audience is more important than ever for lead generation and improving the ROI of marketing and sales. In this post, we cover the basics and then move on to the advanced insight strategies for B2B buyer personas that are now possible with AI. What are B2B Buyer Personas?

Buyer Personas 57

Buyer Personas Marketing AI Ideal Customer Profiles Webinar Metrics 57

ClickDimensions

OCTOBER 19, 2023

Did you know that 80% of audiences prefer to do business with businesses that personalizes their experiences. Related Blog: ‘Using Segmentation for Survey Success’ Segmentation may sound familiar to another process commonly known as creating buyer personas. This leads to higher conversion rates and customer loyalty.

Segmentation 111

Segmentation Buyer Personas Psychographics Customer Satisfaction 111

Martech

MARCH 18, 2024

These insights are then used to segment the audience and deliver tailored messages and offers to specific customer segments. This approach allows marketers to deliver the right message to the right audience at the right time, increasing the effectiveness and efficiency of their marketing campaigns.

Budget Programs 114

Budget Programs Marketing Automation Services Marketing Analytics Tools Cost 114

Martech

APRIL 1, 2024

Building a good audience and segmenting it based on attributes like intent and value is crucial for success. Additionally, diversifying retargeting efforts beyond just one platform, such as Google, can help mitigate risks and reach a wider audience. MarTechBot now has 10+ personas to provide more targeted responses.

Paid Content 96

Paid Content Campaigns Allocation Marketing AI 96

Launch Marketing

SEPTEMBER 29, 2022

Developing B2B buyer personas is important for many reasons, including crafting targeted messages and personalizing marketing activities. But, before focusing on messaging and personalizing marketing efforts it is key to understand all the components that make up buyer personas, especially demographics.

Buyer Personas 114

Buyer Personas Demographics Ad Building Peer-to-peer 114

Launch Marketing

AUGUST 10, 2022

You’ve heard many times before, buyer personas are a crucial component of successful marketing. They clearly outline the target audience and ideal buyers for the product. The characteristics of the personas give insight into what will make the most impact when marketing to them. Importance of Buyer Personas.

Buyer Personas 116

Buyer Personas Product B2B Psychographics 116

Martech

FEBRUARY 20, 2024

B2B content marketing is an indispensable strategy for businesses looking to establish their brand, engage their target audience, and drive conversions. Build personas based on key roles using demographics and industry-specific attributes. And the persona will help shape the content geared to these roles.

Marketing AI 132

Marketing AI B2B Marketing B2B Thought Leadership Content Marketing 132

Sprout Social

JANUARY 3, 2022

In this guide, we’ll show you how to better understand your target audience by creating buyer personas built on social media data. What is a buyer persona? A buyer persona (sometimes referred to as a customer persona, target persona, audience persona or marketing persona) is a fictionalized profile of your target customer.

Buyer Personas 141

Buyer Personas Social Media Media Ideal Customer Profiles 141