5 ways to capture the voice of the customer (VoC) for category-leading positioning
Tomorrow People
JUNE 3, 2024
In this article, we answer your questions. According to a Gartner study, an impressive 40–70% of buyers emotionally connect with B2B brands. But what sources should you use to capture this type of data, and how do you maximize their usefulness? What is ‘voice of the customer’ (VoC)?
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