Webbiquity

AUGUST 24, 2021

Women aged 35-64 are significantly more likely to click on Facebook ads than any other age/gender cohort. Those are just a few of the social network-specific findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. More than 82% of Snapchat users are under the age of 35.

Social Networks 294

Social Networks Stats Spyware Mobile Advertising 294

ANNUITAS

AUGUST 19, 2022

The research supporting the shift to a Converged Growth model, led by a Chief Growth Officer, is significant: Gartner : “B2B organizations that unify commercial strategies and leverage multithreaded commercial engagements will realize revenue growth that outperforms their competition by 50%.” This results from a.)

Lead Ranking 130

Lead Ranking Paid Search Agency SIC Research 130

Influitive

NOVEMBER 16, 2016

With new technologies to help organizations scale, and a shifting focus on the customer experience, the age-old strategy of focusing your marketing efforts on a shortlist of your most desired accounts has suddenly become all the rage. And a new report shows us why. Account Based.

Account Based Marketing 213

Account Based Marketing ABM Research Marketing Report 213

Webbiquity

AUGUST 3, 2021

Those are just a few of the findings from the recently-released Digital 2021 Global Overview Report , compiled by We Are Social and Hootsuite. A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. But as with time spent on social media, this correlates linearly with age.

Social Media 172

Social Media Spyware Wikipedia Correlation 172

B2B Marketing Directions

AUGUST 21, 2022

The 2022 B2B Buying Disconnect report is based on a February 2022 survey of business professionals who were involved in the purchase of new software or hardware for their organization in the year preceding the survey. Sixty percent of the respondents were millennials (ages 25-40), and 29% were GenXers (ages 41-56).

Marketing Management 52

Marketing Management Research B2B Vendors 52

B2B Marketing Directions

JULY 24, 2022

For the past few years, marketers have been inundated by research studies purporting to prove that consumers and business buyers now place great importance on the social responsibility track record of the companies they do business with. The following table shows how survey responses varied across four generational cohorts.

Research 52

Research Emarketing Customer Surveys Paid Search Agency 52

Martech

APRIL 25, 2024

The joke leans on an aging, coupon-clipping stereotype that should be retired. Experience is everything Values for this age group center around: Quality of life, including emotional connection, personal well-being and financial security. Repackage seniority As my colleague noted, baby boomers prefer not to be reminded of their age.

Television marketing 62

Television marketing Planning Paid Search Agency Peer-to-peer 62

Televerde

JANUARY 14, 2020

Findings from Arizona State University’s Seidman Research Institute. We recently partnered with Arizona State University’s Seidman Research Institute to measure the effectiveness of our prison workforce development program. depending on age. Until today…. Impact on the state of Arizona: Reduced recidivism. Saves up to $9.5M

Research 116

Research Budget Programs Lead Ranking Eloqua 116

KoMarketing Associates

JANUARY 28, 2021

Although many B2B marketers managed to survive the initial impact of the COVID-19 pandemic, new research suggests that its impact will continue to be felt in the coming months, particularly in the technology area. Only 13% of respondents said that they were going to suspend their overall B2B technology spending.

Spending 260

Spending Work Management B2B Marketing Management 260

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for - i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

PureB2B

JUNE 8, 2021

It might go without saying, but strategic audience research is one of the most important foundations of any marketing strategy and campaign. Often, these data points are important, accurate, and even give interesting insights on trends that the company should watch out for – i.e. Original Research. What is Original Research?

Research 62

Research Campaigns Work Management Marketing Management 62

Sword and the Script | B2B

OCTOBER 19, 2021

Research out the Fuqua School of Business involving 4,000 people finds complimenting competitors likely to tip buyers in your favor. Among a few of the eccentric companies, even pseudo competitors – those with a bit of overlapping technology – were persona non grata on company pages, blogs, press releases, reports and so on.

Research 62

Research Tips Sales Cycle B2B Sales 62

Zoominfo

NOVEMBER 29, 2023

A recent Forrester report found that Millennials and Gen Z make up 64% of business buyers. While each generation brings its own set of preferences, demands, and expectations to the market, the report shows that younger buyers are much more likely to voice their dissatisfaction than previous generations.

Buy 130

Buy Generation Peer-to-peer B2B 130

KoMarketing Associates

DECEMBER 9, 2013

Thankfully, as B2B marketers, we’re able to tap into the wants and needs of B2B consumers via online surveys, research reports, etc. These reports and surveys can often spark new ideas, or provide statistical support to reinforce the existence of current strategies. View the full report. View the full report.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Martech

SEPTEMBER 26, 2023

Two-thirds of marketers are facing reduced budgets in the second half of the year, according to new research from email management software company Exclaimer. consumers with the help of research firm Censuswide. In her experience, email has proven to be a preferred channel for consumers of a certain age. Why we care.

Budget Programs 116

Budget Programs Marketing Report Marketing Management Marketing Budget 116

Martech

DECEMBER 20, 2023

Those statistics come from an Influencer Marketing Hub report. An alternative perspective is provided by new research from Storyblok, the headless CMS platform. Older customers are more likely to be put off by these endorsements (only 13% of those aged 35 and up care about them). Age matters. By the numbers.

Sample 108

Sample Customer Surveys Mobile Marketing Statistics 108

BenchmarkONE

APRIL 18, 2019

But in order to get to that point, you absolutely must perform in-depth market research. Some of the key characteristics to identify in this persona include: Age Gender Geographic Location Job Title Income Major Challenges. Being prepared in advance will help to ensure that you get the most out of your market research activities.

Research 85

Research Marketing & Strategy Marketing Strategy Buyer Personas 85

Stevens & Tate

NOVEMBER 9, 2023

With the internet being the go-to resource for information, potential residents and their families are increasingly relying on websites to research and choose the right community for their loved ones. According to a study by the Pew Research Center, as of 2021, 73% of adults over the age of 65 in the United States use the internet.

Communities 77

Communities Marketing Websites Internet Marketing Mobile Marketing 77

Martech

OCTOBER 27, 2023

Dig deeper: B2B social media ‘sweet spots’: What’s working and what’s not Although TikTok’s audience skews young, it does attract people of all ages — 30.4% of TikTok’s advertising audience is aged 35 and up, including 5.5% Some 61% of B2B marketers report their company of people is already using it, according to a Brafton survey.

Lead Gen 122

Lead Gen Hubspot CRM Peer-to-peer 122

Hubspot

DECEMBER 8, 2020

McKinsey's research also noted four other key shifts in consumer spending behavior that could majorly impact brands in the near or far future. Before the pandemic, Gen Z was the major age group that prioritized essential products over other purchases. Consumers aren't rushing to grab their wallets. In the U.S. Image Source.

Research 101

Research Brand Identity Branding Budget Programs 101

Hubspot

DECEMBER 5, 2023

As we enter the age of AI, one thing is for sure - the relationship between sales pros and their prospects will never be the same. We've entered, what I call, "The Age of the AI-powered buyer." With that summary, let's take a look at the 4 big things sales pros need to know about what to expect in The Age of the AI-Powered Buyer.

Sales Cycle 71

Sales Cycle Customer Surveys Consulting Trends 71

Content Standard

NOVEMBER 13, 2017

According to research Facebook produced in collaboration with Oracle, these short-view videos have plenty to offer in terms of viewership and sales lift. The more immediate question is whether the hype generated by Facebook’s research is backed up by the evidence. Calling Facebook’s Stats Into Question.

Research 95

Research Video Marketing Case Studies Top of Funnel 95

Salesforce Marketing Cloud

FEBRUARY 20, 2024

But for Brooke Eby, an abrupt limp on her way to a conference one day ultimately led to a diagnosis of amyotrophic lateral sclerosis (ALS) at the age of 33. Cindy Angulo , a Senior Experience Architect at Salesforce, has seen the importance of promoting patient-focused research firsthand. I did what any millennial would do.

Paid Search Agency 137

Paid Search Agency Companies Marketing & Strategy Work Management 137

Hinge Marketing

MAY 4, 2022

Typically, there is an abrupt change in behavior in someone who is middle-aged. According to a new research study from the Hinge Research Institute entitled, Navigating The Mid-Career Talent Crisis ? About The New Research Study. The research was produced by the Hinge Research Institute and is available at no cost.

Lead Scoring 158

Lead Scoring Lead Ranking Thought Leadership Work Management 158

ClearVoice

SEPTEMBER 7, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. When doing research, have you ever felt you were without the evidence that helps prove your theory? freelancing #writing Click To Tweet.

Research 65

Research Rules Opinions Creativity 65

Hinge Marketing

JANUARY 10, 2023

We are in an age of uncertainty. Every year, the Hinge Research Institute conducts a study of professional services firms to identify emerging trends and determine what the fastest growing, most profitable firms do differently. Full research reports are available for each of the industries. There’s no escaping it.

Studies 120

Studies Peer-to-peer Sample Digital Transformation 120

Martech

FEBRUARY 14, 2024

Eighty percent say the experience a company provides is as important as its products and services, 73% expect better personalization as technology advances and 65% expect companies to adapt to their changing needs and preferences, according to Salesforce’s “State of the Connected Customer” report. Click here to download!

Marketing AI 114

Marketing AI Effectiveness Privacy Ideal Customer Profiles 114

B2B Marketing Directions

JUNE 23, 2019

Given this interest, it shouldn't be surprising that CX has been the subject of numerous research studies over the past several years. The second survey involved 3,002 consumers (18+ years of age) residing in the United States, Canada, or the United Kingdom. The contrast is even greater if we look only at the "excellent" rating.

Privacy 65

Privacy Research Personalization Enterprise Management 65

Hubspot

JULY 13, 2018

In some circles, market research is a catch-all term for asking the industry what it wants. "Do Let me do some market research to find out," someone might say. Market research can answer various questions about the state of an industry, but it's hardly a crystal ball that marketers can rely on for insights on their customers.

Research 72

Research Buyer Personas Focus Group Customer Satisfaction 72

The Point

JUNE 24, 2022

All this and more is documented and analyzed in an informative new report from TrustRadius: “ 2022 B2B Buying Disconnect: The Age of the Self-Serve Buyer ”, the latest version of an annual survey that reviews changes in business technology buying and selling. ( Visit the TrustRadius blog to read a detailed summary and to access a free download.).

Top of Funnel 130

Top of Funnel Cold Calling B2B Demand Generation 130

Martech

NOVEMBER 9, 2022

Second place went to industry-specific newspapers (39%), according to the study by Sapio Research, a market research firm. Currently 38% of Americans over the age of 12 — 109 million people — listen to podcasts monthly, according to Edison Research. Also, HubSpot also reported that 18% of U.S. Big in the C-suite.

Advertising Channels 132

Advertising Channels B2B Marketing Planning B2B 132

Top Rank Marketing

DECEMBER 27, 2023

7 Steps of the B2B SEO Process #1: SEO research Developing your SEO process starts with research. But it doesn’t start with keyword research — it starts by looking inward, with an SEO audit. The findings from these research initiatives can then be used to inform your keyword research.

Process 105

Process SEO B2B Marketing Lead Scoring 105

Nuvi

FEBRUARY 8, 2022

. – February 8, 2022 – Reputation, the global leader in Reputation Experience Management (RXM), announced new research detailing consumer preferences when choosing a new healthcare provider. The report, conducted in partnership with YouGov, the international market research firm, surveyed more than 1,000 U.S.

Research 40

Research Loyalty Ideal Customer Profiles Customer Surveys 40

Top Rank Marketing

JANUARY 24, 2024

Build around these six SEO pillars: Keyword research SEO content Technical SEO Link building Maintenance and optimization Reporting and analysis Keyword research It all starts here. Keyword research forms the basis of SEO strategy, identifying the terms and phrases that your brand will aim to show up for.

Marketing AI 104

Marketing AI SEO Ad Building Marketing & Strategy 104

Belkins

JANUARY 21, 2020

Whenever we talk about data research, it comes with a “don’t try this at home” hint. But in fact, you absolutely can research and collect data on your own. This is why, if you don’t have a dedicated expert to do granular database research for you, it’s better to outsource this task. Your long-time clients represent your ICP.

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Research 59

Salesforce Marketing Cloud

AUGUST 2, 2022

Is age part of your equation when you think about diversity, equity and inclusion? Companies need to meet the needs of this intergenerational workforce, and those that do see a positive impact from age diversity and age-friendly workplaces. A key barrier those over 50 face is age discrimination. The company they founded?

Generation 98

Generation Burn Rate Case Studies Work Management 98

Optinmonster

DECEMBER 28, 2023

In fact, 43% of people use social media to research before buying. 230 million users Proton Mail: 50 million users Next, let’s break down the data by age group. Global Usage of Email by User Age Group 15-24: 90% 25-44: 93.6% Worldwide Social Media Usage by Age Group 13-19: 12.7% 45-64: 90.1% 65+: 84.1% 20-29: 31.8%

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111