Webbiquity

SEPTEMBER 21, 2010

Instead, successful media will become aggregators and editors of content, rather than creators. Online content aggregation is as old as the Internet itself, beginning with AOL. Examples range from Google News and Yahoo! Examples range from Google News and Yahoo!

Aggregators 100

Aggregators Blogger Media Curation 100

Biznology

MARCH 18, 2013

For example, Trip Advisor has complained about Google’s presentation of their content. Trip Advisor’s business is aggregating content, so when Google re-aggregates it, well, you can imagine Trip Advisor’s unhappiness. Another example cited in the SEO Book piece are newspapers.

Aggregators 80

Aggregators Content Wikipedia Copyright 80

Martech

MAY 6, 2024

The solution aggregates information from third-party sources and makes it available in Salesforce, complementing the customer data in Data Cloud. Salesforce announced a new source of intelligence for service agents, Unified Knowledge. The experience of using Unified Knowledge will essentially be a generative AI experience.

Service 106

Service Marketing AI Aggregators Course 106

Kevin Indig

SEPTEMBER 4, 2023

Aggregators and integrators scale SEO differently: Aggregator SEO is closer to product growth (PLG), while Integrator SEO is closer to marketing. More depth about different aggregator types: SEO Strategy Archetypes. Take a site like Tripadvisor, for example, where every element is intentional and tested.

SEO 59

SEO Effectiveness Aggregators Product 59

The Point

OCTOBER 11, 2022

Having a customer or user or prospect follow you or your company on LinkedIn, for example, and the ongoing communication and brand awareness that permits, can be just as effective as opt-in email. A second is leveraging user data in the aggregate to provide potential customers useful industry benchmarks.

Marketing Report 246

Marketing Report Email Marketing Co-Registration Privacy 246

chiefmartech

JANUARY 1, 2024

The Martech for 2024 report we published last month ( video presentation ) covered several of the major trends underway, such as aggregation and composability in stacks — especially in the data layer with cloud data warehouses, lakehouses, and lakes. I expect this will be a transformative year in martech.

Aggregators 108

Aggregators Work Management Marketing Management Account Based Marketing 108

chiefmartech

DECEMBER 27, 2021

If you want to see some examples of current martech stacks, the 29 entries from this year’s Stackie Awards include several terrific models and illustrations. Martech: From Integration to Aggregation. The first was a pattern that I recognized earlier this year of aggregation over consolidation. What’s the difference?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

chiefmartech

JANUARY 10, 2022

Another major example is DataOps , which brings a common architecture and set of processes and practices for collecting, organizing, and applying data across all departments. Aggregation is different than consolidation because it’s not attempting to get rid of all the other apps in your stack.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Zoominfo

AUGUST 1, 2023

Let’s break down a few examples to show how intent can be your crystal ball. We aggregate these spikes so your go-to-market teams can get ahead of customer problems and opportunities, whether that means sales reps reaching out to key contacts or account-based marketing campaigns that can get your brand in front of decision-makers.

Zoominfo 130

Zoominfo Intent Data Intent Intent Signal 130

chiefmartech

AUGUST 19, 2021

So I was thrilled to see the new Work Automation Index 2021 released by Workato last week, which reports aggregate data about what people at nearly 700 mid-size to large enterprises are actually automating on their platform. Two big interrelated themes in the era of Big Ops : automation and aggregation.

Enterprise Management 142

Enterprise Management Automation Work Management Aggregators 142

Sprout Social

JANUARY 11, 2024

For example, your brand awareness may have improved if brand mentions increase following a viral Instagram post from an influencer. For example, Abercrombie & Fitch rebranded itself to include more inclusive styles and prioritized creating wardrobe staples. These are questions you might’ve asked yourself more than once.

Brand Identity 106

Brand Identity Branding Aggregators Marketing Analytics Tools 106

Marketing Insider Group

JANUARY 30, 2024

When the list of all customer engaging constituents, audiences and personas is aggregated it often produces surprises, and usually identification of overlooked or under-served requirements. An example and symptom is when personas are developed exclusively by internal people. This resource represents the audience or buyer perspective.

Ideal Customer Profiles 234

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 234

Marketing Insider Group

SEPTEMBER 25, 2023

Content aggregation is one powerful solution that many are using to earn more traffic and leads. It works like this: A content aggregator funnels content into a content aggregation platform, then uses algorithms to decide where it should be distributed on other websites around the web. What Is Content Aggregation, Anyway?

Aggregators 245

Aggregators Work Management Marketing Management Service 245

Marketing Insider Group

NOVEMBER 17, 2020

Tools you’ll need to develop content workflows, track audience behaviors, set up campaigns, aggregate analytics, and leverage automation. Content production goals (how much throughput do you commit to every month—check out these insights on blog frequency , for example). The challenge for many is how to execute it.

Marketing & Strategy 362

Marketing & Strategy Marketing Strategy Webinar Metrics Content Marketing 362

Zoominfo

DECEMBER 7, 2022

Here are some specific examples of how accurate, rich hierarchy data can make businesses vastly more efficient: Territory assignment : Instead of assigning related accounts to different reps, you can assign territories to drive a better customer experience that leads to larger, more strategic deals.

Business 130

Business Enterprise Management Aggregators Lead Ranking 130

Martech

APRIL 25, 2022

Clean rooms have been at work in the financial and health sectors for some time, for example enabling sharing of insights about COVID without sharing sensitive patient information. Third-party data is bought and sold too, but in that case the buyers are dealing with data aggregators, not the data owners that collected the data.

Privacy 109

Privacy Aggregators Ideal Customer Profiles Profiling 109

Marketing Insider Group

JUNE 1, 2021

For example, if your goal is to nurture leads to become customers, you’ll be looking at specific metrics that contribute to this, like email engagement, since it’s the best nurturing channel. For example, when tracking organic ranking, you’ll know where you are on Google results in the first month. Here are some examples.

Marketing Analytics Tools 341

Marketing Analytics Tools Content Marketing Work Management Marketing Management 341

Webbiquity

MARCH 8, 2022

An example is this study on headlines from Buzzsumo that shows relevant data after analyzing 100 million headlines. News about studies like this one spread like wildfire on social media and news aggregators, so people just discover it organically and promote it. Here’s an example of a gift card from H&M.

Small Business Marketing 297

Small Business Marketing Tactics Business Peer-to-peer 297

chiefmartech

AUGUST 29, 2022

Through increasing convergences in the cloud, the 2nd Age of Martech is turning silos of software and services into a more integrated stack of capabilities: While there were early examples of this, which I cited in my 2019 article, the evidence here in 2022 is that this shift from dichotomies to convergences is now fully mainstream.

Enterprise Management 123

Enterprise Management Work Management Marketing Management CMS Development 123

Marketing Insider Group

MARCH 2, 2020

For example, reviews are a critical element that many customers seek when deciding to buy a product. You’ve probably already mastered the process of collecting, aggregating and analyzing customer data. Let’s dive into some specific examples of how brands can gain this type of customer knowledge.

Case Studies 332

Case Studies Customer Surveys Trust Marketing Forrester 332

ScanmarQED

DECEMBER 6, 2023

daily data in a weekly model), it should be aggregated to the lower frequency. Lastly, you should think about any alternate aggregations or groupings of data This is important for both reporting results at a high level and when building an actionable model. If data is of a higher frequency (i.e.,

Lead Ranking 59

Lead Ranking Aggregators Pricing Price 59

Sprout Social

MAY 7, 2024

Using our Smart Inbox for TikTok monitoring aggregates all your interactions into a centralized feed for your team to manage comments and mentions. For example, do you want to keep an eye on how your competitors, focus on a specific campaign or better understand your target audience in general?

Marketing AI 100

Marketing AI Work Management Tools Marketing Management 100

Kevin Indig

MARCH 8, 2023

But now, AI tools significantly reduce content creation bottlenecks and allow companies to create programmatic content at scale even if they don’t aggregate user-generated content, products or data. For example, Betterteam built thousands of pages for job descriptions. The benefits go beyond just more traffic.

SEO 59

SEO Aggregators Keywords Traffic 59

Brightedge

JUNE 15, 2020

Paid advertisements and aggregator sites including Avvo, Justia, and Super Lawyers fill the first half of the SERPs for a majority of the industry’s top keywords including specialty terms like “attorney for dui” and “attorney for divorce.” Outranking the aggregators, news sites, and big law firms for industry keywords is difficult.

Lead Scoring 93

Lead Scoring Lead Ranking Relevance SEO 93

Parse.ly

DECEMBER 9, 2019

With a clearer perspective on how audiences engage with aggregators, with Facebook making a slow-but-steady comeback, and with your SEO efforts likely extending beyond traditional search results. Let’s start with everything that’s not search or social: all that aggregator and other external traffic. Evolving aggregation.

Trends 89

Trends Aggregators Stats Privacy 89

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? The reality?

Marketing AI 93

Marketing AI Work Management Marketing Management Business 93

Martech

AUGUST 18, 2022

These may include arts and entertainment, for example, where links lead to aggregated content from third-party sources (such as film reviews) rather than original content. Subject areas that have traditionally attracted a high proportion of search engine-first content are likely to feel the most impact.

Google 123

Google Lead Scoring Lead Ranking Aggregators 123

ScanmarQED

JANUARY 22, 2024

The increased focus on consumer privacy in recent years has caused well-documented disruption in the marketing ecosystem, causing some marketers to turn away from solutions that analyse person-level consumer journeys (such as Multi-Touch Attribution – MTA) and towards aggregated analyses such as Marketing Mix Modeling (MMM).

Multi-Touch Attribution 59

Multi-Touch Attribution Allocation Work Management Multi-Channel 59

Martech

APRIL 3, 2024

Reddit is a social news aggregation, content rating, and discussion website where users post content — links, text posts, images and videos — which can be voted up or down by other members. For example, no advertising is allowed on r/advertising. What is Reddit? These can sometimes be early indicators of good or bad news.

Mobile Advertising 94

Mobile Advertising Social Media Aggregators Communities 94

ClearVoice

DECEMBER 27, 2021

From personalized content to video and virtual reality, here’s an aggregate list of 2021 content marketing trends and brands that latched on to the emerging trends with success. In fact, here are some examples of brands that rode the podcast wave in 2021: Shopify : “Masters: The Shopify Podcast” and “Vanguard”. Audio content.

Marketing AI 98

Marketing AI Content Marketing Planning Aggregators 98

Liveintent

DECEMBER 7, 2021

Third-party data is consumer data acquired by third-party data aggregators that don’t have a direct relationship with said consumers. Instead, these third-party data aggregators compile insights across various data sources and use models to attribute behaviors or characteristics to general audiences. Second-party data.

Advertising Agencies 127

Advertising Agencies Aggregators Custom Publishing Top of Funnel 127

Litmus

SEPTEMBER 9, 2020

You might be using multiple Email Service Providers (ESPs) that report on different metrics, or it can be nearly impossible to see an aggregated view of your campaigns to compare them against each other. And even then, you still have to put all of these numbers in an Excel spreadsheet to be able to share them with others.

Aggregators 86

Aggregators Tagging Analytics Newsletter 86

Martech

JULY 22, 2021

When talking about martech, we most often think about tools that allow us to perform a specific task related to marketing — analyze traffic on our websites, aggregate and understand customer data, deliver personalized messaging, etc. But most marketing initiatives require we employ multiple tools to achieve our objectives.

Work Management 145

Work Management Enterprise Management Marketing Management Marketing Automation Services 145

Contently

NOVEMBER 10, 2022

A company blog, for example, might see five new articles published every week, but each with a different goal in mind. You’ll need to aggregate all the content you create for each goal in one place to accurately measure whether or not you’ve moved the needle.

Lead Ranking 187

Lead Ranking Enterprise Management Lead Scoring Work Management 187

Liveintent

JANUARY 8, 2021

For example, one ecommerce brand in home furnishings customizes its website by offering discounted purchases and free delivery to seniors and people recovering from injuries. Build a robust data aggregation strategy.

Marketing Websites 121

Marketing Websites Lead Ranking Aggregators Marketing Management 121

Mass Analytics

DECEMBER 19, 2022

With Pooled Regression, we can measure different factors at the store/region level and aggregate results at the national level. We can for example pinpoint the impact of Online Media spending on the customer by segment (loyal customers, switching, new to the category, etc.) or by region or by any other chosen cross-section.

Marketing Mix 98

Marketing Mix Aggregators Sample Opt-out 98

Martech

AUGUST 30, 2021

Data aggregation and collection is an important step in your maturity in SEO. If you are still manually downloading and aggregating data in an attempt to draw insights, there are easier ways to do this. The good news is that data collection and aggregation is a commodity. If you are new to automation, you need to start here!

Automation 120

Automation SEO Aggregators Act-On 120