DealSignal

APRIL 10, 2024

Intent data allows you to identify and target these specific folks, almost in real time. For example, when online users browse the internet, they leave a trail of intent signals in their path—page clicks, time spent on a page, and more. B2B intent data is a collected set of those signals.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Marketing Automation Services 52

Madison Logic

FEBRUARY 10, 2023

We recommend connecting your CRM data to a platform that aggregates and analyzes your data with other critical sources in one holistic signal. What do we mean by other critical sources? For example, if the solution you’re selling can be integrated with Salesforce, you will likely need to target prospects that already use Salesforce.

Demand Generation 52

Demand Generation Ideal Customer Profiles Account Based Marketing Work Management 52

SalesIntel

SEPTEMBER 13, 2021

A Marketing Qualified Lead (MQL) is a lead who has expressed interest in your offering, participated in your marketing campaign, or is more likely to become a customer than other leads. These are prospective leads interested in you but haven’t yet taken the next step into a sales discussion.

Sales Qualified Leads 52

Sales Qualified Leads Lead Ranking Marketing Qualified Leads Top of Funnel 52

GreenRope

SEPTEMBER 2, 2021

For example, if a person you have been following has recently added a product to their cart and abandoned it, you can show them ads of that product to attract them back. Publish high-quality content on it and distribute it aggressively via email marketing , social media, and aggregator networks.

Business 52

Business Paid Search Agency Lead Scoring Lead Ranking 52

Vision Edge Marketing

AUGUST 22, 2023

3 Essential Steps to Build a Buyer Intent Model: While creating a BI Model is a bit more complex, with today’s analytical tools it is within reach of most organizations. You will need to be able to collect and aggregate behavioral data from various sources, including website analytics, content consumption, and search data.

Lead Ranking 211

Lead Ranking Lead Scoring Marketing Qualified Leads MQL 211

Terminus

JULY 25, 2018

Our team at Terminus uses Bombora intent data to see which of our accounts are showing intent to buy a tool like Terminus. These reports show us: Which of our accounts are demonstrating intent. Which keywords they’re showing intent for (i.e., have they been researching us, our competitors, or other key topics?).

Account Based Marketing 36

Account Based Marketing Ideal Customer Profiles Work Management Marketing Management 36

Terminus

SEPTEMBER 22, 2019

For example, G2 is an independent online review website that tracks what products consumers are researching and then can deliver that information to the companies in question. This data is hyper-focused on B2B products and is one of the strongest signals of purchase intent. .

Intent Data 22

Intent Data Intent Bombora Dwell 22