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Five Takeaways from Advertising Week 2023

Digilant

Premium Content” is Rebranding Historically, premium content, and therefore premium ad buys, entailed getting your brand placed within the newest TV releases or blockbuster films. While this program aired over ten years ago, based on viewership numbers, it warrants a premium ad buy. Enter: Free Ad-Supported TV, otherwise known as FAST.

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Bart De Pauw of GroupM and Marcel van der Kooi of ScanmarQED discuss Triangulation

ScanmarQED

A strength, as it can measure also longer-term effects; a drawback, as it has only limited, or aggregated, data to measure the short-term effects. MTA is providing insights into how digital channels are contributing to a conversion both at campaign and ad level. For example, we have seen brands moving to daily MMM as a substitute.

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Smart Tags – Content Tagging Made Easy

Parse.ly

is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS.

Tagging 52
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Smart Tags – Content Tagging Made Easy

Parse.ly

is excited to introduce Smart Tags, a new tagging taxonomy for classifying the subject matter of your content that you don’t need to maintain in your CMS. Smart Tags appear alongside any tags you’ve added in your CMS (aka “site tags”) on the Tags page and post details pages. Site tags are the tags you’ve added in your CMS.

Tagging 52
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Growing Ecommerce Business in 10+ Free Ways

Outgrow

Reddit is a social news aggregator and discussion website that is available in nearly 70 languages ! One of the examples we can think of is BioLite Energy’s blog. 9 Embrace Online Classified Listings. It may seem old school but online classifieds connect buyers and sellers around the world and locally too.

eCommerce 101
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How to Use Attribution Models to Decipher the Right Mix

Vision Edge Marketing

For example, do you attribute more weight to the first touch (such as clicking on a digital ad) than the webinar that generated an online demo of offline conversation? Let’s take an example. With this technique, touches are classified by the buying stage they support, and buyers are tracked as they move through the stages.

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Brand experience: Why it matters and how to build one that works

Sprout Social

In this guide, you’ll learn how to build an exceptional brand experience with a step-by-step brand strategy framework that adapts to your customers’ needs, plus social listening examples that show how sentiment mining drives ongoing customer growth and retention. What is brand experience?