chiefmartech

DECEMBER 27, 2021

But here for the holidays, I thought I’d take a leisurely look back at the topics and trends that shaped 2021 in martech. I know, I didn’t publish a 2021 version of the marketing technology landscape. Martech: From Integration to Aggregation. The Martech Landscape Did Not Shrink. What’s the difference?

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Martech

MARCH 30, 2023

Customer experience Webex by Cisco is adding AI to Webex Campaign and Webex Contact Center. with AI Summary summarizes customer call transcripts in seconds, yielding a rapid time to value by reducing manual, after-call work. NICE’s Enlighten Actions combines its proprietary AI for customer experience and OpenAI’s generative models.

Marketing AI 96

Marketing AI Ideal Customer Profiles Features Product 96

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

Digilant

JULY 10, 2023

Digilant defines data clean rooms as privacy-safe, cloud-based environments that allow two parties to match aggregated data based on a shared identifier. As we near third-party cookie deprecation, data clean rooms present marketers with a privacy-safe, cookieless way to aggregate and enrich their data sets. What is a data clean room?

Privacy Protection 52

Privacy Protection Advertising Agencies Aggregators Privacy 52

ClickZ

JUNE 19, 2023

This, combined with Google’s new – and still evolving – look SERP featuring Generative Search Experiences (SGE), means that the role of data and analytics becomes even more essential to understand what trends are happening in your market and with your content and how it is converting and performing.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

seo.co

FEBRUARY 15, 2022

A terrific instrument for gaining and retaining customers. Enabling RSS aggregator for your blog helps readers follow it conveniently. One way to figure out what people are interested in is to study trending topics via Google Trends. An unbeatable platform for making opinions known, both by the blogger and his audience.

Paid Content 117

Paid Content Traffic RSS Blogger 117

Zoominfo

OCTOBER 15, 2020

The intersection of our ideas resulted in a renewed focus on delivering massive value to our customers through the best B2B intent data the market has to offer. The three together, driving account identification, targeting, and segmentation will soon be table stakes for how sellers and marketers identify their next best customers.

Zoominfo 246

Zoominfo Intent Signal Work Management Intent Data 246

Sprout Social

JUNE 27, 2023

The only way to grow and stay ahead is a keen eye on what your customers are saying about their interests and pain points. It gives you deep insights from customer feedback so you can uncover trends, make targeted improvements to your business and build a richer brand management strategy. What is review analysis?

Ideal Customer Profiles 128

Ideal Customer Profiles Brand Identity Branding Customer Satisfaction 128

Sprout Social

FEBRUARY 28, 2024

These leaders say they use social media data for: Customer service (62%) Brand awareness (60%) Market insights (53%) From sophisticated data analysis to advanced customer care capabilities, social teams and business leaders have come to rely on social media tools. Social media technology has come a long way since its origin.

Social Media 103

Social Media Work Management Marketing Management Media 103

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 81

Advertising Benchmark Video Marketing Marketing Report Analytics 81

Martech

JUNE 15, 2023

Rows’ Rows AI Analyst for spreadsheets summarizes the main takeaways from any dataset in natural language; runs an analysis that extracts trends, generates pivots, and identifies patterns; and answers any questions about the data, generating a table/cell with answers, following the workflow. added AI to its headless CMS platform.

Allocation 73

Allocation CMS Development Classified Ads Lead Ranking 73

Hubspot

MAY 14, 2020

That's why we're publishing week-over-week benchmark data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. New deal creation is trending positively week-over-week, with some countries and industries trending above global averages.

Advertising Benchmark 73

Advertising Benchmark Trends Advertising Agencies Budget Programs 73

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 65

Advertising Benchmark Video Marketing Marketing Report Analytics 65

KoMarketing Associates

OCTOBER 2, 2017

New research shows that marketers are harnessing data on their prospects and customers, but not all of them have a comprehensive view of their target audience. The CMO Council recently published the “Customer Experience Dynamics” report to gauge how marketers are utilizing data and analytics.

Aggregators 120

Aggregators CMO Marketing & Strategy Analytics 120

Webbiquity

MAY 8, 2018

Google published a short guide for mobile-first indexing for the more technically-inclined, too. Also, because more and more traffic is driven by mobile , it makes business sense to cater to these customers. In aggregate, the competitor’s mobile site will boost their visibility, perhaps to both desktop and mobile users.

Mobile Advertising 208

Mobile Advertising Mobile Marketing Aggregators Google 208

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 65

CMS Development Industry CMS Automation Enterprise Management 65

chiefmartech

OCTOBER 22, 2023

The impetus for their creation individually may be more rational than you might think looking at the market in aggregate. Being in the long tail is not a bad thing for these companies or their customers. Will this trend continue? Horizontal software (fast follower) startups — also early stage, chasing disruptors.

Long Tail Marketing 112

Long Tail Marketing Product Verticals Marketing & Strategy 112

The Point

JUNE 5, 2018

At face value, the results, due to be published in a report this June, paint a somewhat dim picture of the state of B2B marketing. The aggregate score overall was 2.71 (on a scale of 1-5), with individual scores ranging from 2.26 That immediately shifts the focus from “net new” customer acquisition to customer retention.

Lead Ranking 194

Lead Ranking Forrester Lead Scoring Paid Search Agency 194

RebelMouse

OCTOBER 9, 2023

FlatPlan helps RebelMouse publishers deliver content to Apple News with a stable, automated integration. This enables publishers to reach new audiences and nurture reader loyalty to funnel readers to their websites, where first-party data strategies kick into action. What is Apple News?

CMS Development 52

CMS Development Industry CMS Automation Enterprise Management 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. But these changes shouldn’t come as a surprise.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

RebelMouse

AUGUST 3, 2023

Publishers have been aware for several years now that first-party data is absolutely vital to their future survival. Quick Catchup: Third-party data refers to information collected and aggregated by entities other than the company or organization directly interacting with users. But these changes shouldn’t come as a surprise.

CMS Development 52

CMS Development Cost Per Thousand CPM Allocation 52

Sprout Social

JANUARY 26, 2021

With social algorithms continuing to evolve over time, ditch the mentality that you need to constantly publish a high volume of content. Publishing at a high frequency can be harmful in more ways than one. Clips can be repurposed as Instagram videos and trends can be modified to fit other social networks.

Social Media 143

Social Media Media Burn Rate Tagging 143

Vidyard

JUNE 18, 2019

By analyzing first-party data from more than 324,000 videos published over a 12-month period, Vidyard uncovers vital insights on how businesses are using online video content to support their marketing, sales and customer experience programs. minutes long, 33% shorter than 2017’s 6.07 52% are using both vs. 37% in 2017.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Marketing Report Analytics 51

Sprout Social

AUGUST 8, 2022

For brands already producing social video, publishing to YouTube is a no-brainer. On the flip side, brands that already publish to YouTube should consider repurposing content for social media. With stock footage and font libraries at your disposal, you can customize videos to your exact specifications. Measure Studio.

Youtube 107

Youtube Tools Social Media Keywords 107

Walker Sands

FEBRUARY 14, 2024

To break through the digital clutter, PR outreach must offer a compelling narrative, shed light on a trend, provide a distinctive perspective — and crucially, be supported by solid data. They might even suggest you investigate an emerging trend. It unveils sentiments, trends or behaviors within a subset of a specific audience (e.g.,

Paid Search Agency 40

Paid Search Agency PR Media Marketing Management 40

Scoop.it

JULY 13, 2023

In a survey conducted in 2022, Thought Leadership was an effective tool used by organizations to provide value to customers during tough times. In this article, we’ll explain how you can achieve this and stand out using it while connecting with more customers. What is Thought Leadership?

Thought Leadership 72

Thought Leadership Curation Ad Building Lead Ranking 72

Sprout Social

AUGUST 25, 2020

In short, users publish content to Reddit in the form of links, photos or videos. While your actual user profile is limited, the ability to “like” (via upvotes) posts, drop comments and publish content is similar to the major social platforms out there. Uncover customer feedback and suggestions. And sure, it can be.

Planning 134

Planning Paid Search Agency Advertising Agencies Communities 134

Liveintent

AUGUST 27, 2020

As the advertising industry hurtles closer to the cookie-challenged future, the need for publishers to diversify their revenue streams has only grown. Now more than ever, it’s crucial for publishers to focus on their biggest asset – their readers. . Each publisher has an industry category (or categories) where they shine.

Advertising Agencies 62

Advertising Agencies Curation Bundling Custom Publishing 62

Kevin Indig

JANUARY 31, 2023

Aggregators like Google would lose power since content platforms could train models on their data and provide superior AI experiences. Training Stable Diffusion cost only $600K, and the cost seems to be going down over time as more specialized GPUs become available and energy cost trend down ( source 2 , source 2 ).

Copyright 52

Copyright Lead Ranking Lead Scoring Work Management 52

Brightedge

FEBRUARY 1, 2024

Each year, we consult with our top enterprise customers to get their feedback on the year's performance and its impact on their business. SEO teams, facing increased scrutiny, should rapidly distinguish between impactful patterns and short-term trends. Large enterprise SEOs rely on organic search traffic.

Enterprise Management 52

Enterprise Management Marketing AI SEO Work Management 52

Vidyard

MARCH 5, 2021

P is for Publish. The ability to publish videos from an online video platform is very important. When looking at the “publishing” category, consider your publishing requirements. Will you want a program that will manage all the different distribution channels you’ll be publishing to? Live stream capabilities.

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88

Hubspot

APRIL 30, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. While this post focuses on the highlights of last week, you can explore all the data we're publishing here. About the Data. What We're Seeing.

Advertising Benchmark 100

Advertising Benchmark Burn Rate Outreach Open Rate 100

Outreach

APRIL 20, 2020

Bombora just published an extremely informative analysis on COVID-19’s impact on B2B (you can read the whole thing here ). Aggregated Outreach activity data tells a similar story, though the swings aren’t as prolonged or dramatic, likely because sales teams can’t ever truly let off the gas. The Data on COVID-19. Stay Tuned.

Intent 102

Intent B2B Sales Activities Bombora 102

Marketing Insider Group

OCTOBER 12, 2015

No, it’s time for content prognosticators and marketing futurists to get out their crystal balls and start predicting the biggest trends for content marketing for 2016. And while I have been right about as much as wrong, I think I’ve done a decent job of identifying future trends. But as a futurist and bet-maker?

Paid Search Agency 100

Paid Search Agency Advertising Agencies Content Marketing Demand Generation Agencies 100

Anyword

APRIL 6, 2020

At Keywee, we’re learning more from our customers every day. If you’ve read any trade media in the last couple of weeks, you’ve probably heard about the spike in subscription rates for online publishers. Publishers in the entertainment and leisure verticals have seen the same decreases in CPA, too. Hitting Close to Home.

Cost per Acquisition 76

Cost per Acquisition CPA Loyalty Custom Publishing 76

B2B Marketing Directions

MAY 14, 2022

Source: The CMO Survey (This month's Research Round-Up is devoted entirely to the most recent edition of The CMO Survey, which was published in late February. The CMO Survey has been conducted semi-annually since 2008, and it consistently provides a wealth of valuable information about marketing spending, trends and practices.)

CMO 52

CMO Customer Surveys Research B2B 52