Contently

NOVEMBER 22, 2021

This awoke a sleeping giant: content marketing. The Content Marketing Institute’s 2022 Annual B2B Content Marketing Benchmarks, Budgets, and Trends Report gives an interesting insight into the new post-pandemic landscape. Content marketing will remain a vital part of the marketing mix.

B2B Marketing 213

B2B Marketing Research Content Marketing Marketing Budget Creation 213

Martech

JANUARY 12, 2024

The efficiency vs. efficacy dilemma Historically, setting that 20% improvement in efficiency was an acceptable benchmark. In marketing lingo, “efficiency” often gets conflated with doing things right — streamlining processes, optimizing channel usage and perhaps shaving off some costs. A few tweaks here and there.

Efficiency 135

Efficiency Ideal Customer Profiles B2B Marketing Planning 135

SmarkLabs

JANUARY 3, 2023

Now that you understand your business goals, target audience, budget, and past performance, you can start putting together your marketing budget for 2023. Here are some steps to follow: Determine your marketing mix: Your marketing mix is the combination of marketing channels and tactics you will use to reach your target audience.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

ClickZ

JUNE 13, 2020

30-second summary: Marketing technology spend has risen from the March slump towards the early phase of June. A seven-day rolling of the statistics showed that 41% are increasing their marketing technology spend budgets. Our benchmark survey revealed that 62% of marketers are confident about achieving their goals.

Mobile Advertising 112

Mobile Advertising Work Management eCommerce Advertising Benchmark 112

Litmus

NOVEMBER 16, 2021

Email plays a critical role in your marketing mix—and not just because it provides a 36:1 ROI. You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? Why use Email Analytics and not just benchmarks?

Analytics 96

Analytics Email Marketing Privacy Protection Marketing & Strategy 96

Adobe Experience Cloud Blog

MARCH 5, 2018

While numerous potential measurements exist, some key marketing metrics can help guide results across your strategy. I’ll cover the details surrounding the purpose, application, technology and benchmarking you can use to develop this key marketing metric. Benchmarking to Define a Baseline.

Top of Funnel 134

Top of Funnel Buyer's Journey Conversion Peer-to-peer 134

Launch Marketing

JUNE 16, 2021

With the research and insight provided by the ON24 Webinar Benchmark Report for 2021, there were staggering statistics and behaviors that marketers exhibited in the past year. This shows that webinars are a valuable B2B marketing strategy and are worth implementing into your marketing mix.

Webinar Metrics 133

Webinar Metrics B2B Marketing Tips Planning 133

Martech

AUGUST 13, 2021

But from an advertising perspective, marketers should look at the CTV share in relation to other digital channels. Extreme Reach, as a global ad platform for all forms of TV and streaming video, shows that CTV is holding steady in their latest Video Benchmarks report , as marketing dollars rebound from the pandemic. Why we care.

Paid Search Agency 132

Paid Search Agency Ads Mobile Advertising CMO 132

KoMarketing Associates

MAY 30, 2017

Coupled with their global digital overview , these presentations arm B2B marketers with a significant amount of information designed to guide mobile and social media tactics, in specific countries and regions, and across the globe. CMI’s B2B Content Marketing – Benchmarks, Budgets & Trends.

B2B Marketing 121

B2B Marketing Account Based Marketing B2B Thought Leadership B2B 121

Heinz Marketing

MARCH 4, 2021

For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Welcome to the first installment of The B2B Marketer’s Quick Start Guide. We’ve seen video continue to grow so if you don’t have it in your marketing mix, it’s time to check it out! Without further ado….

Paid Content 133

Paid Content Social Media Media B2B 133

Atomic Reach

FEBRUARY 9, 2023

The Opaque Nature of Influencer Marketing The influencer marketing industry was worth an estimated $16.4 Billion in 2022, according to an annual benchmarking report by Influencer Marketing Hub. Influencer marketing is now a non-negotiable for most companies. But you know that already.

Marketing AI 59

Marketing AI Advertising Agencies Paid Search Agency API 59

ViewPoint

MAY 20, 2016

They recommend that as a first step toward capturing these key performance indicators, clients walk through a model that breaks down typical marketing contribution and mix based on three go-to-market strategies: direct enterprise accounts, inside commercial accounts, and small-and-medium-sized business (SMB)/channel accounts.

Enterprise Management 159

Enterprise Management SMB Sales Qualified Leads Allocation 159

Sword and the Script | B2B

APRIL 9, 2024

We are well past the pandemic now, and live events have returned to the marketing mix. I first learned of the data from Marketing Charts. The full report contains many more metrics and benchmarks beyond webinars. You can download a copy here: 2024 Digital Engagement Benchmarks. >>>

Webinar Metrics 82

Webinar Metrics Advertising Benchmark Personalization Landing Pages 82

B2B Marketing Directions

DECEMBER 20, 2020

Multiple research studies have shown that measuring marketing performance remains both a top priority and a major challenge for most marketers. Unified methods: a theory of everything" At present, there are two main methods for measuring the effectiveness of marketing and advertising programs.

Multi-Touch Attribution 98

Multi-Touch Attribution Advertising Agencies Forrester Paid Search Agency 98

Atomic Reach

APRIL 3, 2023

This yields better ROI across the entire marketing mix in a transparent, scalable manner. Our proprietary AI platform uses over 600 API connections to deliver unbiased creative intelligence that informs campaign concepts, content production and influencer selection. Our commitment to authenticity begins with our API partner Reddit.

Creativity 59

Creativity Advertising Agencies API Class 59

KoMarketing Associates

AUGUST 26, 2014

While I’ve based my presentation for MarketingProfs on the performance of SEO-related content marketing assets specifically, there is a much greater range of SEO-related benchmarks B2B marketers should consider. Competitive Benchmarking. Final Thoughts on SEO Benchmarks. Unique keywords sending traffic.

Marketing Analytics Tools 120

Marketing Analytics Tools SEO Lead Scoring Lead Ranking 120

ANNUITAS

DECEMBER 11, 2023

Wordstream’s annual Google Ads benchmarks study for 2023 reported that average paid search conversion rates went down 10% and cost per lead increased 20%, year-over-year. This is a similar trend reported in the 2022 report , as well. You write a script, and it automates it.

Marketing Analytics Tools 130

Marketing Analytics Tools Paid Search Agency Planning Budget Programs 130

KoMarketing Associates

SEPTEMBER 22, 2021

With the loss of in-person events, marketers saw an opportunity to use that budget elsewhere – with many deciding to put more budget towards their content strategies. This could result in more budget being allocated to content marketing in the future. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

The Marketing Blender

MAY 4, 2021

An ideal ratio for many companies would be 5:1, or that for every $1 you spend on marketing, it generates $5 in business. Higher is always better, but 5 to 1 is a perfectly fine benchmark to reach. Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Let’s talk. .

ROI 97

ROI Marketing Qualified Leads Sales Qualified Leads Lead Ranking 97

Blue Flame Thinking

SEPTEMBER 13, 2021

Any good marketer will look at many additional metrics to measure the effectiveness of their email communications. But, open rates are also used for myriad other conditional elements in the email marketing mix. Also, create benchmarks based on the current open rate and number of users affected. A/B Testing.

Privacy Protection 97

Privacy Protection Privacy Open Rate Opt-out 97

Martech

AUGUST 14, 2023

Marketers with a clear area of expertise are nearly three times more likely to experience significant annual revenue boosts compared to those who haven’t specialized their offerings. This finding, from Mailchimp & Co’s 2023 Benchmark Report, underscores the tangible benefits of specialization in the marketing realm.

Marketing & Strategy 98

Marketing & Strategy Marketing Strategy Paid Search Agency Work Management 98

Moz

JANUARY 14, 2020

The annual study provides KPI benchmark data which allow digital marketers analyze their 2019 performance and plan their 2020. These points of differentiation are likely to become the major shifts in the online marketing mix over the next 5 years. So, what are the top performing websites doing differently now?

Studies 69

Studies Correlation Marketing Websites Top of Funnel 69

B2B Marketing Directions

DECEMBER 6, 2020

M easuring the performance and financial impact of marketing has been (and remains) a major challenge for marketing leaders. When randomized controlled experiments aren't (or can't be) used, marketers typically rely on historical (a/k/a "observational") data to measure marketing effectiveness.

Google 93

Google Paper Validation Correlation 93

Outbrain

FEBRUARY 8, 2022

The combination of a creative campaign with world-famous personalities, like Roger Federer and Mike Horn, and the power of Outbrain’s Native Awareness+ suite enabled Switzerland’s national marketing and sales arm to achieve 75% campaign viewability and a CTR 2.3-times times the campaign benchmark. Royal Canin. Read Ogee success story.

Cost per Acquisition 36

Cost per Acquisition CPA Best Practices ROAS 36

Vidyard

SEPTEMBER 18, 2019

Marketers are Embracing Video as a Richer Way to Engage Audiences Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level.

Marketo 65

Marketo Lead Ranking Lead Scoring Analytics 65

ClearVoice

OCTOBER 27, 2023

Consider the following questions: How has the marketing industry evolved over the decades? What are the core sectors and niches within today’s marketing industry? Why has content marketing gained such prominence in the modern marketing mix? Where is the marketing industry headed? billion in 2024.

Paid Content 96

Paid Content Enterprise Management Cost Per Thousand Work Management 96

B2B Marketing Analytics

AUGUST 2, 2020

Data-driven CMOs are increasingly relying on marketing analytics teams to lead the charge for demonstrating the quantifiable impact marketing organizations are making. These 2 KPIs are very influential when it comes to evaluating the market mix across marketing tactics and channels in different phases of the buying cycle.

Marketing Attribution 91

Marketing Attribution Resource Management Multi-Touch Attribution Analytics 91

Valasys

OCTOBER 31, 2019

The optimal use of B2B marketing channels for building B2B marketing campaigns & successfully executing them, requires proper planning & all the minute elements in place. The blog posts articulates the following 10 tips for building marketing campaigns aligned with the core bottom-lines of the marketers: 1.

B2B Marketing 49

B2B Marketing Campaigns Ad Building Top of Funnel 49

markempa

DECEMBER 30, 2013

B2B Marketing: 3 reasons for adopting video content into your marketing mix. Coming in second place at 141 tweets, John Tackett, Manager of Editorial Content, MECLABS, discussed three reasons B2B marketers should adopt video content into their content marketing strategies.

Lead Ranking 120

Lead Ranking B2B Marketing Lead Scoring Lead Gen 120

Scoop.it

OCTOBER 16, 2018

And, according to Epsilon’s Q1 2017 email trends and benchmarks those automated welcome emails outperform non-automated communications: email opens are 69% higher, and clicks are 165% higher than non-automated emails. As marketers, our job is to create experiences that delight customers and convert into sales on a consistent basis.

Marketing Automation Services 87

Marketing Automation Services Marketing Automation Automation Content Marketing 87

B2B Marketing Directions

NOVEMBER 4, 2018

Demand Gen Report's 2018 Marketing Measurement and Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and an ongoing challenge for most B2B marketers.

Multi-Touch Attribution 40

Multi-Touch Attribution ROI Multi-Channel Marketing Mix 40

The Lead Agency

SEPTEMBER 13, 2020

These calculators can be put together relatively easily by businesses, using information that they already own, such as data or benchmarks. 70% of marketers say interactive video engages audiences “well” or “very well,” and 68% of marketers believe it will continue to be an important component in the modern marketing mix.

B2B 62

B2B B2B Thought Leadership Long Tail Marketing Content 62

Mass Analytics

SEPTEMBER 1, 2022

The latter starts with finding a Marketing Mix Modeling partner that will not only help you set up your MMM project but transfer knowledge to your internal teams about how to update the model. That eventually guarantees the complete independence of the internal team.

Advertising Agencies 52

Advertising Agencies Transparency Paid Search Agency Analytics 52

The Marketing Blender

MARCH 15, 2021

An ideal ratio for many companies would be 5:1, or that for every $1 you spend on marketing, it generates $5 in business. Higher is always better, but 5 to 1 is a perfectly fine benchmark to reach. Schedule a discovery call with us to learn more about the how and why of your ROI in digital marketing strategy. Let’s talk. .

Marketing Qualified Leads 52

Marketing Qualified Leads ROI Sales Qualified Leads Lead Ranking 52

B2B Marketing Directions

FEBRUARY 10, 2019

Demand Gen Report's 2018 Marketing Measurement & Attribution Benchmark Survey makes one point abundantly clear: Measuring marketing performance is both a top priority and a major challenge for most B2B marketers. The newest and most sophisticated method is unified marketing measurement (UMM).

Multi-Touch Attribution 40

Multi-Touch Attribution Multi-Channel Paid Search Agency Forrester 40

KoMarketing Associates

DECEMBER 9, 2013

The study was conducted to see how Facebook has changed from an experimental channel where marketers where reluctant to invest into a mature part of the marketing mix. CMI’s B2B Content Marketing 2014 Benchmarks, Budgets, and Trends. View the results.

Marketing Report 120

Marketing Report B2B Marketing Research Advertising Agencies 120

Vidyard

SEPTEMBER 18, 2019

Marketing teams are putting more focus on incorporating video into their marketing mix to better engage with prospects and connect on a more personal level. They’re producing more video content than ever before and using it across a broader range of marketing programs and channels.

Marketo 50

Marketo Lead Ranking Lead Scoring Analytics 50