Full Circle Insights

MAY 5, 2021

For example, France created the French Gender Equality Index , requiring companies to provide data to monitor the progress of gender equality within organizations and providing benchmark statistics overall. Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker. Full Circle Insights Overview.

Lead Ranking 94

Lead Ranking Sales Management Marketing Attribution Top of Funnel 94

Full Circle Insights

JULY 28, 2020

The KPIs to measure impact changed and, in turn, so did the benchmarks to success. What measurement challenges did marketers face in light of these strategic pivots? How will buyer preferences and digital channels change the way marketers measure success? How can marketers take a data-driven approach to agility?

Lead Ranking 52

Lead Ranking Sales Management Marketing Attribution Full Circle Insights 52

Full Circle Insights

AUGUST 7, 2020

The pivot to digital campaigns and virtual experiences may be disorienting because it overturns routines and disrupts established KPIs and benchmarks. The pandemic may have also changed the way marketing messages land with customers. Optimizing Marketing Outcomes Over Time. An Intro to Full Circle Matchmaker.

Lead Ranking 59

Lead Ranking Marketing Attribution Sales Management Multi-Touch Attribution 59