article thumbnail

9 Strategies to Boost Your Email Marketing Lead Generation

SendX

Once you’ve gained your readers’ trust, you can have a conversation with them, gather their opinions, continuously get readers on your new content and sell your products and services. It’s a simple way of offering extra valuable content to your readers in a non-intrusive way in exchange for subscribing to your email list.

article thumbnail

Data Privacy Marks the End of Digital Feudalism

Content Standard

Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Despite pandemic-induced budget cuts, digital ad spending grew to $139.8 Over 78% of that ad revenue lined the coffers of just ten companies. More importantly, the brands who’ve come to rely on digital ads face a looming market disadvantage.

Privacy 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

5 Reasons Brands Should Adopt a Content Marketing Webinar Strategy

Scoop.it

These webinar tools facilitate immediate information and feedback exchange between you and your targets. For example, participants can engage a brand representative in real-time Q&A sessions and give opinions that shape product branding. In addition, 99% of marketers cite webinars as key to their plans.

article thumbnail

Consumers aren’t so worried about data misuse by advertisers

Martech

This explains why 90% would rather view ads than pay for digital content or services, at the same time that 70% prefer to opt-out of ad tracking, according to Tinuiti’s study. Only 29% like digital ads being tailored to their tastes. Consumers recognize the benefits of ad-tracking, but they still don’t like it.

article thumbnail

Do you Really Need to pay Influencers?

Onalytica B2B

Do you immediately think of celebrities posting paid-for Instagram posts showcasing consumer products accompanied with #ad? What can you offer this influencer in exchange for working with you? They’re advocates of brands that they know, love and trust; whose audience highly trust their opinion.

article thumbnail

Giving Pharmaceuticals an Influencer Health Kick

Onalytica B2B

Retrospectively, the ad itself was successful in raising brand awareness (albeit negative) and conversation about the drug spiked at 500%. When engaging with a Pharmaceutical Brand, your customers, patients, key opinion leaders (KOLs) and Healthcare Professionals (HCPs) want a dialogue and not the monologue they currently get.

article thumbnail

Earn My Attention, Don't Steal It [The Customer Code Series]

Hubspot

When a company reaches out to people without permission, 85% of consumers say their opinion of that company goes down: The people who were on your “target” list of great potential customers are now less likely to buy from you in the future because you didn’t earn their attention, you stole it. Ads that block and interrupt steal it.