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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

There are a host of elements that can be personalized via segmentation to maximize opens, reads and clicks. Maximize email newsletter performance With the benefits of A/B testing and segmentation, response rates should be optimized. Use analytics tools to track your open rates, click-thru rates and unsubscribe rates.

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Abandoned Cart Recovery Email Templates - Ultimate Guide

SendX

Every 7 out of 10 online shoppers abandon a cart and that amounts to 70% of cart abandonment rate approximately. The benefits are dual in this case - the subject lines get optimized for the mobile and get an open rate of 44%. Here are some sample abandoned cart subject lines. After all, you want the customer to click on this.

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5 Ways to Revolutionize Your CX Strategy with AI

Marketing Insider Group

A hybrid approach that blends human and machine intelligence is critical to a first-rate customer experience (CX). Since traditional QA relies on a random sample of customer and agent conversations, these limitations mean fewer interactions to analyze and less consistency in the data presented.

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Integrating HubSpot with Rybbon for Sending Instant Rewards

SmartBug Media

Do you use or are you thinking about using HubSpot for your marketing, sales, or service activities? Is Rybbon your platform of choice for using incentives to reward webinar attendees, boost survey response rates, improve account-based marketing initiatives, and more? Click “Connect to HubSpot,” then input your Hub ID.

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E-commerce Marketer: Key Role, Skill Set, and Job Description

Martech Advisor

Let’s look at the role of an e-commerce marketer, key skill sets, and a sample job description. In this article, we will look at the role of an e-commerce marketer, the skills required, and a sample job description. Prioritizing key metrics such as the deliverability rate, open rate, click-through rate (CTR), etc.

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Prepare for 2022 with Litmus: Webinar Recording + Q&A

Litmus

If you’re running tests where open rates or click-to-open rates (CTORs) are a vital victory metric, reliable opens can help. This audience isn’t impacted by inflated open rates, so you can perform these A/B tests the way you usually would. You need fallbacks for dynamic content and personalization. Create test seed lists.

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12 Ways to Avoid Spam Filters in Your Email Campaigns

Spiralytics

Some of the key reasons why domains and IPs get blacklisted are: Sending unsolicited bulk emails that violate anti-spam laws Being detected with malware, viruses, or other malicious activity Appearing on even one of the major blacklists is a red flag that can significantly impact your email deliverability and sender reputation.