A Guide to Google AdWords Paid Search Bidding Strategies

NuSpark

Target CPA (cost-per-acquisition). If you want to optimize for conversions, you can use Target CPA to help increase conversions while targeting a specific cost-per-acquisition (CPA). Currently only maximize clicks, eCPC and target ROAS are available for Google Shopping campaigns.

Digital marketing case study: Havenly

Choozle

Leverage a full-funnel targeting approach to increase sales & return on ad spend, and lower cost per acquisition through self-service display campaigns using the Choozle platform. average cost per acquisition. ROAS for fully-managed campaigns).

Case study: Choozle’s advertising strategies

Choozle

120 average cost-per-lead acquisition. 765:1 average return on ad spend (ROAS), versus 321:1 ROAS for paid search campaigns. Choozle is a business just like any other, and our B2B marketing and digital advertising strategies reflect that.

choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. Understanding that acquisition and retargeting campaigns work together—but are very different tactics in all platforms—really helps us to know how to go about planning budgets and creative.

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choozlechat: programmatic for brands with Mack Leahy, AKIRA

Choozle

Mackenzie Leahy, Senior Acquisition Marketing Manager, AKIRA : Hair Tie. Understanding that acquisition and retargeting campaigns work together—but are very different tactics in all platforms—really helps us to know how to go about planning budgets and creative.

Brand 52

choozlechat: Learning from your holiday marketing strategies with Megan Dyer

Choozle

MD: It’s important to keep the cost per acquisition (CPA), return on ad spend (ROAS), and a customer’s average lifetime value in mind.

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Google Ads: The Definitive Guide (2018 Update)

SendX

When you’ve got over 30 conversions in 30 days, you can use this Bidding to further optimize your bid for Acquisitions. Target ROAS: ROAS = Return on Ad Spend. This strategy will help you in getting the maximum ROAS, closer to your goal.

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Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If This post is part of our Instagram Marketing Strategy series.

Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal. The ROAS formula is: Conversion value/ ad spend x 100%.

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3 digital marketing KPIs to tie back to your business goals

Choozle

CPA, or cost-per-acquisition , is a digital advertising measurement that will tell you how many conversions your campaign has gained. Measurement: ROAS for retargeting campaigns.

CPA 56

Building an Ecommerce Business: From Zero to $100,000 in Revenue from Instagram Ads

Buffer

measures the results by keeping a close eye on ROAS (return on ad spend), as well as customer acquisition cost vs. lifetime value. “If This post is part of our Instagram Marketing Strategy series.

The ‘3 R’s of PPC’ — AKA The Last PPC Audit Guide You’ll Ever Need

DAGMAR Marketing

Conversion tracking: Without conversion data, it’s impossible to determine accurate cost-per-lead or acquisition. ROI/ROAS: This return on investment/return on ad spend metric alone should be your guiding light on any PPC campaign.

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5 Mistakes to Watch Out When Measuring App Campaigns

Outbrain

The mobile app industry has proven time and again to be a powerful agent of customer acquisition and a source of massive revenue growth. Not Measuring True ROAS.

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The GTM Learning Loop: How to Optimize Your Funnel with Applied Learning

InsightSquared

This means that you have a return on ad spend (ROAS) of 7:1 with Paid versus 5:1 for AdWords. This will substantially increase the cost of advertising and therefore your CAC (Customer Acquisition Cost) for this period if you do not adjust your strategy. Kaizen.

5 Simple Steps to Develop an Effective PPC Strategy

QuanticMind

Cost per acquisition (CPA): This can indicate how competitive your keyword is, and whether it’s worthwhile to invest in it given the profit margin from conversions. Over time you’ll identify what elements of your strategy deserve the most investment to improve your ROAS.

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Get your CEO to say Y-E-S to SEO

Biznology

If your CEO comes from a marketing background, speak in terms of brand metrics or return on advertising spending (ROAS). Talk about how your SEO efforts will lower the cost of customer acquisition or steal share from your competition and you're solving a real issue for the CEO.

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Pay-Per-Click (PPC) Advertising Part 3 – Everything Else You Need to Know

Go Beyond SEO

Smart Bidding strategies: Target CPA (cost per acquisition): Target CPA sets bids with the goal of getting the most conversions possible while reaching your average cost-per-acquisition (CPA) goal. Target ROAS (return on ad spend): Target ROAS aims to maximize revenue or conversion value based on the target return on ad spend you set. The ROAS formula is: Conversion value/ ad spend x 100%.

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5 ½ FAQs for More Effective Ecommerce Pay-Per-Click Spending

Hubspot

PPC management firms can only operate with the information they have, and factors that go into your overall COCA (Cost of Customer Acquisition) aren’t usually part of that.

FAQ 70

5 Steps to Amplify Your Paid Social Campaigns

Marketo

Only then can you understand the return on ad spend (ROAS) from your campaigns. Author: Divya Dutt In the last year or so, advertising on social channels has changed tremendously.

The Rise of Automated Bidding

QuanticMind

These are all tangible goals that weren’t as directly related to CPC as they needed to be, and were more appropriate to gauge against something like cost-per-acquisition (CPA) or even return on advertising spend (ROAS). Once you set a target cost-per-acquisition, your CPC will be adjusted automatically every time a particular ad is eligible for auction. Optimize your cost-per-acquisition. Optimize your return on ad spend, or ROAS.

25 Case Study Examples Every Marketer Should See

Hubspot

Sure, you can tell potential customers your marketing team is the best at running YouTube campaigns or effectively increasing a website's cost-per-acquisition (CPA), but until you offer examples, they're going to have a hard time believing you. Sapio User Acquisition Case Study" by Fractl.

choozlechat: Social to Programmatic with Tayler Carpenter, Blue Wheel Media

Choozle

TC: We are a performance-focused agency and our favorite acronym is ROAS. As soon as myself or any of my team members sign into Choozle, a switch flips and we go from ROAS to CTR mode. We also utilize Choozle for our new customer acquisition strategies.

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United Airlines Talks Marketing: Martech Decisions, ROI, and More

LiveRamp

We went through a big reorg a couple of years ago, and now I’m on the acquisition team. Showing topline performance like ROAS and ROI are great, but it takes a good marketer who understands the industry to know whether or not we need this or that. At RampUp on the Road Chicago , Ryan Cahill, digital marketing manager at United Airlines, spoke to attendees about how United uses LiveRamp to manage its data infrastructure rather than a DMP.

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The Ultimate Guide to PPC

Hubspot

This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. There are other types of cost-per s … like cost-per-engagement, cost-per-acquisition (CPA), but for the sake of preserving your mental space, we’re going to stick with clicks, a.k.a.

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A Detailed Guide to Building a B2B PPC Report

Directive Agency

Obviously, the overall goal is to increase revenue and see a positive ROAS from your ad campaigns, but you can have different “mini-goals” to help hit the overall goal of growing revenue. Lower Cost per Acquisition (CPA). Month over month comparison of cost per acquisition.

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41 Execs Discuss Key B2B Marketing Metrics to Watch in 2018

SnapApp

8: Customer Acquisition Cost (CAC). . Cost of Customer Acquisition (COCA) – When determining the effectiveness of paid Search, Display, Social Media Campaigns etc. Customer Acquisition Cost (CAC). Acquisition Cost. Cost-per-acquisition (CPA, ideally under target $).

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Digital Future: Predictive Advertising, Chapter 2 – The 9 Biggest Challenges in Marketing Technology at a Glance

QuanticMind

The advertisers who come out ahead will be the ones using the most effective algorithms to fine-tune their acquisition, engagement and retention strategies.

Google Marketing Live: highlights + takeaways

Fathom

So an automated bidding strategy to maximize for clicks, an automated bidding strategy to maximize for conversions, one for impression share, target ROAS, target cost per acquisition. Claire Abraham: So target cost per acquisition and target ROAS, you’re going to need to give it some data to be able to feed its algorithm for clicks and conversions. paid media, privacy + more with Fathom’s Claire Abraham + Stephen Epple. joe adams 48-minute conversation.

SMX East 2016 Day 2 – SEM for Brands, SEM Testing Best Practices, SEM + TV, Beyond Search, Multi-Channel

QuanticMind

Several brand SEM professionals warn of the dangers of having an overly siloed organization in which SEO, SEM, acquisition and other channels don’t fully understand each other’s goals or processes.

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8 Ways to Improve PPC Campaign Management

QuanticMind

Managing bids to optimize for target cost per acquisition. Creating and executing successful PPC campaign management is a critical building block for an effective SEM strategy and imperative for maximizing your return on ad spend (ROAS). You might often hear marketers tell you to take the time to carefully execute PPC campaign management for optimal performance, then you can simply “set it and forget it.”

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Simplify Your PPC Campaigns: How to Focus on Efficiency in SEM Account Maintenance

QuanticMind

If you focus on conversions, you’ll leverage a cost-per-acquisition (CPA) model, and you’ll need to set up conversion tracking so you can define the kind of on-site actions you want visitors to perform. Despite the abundance of optimization and automation features at your disposal, creating efficient campaigns that maximise your return on ad spend (ROAS) still represents a major hurdle for marketers.

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Improving Attribution with View-Through Conversions

Directive Agency

We still use Google Analytics to monitor acquisitions and other nuanced conversion metrics, which you can check out in the link above. Using your LTV to calculate the value of your attributions and acquisitions can give you a better picture of your ROAS and ROI as a whole.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

A recent case study showed one merchant recorded +71% clickthrough rate (CTR), +76% conversion rate (CVR) and +22% return on ad spend (ROAS). KPIs – Since the goal is to drive incremental performance lift, important KPIs must necessarily include: New customer acquisition. Day 1 of #SMX East offers the keynote address from Google on online-to-offline (o2o), Shopping best practices, Display best practices and more. SMX East 2017, Day 1.