Zoominfo

JANUARY 31, 2023

Today’s sales teams have the ability to use tools that would simply blow the mind of someone who first came up in the industry just 10 years ago. ZoomInfo vs. Alternative Let’s take two sales teams: Company A uses ZoomInfo Company B uses basic contact-scraping software Each company has a team of 10 sales reps working eight hours per day.

Zoominfo 130

Zoominfo Enterprise Management Work Management Marketing Management 130

Biznology

FEBRUARY 12, 2018

As we’ve discussed over the past few months, there are a lot of factors that contribute to the success (or failure) of your email marketing efforts, from visual design to how tightly your email and website work together to mobile-friendliness , among other issues. Sign up for our emails here. It bears more discussion.

Email Marketing 180

Email Marketing Segmentation Mobile Marketing Studies 180

Optinmonster

APRIL 4, 2024

Are you looking for the best Mailchimp alternatives to supercharge your email marketing ? Mailchimp is one of the most popular email marketing services, but its popularity doesn’t make it the one-stop solution for all digital marketers. Also, consider how much time they’ll have to devote to email marketing.

Enterprise Management 61

Enterprise Management Email Marketing Marketing Automation Services Work Management 61

Webbiquity

AUGUST 26, 2021

The two most common objectives for digital marketing campaigns (and B2B marketing in general) are brand awareness and lead generation. But when you’re running a Google Ads campaign or social media ad—that is, when you are actually paying directly to drive traffic to your website—you’ll want the user to hit a specific landing page.

Landing Pages 266

Landing Pages Paid Content Tips Paid Search Agency 266

Martech

APRIL 17, 2024

Back in 2017, I wrote an article for MarTech, “ Message to email marketers: Show me something different in 2018.” Use customer data to inform email programs. In the opening years of this third decade of the 21st Century, email became the saving grace for many enterprise and mid-level companies. The answer is, sadly, not much.

Enterprise Management 124

Enterprise Management Marketing Automation Services Work Management Marketing Management 124

Optinmonster

MARCH 21, 2024

The Benefits of Google Ads Retargeting How To Set Up Google Ads Retargeting Best Practices for Google Ads Retargeting Advanced Retargeting Strategies Google Ads Retargeting: Things to Remember Enhance Your Campaigns with OptinMonster What Is Google Ads Retargeting?

Paid Search Agency 88

Paid Search Agency Ads Google Marketing Analytics Tools 88

Launch Marketing

SEPTEMBER 27, 2023

Understanding the Fundamentals of Drip Marketing Drip marketing is an automated set of emails sent out at specific times or based on specific actions. These actions can be anything from opening an email to viewing a landing page on your website. Drip campaigns ensure they receive the right information at the right time.

B2B Marketing 126

B2B Marketing Lead Scoring Lead Ranking Campaigns 126

Navigate the Channel

JULY 18, 2023

Consumers sign up for brand emails primarily for offers, sales, and discounts. Industries with Effective E-mail Marketing In terms of which industry sectors excel in e-mail marketing , the following categories were identified as performing well: 56% responded that online retailers excel in e-mail marketing.

Product 65

Product Ad Building CTR Allocation 65

Martech

MARCH 6, 2024

If you could increase your revenue from email just by sending messages more often, you’d do it, right? I know why many email marketers hesitate to send more messages and it has nothing to do with revenue. A carefully planned email strategy is essential for guiding your journey to higher frequency. Or to make money?

Click Rate 113

Click Rate Budget Programs Case Studies Open Rate 113

SmartBug Media

APRIL 5, 2024

Fitness professionals face challenges with email marketing in getting—and keeping—the attention of potential customers. Here’s a look at how personalization and segmentation in fitness marketing can help professionals in this industry expand their client base while building trust and loyalty with their customers.

Email Marketing 45

Email Marketing Personalization Planning Paid Search Agency 45

Marketing Insider Group

AUGUST 4, 2020

Shortly after, it was rolled out to a wider variety of industries. What do Francis Bacon and Japanese manufacturers have in common? They both came to the conclusion that validating your assumptions before acting on them was a good idea. What is PDCA (Plan Do Check Act)? Another variation is OPDCA, where the O stands for Observation.

Planning 355

Planning Lead Ranking Work Management Marketing Qualified Leads 355

Navigate the Channel

AUGUST 1, 2023

In today’s digital age, email marketing remains a crucial strategy for building product marketers. Email campaigns are cost-effective, easy to execute, and can provide valuable insights into consumer behavior. Email analytics are crucial for building product marketers, providing valuable insights into campaign performance.

Analytics 65

Analytics Email Marketing Open Rate Click Rate 65

Martech

NOVEMBER 6, 2023

Metrics to measure email outreach Here’s an overview of the core metrics we use to track outreach performance: Deliverability rate This metric is about ensuring your emails reach your recipient’s inbox. Engagement rate Traditionally, businesses heavily relied on email open rates as the go-to metric for gauging lead engagement.

Outreach 127

Outreach Email Marketing Optimization Lead Scoring 127

Navigate the Channel

JANUARY 3, 2024

Email marketing is a powerful tool for businesses to reach their audience, build relationships, and drive revenue. But to harness its full potential, you must contend with the most common email marketing mistakes. Build a Quality Email List A high-quality email list is the foundation of any successful email marketing campaign.

Email Marketing 65

Email Marketing Marketing Automation Services CAN-SPAM Mobile Marketing 65

DealSignal

FEBRUARY 23, 2023

While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation. While there are many tactics for generating leads, one of the most effective and affordable methods is email marketing B2B lead generation.

Lead Generation 98

Lead Generation Email Marketing Lead Scoring Lead Ranking 98

FunnelEnvy

MARCH 20, 2023

A/B testing is a powerful tool for B2B marketers and considered a staple of the toolbox for improving a campaign. Marketing teams in every industry with every type of product and service can use A/B testing to figure out which option in a campaign works.

Examples 78

Examples Landing Pages Marketing Funnels CAN-SPAM 78

Salesforce Marketing Cloud

AUGUST 21, 2023

How will generative AI impact email marketing in the next 2-5 years? How can this technology improve your job as an email marketer? What needs to happen for generative AI to achieve its full potential in email marketing? But what do marketers want to know about generative AI and email marketing? If so, how?

Marketing AI 98

Marketing AI Email Marketing Generation Planning 98

Tiecas

MARCH 21, 2024

B2B industrial marketing presents unique challenges compared to other forms of B2B marketing. My personal thoughts and experiences as an industrial marketer and consultant. I’ve witnessed countless industrial companies’ challenges and frustrations firsthand. But I’m not just another marketing consultant. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Navigate the Channel

AUGUST 23, 2023

In today’s fast-paced business landscape, B2B email communication plays a pivotal role in connecting with clients, partners, and prospects. However, sending an email is just the beginning; what truly matters is whether your email effectively lands in the recipient’s inbox and captures their attention.

B2B 65

B2B CAN-SPAM Mobile Marketing Email Campaigns 65

Only B2B

AUGUST 21, 2023

B2B list building is the foundation upon which successful B2B lead generation campaigns are built. According to a study by DemandGen , 74% of B2B marketers believe that accurate data is crucial for successful marketing campaigns. They can collect valuable information such as company names, contact details, industry types, and more.

Marketing Automation Services 62

Marketing Automation Services Ideal Customer Profiles Lead Ranking Lead Generation 62

Outgrow

APRIL 18, 2024

10 Foolproof Ways to Skyrocket Your Email Open Rates Do you ever feel frustrated when you spend time crafting the perfect email only to have it end up in your receiver’s trash folder? Many businesses struggle with low email open rates, and this significantly affects their marketing efforts. What Does Email Open Rates Mean?

Open Rate 52

Open Rate Outgrow Click Rate CAN-SPAM 52

Only B2B

AUGUST 21, 2023

This involves creating detailed personas of your most valuable customers based on factors such as industry, company size, pain points, and goals. In the dynamic realm of B2B sales, qualified appointment setting stands as a cornerstone for success. They save time and resources by narrowing the focus to prospects who are more likely to convert.

Sales Qualified Leads 62

Sales Qualified Leads Ideal Customer Profiles High Quality Lead Lead Scoring 62

Sprout Social

JUNE 28, 2023

There has never been more customer, competitor or industry data available to marketing teams. And while you’re likely already using email automation, the capabilities of marketing automation extend to every discipline under the marketing umbrella. What’s the difference between email marketing and marketing automation?

Marketing Automation Services 110

Marketing Automation Services Marketing Automation Enterprise Management Automation 110

BenchmarkONE

JUNE 22, 2022

But if you’re too busy marketing to everyone, you’ll end up sending generic messages and campaigns, and your target audience will lose interest. . Before you kick off a marketing campaign, research your target audience. Your “why” should align with your brand, industry, and audience. . Overlooking Email Marketing.

Marketing & Strategy 78

Marketing & Strategy Marketing Strategy Marketing Automation Services Open Rate 78

Only B2B

AUGUST 21, 2023

Intent data, on the other hand, refers to the signals and cues that indicate a prospect’s active interest in a particular topic, solution, or industry. Intent data, on the other hand, refers to the signals and cues that indicate a prospect’s active interest in a particular topic, solution, or industry.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

SmartBug Media

JUNE 26, 2023

Great email content is. But if that content isn’t paired with outstanding design, you’ll never get the best possible results from your campaigns. If you want to maximize the impact and efficacy of your emails, remember that how they look and function is just as important as what they say. How Does Design Impact Email Success?

Click Rate 98

Click Rate Design Tips Urgency Marketing 98

Salesforce Marketing Cloud

JANUARY 4, 2024

Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time. Why use drip campaigns?

Paid Content 120

Paid Content Work Management Email Campaigns Marketing AI 120

Martech

APRIL 4, 2024

Anybody can push the “send” button on an email campaign. But good email results depend on more than state-of-the-art technology, beautiful email designs or all the data you want. What takes email marketers from good to great? Strategic thinking is essential to email success. What’s missing?

Email Marketing 94

Email Marketing Effectiveness Work Management Planning 94

Convert

AUGUST 24, 2020

With the right strategies and tactics, email marketing stands to give you an average 3,800% return on investment. And one of these “right strategies” that we know about email marketing is to A/B test your emails to create higher-converting email campaigns every time. Steps to Run Your First Email A/B Test.

Sample 98

Sample Open Rate Advertising Benchmark Click Rate 98

Vision6

NOVEMBER 2, 2023

That is to say, sometimes it doesn’t matter if you’ve spent hours perfecting your email design, if you get the timing all wrong. Let’s not waste anymore time and dive right into the art and science of email timing. Let’s not waste anymore time and dive right into the art and science of email timing. But fear not!

Email Marketing 52

Email Marketing Best Practices Planning Click Rate 52

Only B2B

SEPTEMBER 28, 2023

It’s not just about addressing your audience by their first name in emails; it’s about tailoring your entire marketing approach to meet the specific needs, preferences, and pain points of each potential client. In the dynamic world of B2B marketing, one strategy stands out as a game-changer: personalization.

B2B Marketing 62

B2B Marketing Personalization Top of Funnel B2B 62

SalesIntel

APRIL 17, 2024

In the B2B industry, email automation has become a transformative tool enabling you to streamline communication, offer personalized content, and cultivate leads efficiently. To enhance your email campaigns, it’s crucial to understand and implement effective strategies for B2B email marketing automation.

Marketing Automation Services 52

Marketing Automation Services Work Management Marketing Automation Marketing Management 52

Litmus

MARCH 15, 2023

If you’re following the thrilling adventures of Team Litmus, you’ll know our team hit the road last month for one of the biggest email events of the year! That’s right, we’re talking about the 2023 ANA Email Evolution Conference , better known as the EEC. Once one A/B test is complete, that’s the perfect time to start the next one.

Conference 85

Conference Clickthrough Opt-out Opt-in 85

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Let’s head straight to our curated list of 36 digital marketing experts whom you need to follow right away to learn about brand new tricks, upcoming trends, innovations, and viral campaigns for your online marketing strategies.

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. If your business has subscribers or a growing email list, track the growth rate and churn. Or you want $Y in revenue by the end of the year. But how are you getting to those targets?

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

The ABM Agency

APRIL 21, 2023

In this advanced guide, we will delve into the critical components necessary to create a successful ABM campaign and maximize your return on investment. Finally, we will cover measuring results and optimizing campaigns as well as analyzing data to refine your winning strategies for account-based marketing continuously.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles Marketing Strategy Marketing & Strategy 52

Martech

JANUARY 8, 2024

Use case summary: As a marketing manager, I want to re-engage lapsed customers by sending personalized email campaigns with exclusive offers and incentives to encourage them to make a purchase. Determine the frequency and content of email campaigns to be sent. Decide on the timing and sequencing of the emails.

SMS 70

SMS Marketing AI Best Practices CMO 70