Hubspot

SEPTEMBER 26, 2012

HubSpot's Coming to Europe, And We're Hiring. This new HubSpot office, which will be opening in January 2013, is on pace to provide 150 new jobs within 3 years. HubSpot has been transforming the way companies do marketing for six years from our office in Cambridge, Massachusetts. Email Workflows. Localized SEO Tools.

Hubspot 28

Hubspot Privacy Policies Marketing Management Paid Search Agency 28

Hubspot

MAY 30, 2019

As you prepare to create a PPC campaign, it's important to get a rundown of what a successful campaign entails, and identify management misssteps that you'll want to avoid. The key to building a successful PPC campaign is to follow these steps: Determine your PPC campaign structure. Identify, build, or refine your campaign's landing pages.

PPC 101

PPC Template Work Management Marketing Management 101

Hubspot

MAY 25, 2015

For Landing Page A, you would have a 1% conversion rate. Let's say you have another landing page, Landing Page B, that gets 50 visitors to convert into leads for every 1,000 visits. That would be a 5% conversion rate -- which is great! Optimizing your website to generate leads is a no-brainer. Unfortunately.).

Lead Generation 28

Lead Generation Optimization Landing Pages Marketing Websites 28

Hubspot

AUGUST 13, 2014

Wouldn''t it be nice if people in your industry did some A/B tests, talked about or published their results, and then you could just replicate their tactics and get the same results? And if you don''t know how to run A/B tests on your landing pages, you can click here to learn how.). Navigation vs. No Navigation. Images and Video.

Landing Pages 28

Landing Pages Practices Clickthrough Best Practices 28

Hubspot

MAY 17, 2017

Here at HubSpot, we've told fellow marketers about the importance of creating compelling video content to engage your busy audience. My colleagues Jamee Sheehy , Nick Carney , and I wanted to learn if producing video content would improve traffic to HubSpot Marketing Blog posts and social media channels. The State of Video Content.

Video Marketing 77

Video Marketing Youtube Social Media Content 77

PureB2B

FEBRUARY 6, 2018

According to Hubspot , companies that publish 16 or more blog posts per month generate 4.5 Driven by a host of emerging technologies and an influx of new insights, consumer behavior continues to evolve at breakneck speeds. Additionally, advancing technology has heightened consumer expectations for customer experience.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

AUGUST 5, 2014

Maybe you didn''t have enough time to properly segment your lists, so you knew your clickthrough rate was gonna totally suck. Since it’s based in Excel, you and your team can customize it and use it with HubSpot or any other email platform. A/B Testing Planning & Results (red cells). Sound familiar?

Planning 28

Planning Template Email Marketing Campaigns 28

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

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Paid Content Facebook Video Marketing Paid Search Agency 100

Hubspot

FEBRUARY 25, 2014

At HubSpot, we''re constantly A/B testing conversion path elements -- landing pages, calls-to-action (CTAs), and emails -- to see how we can generate more leads, MQLs, and customers. Try to guess which of these two CTAs had the highest clickthrough rate. It had more than triple the click-through rate as CTA #2.

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Conversion Rate Clickthrough Conversion Click Rate 28

Hubspot

FEBRUARY 24, 2014

You don’t have to be a tech savvy marketer to find out because you can run A/B tests -- all without an expensive, sophisticated redesign of your website. If you’re a newbie to website optimization, check out HubSpot’s A/B test FAQs to get started. 1) Test Your Call-to-Action Buttons.

Click Rate 28

Click Rate Clickthrough FAQ Conversion Rate 28

SnapApp

APRIL 4, 2018

This is amplified in the B2B marketing arena where longer sales cycles and multiple touchpoints across a range of different channels make KPI selection and attribution much more complex. . According to a 2017 study , the marketing technology landscape grew 40% last year to a total of 5,381 different solutions. It’s a vicious cycle.

Lead Ranking 107

Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

Hubspot

OCTOBER 8, 2014

higher transaction rates than those without. Check out the results of my own company''s research in the table below -- we found that coupons offering $10 off or 20% off to cause a higher clickthrough rate than other promotional mailings. Try A/B testing different days and times to determine what works best for your audience.

Email Marketing 28

Email Marketing Work Management Clickthrough Marketing Management 28

Hubspot

SEPTEMBER 13, 2012

When I first started working at HubSpot 4 years ago, I'll admit I wasn't the most analytically-minded person. At least, that's how a lot of marketers feel. In fact, the affair between marketers and their data is often somewhat of a love-hate relationship. But wrangling together all that data -- and then properly analyzing it ?

Work Management 28

Work Management Marketing Management Planning Clickthrough 28

Hubspot

JUNE 2, 2014

But you can stack the deck in your favor by following a few best practices for increasing email open rates. Even though open rates shouldn''t be the only metric you base your success on , it''s still important to optimize for opens -- after all, people need to open your email to be able to click on it. And the best way to do that?

Clickthrough 28

Clickthrough Video Marketing CAN-SPAM CTR 28

Hubspot

FEBRUARY 26, 2014

I immediately needed to understand things like what a hard bounce was (and how it was different from a soft bounce), how to determine a good clickthrough rate from a bad one, and why my emails looked perfectly fine in Gmail but got completely screwed up in Hotmail. Don''t worry, this is a safe space. It depends.

Email Marketing 28

Email Marketing Clickthrough Burn Rate CAN-SPAM 28

Hubspot

DECEMBER 10, 2013

According a report by Econsultancy , only 28% of marketers are satisfied with their conversion rates. One of the best ways to get out of that conversion rut is to embrace your mathematical side and run an A/B test. Bonus: You can use A/B tests in a ton of different ways in your marketing, and they''re relatively simple to execute.).

FAQ 28

FAQ Landing Pages Click Rate Conversion Rate 28

Hubspot

NOVEMBER 22, 2016

Enter A/B testing : one of the easiest and most popular forms of conversion rate optimization (CRO) testing known to marketers. The trouble is, small mistakes made during A/B testing can lead to round after round of incremental optimizations that fail to producing meaningful results. Problem #1: Your testing tool is faulty.

Sample 28

Sample Marketing Analytics Tools Conversion Rate Statistics 28

Hubspot

AUGUST 16, 2013

5) Clickthrough Rate Benchmarks. 5) Clickthrough Rate Benchmarks. I''ve been anxiously asked for clickthrough rate benchmark data at least once a month for years. Looking at clickthrough rate is important. probably wasn''t that big of a deal. Emailing your entire unsubscribe list. No question.

Clickthrough 28

Clickthrough Planning Advertising Benchmark Blogger 28

Hubspot

NOVEMBER 24, 2017

Wanna see something scary? That, my friends, is what I would call a definite downward trend -- and for a post that, at its high point, received 10,000 views per month. Maybe it looks familiar. And maybe it doesn't, but it looks like something you want to avoid at all costs. Let's get started. Is the search term itself losing traction?

Lead Scoring 77

Lead Scoring Lead Ranking CTR SEO 77

Hubspot

OCTOBER 19, 2012

For HubSpot's blog, we've found that banner CTAs that stand out from the rest of the page tend to perform the best. While they're a little bit more hidden than your banner CTAs and tend to generate a lower clickthrough rate, they can give your blog a little lead gen boost. But have no fear! Within Individual Articles.

Lead Generation 28

Lead Generation Blogger Sales Qualified Leads Lead Gen 28

Hubspot

OCTOBER 11, 2012

According to an internal study of HubSpot customers, businesses that blog more than once per week add new blog subscribers at twice the rate of businesses that blog just once per month. You probably know all too well by now that content creation is a very necessary function of successful inbound marketing.

RSS 28

RSS Ad Frequency Landing Pages Lead Gen 28

Hubspot

MARCH 4, 2014

1) Clickthrough Rate. Clickthrough rate (CTR) is likely the first answer you''ll get when you ask an email marketer what metrics they track. CTR is also frequently used for determining the results of A/B tests, as these tests are often designed with the intention of finding new ways to get more clicks in your emails.

Email Marketing 28

Email Marketing Top of Funnel Clickthrough CTR 28

Hubspot

MARCH 22, 2013

As data-driven marketers, one of the best (and easiest) ways to improve your subject lines is through A/B testing. With A/B testing, you can send two versions of a piece of content to an equal number of recipients and measure which performs better. That's right, they run an automated email opt-out campaign. Bold move, guys.

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Opt-out Email Marketing Opt-in Clickthrough 28

Hubspot

DECEMBER 31, 2012

If you’re not sure where to begin, for starters, HubSpot would love to help! We’re offering our marketing community members a free consultation to chat with a HubSpot expert about 2013 goal planning. And you know what that means. This is your chance to reboot and decide what changes you'll make in 2013. Not too shabby!)

Planning 28

Planning Work Management Landing Pages Paid Search Agency 28

Hubspot

JUNE 8, 2017

A few months ago, I took on the task of evaluating and reinventing the HubSpot Marketing Blog's email subscription. A deeper analysis revealed that we were losing subscribers at nearly the same rate we were gaining them -- we had a churn problem. Step 2: HubSpot generates an RSS email of our latest content. Email overload.

Email Marketing 70

Email Marketing Hubspot Clickthrough Lead Ranking 70

Hubspot

JUNE 21, 2016

Here are eight little things you can start doing immediately to improve the open rates, clickthrough rates, and lead generation for your emails. 19 Tips for Better Email Open and Clickthrough Rates. HubSpot customers: Don't worry -- you can't save an email template unless it includes this element.).

Clickthrough 78

Clickthrough Email Marketing Tips CAN-SPAM 78

Hubspot

SEPTEMBER 11, 2013

Within 48 hours your post has received over 1 million page views -- and from that one article, over 500K people decide to follow you so they can read subsequent posts. Sound like a fantasy? It’s not a fantasy if you’re Bill Gates , you wrote this post , and you’re a LinkedIn Influencer. What’s that got to do with normal people?” And It Pays Off.

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Linkedin Clickthrough Thought Leadership Aggregators 28

Hubspot

JANUARY 14, 2013

Do you know what roles to fill and how to find the best man for the job? Hiring inbound marketers is a fairly new priority for businesses as they stray from traditional marketing to more inbound-driven, web-based tactics. How do you spot the Jordan in a sea of Bulls? What's better than a blogger for a dog supply-selling ecommerce site?

Paid Search Agency 28

Paid Search Agency Work Management Marketing Management Planning 28

Hubspot

APRIL 15, 2014

The key to coming up with the right idea and preventing it from giving you writer''s block is to choose a topic that is A) relevant and interesting to your target audience, and B) comfortable for you to write about. A lot goes into a blog post -- which is also why there''s a lot that can trip you up when you''re writing one.

Clickthrough 28

Clickthrough Copyright Lead Qualification Paid Search Agency 28

Hubspot

MAY 29, 2020

HubSpot offers a comprehensive, start-to-finish solution for all your marketing needs. You can create a sleek, on-brand email campaign using HubSpot's drag-and-drop editor, and customize the template to match your brand and align with your goals. Fortunately, you're in luck. Long-term time savings. Replicability. Unique Features.

Template 101

Template Budget Programs Paid Search Agency Best Practices 101

Hubspot

FEBRUARY 28, 2014

If you find resume writing a painful chore, you’re not alone. Despite knowing how to sell products and services, a lot of marketers have a hard time selling themselves. It can be hard to turn the spotlight inward, but it''s one of those skills marketers must know if they want to grow their career. 5 Tips for Writing a Standout Resume.

Work Management 28

Work Management Paid Search Agency Marketing Management Clickthrough 28

Hubspot

FEBRUARY 19, 2013

We could optimize each channel individually -- landing pages based on their conversion rates, emails based on their open and clickthrough rates -- but sharing data between these individual systems was difficult at best, and often impossible. First, a Brief History of Data-Driven Online Marketing. A Modern Marketing Era.

Top of Funnel 28

Top of Funnel Marketing Funnels Marketing Automation Services Landing Pages 28

Hubspot

NOVEMBER 29, 2012

Drive them to what we here at HubSpot define as a landing page, a web page with a form on it -- and don't forget to put in a tracking token so you know where these leads are coming from. There aren’t many guarantees in life, and even fewer in marketing. So, how do you do PPC "properly" so you actually get leads at a reasonable cost?

PPC 28

PPC Template Work Management Marketing Management 28

Hubspot

FEBRUARY 26, 2018

Rather than relying on guesses or assumptions to make these decisions, you're much better off running conversion rate optimization (CRO) tests -- sometimes called A/B tests. Keep reading to learn how to do A/B testing before, during, and after data collection so you can make the best decisions from your results.

Clickthrough 101

Clickthrough Sample Multivariate analysis Landing Pages 101

Hubspot

MARCH 19, 2020

A/B testing is one of those techniques that, if you have enough volume to give you significant results, is pretty much guaranteed to generate better results from your marketing. But, first, we'll explain the importance of A/B testing. Email Testing. Test different types of offers in your messages.

Marketing Automation Services 64

Marketing Automation Services Tools Top of Funnel Trigger Marketing 64

Optinmonster

NOVEMBER 22, 2023

Great email marketing is one of the best ways to improve conversion rates. Use A/B and Split Testing 17. In fact, perfecting your subject lines is the single most important way to increase your email open rates. Use A/B testing to find out what types of subject lines your specific audience prefers. Use the Preview Text 3.

Copywriting 102

Copywriting Email Marketing Planning Paid Search Agency 102

Hubspot

JUNE 1, 2015

HubSpot customers: You can use the Keyword App to brainstorm and track your keywords, too.). Most of us publish blog posts the same way. We spend tons of time writing posts and optimizing them for search and social media. We then hit publish. We'll excitedly watch as we see a burst of new traffic to our site. It stinks, right? It’s simple.

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Traffic Outreach Content Tips 28