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5 Super Bowl LVIII takeaways for marketers

Martech

Although five other brands gained higher positive sentiment than Verizon’s spot, Verizon’s star, Beyonce led social media with the most mentions. Here are the top hashtags used by social media marketers from Jan 1 through Feb 13, 2024, according to Sprinklr. Google Pixel, “Javier In Frame.” State Farm, “Twins Reunion.” Image: Sprinklr.

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The best Super Bowl ads of 2024

illumin

The lead-up to this ad was equally funny, with Michael Cera spotted in public with massive bags of CeraVe products for, at the time, no understandable reason. The virality of that moment definitely helped solidify this ad as a Super Bowl success.

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TikTok SEO: how to boost your reach

Sprout Social

Unless you’ve been living under a rock, you’ve likely heard of TikTok—the short-form video platform that has been the basis of a number of viral moments over the last couple of years. If your brand is on TikTok, you’re probably aiming to create your own viral moment. This is where TikTok SEO comes in.

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The best brand marketing we’ve seen on social media in the last 5 years

Sprout Social

With new trends, channels, and the promise of virality, technological goal posts constantly shift for communications and marketing professionals. Going viral on Twitter or TikTok allows brands to gain cultural relevance and increase awareness faster than ever before. The spot earned over 5.1 liquiddeath. ?

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What is hashtagging and how to use it effectively

Sprout Social

To hashtag or not to hashtag? The short answer: Yes, definitely use hashtags. Hashtags are an essential asset in your digital marketing toolbox. According to 72% of our LinkedIn community , hashtagging impacts the overall performance of social media content. What is hashtagging? How to use hashtags.

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15 TikTok ideas to boost engagement on your videos

Sprout Social

So if you’re hitting a bit of a dead spot in your brainstorming, we’ve put together 15 TikTok ideas that will boost engagement and get your audience tapping that heart button. Another popular TikTok idea revolves around trying viral recipes. Prove if viral TikTok hacks work. Try popular recipes. elfcosmetics. ?

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Why TikTok Ads Will Rise in 2022

DAGMAR Marketing

From viral challenges to being crowned the most downloaded app of the year, 2021 was a breakthrough year for TikTok. Branded Hashtag Challenge Ads. Branded hashtag challenge ads are digital advertisements brands create to promote a branded hashtag challenge. These are designed to boost engagement. In-Feed Ads.