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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

For businesses, understanding the nuances of B2B SEO is essential, as it significantly differs from B2C SEO. Once you grasp some of the key differences, you’ll be more effective with your efforts. In the B2B landscape, the buyer’s journey is markedly different from the impulse-driven consumer behavior seen in B2C.

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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know


Business-to-business (B2B) and business-to-consumer (B2C) marketing are two distinct types of marketing strategies with different focuses. For any marketing professionals to maximize the impact of their efforts, they must understand the differences between these two marketing strategies, and when to apply practices from each.


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3 marketing motions successful B2B software companies do differently than peers

Sword and the Script | B2B

The results suggest there are three marketing motions successful B2B software companies do differently than their peers: they experiment with marketing often, they think about marketing measurement more and they do more marketing in-house. >>> >>> Need an extra pair of hands?

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What’s the Difference Between Content Strategy vs Content Marketing


Content strategy and content marketing are often used interchangeably but are distinctly different. This article explores those key differences.

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Agility In Digital Marketing Is Table Stakes For Success

Speaker: Megan Sangha and Amit Pande, Wrike Team

Digital marketing today looks very different from last year, and changes will only continue. As marketers are consistently pressured to face more unknowns and do more with less, many marketing leaders are sharpening their focus on agility and asking some tough but critical questions: Are we as agile as we should be?

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Five Simple Business Changes That Can Make a Big Difference


Fortunately, you don’t have to blow your budget in order to make a big difference in how your business operates. Whether that means creating a new product, adding a different service, or simply appealing to a wider crowd, you should always be forward-thinking when it comes to what’s happening in your industry.

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Marketing Vs PR: What's the Difference?

SmartBug Media

Before starting to discuss the differences between marketing and PR, let’s take a look at how important it is to have an inbound marketing approach when planning your PR strategies. They share some similarities, but there are also distinct differences between the two: 1.

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5 Essential Pieces of a Prospecting Solution

Using ZoomInfo’s exclusive research, third-party studies, and analyst briefs, this eBook aims to help B2B sales leaders better understand: Different ways prospecting solutions maximize sales productivity and effectiveness. Five essential features to consider when assessing the vendor landscape.

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16 Go-to-Market Plays for Your Entire Sales Funnel

These 16 plays are aligned to different stages of the sales funnel. At ZoomInfo, we’ve found that a rock-solid go-to-market playbook is key. That’s why we’ve gathered some of the best go-to-market plays from our own B2B sales and marketing pros and packaged them here for you.

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Digitizing Logistics: Harness the Power of Data in 4 Steps

In this eBook, you’ll learn how to identify and target your ideal prospects — when they’re most receptive to hearing your message — using different types of data. In demand generation, data is essential for knowing who you should target and how. Ready to impress your boss with killer results?

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Best Practices for Selling to Government Agencies

However, there are key differences between selling to a customer or business and selling to the government. Because of this, selling your product or service to a government agency can be a great way to increase profits. A government buyer also offers consistency, at least for the duration of your contract.

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Intent Data: No Tricks, all Treats

Speaker: Michael Ballard, Senior Manager of Digital Marketing, Lenovo

Michael will take us through how Lenovo piloted three different intent programs to integrate intent data into their marketing strategy allowing them to trigger relevant and timely campaigns that any sized organization could emulate.

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Why Marketers Must Shift Conversations from Replacing Customers to Retaining Customers

Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions

Join Ardath Albee, CEO of Marketing Interactions, as she takes you through lessons learned going through this change at many different companies. As marketers shift from mostly focusing on acquisition, it means working to align with product on retention and upsell - key drivers into today’s B2B business models.

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12 Plays to Kickstart Your Recruitment Process

That means placing the right people in the right roles can be the difference between your business growing or stagnating — and the competition is getting fierce. Good people are the foundation of any organization.

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Put Your Data to Work: The Complete Playbook

An interactive quiz to test (and refresh) your knowledge of different data types and how they help your organization. A comprehensive Request For Proposal (RFP) checklist – to ensure you are asking the right questions before selecting a vendor.