Thu.Nov 16, 2023

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The Hidden Perils of B2B Data Deprecation: A Marketer’s Guide

PureB2B

Explore the risks and solutions of B2B data deprecation. Learn how to maintain data integrity, and boost campaign success with expert strategies.

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How to Create Urgency for an Offer Using Email

SendX

Nothing grabs attention like an urgent call-to-action. Marketers just like you can harness the persuasive power of email offer urgency by strategically emphasizing timely, limited offers.

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Your One-Stop Guide to AI in Marketing

Salesforce Marketing Cloud

There’s been a lot of buzz lately about how marketers can use AI to enhance customer experiences and productivity. But for AI in marketing to fully reach its potential, we need to truly understand how it works and how to deploy it. Think of AI as a vehicle with the ability to deliver all the customer insights you need and want. You can market more efficiently and create personalized content that customers love.

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10 A/B Testing Ideas For Your Email Campaigns to Optimize Them For Best Conversions

SendX

Are you looking to refine your current marketing strategy? These suggestions will give your email campaigns the clarity and direction they deserve.

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The Top 3 Tips for Writing Successful White Papers

In the B2B marketing toolkit, white papers can be a powerful option for reaching decision-makers and experts, presenting them with interesting information that improves their perception of your organization's competence and thought leadership. That said, a poorly executed whitepaper will not only be unable to influence your desired audience but will also come with significant costs that other assets won't incur.

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Turn Your Biggest Fans Into Sales Machines: A Guide to Referral Marketing

Salesforce Marketing Cloud

In a time where consumers have as many options as they do today, sifting through the endless research can feel daunting. It’s why many of us turn to reviews and recommendations from friends, relatives, and influencers. Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing.

More Trending

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How to Use Email Typography That Speaks Volumes

Litmus

When we think about creativity in email, we often consider imagery as the go-to solution for eye-catching designs. There’s another way to get creative—typography. Learn how you can make an impact, too, as this guide explores: What email typography is What’s a typeface? Which typefaces you can use in email The benefits of email typography How to add font styles to your email Email typography best practices Real-life examples of great email typography What is typography in email?

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The latest AI-powered marketing tech releases

Martech

ChatGPT is great for a lot of things, but it won’t win you the search engine wars. The kickoff of the ChatGPT frenzy last year was Microsoft’s announcement it was adding the generative AI chatbot to its search engine Bing. This was seen as a direct challenge to Google’s domination of the search engine market. While ChatGPT (and genAI in general) soared, Bing’s numbers remained unchanged.

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7 Content Examples Worth Savoring on Thanksgiving

Content Marketing Institute

Dig into this surprising and award-winning content smorgasbord. It’s got gin, Ryan Reynolds, vegan mayo, Oscar the Grouch, and more to delight and inspire your content taste buds.

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Acquia sees web accessibility as a good thing and a brand differentiator

Martech

At Acquia’s Engage Boston conference this week, the company unveiled a new and possibly unique brand positioning. It’s making web accessibility for people with disabilities the focus of its marketing and a larger part of its technology. As the conference opened, the company announced it had purchased Monsido , a tech platform that automates finding and fixing website features that aren’t in compliance with international Web Content Accessibility Guidelines (WCAG).

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21 Advanced ChatGPT Prompts To Take Your Social Media to the Next Level

Upgrade your social media game with our in-depth playbook: "21 advanced ChatGPT prompts for social media managers". These powerful prompts are tailored to supercharge your content creation, strategy development, and results analysis. Say goodbye to writer's block and hello to endless creativity as you effortlessly generate engaging posts, come up with original strategies, and optimize your social media performance - all in a fraction of the time.

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Square 2 Has Been Acquired by Sales Empowerment Group (SEG)

Square 2 Marketing

CHICAGO and PHILADELPHIA – Chicago-based Sales Empowerment Group (SEG) , a highly recognized outsourced sales and marketing consulting firm, has acquired Philadelphia-based Square 2 Marketing, a highly innovative and nationally recognized marketing services agency. Founded in 2003 by Eric Keiles and Mike Lieberman, Square 2 Marketing has been leading its industry by leaning into a strategy before tactics approach to helping companies generate leads and grow revenue.

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Upgrade your 2024 B2B marketing game with this powerful ad channel by Cynthia Ramsaran

Martech

Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought CTV was good before, it’s about to get so much better.

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3 Key Takeaways From Content Marketing World 2023

Convince & Convert

I’ve been fortunate enough to be in the content world for just over a decade. I may have gotten my start in social, but I know what fed the machine. In that time, I had never been to Content Marketing World. Fortunately, thanks to my employer, NetLine , being a sponsor (and sister company) of the event, I made the trip down to DC. The shift from its traditional Cleveland venue seemed symbolic: Just as the venue changed, so, too, has the content landscape.

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Beyond Beige: Ardath Albee’s Blueprint for Buyer-Driven B2B Strategies

Content Standard

A Content Disrupted podcast with Ardath Albee, CEO of Marketing Interactions. Access this and more Content Disrupted episodes on Apple Podcasts , Spotify , or Google Podcasts. Buyers are fed-up with irrelevant, unhelpful B2B content. As business buyers have become more self-reliant, their needs and expectations have evolved and, sadly, we’re not doing enough to keep up.

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Are Your Impact Comms Resonating With Stakeholders?

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

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From Twitter to X: Lessons Learned from Twitter’s Bold Rebranding

Convince & Convert

In the ever-evolving realm of social media, where platforms are both arenas for branding battles and hubs for community conversations , Twitter’s transformation into ‘X’ has become a fascinating study in corporate identity evolution. This was mentioned during the Social Pros Unfiltered episode by Sunny Hunt, Strategist at Convince and Convert, and really got me thinking about its implications and lessons.

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Marketing projects: Why you should compile questions in advance

Martech

We’ve all had our share of first rodeos — perhaps it’s your first-ever marketing project or your debut project at a new organization. An important thing to keep in mind is that learning is a continuous process that helps us grow, and there’s no shame in that. There are tactics we can employ to make first rodeos more productive. For instance, one easy tactic is compiling a list of questions in advance for future projects — most likely unknown at this point.

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How to Develop an Effective HR Content Strategy

DivvyHQ

Whether you work in HR, or you're a content pro tasked with developing HR content, you need to understand the ins and outs of an HR content strategy. Luckily, guest contributor Owen Jones has provided us with a solid framework to help you leverage content to elevate your brand image, attract top talent, and showcase your company culture.

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3 Ways to Find Budget for ABM in an Economic Downturn

Engagio

You don’t need me to tell you that the economic landscape is a bit tricky right now. During these uncertain times, putting your limited marketing budget to the best use to stimulate revenue growth and form better relationships with your best customers becomes even more important. I’m famous for saying in my ABM workshops with clients, “Since marketing budgets are never infinite, we need to hone in on ‘best fit’ accounts that are in-market for your products and services today.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

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Social Data Analysis: The Pros and Cons of Social Data

Oktopost

In today’s social media-driven world, information about customer behavior, public sentiment, and user preferences is at the tip of any business’s fingers. But when it comes to social data, it’s not about how much data you have but rather how you leverage it. It’s not just about networking anymore. 75% of B2B buyers use social media to make buying decisions.

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Future-Proofing Your Business: Why Embracing HubSpot’s AI-Powered Smart CRM is Essential

Lake One

In today’s rapidly evolving digital landscape, businesses must adapt to changing customer needs and preferences to remain competitive. HubSpot’s Smart CRM, a powerful customer relationship management system, has emerged as a game-changer in helping businesses meet these evolving demands. In this blog, we will explore the long-term benefits of adopting HubSpot’s Smart CRM and how it prepares businesses to not only survive but thrive in an ever-changing digital environment.

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The Key to Better Customer Service Operations? The Answer’s Hiding in Your Data

Salesforce Marketing Cloud

How do you increase revenue, decrease costs, and maintain the best possible customer experience — all at the same time? It’s a delicate balancing act. And it’s only possible when your data is comprehensive, meaningful, and easy to understand. Unfortunately, that’s pretty rare. Our research shows that 94% of business leaders feel their organization should be getting more value out of their data.

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Making Customer Surveys Great Again

Navigate the Channel

In today’s fast-paced business world, understanding your customer base is crucial for staying competitive and thriving in the market. However, traditional customer surveys often fail to deliver the valuable insights needed to drive your business forward. In this article, we’ll explore five tips to supercharge your surveys and truly “make them great again.” So, what are you waiting for?

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What Questions Are Brands Asking About Their ESG Initiatives Ahead of 2024?

Temperatures are rising (and not just metaphorically) as key stakeholders anxiously anticipate the outcomes of COP28. While companies reconsider their 2024 environmental sustainability strategies, there is another aspect of ESG that deserves exploring, the social sector. In the latest edition of "Navigating ESG Comms Through the Cosmos - Sagittarius Edition", 3BL hones in on this sign’s bold quality of asking questions others are burning to know the answers to.

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New Clone Tool for Building Media Plans

Bionic

When an ad placement works, it works. When media planning , you want to leverage these gems. Bionic’s new clone tool automates re-use of your old media plans. All Media Data in One Place Unlike Excel where you have disparate spreadsheets scattered throughout the organization, Bionic automatically organizes all of your media data in one place: Client Info Vendor Info RFPs Proposals KPIs Cost Calculations Media Plans Flowcharts Insertion Orders Performance Data … the list goes on and on This datab

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Outsourcing B2B Appointment Setting: Navigating Success Through Strategic Collaboration

Only B2B

In the intricate web of B2B sales, establishing meaningful connections with potential clients stands as the cornerstone of lucrative business relationships. This initial step often entails the art of appointment setting – a task that demands specialized skills, unwavering attention, and, above all, time. In an era where B2B sales have become increasingly complex, businesses are exploring innovative avenues to streamline their sales processes, and one such avenue gaining momentum is outsour

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Traffic Shaping Is Hurting the Path to The Cookieless Future

33Across

Excluding cookieless inventory from traffic shaping algorithms will not give us a true indicator of what programmatic advertising will look like without. The post Traffic Shaping Is Hurting the Path to The Cookieless Future appeared first on 33Across.

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Google Removes Key Features From GA4

Parse.ly

In recent months, Google has removed two key features from GA4, leaving publishers and marketers mystified. The first is the removal of real-time data updates, and the second is the removal of many attribution models. Data in GA4: nowhere near real-time Real-time data is necessary for anyone trying to build an audience in today’s fractured attention landscape.

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ABM Evolution: How Top Marketers Are Using Account-Based Strategies

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.