Contently

APRIL 1, 2025

According to recent Gartner research published in January 2025, we’re looking at a 25% drop in traditional search engine use by 2026 and a 50% reduction in organic traffic by 2028. ChatGPT alone sees 2.63 billion visits monthlywith users spending an average of 6 minutes per session.

Optimization 99

Optimization Enterprise Management Lead Ranking Comparison 99

Salesforce Marketing Cloud

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Does this company exist? Not yet, but the building blocks for enabling it are already here.

Marketing AI 128

Marketing AI Lead Ranking Allocation Peer-to-peer 128

Choozle

DECEMBER 9, 2024

By 2028, Statista projects that 8% of digital advertising revenue will stem from programmatic. Facebook Instagram X-twitter Linkedin Youtube Programmatic advertising continues to transform digital media buying, streamlining how businesses reach their audiences.

Advertising 98

Advertising Advertisements Mobile Advertising Funnel Advertising 98

illumin

JANUARY 23, 2025

trillion USD of global retail sales will still occur offline in 2028. In todays digital and physical retail world, marketers seek an understanding of how different marketing activities influence in-store visits. Forrester predicts that $28.7

Multi-Touch Attribution 94

Multi-Touch Attribution POS Touchpoints Budget Programs 94

Bannersnack

OCTOBER 25, 2024

Social media usage has become one of the most popular online activities.

Social Media 52

Social Media Ads Media Marketing & Strategy 52

ClearVoice

OCTOBER 1, 2024

trillion by 2028, up from $1.1 Open Banking and Embedded Finance — Why It Matters Regulations, technology innovations, and shifting consumer expectations have changed how consumer finance works over the past years. trillion in 2024, highlighting the rapid growth and increasing importance of embedded finance in the financial industry.

Education 98

Education Marketing & Strategy Marketing Strategy Webinar Metrics 98

Martech

JUNE 12, 2023

of total ad revenue by 2028,” the report says. “A billion in 2023 and is on track to surpass television revenue in 2028 when it will represent 15.4% from 2023 to 2028 on a compound annual basis to $42.5 This is its smallest increase since the 2009 financial crisis, but this year it is limited by success, not economic problems.

Spending 117

Spending Ads Forecasting Television marketing 117

Sprout Social

SEPTEMBER 16, 2024

Like the Instagram Reel where the Class of 2028 jumped on the “Hot to Go” trend during their class photo. The comment section was flooded with nostalgic alumni and exuberant new students. The Vanderbilt social team rounded out their Welcome Week strategy with trendspotting activations and lo-fi series.

Class 101

Class Social Media Internet Marketing High Quality Lead 101

Valasys

JULY 12, 2022

The post Virtual and Mixed Reality to Witness 11-Fold Growth by 2028 appeared first on Valasys Media. According to Frost & Sullivan, the growing desire for immersive experiences is garnering greater interest and financing for virtual reality project development. Share This Post Shares.

Media 52

Media 52

Orange Owl Blog

MARCH 7, 2025

AI-driven PPC campaigns will make up 85% of all ads by 2028. By 2028, video PPC ads will dominate display ad spending, capturing 65% of the market share. By 2028, 60% of PPC campaigns will be optimized for wearables like smartwatches. Biometric data integration for PPC targeting is expected to grow by 150% by 2028.

PPC 52

PPC Enterprise Management Advertising Advertisements 52

Lake B2B

JANUARY 9, 2023

until 2028, the global healthcare industry is becoming fiercely competitive. With an annual growth rate of 5.4% Innovation is at its peak, and potential customers are surrounded by tons of information. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with.

Marketing & Strategy 119

Marketing & Strategy Marketing Strategy Best Practices Marketing 119

Sprout Social

MARCH 27, 2025

Influencer marketing will likely be worth over US $800 million (AUD$1257m) by 2028 , with an 11% year-on-year growth rate. While 55% of adults aged between 1860 say theyd be willing to give up their careers to become an influencer, according to the Influencer Aspirations report.

Statistics 88

Statistics Advertising Agencies Stats Marketing & Strategy 88

Marketing Insider Group

MAY 13, 2024

billion by 2028, climbing at a steady 6.0% It cuts out the overlap, making your marketing efforts leaner and meaner. Understanding Digital PR The PR market is booming, set to grow from $114.1 billion in 2024 to $144.28 yearly rate. This highlights just how crucial effective PR strategies are becoming in our always-online world.

Link Building 264

Link Building PR Lead Scoring Lead Ranking 264

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Marketing AI 112

Marketing AI Paid Search Agency Enterprise Management Gartner 112

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Stats 127

Stats Internet Marketing Newsletter Facebook 127

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Enterprise Management 117

Enterprise Management Work Management Marketing Management Marketing AI 117

Fuld & Company Blog

NOVEMBER 11, 2024

This 20-year power purchase agreement aims to supply approximately 835 MW of carbon-free electricity, expected to support Microsoft’s data centers across the PJM Interconnection region by 2028. The revival of Three Mile Island is a noteworthy step in integrating existing nuclear infrastructure with modern technology demands 5.

Amazon 52

Amazon Barriers Forecasting Demand 52

ClearVoice

NOVEMBER 24, 2024

billion by 2028. Among all social media platforms, YouTube tops the list in terms of advertising reach , with YouTube ads connecting with 2.53 billion monthly users, 10 percent more than Facebook’s 2.22 Global social media ad spending will reach $255.8

Paid Content 52

Paid Content Social Media Statistics Social Marketing 52

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

Planning 140

Planning Marketing Management Paid Search Agency Marketing AI 140

ClickZ

JANUARY 8, 2021

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Martech

FEBRUARY 29, 2024

Well, there’s always 2028. “I was disappointed to see a lot of errors on basic facts,” said Bill Gates (No, not that one), a Republican county supervisor in Maricopa County, Ariz., who participated in the testing. People are using models as their search engine, and it’s kicking out garbage. It’s kicking out falsehoods.

Paid Search Agency 112

Paid Search Agency Case Studies Class Knowledge Base 112

DealSignal

JULY 31, 2024

Gartner’s research has produced over 100 strategic planning assumptions related to D&A through 2028, categorized into four key areas: data and analytics, IT leadership, D&A in digital business functions, and D&A in industry verticals.

Contacts 52

Contacts Lead Scoring Lead Ranking Enterprise Management 52

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

Buzz 128

Buzz Marketing & Strategy Barriers Paid Search Agency 128

Heinz Marketing

JUNE 11, 2022

globally by 2028. Given their widespread adoption and ability to influence sales, leaders of companies with e-commerce elements or online buying options that don’t already have one are likely considering implementing chatbots. Thank you, Expert Panel of Forbes Councils Members , for your insight into how chatbots can facilitate conversions.

B2B Sales 122

B2B Sales B2B Marketing Trends Content Marketing 122

Envy

AUGUST 19, 2021

from 2021 to 2028. The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cybersecurity. The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9%

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

MarketJoy

OCTOBER 1, 2024

By 2028, the global healthcare market is expected to reach nearly $16 trillion. This growth is driven by several key factors: an aging population that requires more medical attention, a rise in chronic diseases, and increased healthcare spending from both public and private sectors. But this isn’t just about growth.

Work Management 52

Work Management Marketing Management Marketing AI Lead Ranking 52

TrustRadius Marketing

MAY 3, 2022

billion by 2028. The global data warehousing market size was valued at $21.18 billion in 2019. Allied Market Research 2021) The global data warehousing market is projected to reach $51.18 Allied Market Research 2021) Data warehouse has the highest adoption of data solutions, used by 54% of organizations.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Only B2B

FEBRUARY 12, 2023

from 2021 to 2028. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% Now that you understand outsourcing is effective and beneficial, lets consider outsourcing appointment generation.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Sprout Social

NOVEMBER 16, 2020

Airbnb’s most recent initiative is probably the biggest to date: a global partnership with The International Olympic Committee (IOC) to support the Olympic Movement through to 2028.

Work Management 140

Work Management Marketing Management Advertising Agencies Youtube 140

LeanData

MARCH 1, 2022

billion by 2028. . Craig Rosenberg, Distinguished VP, Analyst at Gartner, has reported that sales engagement is such a high priority that 90 percent of sales leaders plan to invest in technologies and methodologies to help their teams engage more effectively with prospects and customers. However, growing rapidly is Salesforce’s very own HVS.

Work Management 95

Work Management Marketing Management Outreach Class 95

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Statistics 116

Statistics Advertising Agencies Paid Search Agency Allocation 116

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion in 2020 and projected to reach USD 43.43 However, along with all the hype, there’s some confusion.

Digital Experience Platform 102

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 102

Martech

APRIL 8, 2024

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023. Read on to find out what that all means. Interview edited for length and clarity.)

Marketing AI 117

Marketing AI Digital Experience Platform B2B Thought Leadership Paid Search Agency 117

Salesforce Marketing Cloud

JULY 5, 2023

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Today, customers get more personalized user experiences while companies gather data and gain insights. Yet not too long ago, customers simply paid for goods and services without giving up personal data.

Design 96

Design Personalization Ethics Ad Exchange 96

Hubspot

FEBRUARY 19, 2024

The pet clothing industry is set to reach $7B by 2028, and you can take a share by selling animal-inspired athleisure wear, or matching sports outfits for people who exercise with their pets. The Opportunity: Fashionably Fit Lululemon became a $56B+ company by making high-quality yoga pants when yoga was getting popular.

Trends 81

Trends Peer-to-peer Class Advertising Agencies 81

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Paid Search Agency 115

Paid Search Agency Marketing AI Ads Advertising Agencies 115

Hubspot

MARCH 21, 2025

Looking ahead, an analyst brief from IDC projects our partner ecosystem is on pace to surpass $30 billion in potential partner revenue globally by 2028. That comes with a dollar value. Thats huge. It means were well beyond a marketing automation tool or a standard channel program.

Advertising Agencies 41

Advertising Agencies Enterprise Management Marketing Automation Services Work Management 41