Sword and the Script | B2B

NOVEMBER 26, 2024

Read more: Updated Marketing Spend Outlook 2024-2028 (October 2024, US edition) It takes a culture of marketing measurement Surveys on marketing measurement often find that “marketers still struggle with measurement.”

Marketing Budget 118

Marketing Budget Marketing Budget Creation Customer Surveys B2B Marketing 118

Lake B2B

JANUARY 9, 2023

until 2028, the global healthcare industry is becoming fiercely competitive. With an annual growth rate of 5.4% Innovation is at its peak, and potential customers are surrounded by tons of information. Now add an ever-changing marketing methodologies landscape, and you’ve got an incredibly challenging market to deal with.

Marketing Strategy 119

Marketing Strategy Marketing & Strategy Best Practices Marketing 119

Martech

FEBRUARY 21, 2024

With customer support, service and experience managers rushing to embrace generative AI and increase the deployment of AI-powered conversational tools (so far, much more text than voice), here comes Gartner with a prediction: By 2028, the E.U. will mandate “the right to talk to a human” in customer support and service interactions.

Marketing AI 106

Marketing AI Paid Search Agency Enterprise Management Gartner 106

Martech

APRIL 12, 2024

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. Dig deeper: Does your company need a CDP? Annual spending on CDPs is predicted to grow from $2.13 billion in 2023 to $7.91

Enterprise Management 111

Enterprise Management Work Management Marketing Management Marketing AI 111

Bannersnack

OCTOBER 25, 2024

Social media usage has become one of the most popular online activities.

Social Media 52

Social Media Ads Media Marketing & Strategy 52

Bannersnack

DECEMBER 20, 2023

billion by 2028, rocketing up from a baseline of $15.84 12 minutes read As we ride the wave of technological innovation, Artificial Intelligence is increasingly cementing its status as the unsung hero of the marketing realm, particularly when it comes to automation. billion in 2021.

Marketing Automation 52

Marketing Automation Automation Impressions Marketing 52

Fount Media

JUNE 7, 2023

In recent years, the Plastic Surgery Industry has been expanding at a rapid rate, reaching a market size of more than $15 billion in 2020, and it is anticipated that this growth will continue at a rate of approximately 8% per year until the year 2028.

B2B 52

B2B B2B Marketing Email Marketing Paid Search Agency 52

SmartBrief - Marketing

AUGUST 23, 2024

billion by 2028, driven by increasing awareness of menopause as a critical health phase and the demand for innovative solutions. Women navigating menopause seek more than just symptom relief; they desire products, services and brands that enhance their overall quality of life and support their journey with empathy and dignity.

Marketing Management 89

Marketing Management Paid Search Agency Mobile Advertising Marketing & Strategy 89

Martech

MARCH 24, 2022

billion in 2028. So, here’s some stats about the metaverse to consider as you come to your own conclusions. Global metaverse market size was $47.69 billion in 2020 and one set of projections say it could reach $828.95 Emergen Research ) AR/VR hardware sales increased 163% in 2021 YOY. ( NPD ) AR/VR hardware revenues up 137% in 2021 YOY.

Stats 123

Stats Internet Marketing Newsletter Facebook 123

Fuld & Company Blog

NOVEMBER 11, 2024

This 20-year power purchase agreement aims to supply approximately 835 MW of carbon-free electricity, expected to support Microsoft’s data centers across the PJM Interconnection region by 2028. The revival of Three Mile Island is a noteworthy step in integrating existing nuclear infrastructure with modern technology demands 5.

Amazon 52

Amazon Barriers Forecasting Demand 52

SmartBrief - Marketing

FEBRUARY 27, 2024

billion by 2028. The livestreaming market is estimated to grow from $1.49 billion in 2023 to $3.09 With more than doubling in five years, livestream marketing can be a successful business strategy for your next campaign.

Buzz 108

Buzz Marketing & Strategy Barriers Paid Search Agency 108

Marketing Insider Group

MAY 13, 2024

billion by 2028, climbing at a steady 6.0% It cuts out the overlap, making your marketing efforts leaner and meaner. Understanding Digital PR The PR market is booming, set to grow from $114.1 billion in 2024 to $144.28 yearly rate. This highlights just how crucial effective PR strategies are becoming in our always-online world.

Link Building 257

Link Building PR Lead Ranking Lead Scoring 257

Hubspot

FEBRUARY 19, 2024

The pet clothing industry is set to reach $7B by 2028, and you can take a share by selling animal-inspired athleisure wear, or matching sports outfits for people who exercise with their pets. The Opportunity: Fashionably Fit Lululemon became a $56B+ company by making high-quality yoga pants when yoga was getting popular.

Trends 79

Trends Peer-to-peer Class Advertising Agencies 79

B2BMarketing.net

APRIL 16, 2024

billion by 2028. This strategic approach doesn’t claim deep technical mastery (yet) but acknowledges our role in ethically embracing and exploring synthetic data’s potential to foster genuine, deeply human connections. According to MarketsandMarkets, the global synthetic data generation market will grow from $0.3

Brand Identity 45

Brand Identity Branding B2B Ethics 45

Fuld & Company Blog

AUGUST 5, 2024

trillion by the end of 2028, making it one of the fastest-growing alternative sources of capital in the global financial system. According to data and research firm, Prequin, the global market grew from a relatively small US$41 billion in 2000 to US$1.7 trillion by the end of 2023. This market is expected to exceed US$2.8

Terms and Conditions 52

Terms and Conditions Lock-In Advertising Agencies Marketing Proposals 52

SocialPilot

FEBRUARY 6, 2024

The influencer market is expected to grow to $52 billion by 2028 According to Statista, the influencer advertising market valuation is expected to grow to approximately $35 billion USD in 2024. Additionally, the market is projected to maintain an upward trajectory at 10.36% annually up to a market volume of roughly $52 billion USD by 2028.

Statistics 114

Statistics Advertising Agencies Paid Search Agency Allocation 114

RebelMouse

NOVEMBER 3, 2023

billion by 2028 , up from $27.4 billion by 2028 , with a CAGR of about 6.5% These AI statistics for 2024 offer insights into the future, assisting businesses that continue to prepare for and adapt to the ongoing AI revolution. It’s anticipated that the global market for AI in marketing will reach $107.4 billion in 2023.

CMS Development 65

CMS Development Industry CMS Marketing AI Statistics 65

B2BMarketing.net

APRIL 16, 2024

billion by 2028. This strategic approach doesn’t claim deep technical mastery (yet) but acknowledges our role in ethically embracing and exploring synthetic data’s potential to foster genuine, deeply human connections. According to MarketsandMarkets, the global synthetic data generation market will grow from $0.3

Brand Identity 52

Brand Identity Branding Ethics B2B 52

TrustRadius Marketing

MAY 3, 2022

billion by 2028. The global data warehousing market size was valued at $21.18 billion in 2019. Allied Market Research 2021) The global data warehousing market is projected to reach $51.18 Allied Market Research 2021) Data warehouse has the highest adoption of data solutions, used by 54% of organizations.

Statistics 98

Statistics Budget Programs Distribution Trends 98

Inbox Insight

JULY 5, 2024

million by 2028. This growth represents a Compound Annual Growth Rate (CAGR) of 10.91% from 2022 to 2028. million and is projected to grow to USD 8,350.8 Source ) Lead generation strategies and effectiveness Are you optimizing your lead generation efforts effectively?

Demand Generation 52

Demand Generation Top of Funnel Statistics Marketing Management 52

ClearVoice

NOVEMBER 24, 2024

billion by 2028. Among all social media platforms, YouTube tops the list in terms of advertising reach , with YouTube ads connecting with 2.53 billion monthly users, 10 percent more than Facebook’s 2.22 Global social media ad spending will reach $255.8

Paid Content 52

Paid Content Social Media Statistics Social Marketing 52

Heinz Marketing

JUNE 11, 2022

globally by 2028. Given their widespread adoption and ability to influence sales, leaders of companies with e-commerce elements or online buying options that don’t already have one are likely considering implementing chatbots. Thank you, Expert Panel of Forbes Councils Members , for your insight into how chatbots can facilitate conversions.

B2B Sales 120

B2B Sales B2B Marketing Trends Content Marketing 120

Salesforce Marketing Cloud

AUGUST 6, 2024

To see what a day in the life of such an AI enterprise might look like, let’s travel to the year 2028 and visit Sandstone Services, a fictional 37-year old mid-size company in Minnesota providing home maintenance services. Does this company exist? Not yet, but the building blocks for enabling it are already here.

Marketing AI 124

Marketing AI Lead Ranking Allocation Peer-to-peer 124

Martech

SEPTEMBER 8, 2023

trillion by 2028 , per Verified Market Research’s estimates. The time is now Budgets for in-person events have finally exceeded pre-pandemic numbers, according to a March 2023 Exhibitor study. The global event industry will be valued at $2.19

Lead Ranking 126

Lead Ranking Lead Scoring Top of Funnel Budget Programs 126

ClearVoice

OCTOBER 1, 2024

trillion by 2028, up from $1.1 Open Banking and Embedded Finance — Why It Matters Regulations, technology innovations, and shifting consumer expectations have changed how consumer finance works over the past years. trillion in 2024, highlighting the rapid growth and increasing importance of embedded finance in the financial industry.

Education 90

Education Marketing Strategy Marketing & Strategy Webinar Metrics 90

Salesforce Marketing Cloud

JULY 5, 2023

By 2028, 221 zettabytes of data will exist worldwide, according to the International Data Corporation (IDC). Today, customers get more personalized user experiences while companies gather data and gain insights. Yet not too long ago, customers simply paid for goods and services without giving up personal data.

Design 96

Design Personalization Ethics Ad Exchange 96

Martech

MAY 24, 2022

billion by 2028 at a CAGR of 48.6%. billion in 2028 at a CAGR of 44.8%. With its significant interactive and engaging learning potential, it’s no surprise that the demand for AR has been exponentially increasing. As of 2021, AR’s market size was $6.12 billion, but it is expected to rise to a whopping $97.76

Planning 138

Planning Marketing Management Marketing AI Paid Search Agency 138

LeanData

MARCH 1, 2022

billion by 2028. . Craig Rosenberg, Distinguished VP, Analyst at Gartner, has reported that sales engagement is such a high priority that 90 percent of sales leaders plan to invest in technologies and methodologies to help their teams engage more effectively with prospects and customers. However, growing rapidly is Salesforce’s very own HVS.

Work Management 95

Work Management Marketing Management Outreach Class 95

Only B2B

FEBRUARY 12, 2023

from 2021 to 2028. A report by Grand View Research found that the B2B outsourcing market was valued at $163.2 billion in 2020 and is expected to grow at a compound annual growth rate (CAGR) of 7.5% Now that you understand outsourcing is effective and beneficial, lets consider outsourcing appointment generation.

Work Management 116

Work Management Marketing Management B2B Lead Ranking 116

Envy

AUGUST 19, 2021

from 2021 to 2028. The pandemic has obliterated demand in industries like travel and hospitality, while creating a surge in others, including cybersecurity. The global cybersecurity market was valued at $167 billion in 2020 and is expected to register a compound annual growth rate (CAGR) of 10.9%

PPC 116

PPC Advertising Benchmark Cost per Lead Paid Search Agency 116

Animalz blog

FEBRUARY 25, 2024

Gartner expects a decrease of 50% or more by 2028. Google’s Search Generative Experience (SGE) — AI-generated summaries integrated into search results — creates uncertainty about how many clicks SEO content will get in the years ahead. SEO arms race. Most keywords in most industries are heavily contested. Shorter attention spans.

Ideal Customer Profiles 109

Ideal Customer Profiles Distribution Advertising Channels ROI 109

Valasys

JULY 8, 2024

billion by 2028. Because it serves as a preventive measure against unauthorized individuals gaining access. According to a recent study, the digital identity authentication market is projected to reach a market share of approximately $83.2

Validation 40

Validation Ideal Customer Profiles Case Studies Analysis 40

Martech

JUNE 26, 2024

The projection is that, by 2028, the percentage remains fairly level (23%), but because media spend is climbing rapidly, that means a loss of $172 billion. A very big deal If you think ad fraud is a marginal problem, take a look at some of the higher estimates of its scale.

Paid Search Agency 110

Paid Search Agency Marketing AI Ads Advertising Agencies 110

Martech

FEBRUARY 15, 2022

Billion by 2028, growing at a CAGR of 13.4% from 2021 to 2028. Global research and consulting firm Verified Market Research says the Global Digital Experience Platform Market size was valued at USD 15.88 Billion in 2020 and projected to reach USD 43.43 However, along with all the hype, there’s some confusion.

Digital Experience Platform 101

Digital Experience Platform Enterprise Management Digital Asset Management CMS Development 101

ClickZ

JANUARY 8, 2021

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. The ongoing and widespread rollout of 5G networks will open the floodgates for mass adoption of AR and finally allow the technology to reach its full potential.

Planning 145

Planning Bandwidth Mobile Advertising Forecasting 145

Choozle

JUNE 12, 2024

billion by 2028, with college supply spending expected to exceed $90 billion in 2024. Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more.

Media 52

Media Mobile Advertising Marketing & Strategy Amazon 52

Choozle

JUNE 12, 2024

billion by 2028, with college supply spending expected to exceed $90 billion in 2024. Back-to-school season ranks among the most critical shopping events of the year, particularly for retailers offering education-related products, clothing, electronics, and more.

Media 52

Media Mobile Advertising Marketing & Strategy Amazon 52