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The customer data platform market

Martech

Market to triple by 2028 The global market for customer data platforms is expected to triple in size by 2028, according to a recent report by Mordor Research (See Figure 1). billion in 2028. When it comes to generative AI, CDPs are still in the early stages of exploring how it can enhance their offerings.

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20 Influencer Marketing Statistics To Fuel Your Marketing Game

SocialPilot

Enter “Influencer Marketing,” an effective way to reach your target audience and generate leads. In this competitive social media generation, authenticity and engagement are the two alphas of the game. Marketers are taking advantage of the rapidly increasing number of social media users to increase brand exposure.

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Designing Personalized User Experiences with Data & AI? Keep This In Mind

Salesforce Marketing Cloud

Today, more users are comfortable with companies using relevant personal information transparently and beneficially. In the 2022 Salesforce State of the Connected Customer study , 61% of survey respondents reported a level of comfort with these personalized user experience practices. That’s up from 52% the year prior.

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24 Data Warehouse Statistics for 2022

TrustRadius Marketing

billion by 2028. Far more professional uses of mobile devices and the Internet of Things are generating a plethora of different data types. Simply, users will not want to pay 20x the cost for 20x the data as we all become more reliant on it. The global data warehousing market size was valued at $21.18 billion in 2019.

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Why the time is right for augmented reality (AR) in marketing

ClickZ

According to research , 5G will unlock AR applications that will create more than $140bn in cumulative revenues between 2021 and 2028. In turn this will empower developers and content providers to create an immersive, experiential 3D computing environment where users can interact with the people, objects and information around them.

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AI Voice Cloning: Everything You Need to Know For Now

Spiralytics

The Current State of AI Voice Cloning Just as with chat-based and photo-generating AI, people worldwide are still figuring out how to use clone voice AI tools best. Below is a general overview of how people and businesses use AI voice cloning. One example is Apple’s Personal Voice feature, which the brand previewed in May 2023.

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AI might kill organic traffic—here’s what SEO marketers need to know

Unbounce

With the possibility of AI providing custom-generated responses to digital search queries, folks might soon be less motivated to click through to your website to find the answer they’re looking for. From a user perspective, this is great. Today, generative AI chatbots can answer questions about almost anything. That’s ‘Dr.