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Reinventing the digital experience platform

Martech

Over the past couple of years, research firms Gartner, Forrester, and others have heralded the arrival of digital experience platforms (DXPs); the future is now and all that (for a DXP primer, you might enjoy Pamela Parker’s article ). ” Digital experience platform evolution.

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Nicole Greene: Looking forward with AI

Martech

By 2028, brands’ organic search traffic will decrease by 50% or more as consumers embrace generative AI-powered search. The chatbot is like, oh, you’re interested in a DXP. Gartner’s research has found that: By 2025, GenAI will be embedded in 80% of conversational AI offerings, up from 20% in 2023.