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AI Marketing Automation: An In-Depth Guide

Marketing Insider Group

AI marketing automation is not just a futuristic concept; it’s here today and transforming how businesses engage with customers, streamline campaigns, and boost ROI. Image Source According to estimates by Statista, the market value of AI in marketing will reach nearly $36 billion in 2024 and could eclipse $107 billion by 2028.

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A Day in the Life of An AI Enterprise

Salesforce Marketing Cloud

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. From predictive analytics uncovering market insights to intelligent automation streamlining operations, this AI enterprise is what a successful business should look like. Does this company exist?

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The hard truth about what AI will do to GTM

Martech

By 2028, traditional B2B marketing and sales tactics from demand generation to outbound prospecting will be nearly unrecognizable or extinct. Buyers are rapidly adopting AI to bypass vendor-led processes, making GTM teams shift from persuasion-based strategies to proof-driven models. The time to adapt is now. The reason?

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3 recent surveys predict B2B marketing budgets will get a boost in 2025

Sword and the Script | B2B

Much of the “profit” in “profitable growth” came from the marketing budgets of tech organizations that didn’t grow this year; t hose in a financial position to fix this error are hastening to give their marketing team their budget back next year In ten or 20 years, we might look back at the year 2024 as the “great marketing measurement experiment.”

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What to expect from social media management in 2028

Sprout Social

No longer just a frontier marketing or niche conversational channel, social is fast becoming the nexus of customer relationships and the primary digital face of brands. Customer intelligence is converging on social We’ve seen how social customer care has changed the way marketing and customer support teams operate.

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How Search has Changed with LLM Optimization

Contently

When I asked “what’s the best approach for financial content marketing,” Google served up its familiar lineup of blue links (many from the usual suspects). Despite their expertise, they were struggling with visibility in a crowded market. The results prove to me that search has changed forever. ChatGPT alone sees 2.63

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Pay-Per-Click (PPC) Advertising in B2B Marketing

Orange Owl Blog

B2B Marketing Pay-Per-Click (PPC) Advertising in B2B Marketing Orange Owl March 8, 2025 Share : Table of Contents Introduction Pay-Per-Click (PPC) advertising has become a crucial component of B2B marketing strategies in the fast-paced digital world. What is Pay-Per-Click in B2B Marketing?

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